Mission Statement, Vision, & Core Values (2025) of Coca-Cola HBC AG.

An Overview of Coca-Cola HBC AG

General Summary of Coca-Cola HBC AG

Coca-Cola HBC AG (HBC) is a leading bottler for The Coca-Cola Company with operations in 28 countries across Europe and Nigeria. Established in 1969, the company has grown to become a prominent player in the beverage industry, providing a diverse range of products, including sparkling and still beverages, juices, and water. As of 2024, Coca-Cola HBC reported sales of approximately €8.4 billion, driven by its extensive portfolio of brands.

Company's Financial Performance in the Latest Financial Reports

In the financial year ending December 31, 2023, Coca-Cola HBC reported record-breaking revenues, achieving a growth rate of 10% compared to the previous year. The company's net profit reached €481 million, up from €436 million in 2022. A significant contributor to this growth was the strong performance of its main product lines, including Coca-Cola, which saw a 6% increase in sales volume.

The following table highlights key financial metrics from the latest quarterly report for Q4 2023:

Introduction to Coca-Cola HBC AG as a Leader in the Industry

Coca-Cola HBC AG stands as a leading company in the beverage industry, recognized for its commitment to sustainability and innovation. The company has implemented various initiatives aimed at reducing its environmental footprint, which has resonated well with consumers. Furthermore, it holds a strong position within the markets of Central and Eastern Europe, as well as Nigeria, where it enjoys a commanding market share of around 36% in the non-alcoholic beverages segment.

With a focus on operational excellence and customer satisfaction, Coca-Cola HBC continues to expand its product offerings and enhance its distribution networks, solidifying its status as an industry leader.

Mission Statement of Coca-Cola HBC AG

Mission Statement of Coca-Cola HBC AG

The mission statement of Coca-Cola HBC AG underscores its commitment to being a leading bottler of the Coca-Cola Company’s beverages, driving value and sustainability in the communities it serves. This mission is anchored in the company's vision for growth and its core values, which highlight the role of the business in delivering quality products while making a positive impact on society.

Core Component 1: Delivering Quality Products

Coca-Cola HBC AG is dedicated to providing high-quality beverages to its consumers. In 2022, the company reported that it sold approximately 2.1 billion unit cases, with a revenue of about €7.2 billion. The focus on quality is reflected in its rigorous production standards and the sourcing of ingredients. For instance, Coca-Cola HBC uses 100% recyclable materials for its plastic bottles, highlighting its commitment to sustainability.

Core Component 2: Creating Value for Customers

The mission emphasizes the importance of adding value for stakeholders. In 2022, Coca-Cola HBC generated a 24.6% increase in net profit compared to the previous year, amounting to around €559 million. This was driven by strategic initiatives that improved customer engagement through tailored product offerings and localized marketing strategies. The company has also invested over €200 million in digital transformation to enhance customer experience in recent years.

Core Component 3: Sustainability and Community Engagement

Coca-Cola HBC AG places significant importance on its role in the communities it operates within. The company has set ambitious sustainability goals, aiming for a 50% reduction in its carbon footprint by 2030. In 2021, Coca-Cola HBC achieved a 27% reduction in carbon emissions relative to its 2017 baseline. Additionally, through its various community programs, the company supported over 1.5 million people in 2022, focusing on education, water stewardship, and waste management initiatives.

Vision Statement of Coca-Cola HBC AG

Vision for Sustainable Growth

Coca-Cola HBC AG envisions a future of sustainable growth, targeting net zero emissions by 2040. In 2023, the company reported a 6% decrease in carbon emissions across its operations compared to the previous year. Their commitment includes investing €21 million in renewable energy sources for production facilities.

Customer-Centric Approach

The vision statement emphasizes a customer-centric approach, aiming for a 90% customer satisfaction score. In 2022, Coca-Cola HBC achieved a score of 86%, highlighting a steady improvement in service and product offerings.

Product Diversification and Innovation

Coca-Cola HBC aspires to enhance its product portfolio. As of 2024, the company plans to introduce 20 new products, focusing on health and wellness. In 2023, 15% of its revenue came from low-sugar and no-sugar beverages, showcasing the shift toward healthier options.

Community Engagement and Support

With a vision to strengthen community ties, Coca-Cola HBC aims to invest €40 million annually in local community programs starting in 2024. In 2023, the company supported 350 community projects across its operational regions.

Technological Advancement

Emphasizing technological innovation, Coca-Cola HBC targets a 30% increase in digital engagement with customers by 2025. In 2023, the company reported a 25% increase in online sales, reflecting effective digital transformation efforts.

Core Values of Coca-Cola HBC AG

Integrity

Coca-Cola HBC AG emphasizes integrity as a core value, signifying the commitment to ethical practices and transparency in dealings with stakeholders.

In 2023, Coca-Cola HBC achieved a score of 75% on the Corporate Governance Index, reflecting its dedication to ethical leadership.

The company published its annual sustainability report detailing its adherence to compliance programs, which included training for 100% of its employees on ethical standards.

Quality

Quality is central to Coca-Cola HBC’s mission, ensuring that products meet the highest standards.

As of 2023, the company incorporated a new quality assurance program that reduced product defects by 20% compared to the previous year.

The company ensures that 90% of its beverages were produced in facilities certified by recognized quality assurance bodies.

Customer Focus

Customer focus is a core value that drives Coca-Cola HBC to prioritize consumer needs and preferences.

In 2023, Coca-Cola HBC launched a new customer feedback initiative that reported an increase in customer satisfaction ratings by 15%.

Through targeted marketing campaigns, the company reported a 12% increase in sales from its top five brands within the first half of the year.

Teamwork

Teamwork underscores the collaborative spirit of Coca-Cola HBC, fostering an environment of cooperation and mutual support.

The company saw a 30% increase in cross-departmental projects in 2023, which improved efficiency and innovation.

The employee engagement score stood at 85% in 2023, reflecting a strong culture of teamwork within the organization.

Sustainability

Sustainability reflects Coca-Cola HBC’s commitment to environmental stewardship and social responsibility.

In 2023, the company reduced its carbon footprint by 25% and achieved a recycling rate of 80% for its packaging materials.

Coca-Cola HBC has invested €50 million in sustainable sourcing initiatives aimed at minimizing environmental impact.

Local Community Engagement

Community engagement represents Coca-Cola HBC’s commitment to positively impacting the regions it operates in.

The company invested €10 million in community development programs in 2023, benefiting over 500,000 individuals.

Coca-Cola HBC undertook 150 community projects focused on health, education, and environment conservation during the year.