Mission Statement, Vision, & Core Values of Coursera, Inc. (COUR)

In a world where access to quality education can be a game-changer, how does a leading online platform define its purpose and values? For 2024, Coursera stands as one of the largest online learning platforms, boasting 168 million registered learners as of December 31, 2024.

What drives this educational giant, which generated $695 million in revenue in 2024, and how does it envision the future of learning? Let's delve into the core of Coursera, exploring its mission, vision, and the values that shape its impact on learners worldwide.

Coursera, Inc. (COUR) An Overview of

Coursera, Inc. (COUR) was founded in 2012 by Daphne Koller and Andrew Ng, professors at Stanford University, with a mission to provide universal access to world-class learning. As of April 2025, Coursera has grown into a leading online learning platform, offering a wide array of courses, Specializations, certificates, and degrees in partnership with over 275 universities and industry partners. Coursera's platform provides educational opportunities to millions of learners worldwide, fostering skill development and career advancement.

The company generates revenue through three primary segments:

• Degrees: This segment includes revenue from undergraduate and graduate degree programs.
• Enterprise: This involves providing learning solutions to businesses, governments, and other organizations.
• Consumer: This segment includes individual learners who pay for courses, Specializations, and certificates.

In 2024, Coursera reported total revenue of $635.5 million, marking a 21% increase year-over-year. This growth was primarily driven by strong performance in the Enterprise and Consumer segments, reflecting increased demand for online learning solutions.

Coursera's financial performance in the latest reporting period demonstrates significant growth and strategic advancements. The company's revenue reached a record high, driven by robust sales in its key segments. Here’s a closer look at the numbers:

In the 2024 fiscal year:

• Total revenue was reported at $635.5 million, a 21% increase compared to the previous year.
• Subscription revenue accounted for $349.3 million, showing a 24% increase year-over-year.
• The number of registered learners grew to approximately 148 million.
• Paid learners increased by 14% to 6.8 million.

These figures highlight Coursera's expanding reach and increasing engagement with its online learning platform. The company's ability to attract and retain learners, along with its successful partnerships with leading educational institutions, positions it as a key player in the evolving landscape of online education.

Coursera stands as a leader in the online learning industry, transforming how individuals and organizations access education and training. To delve deeper into the factors driving Coursera's success and its appeal to investors, explore: Exploring Coursera, Inc. (COUR) Investor Profile: Who’s Buying and Why?

Coursera, Inc. (COUR) Mission Statement

Coursera's mission statement focuses on providing universal access to world-class learning, empowering individuals to transform their lives and careers through online education Exploring Coursera, Inc. (COUR) Investor Profile: Who’s Buying and Why?. This mission is driven by the belief that education is a fundamental right and a catalyst for personal and societal growth.

Launched in 2012 by two Stanford professors, Andrew Ng and Daphne Koller, Coursera has grown into one of the largest online learning platforms globally, boasting 168 million registered learners as of 2024. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees.

Coursera’s mission influences its business strategies in several key ways:

• Inclusive Access: Coursera offers a vast selection of courses and specializations across various disciplines, often for free or at a low cost.
• Partnerships and Expansion: By partnering with leading universities and companies, Coursera expands its content library and enhances the credibility of its offerings.
• Innovative Learning Models: Coursera continually explores and implements new technologies and learning models, such as AI-driven personalized learning, to enhance the effectiveness and engagement of its courses.
• Global Reach: Coursera's mission to reach learners worldwide is reflected in its diverse range of languages and localized content.

For the full year 2024, Coursera's total revenue reached $694.7 million, a 9% increase from $635.8 million in 2023. The gross profit for the year was $371.4 million, with a margin of 53%. The net loss for the year was $79.5 million, a significant improvement from the $116.6 million loss in 2023. Non-GAAP net income for the year was $55.6 million, compared to $1.8 million in the prior year.

Key components of Coursera's mission statement include:

• Educational Accessibility: Democratizing education through online learning platforms.
• Strategic Focus: Professional skill enhancement and career advancement.

Coursera's vision statement focuses on providing universal access to world-class learning through digital platforms.

Coursera is committed to fostering a culture of continuous learning within its own organization, mirroring its dedication to learners worldwide. The company embraces a remote work strategy to attract and retain top global talent, strengthening a culture of innovation, performance, and engagement.

Coursera’s core values are:

• Learners First: Championing the needs, potential, and progress of learners everywhere.
• Play for Team Coursera: Excelling as an individual and winning as a team.
• Maximize Impact: Increasing leverage by focusing on things that produce bigger results with less effort.
• Learn, Change, and Grow: Moving fast, taking risks, innovating, and learning quickly.
• Love Without Limits: Celebrating the diversity and dignity of every one of our employees, learners, customers, and partners.

Coursera's commitment to diversity, equity, and inclusion (DEI) is integral to its culture and mission, with ongoing efforts to build a more empowering and welcoming environment for employees.

The company's social impact is further demonstrated through its Social Impact Program Pathways, which offer upskilling opportunities in various fields such as Data Analytics, AI & Machine Learning, and Cybersecurity. These programs are designed to equip individuals with in-demand skills for pursuing digital careers.

Coursera’s financial performance in 2024 reflects its commitment to sustainable growth and profitability. The company reported full year revenue of $695 million, with net cash provided by operating activities of $95 million and free cash flow of $59 million.

Coursera, Inc. (COUR) Vision Statement of

Coursera's mission is to transform lives through learning. Its vision is to create a world where anyone, anywhere has the power to transform their life through learning. The company's core values include:

• Impact: Changing lives through transformative learning experiences.
• Learning: Being curious, lifelong learners.
• Innovation: Imagining and building the future of learning.
• Community: Connecting with and empowering each other.
• Integrity: Being honest, transparent, and accountable.

Coursera aims to achieve its vision by offering a wide range of courses, Specializations, and degrees from top universities and institutions worldwide. As of the fiscal year 2024, Coursera has seen substantial growth in various aspects of its operations. For example, Coursera reported revenue of $635.8 million for the year 2024, representing a 17% increase year-over-year. This growth is a testament to the increasing demand for online learning and Coursera's ability to cater to a global audience.

Let's explore the main components of Coursera's vision statement:

Accessibility and Global Reach

Coursera's vision emphasizes that anyone, anywhere, should have the opportunity to transform their life through learning. This reflects a commitment to breaking down geographical barriers and making education accessible to a global audience. As of 2024, Coursera has made significant strides in expanding its global reach. For instance, international revenue accounted for 43% of Coursera's total revenue in 2024, demonstrating its strong presence in diverse markets. The company's focus on providing localized content and partnerships with international institutions has been crucial in achieving this global footprint.

Transformative Learning Experiences

The focus on transformative learning experiences highlights Coursera's ambition to offer more than just traditional online courses. Coursera aims to provide educational opportunities that lead to tangible and positive changes in learners' lives. In 2024, Coursera reported that degrees and career-oriented courses saw substantial growth, indicating a strong demand for programs that directly enhance career prospects. Specifically, the number of degree students increased by 22%, reflecting the growing recognition of online degrees as a viable and valuable educational pathway.

Empowerment Through Education

Coursera's vision is deeply rooted in the belief that education empowers individuals to improve their lives and contribute to society. By providing access to high-quality learning resources, Coursera aims to equip learners with the knowledge and skills they need to achieve their personal and professional goals. In 2024, Coursera continued to invest in initiatives aimed at reducing the skills gap and promoting workforce development. For example, the company partnered with over 100 government and educational institutions to offer subsidized or free courses to learners in underserved communities. These initiatives underscore Coursera's commitment to using education as a tool for social and economic empowerment.

To gain more insights into Coursera's investors and their motivations, check out this resource: Exploring Coursera, Inc. (COUR) Investor Profile: Who’s Buying and Why?

Coursera, Inc. (COUR) Core Values of

While specific, publicly detailed core values for Coursera, Inc. (COUR) as of April 2025 are not readily available, we can analyze their mission, vision, and actions to infer key values that drive the organization. Understanding these inferred values provides insight into Coursera's strategic priorities and operational focus. For more in-depth insights, check out: Exploring Coursera, Inc. (COUR) Investor Profile: Who’s Buying and Why?

Based on Coursera's public statements and initiatives, likely core values include:

• Access to Education: Commitment to making high-quality education accessible to learners worldwide.
• Innovation: Focus on pioneering new approaches to online learning and educational technology.
• Impact: Dedication to transforming lives and careers through education.
• Collaboration: Emphasis on partnerships with universities, institutions, and instructors to deliver diverse and relevant content.
• Excellence: Striving for the highest standards in course design, platform functionality, and learner support.

These inferred values are evident in Coursera's various initiatives. For example, their partnerships with numerous universities to offer a wide range of courses and specializations highlight their commitment to collaboration and providing access to diverse educational content. The company's focus on developing new technologies and learning models demonstrates their dedication to innovation. Furthermore, Coursera's emphasis on learner outcomes and career advancement reflects their commitment to impact.

Coursera’s financial performance in the 2024 fiscal year further illustrates these values in action. While specific figures directly linking revenue to each core value are not delineated in public reports, overall revenue growth and strategic investments reflect their commitment. Coursera reported total revenue of $635.8 million for the year 2024, a 17% increase year-over-year. This growth is supported by increases in both their consumer and enterprise segments. The consumer segment, which includes individual learners, saw revenue of $419.3 million, up 13% year-over-year. The enterprise segment, catering to businesses and institutions, grew even faster at 27%, reaching $216.5 million. This financial performance underscores the increasing demand for accessible and impactful online education, aligning with Coursera’s core values.

Coursera's strategic initiatives also demonstrate its commitment to these values. The company continues to invest in platform enhancements and new learning experiences. For instance, Coursera has expanded its offerings to include more hands-on projects, virtual labs, and career-relevant content. These investments are aimed at improving learner outcomes and ensuring that Coursera remains at the forefront of online education. Furthermore, Coursera's partnerships with industry leaders to offer courses and credentials aligned with in-demand skills reflect its dedication to preparing learners for the future of work.

These initiatives align with Coursera's mission to transform lives through learning. By providing access to high-quality education, fostering innovation in online learning, and collaborating with top institutions, Coursera is working to make a meaningful impact on individuals and organizations worldwide.