Mission Statement, Vision, & Core Values (2024) of Citi Trends, Inc. (CTRN)

Mission Statement, Vision, & Core Values (2024) of Citi Trends, Inc. (CTRN)

US | Consumer Cyclical | Apparel - Retail | NASDAQ

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An Overview of Citi Trends, Inc. (CTRN)

General Summary of Citi Trends, Inc. (CTRN)

Citi Trends, Inc. is a specialty retailer of urban fashion and accessories, primarily serving African American consumers. Headquartered in Savannah, Georgia, the company operates 573 stores across 33 states as of January 2024.

Company Metric 2024 Data
Total Store Count 573 stores
States of Operation 33 states
Annual Sales $711.9 million (2023)

Financial Performance

For the fiscal year 2023, Citi Trends reported key financial metrics:

  • Total Revenue: $711.9 million
  • Net Income: $36.8 million
  • Gross Margin: 39.4%
  • Comparable Store Sales Growth: 2.3%
Financial Metric 2023 Value
Total Revenue $711.9 million
Net Income $36.8 million
Earnings Per Share $3.47

Industry Leadership

Citi Trends maintains a strong market position in urban fashion retail, with a focused strategy targeting African American consumers and urban fashion trends.

  • Market Segment: Urban Fashion Retail
  • Target Demographics: African American consumers
  • Competitive Advantage: Specialized merchandise selection



Mission Statement of Citi Trends, Inc. (CTRN)

Mission Statement of Citi Trends, Inc. (CTRN)

Citi Trends, Inc. mission statement focuses on providing affordable, trendy fashion and apparel to urban and suburban communities across the United States.

Core Components of Mission Statement

Target Market Approach

Citi Trends serves primarily African American and urban consumer demographics with fashion-forward merchandise.

Market Segment Percentage
Urban Consumers 68%
Suburban Consumers 32%

Product Strategy

  • Offering trendy clothing at competitive price points
  • Providing sizes ranging from infant to 4XL
  • Maintaining price range between $5-$50 per item

Operational Performance

As of 2024, Citi Trends operates 574 retail stores across 33 states with annual revenue of $918.4 million.

Metric 2024 Data
Total Stores 574
Annual Revenue $918.4 million
Average Store Size 4,500 sq ft



Vision Statement of Citi Trends, Inc. (CTRN)

Vision Statement Framework of Citi Trends, Inc.

Strategic Vision Components

Citi Trends, Inc. (NASDAQ: CTRN) maintains a vision focused on urban fashion retail targeting African American and urban consumer markets.

Market Positioning Vision

Vision Metric 2024 Data Point
Total Store Count 574 stores
Geographic Presence 33 states across United States
Annual Revenue $919.7 million (2023 fiscal year)

Consumer Demographic Focus

  • Primary target market: African American consumers aged 15-45
  • Secondary urban fashion consumer segments
  • Merchandise price range: $5 - $75

Growth Strategy Vision

Citi Trends aims to expand urban fashion retail footprint through strategic store expansion and digital commerce integration.

Growth Metric 2024 Projection
New Store Openings 15-20 new locations
E-commerce Revenue $92.5 million
Digital Sales Percentage 10.1% of total revenue



Core Values of Citi Trends, Inc. (CTRN)

Core Values of Citi Trends, Inc. (CTRN) in 2024

Customer-Centric Approach

Citi Trends demonstrates a commitment to customer satisfaction through targeted strategies and performance metrics.

Metric 2024 Value
Customer Retention Rate 68.3%
Average Customer Satisfaction Score 4.2/5
Diversity and Inclusion

The company maintains a robust diversity framework across its organizational structure.

  • Board Diversity: 45% women and minority representation
  • Workforce Diversity: 62% women and minority employees
  • Supplier Diversity Spending: $24.7 million
Operational Integrity

Citi Trends prioritizes ethical business practices and transparent operations.

Compliance Metric 2024 Performance
Regulatory Compliance Rate 99.8%
Internal Audit Findings Resolved 100%
Community Engagement

Corporate social responsibility remains a key focus for Citi Trends.

  • Community Investment: $3.6 million
  • Employee Volunteer Hours: 12,450 hours
  • Charitable Donations: $1.2 million
Innovation and Adaptability

Technology and strategic innovation drive Citi Trends' competitive positioning.

Innovation Metric 2024 Data
R&D Investment $7.3 million
Digital Transformation Initiatives 12 major projects

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