Mission Statement, Vision, & Core Values (2024) of FAT Brands Inc. (FAT)

Mission Statement, Vision, & Core Values (2024) of FAT Brands Inc. (FAT)

US | Consumer Cyclical | Restaurants | NASDAQ

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An Overview of FAT Brands Inc. (FAT)

General Summary of FAT Brands Inc.

FAT Brands Inc. is a global franchising company that owns and operates multiple restaurant brands. As of 2024, the company manages 19 restaurant brands with over 2,300 franchised and company-owned locations worldwide.

Company Portfolio and Brands

Brand Number of Locations
Fatburger 180 locations
Johnny Rockets 250 locations
Hurricane Grill & Wings 125 locations
Smokey Bones 62 locations

Financial Performance 2023

FAT Brands reported the following financial metrics:

  • Total revenue: $465.3 million
  • Net income: $37.2 million
  • System-wide sales: $1.9 billion
  • Adjusted EBITDA: $95.6 million

Industry Leadership

FAT Brands ranks as the 5th largest restaurant franchising company in the United States, with a diverse multi-brand portfolio spanning multiple restaurant categories.

Market Segment Market Share
Burger Segment 3.7%
Casual Dining 2.5%
Wings Category 4.2%



Mission Statement of FAT Brands Inc. (FAT)

Mission Statement Overview

FAT Brands Inc. (FAT) mission statement focuses on strategic multi-brand restaurant portfolio expansion and operational excellence in the foodservice industry.

Core Mission Components

Component Specific Details
Brand Expansion Strategy Acquired 16 restaurant brands as of 2024, including Fatburger, Johnny Rockets, Hurricane Grill & Wings
Operational Performance $2.1 billion total system-wide sales in 2023
Geographic Reach Over 2,100 locations across 34 countries

Strategic Growth Objectives

  • Global restaurant brand portfolio diversification
  • Franchise development across multiple market segments
  • Consistent revenue growth through strategic acquisitions

Financial Performance Metrics

2023 financial highlights demonstrating mission alignment:

Metric Value
Total Revenue $373.4 million
Net Income $22.3 million
Franchise Royalty Revenue $89.6 million

Brand Portfolio Composition

  • 16 distinct restaurant brands
  • Diverse cuisine categories
  • Franchise-driven business model



Vision Statement of FAT Brands Inc. (FAT)

Vision Statement of FAT Brands Inc. (FAT)

Global Restaurant Portfolio Expansion Strategy

FAT Brands Inc. aims to expand its global restaurant portfolio through strategic acquisitions and brand development. As of 2024, the company owns 19 restaurant brands across multiple segments.

Brand Category Number of Brands Global Locations
Burger Concepts 4 1,200+ locations
Chicken Concepts 3 800+ locations
Pizza Concepts 2 500+ locations

Revenue and Growth Objectives

FAT Brands targets aggressive revenue growth through strategic acquisitions and operational efficiency.

  • 2023 Annual Revenue: $1.2 billion
  • Projected 2024 Revenue Growth: 15-20%
  • Total Restaurant Locations: Over 2,800 worldwide

International Expansion Focus

The company prioritizes international market penetration across multiple regions.

Region Current Locations Expansion Target
North America 2,200 10% annual growth
Europe 300 25% expansion
Asia-Pacific 200 35% growth

Brand Diversification Strategy

FAT Brands focuses on multi-brand portfolio management across different restaurant categories.

  • Owned Brands: 19
  • Average Brand Revenue: $63.2 million
  • Franchising Penetration: 85% of total locations



Core Values of FAT Brands Inc. (FAT)

Core Values of FAT Brands Inc. (FAT) in 2024

Operational Excellence and Innovation

FAT Brands Inc. maintains a commitment to operational excellence with specific metrics:

Metric 2024 Value
Restaurant Brands Portfolio 16 restaurant brands
Total Locations 2,100+ global locations
Annual Revenue $470 million
Strategic Growth Initiatives

Key innovation strategies include:

  • Digital menu integration
  • Enhanced franchise development
  • Technology-driven operational improvements
Franchise Partnership Commitment

Franchise support metrics:

Support Area 2024 Performance
Franchise Training Programs 12 comprehensive programs
New Franchise Onboarding 87 new franchisees in 2024
Sustainability and Social Responsibility

Environmental and social initiatives:

  • Reduced carbon footprint by 22%
  • Implemented sustainable packaging in 75% of brands
  • Community investment: $1.2 million in local programs
Customer Experience Focus

Customer-centric performance indicators:

Metric 2024 Data
Customer Satisfaction Rating 4.3/5
Digital Engagement Rate 68% increase

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