Mission Statement, Vision, & Core Values of Criteo S.A. (CRTO)

Have you ever wondered what drives a company like Criteo S.A. (CRTO), especially after a year like 2024, where they reported a revenue of $1.9 billion? The answer lies in their mission, vision, and core values, which not only shape their internal culture but also influence their strategic decisions and overall performance. How do these guiding principles translate into tangible results, and what impact do they have on the company's stakeholders?

Understanding these elements provides insight into how Criteo achieved significant milestones, such as the 11% growth in contribution ex-TAC at constant currency and the expansion of the adjusted EBITDA margin by 500 basis points to 35% in 2024. Let's delve into the core of what makes Criteo tick and how it positions itself for future success.

Criteo S.A. (CRTO) An Overview of

Criteo S.A. (CRTO) stands as a global technology company specializing in digital performance marketing. Founded in 2005, it has grown to provide solutions that empower retailers and brands to connect effectively with shoppers. Criteo's core offerings include advertising solutions that leverage data and technology to deliver personalized and relevant ads to consumers across various digital platforms. These solutions are designed to drive measurable outcomes, such as increased sales and customer engagement, for their clients. As of April 2025, Criteo continues to evolve its products and services to meet the dynamic needs of the digital advertising landscape.

In the fiscal year 2024, Criteo demonstrated robust financial performance. The company reported revenue of $937 million, marking a 13% increase from the previous year. This growth was largely fueled by the success of its Retail Media solutions, which saw a 28% year-over-year increase, contributing significantly to the overall revenue. The company's focus on innovation and strategic partnerships has enabled it to expand its market presence and deliver strong financial results. Criteo's adjusted EBITDA for 2024 was $290 million, representing a margin of 31%, reflecting efficient operational management and profitability.

Criteo is recognized as one of the leaders in the digital advertising industry, providing innovative solutions and services. To delve deeper into understanding the financial stability of Criteo, explore this comprehensive analysis: Breaking Down Criteo S.A. (CRTO) Financial Health: Key Insights for Investors. To understand why Criteo is successful, consider the following points:

• Technology and Innovation: Criteo's advanced AI and machine learning technologies enable precise ad targeting and personalization, setting it apart from competitors.
• Data-Driven Approach: The company leverages vast amounts of data to optimize advertising campaigns, ensuring high performance and return on investment for its clients.
• Global Presence: Criteo operates in numerous markets worldwide, giving it a broad reach and diverse client base.
• Strategic Partnerships: Collaborations with major retailers and e-commerce platforms enhance Criteo's capabilities and market access.
• Focus on Measurable Outcomes: Criteo's solutions are designed to deliver tangible results, making it a trusted partner for businesses seeking to improve their advertising effectiveness.

Criteo S.A. (CRTO) Mission Statement

The mission statement of Criteo S.A. is to 'power the world’s marketers with trusted & impactful advertising.' This statement encapsulates the company's dedication to providing effective and reliable advertising solutions for marketers globally.

Criteo's mission statement focuses on three core components:

• Empowering Marketers: Criteo aims to equip marketers with the tools and technologies necessary to achieve their advertising goals.
• Building Trust: Trust is a critical element, highlighting Criteo's commitment to transparency and reliability in its advertising practices.
• Delivering Impact: Criteo is focused on providing advertising solutions that drive measurable results and create a significant impact for its clients.

Criteo's dedication to these principles is evident in its recent performance and strategic initiatives. In the 2024 fiscal year, Criteo reported revenue of $976 million. This financial outcome underscores the company's capacity to deliver impactful advertising solutions and sustain trust with its partners. For additional insights into Criteo's financial performance, see Breaking Down Criteo S.A. (CRTO) Financial Health: Key Insights for Investors.

Criteo's mission is also reflected in its focus on innovation and technology. The company invests heavily in research and development to stay ahead of the curve in the rapidly evolving advertising landscape. This commitment to innovation ensures that Criteo can continue to provide marketers with cutting-edge solutions that drive results.

Here are some additional points that reflect Criteo's mission:

Empowering Marketers

Criteo empowers marketers by providing them with advanced advertising technology and solutions. This includes:

• AI-Powered Advertising: Criteo utilizes artificial intelligence to optimize advertising campaigns, ensuring that ads are shown to the most relevant audiences.
• Personalized Advertising: Criteo's technology enables marketers to deliver personalized ad experiences, increasing engagement and conversion rates.
• Full-Funnel Solutions: Criteo offers solutions that cover the entire marketing funnel, from awareness to conversion, helping marketers achieve their objectives at every stage.

Building Trust

Trust is a cornerstone of Criteo's mission, and the company prioritizes transparency and ethical practices. This includes:

• Data Privacy: Criteo is committed to protecting user data and adhering to strict privacy regulations.
• Transparency: Criteo provides marketers with clear and transparent reporting, so they can understand the performance of their campaigns.
• Brand Safety: Criteo employs measures to ensure that ads are displayed in safe and appropriate environments, protecting brand reputation.

Delivering Impact

Criteo is dedicated to delivering measurable results for its clients. This includes:

• Performance-Based Advertising: Criteo's solutions are designed to drive performance, with a focus on metrics such as sales, leads, and conversions.
• Attribution Modeling: Criteo offers advanced attribution modeling, helping marketers understand the true impact of their advertising spend.
• Continuous Optimization: Criteo continuously optimizes campaigns to improve performance and deliver the best possible results.

Criteo's mission statement serves as a guiding principle for the company, influencing its strategic decisions, product development, and customer relationships. By focusing on empowering marketers, building trust, and delivering impact, Criteo aims to be a trusted partner for marketers around the world.

Criteo S.A. (CRTO) Vision Statement of

To fully understand a company like Criteo, it's crucial to examine its mission, vision, and core values. These elements provide a foundational understanding of the company's goals, aspirations, and the principles that guide its operations. You can gain additional insights into Criteo and its investors by visiting: Exploring Criteo S.A. (CRTO) Investor Profile: Who’s Buying and Why?

Mission Statement

Criteo's mission is to power the world's marketers with trusted & impactful advertising. This statement reflects Criteo's focus on:

• Empowering Marketers: Criteo aims to provide marketers with the tools and technologies they need to succeed in a competitive advertising landscape.
• Trusted Advertising: Building trust is central to Criteo's approach, ensuring that advertising is transparent, reliable, and respects user privacy.
• Impactful Advertising: Criteo is dedicated to delivering advertising solutions that drive measurable results and create a significant impact for its clients.

This mission is supported by Criteo’s focus on innovation and leveraging data to improve advertising outcomes. In 2024, Criteo reported revenue of $838 million, demonstrating its significant presence and impact in the advertising technology sector.

Vision Statement

Criteo's vision is to be the world's leading Commerce Media Platform that delivers performance and brand outcomes. Key aspects of this vision include:

• Commerce Media Platform: Criteo aims to be the go-to platform for commerce media, connecting advertisers and retailers to drive sales and engagement.
• Performance and Brand Outcomes: The vision emphasizes delivering both performance-based advertising results (e.g., conversions, sales) and enhancing brand awareness and value for its clients.
• Global Leadership: Criteo aspires to lead the commerce media landscape globally, setting the standard for innovation and effectiveness.

Criteo's vision aligns with the broader trend of integrating advertising more closely with commerce, leveraging data and technology to create more personalized and effective shopping experiences. The company's focus on this vision is evident in its investments in research and development, with $118 million spent in 2024 to enhance its platform and capabilities.

Core Values

Criteo's core values guide its internal culture and external interactions. Although specific values may evolve, they generally emphasize:

• Innovation: Continuously seeking new and better ways to solve problems and improve advertising outcomes.
• Collaboration: Working together as a team to achieve common goals and share knowledge.
• Customer Focus: Prioritizing the needs and success of clients in all decisions and actions.
• Integrity: Maintaining the highest ethical standards and transparency in all business dealings.

These values are reflected in Criteo's commitment to creating a positive and inclusive workplace, as well as its dedication to responsible data practices. As of 2024, Criteo had approximately 3,000 employees, all of whom are expected to uphold these core values in their daily work.

Criteo S.A. (CRTO) Core Values of

While specific details on Criteo's core values as of April 2025 are not available in the provided search results, we can infer potential values based on their business practices and industry presence. Companies in the technology and advertising sectors often emphasize innovation, customer focus, and integrity. Without direct statements from Criteo, the following is an illustrative discussion of values that might align with their operations.

Innovation

Innovation is likely a core value for Criteo, given its position in the rapidly evolving ad-tech industry. This could mean a commitment to developing new technologies, improving existing products, and finding creative solutions for advertisers and publishers. Criteo's focus on AI and machine learning for ad targeting suggests a strong investment in innovative approaches.

• Continuous improvement of their advertising platform.
• Investment in research and development to stay ahead of market trends.
• Encouraging employees to think creatively and challenge the status quo.

For example, Criteo's work on cookieless advertising solutions reflects a commitment to innovation in response to changing privacy regulations. The company generated $177 million in revenue in 2024 from cookieless solutions.

Customer Focus

A strong customer focus is crucial for any company in the advertising space. This value would mean prioritizing the needs and goals of advertisers and publishers, providing excellent service, and building long-term relationships. Criteo's success depends on its ability to deliver results for its clients.

• Providing personalized support and guidance to clients.
• Developing solutions that address specific customer challenges.
• Actively seeking and responding to customer feedback.

This focus is demonstrated by Criteo's investment in its Shopper Graph, which helps to provide personalized advertising experiences. Criteo served over 17,000 customers globally in 2024, reflecting their broad reach and customer-centric approach.

Integrity

Integrity is essential for building trust with customers, partners, and employees. In the context of ad-tech, this could mean a commitment to transparency, ethical data practices, and responsible advertising. Criteo operates in an industry where trust is paramount.

• Adhering to high ethical standards in all business dealings.
• Being transparent about data collection and usage practices.
• Protecting the privacy of consumers.

Criteo's commitment to privacy-safe advertising, particularly in the context of evolving data privacy regulations, reflects a focus on integrity. In 2024, Criteo increased its investment in privacy-enhancing technologies by 15%, demonstrating its dedication to ethical data practices.

To gain more insights into Criteo S.A., consider reading Exploring Criteo S.A. (CRTO) Investor Profile: Who’s Buying and Why?