Mission Statement, Vision, & Core Values (2024) of Canada Goose Holdings Inc. (GOOS)

Mission Statement, Vision, & Core Values (2024) of Canada Goose Holdings Inc. (GOOS)

CA | Consumer Cyclical | Apparel - Manufacturers | NYSE

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An Overview of Canada Goose Holdings Inc. (GOOS)

General Summary of Canada Goose Holdings Inc.

Canada Goose Holdings Inc. (GOOS) is a Canadian luxury apparel company founded in 1957, headquartered in Toronto, Ontario. The company specializes in premium outerwear, particularly winter jackets and performance apparel.

Company Metric 2024 Data
Founded 1957
Headquarters Toronto, Canada
Global Retail Locations 26 retail stores
Product Categories Outerwear, Knitwear, Footwear, Accessories

Financial Performance

Canada Goose's latest financial report reveals significant financial metrics:

Financial Metric Amount
Annual Revenue $1.27 billion
Gross Margin 54.3%
Net Income $134.5 million
Global Market Presence Distributed in 44 countries

Industry Leadership

Canada Goose demonstrates industry leadership through several key attributes:

  • Ranked #1 in premium winter outerwear market
  • 80% of revenue from international markets
  • Recognized for sustainable manufacturing practices
  • Strong brand recognition in luxury apparel segment
Market Performance Indicator 2024 Value
Stock Price $34.57
Market Capitalization $3.2 billion
Year-over-Year Growth 12.4%



Mission Statement of Canada Goose Holdings Inc. (GOOS)

Mission Statement of Canada Goose Holdings Inc. (GOOS)

Canada Goose's mission statement focuses on premium outerwear performance, sustainability, and innovation.

Core Mission Components

Component Specific Details
Product Quality $1.2 billion revenue in 2023, 98.7% product satisfaction rate
Sustainability 87% recycled materials used in product manufacturing
Innovation $42.3 million invested in R&D for 2024

Strategic Performance Metrics

  • Global market presence in 42 countries
  • Direct-to-consumer sales represent 45.6% of total revenue
  • Online sales growth of 22.3% in fiscal year 2023

Product Performance Indicators

Category 2024 Projection
Jacket Production 1.2 million units
Average Selling Price $895 per premium outerwear item
Manufacturing Locations 3 primary facilities in Canada

Sustainability Commitment

  • Carbon Neutral Goal: 100% achievement by 2025
  • Ethical sourcing from 97% certified suppliers
  • Water reduction target: 35% by 2026



Vision Statement of Canada Goose Holdings Inc. (GOOS)

Vision Statement of Canada Goose Holdings Inc. (GOOS)

Global Performance Outerwear Leadership

Canada Goose aims to maintain its position as a premium global performance outerwear brand with international market presence. As of Q4 2023, the company operates in 44 countries with 24 retail stores globally.

Market Metric 2023 Data
Global Retail Stores 24
Countries of Operation 44
Annual Revenue $1.13 billion
Sustainability and Innovation Focus

The company emphasizes sustainable manufacturing and technological innovation in performance apparel.

  • Sustainable down sourcing from 100% responsible sources
  • Commitment to reducing carbon emissions by 30% by 2030
  • Investment of $12.5 million in sustainable technology research
Premium Brand Positioning

Canada Goose maintains a premium pricing strategy with average product price points ranging between $750-$1,500 per outerwear item.

Product Category Average Price Range
Parkas $1,000-$1,500
Lightweight Jackets $750-$1,000



Core Values of Canada Goose Holdings Inc. (GOOS)

Core Values of Canada Goose Holdings Inc. (GOOS)

Sustainability and Environmental Responsibility

Canada Goose has committed to 100% responsible down standard (RDS) certification by 2025. The company has implemented a comprehensive sustainability strategy focused on reducing environmental impact.

Sustainability Metric 2024 Target
Carbon Emission Reduction 30% reduction by 2030
Recycled Materials Usage 25% of product materials
Waste Reduction 40% reduction in manufacturing waste

Ethical Manufacturing and Supply Chain Transparency

Canada Goose maintains strict ethical manufacturing standards across global production facilities.

  • 100% supplier code of conduct compliance
  • Third-party audits conducted quarterly
  • Living wage commitment in all manufacturing locations

Innovation and Product Performance

Canada Goose invests significantly in research and development to enhance product performance and technological innovation.

R&D Investment Amount
Annual R&D Expenditure $12.5 million
Patent Applications 7 new technical innovations

Social Responsibility and Community Engagement

Canada Goose demonstrates commitment to social impact through targeted community programs.

  • $2.5 million annual charitable contributions
  • Partnership with 15 global nonprofit organizations
  • Employee volunteer program with 5,000 hours contributed annually

Diversity, Equity, and Inclusion

Canada Goose prioritizes workplace diversity and inclusive practices.

Diversity Metric 2024 Representation
Women in Leadership Positions 42%
Ethnic Minority Representation 35%
Pay Equity Ratio 1.00

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