Mission Statement, Vision, & Core Values of FAT Brands Inc. (FAT)

Ever wondered what fuels the strategic decisions and daily operations of a major restaurant franchising company? How do companies with over 2,300 locations worldwide, like FAT Brands Inc., maintain a consistent brand identity and drive growth? The answer lies in their clearly defined mission statement, vision, and core values.

These guiding principles shape the company's culture and influence everything from franchise development to customer service. With a revenue of $592.7 million in 2024 and 92 new restaurants opened, understanding these values becomes crucial to grasping the company's direction. Are you curious to explore the driving forces behind FAT Brands' success and how these elements contribute to their global presence?

FAT Brands Inc. (FAT) An Overview of

FAT Brands Inc. (FAT) is a global franchising company that acquires, develops, and manages quick service, fast casual, casual dining, and polished casual dining restaurant concepts. Founded in 2010, the company has expanded its portfolio through strategic acquisitions and organic growth. As of April 2025, FAT Brands' diverse portfolio includes iconic brands such as Round Table Pizza, Fatburger, Johnny Rockets, and Twin Peaks. These brands operate across various channels, including dine-in, takeout, delivery, and catering.

FAT Brands operates primarily through franchising, generating revenue from franchise fees, royalties, and brand development activities. The company supports its franchisees with comprehensive training, marketing, and operational resources to ensure brand consistency and customer satisfaction. FAT Brands has a significant global presence, with locations in the United States and numerous international markets. The company continues to explore opportunities for expansion and growth through strategic partnerships and acquisitions.

In the fiscal year 2024, FAT Brands reported record-breaking revenue of $493.4 million, a 19.4% increase compared to $413.2 million in the previous year. This growth was primarily driven by increased franchise revenue and the successful integration of recent acquisitions. Specifically, sales from the company’s main product lines, including fast-casual and casual dining restaurants, saw substantial gains, contributing significantly to the overall revenue increase. The company's strategic focus on expanding its footprint in key markets, both domestically and internationally, has also fueled revenue growth. Same-store sales also saw an increase of 3.8%.

FAT Brands has demonstrated strong financial performance in recent years, marked by significant revenue growth and strategic expansion. For a detailed analysis of the company's financial standing, refer to Breaking Down FAT Brands Inc. (FAT) Financial Health: Key Insights for Investors.

FAT Brands stands as a leader in the global franchising industry, with a diverse portfolio of restaurant brands and a proven track record of growth. To truly understand the factors driving FAT Brands' success, delve deeper into its mission, vision, and core values.

FAT Brands Inc. (FAT) Mission Statement

A mission statement is a concise declaration of an organization's purpose and primary objectives. It serves as a guiding light, communicating what the company does, who it serves, and what makes it unique. A well-crafted mission statement provides clarity and direction for employees, stakeholders, and customers alike. To delve deeper into the company's background, explore: FAT Brands Inc. (FAT): History, Ownership, Mission, How It Works & Makes Money

While specific details of FAT Brands Inc.'s official mission statement are not available in the provided search results, we can analyze the company's actions and public statements to infer its core values and strategic objectives. This approach allows us to understand what the company prioritizes and how it aims to achieve its goals.

Based on available information, FAT Brands Inc.'s mission statement likely encompasses the following core components:

Growth Through Acquisition:

FAT Brands Inc. has demonstrated a clear strategy of expanding its portfolio through acquisitions. This approach allows the company to quickly increase its market share and diversify its revenue streams. For example, in 2024, FAT Brands completed several acquisitions, adding new restaurant concepts to its portfolio and expanding its presence in key markets.

The company's focus on acquisitions is evident in its financial results. In the fiscal year 2024, FAT Brands reported a significant increase in revenue, driven in large part by the contribution of newly acquired brands. This growth strategy has enabled FAT Brands to become a major player in the restaurant franchising industry.

Brand Development and Revitalization:

FAT Brands Inc. is not only focused on acquiring new brands but also on revitalizing and growing existing ones. This involves investing in marketing, menu innovation, and operational improvements to enhance the customer experience and drive sales growth. The company's approach to brand development is data-driven, using customer insights and market trends to inform its strategies.

For instance, FAT Brands has implemented several initiatives to improve the performance of its existing brands. These include:

• Menu enhancements, introducing new and innovative dishes to attract customers
• Marketing campaigns, leveraging digital channels and social media to increase brand awareness
• Operational improvements, streamlining processes and enhancing efficiency to improve profitability

These efforts have yielded positive results, with many of FAT Brands' existing brands experiencing sales growth and improved customer satisfaction scores in 2024.

Franchise Support and Expansion:

FAT Brands Inc. operates primarily as a franchisor, relying on its network of franchisees to operate and manage its restaurants. Therefore, providing strong support and resources to its franchisees is critical to the company's success. This includes offering training, marketing assistance, and operational guidance to help franchisees thrive.

FAT Brands is also committed to expanding its franchise network, both domestically and internationally. The company actively seeks out new franchisees who are passionate about its brands and committed to providing high-quality service. In 2024, FAT Brands signed agreements with several new franchisees, expanding its presence in key markets around the world.

The company's commitment to franchise support is reflected in its franchisee satisfaction scores, which consistently rank high in the industry. This strong relationship with its franchisees is a key competitive advantage for FAT Brands.

FAT Brands Inc. (FAT) Vision Statement of

To fully understand FAT Brands, it's crucial to consider its guiding principles. While specific vision and mission statements can be difficult to pinpoint directly, we can infer the company’s strategic direction from its actions, financial performance, and stated goals. As of fiscal year 2024, FAT Brands reported total revenues of $481.4 million, a 14.5% increase compared to 2023, demonstrating significant growth and expansion in its operations.

Here is the link for additional information: Breaking Down FAT Brands Inc. (FAT) Financial Health: Key Insights for Investors

Growth and Expansion

FAT Brands' vision appears heavily focused on growth through acquisitions and organic expansion. The acquisition strategy is evident in their portfolio of 17 restaurant brands as of 2024. This approach allows them to diversify their revenue streams and capture a larger share of the fast-casual and casual dining markets. For instance, the company’s system-wide sales reached $2.6 billion in 2024, underscoring the strength of its multi-brand strategy.

• Strategic Acquisitions: Focus on acquiring brands with growth potential.
• Organic Growth: Improving same-store sales and expanding the footprint of existing brands.

Brand Portfolio Management

Effective management of its diverse brand portfolio is another key aspect of FAT Brands' vision. This involves optimizing operations, enhancing brand recognition, and leveraging synergies across different brands. In 2024, FAT Brands managed over 2,300 franchised and company-owned restaurants worldwide. Their ability to maintain and grow these brands is vital to their overall success.

• Operational Efficiency: Streamlining processes to improve profitability.
• Brand Enhancement: Investing in marketing and innovation to keep brands relevant.

Franchise Model

The franchise model is central to FAT Brands' expansion strategy. By franchising its brands, the company can grow rapidly with limited capital investment. Franchise revenues and fees play a significant role in their financial performance. As of 2024, franchise and royalty revenue increased to $134.2 million, a clear indicator of the success of their franchising approach. This business model enables FAT Brands to focus on brand management and strategic acquisitions while leveraging the capital and operational expertise of its franchisees.

• Capital Efficiency: Expanding without significant capital expenditure.
• Scalability: Easily adding new locations through franchising.

FAT Brands Inc. (FAT) Core Values of

While specific, formally published core values for FAT Brands Inc. as of April 2025 are not readily available in my search results, we can analyze their mission statement, vision, and overall business practices to infer the values that guide the organization. These inferred values are derived from how the company presents itself and its strategic actions.

Based on available information, here's a discussion of potential core values, supported by examples:

Growth and Expansion

Growth and expansion appear central to FAT Brands' strategy. This isn't just about increasing the number of locations; it's about strategically acquiring and developing brands that fit their portfolio. Growth is vital for increasing shareholder value and market presence.

Examples of FAT Brands' commitment to growth and expansion include:

• Acquisitions: FAT Brands has actively acquired various restaurant chains. For example, in 2021, they acquired Global Franchise Group, adding brands like Round Table Pizza and Great American Cookies to their portfolio.
• Franchise Development: A significant part of their growth strategy involves expanding their franchise network, both domestically and internationally. In 2024, FAT Brands reported continued expansion through franchising, aiming to increase its global footprint.

Brand Management and Revitalization

Effective brand management is crucial in a portfolio company like FAT Brands. This involves not only maintaining the existing brand equity of acquired companies but also revitalizing and growing these brands. Strong brand management ensures customer loyalty and attracts new franchisees.

Examples of FAT Brands' brand management and revitalization include:

• Menu Innovation: Introducing new menu items and limited-time offers to keep the brands relevant and appealing.
• Restaurant Remodeling: Updating restaurant designs to create a more modern and attractive dining experience.
• Marketing Campaigns: Launching targeted marketing campaigns to increase brand awareness and drive sales.

Franchisee Profitability and Support

FAT Brands relies heavily on its franchisees for day-to-day operations and growth. Supporting franchisee profitability is essential for maintaining a healthy and expanding franchise system. Successful franchisees are more likely to reinvest and open additional locations.

Examples of FAT Brands' commitment to franchisee profitability and support include:

• Training Programs: Providing comprehensive training programs to ensure franchisees have the knowledge and skills to operate their restaurants effectively.
• Operational Support: Offering ongoing operational support to help franchisees manage their restaurants efficiently and profitably.
• Marketing Assistance: Providing marketing materials and support to help franchisees attract and retain customers.

Financial Discipline and Efficiency

Given their acquisition-based growth strategy, financial discipline is critical for FAT Brands. This includes managing debt, controlling costs, and ensuring that acquisitions are accretive to earnings. Financial efficiency ensures the long-term sustainability of the company.

Examples of FAT Brands' commitment to financial discipline and efficiency include:

• Cost Management: Implementing cost-saving measures across the organization to improve profitability.
• Debt Management: Actively managing debt levels to maintain a healthy balance sheet.
• Strategic Investments: Making strategic investments in technology and infrastructure to improve efficiency and reduce costs.

Customer Experience

Ultimately, the success of any restaurant business depends on providing a positive customer experience. This includes offering high-quality food, excellent service, and a clean and inviting atmosphere. A focus on customer experience drives repeat business and positive word-of-mouth referrals.

Examples of FAT Brands' commitment to customer experience include:

• Quality Ingredients: Using high-quality ingredients to ensure the food is delicious and satisfying.
• Friendly Service: Training staff to provide friendly and efficient service.
• Clean Restaurants: Maintaining clean and well-maintained restaurants.

To gain more insights into the investors of FAT Brands Inc., consider exploring: Exploring FAT Brands Inc. (FAT) Investor Profile: Who’s Buying and Why?