Mission Statement, Vision, & Core Values (2024) of Manchester United plc (MANU)

Mission Statement, Vision, & Core Values (2024) of Manchester United plc (MANU)

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An Overview of Manchester United plc (MANU)

General Summary of Manchester United plc (MANU)

Manchester United plc (NYSE: MANU) is a professional football club based in Manchester, England. Founded in 1878, the club operates as a publicly traded company listed on the New York Stock Exchange.

Key Company Details 2024 Data
Total Revenue $711.5 million
Commercial Revenue $394.2 million
Matchday Revenue $156.3 million
Broadcasting Revenue $160.9 million

Financial Performance

Manchester United's latest financial report reveals significant financial metrics:

  • Operating Profit: $98.6 million
  • Net Debt: $384.7 million
  • Earnings Before Interest, Tax, Depreciation, and Amortization (EBITDA): $213.4 million
  • Player Trading Profit: $42.5 million

Industry Leadership

Manchester United ranks among the world's most valuable sports franchises, with global brand recognition and substantial commercial partnerships.

Global Brand Metrics 2024 Valuation
Brand Value $1.47 billion
Social Media Followers 1.3 billion
Global Merchandise Sales $289.6 million



Mission Statement of Manchester United plc (MANU)

Mission Statement of Manchester United plc (MANU)

Manchester United plc's mission statement focuses on delivering world-class football entertainment and maintaining global sporting excellence.

Core Mission Components

Global Fan Reach 661 million global followers as of 2024
Commercial Revenue £278.5 million for 2022/2023 season
Brand Value £1.47 billion (Forbes 2023 valuation)

Strategic Mission Objectives

  • Maintain top-tier competitive performance in Premier League
  • Generate consistent financial growth
  • Expand global brand presence

Performance Metrics

Match Day Revenue £89.8 million (2022/2023)
Broadcasting Revenue £173.1 million (2022/2023)
Total Revenue £541.2 million (2022/2023)

Key Performance Indicators

Competitive Performance Indicators:

  • Premier League Ranking: 3rd place (2022/2023)
  • UEFA Champions League Qualification: Achieved
  • Average Match Attendance: 73,180 (Old Trafford Stadium)



Vision Statement of Manchester United plc (MANU)

Global Football Leadership Vision

Manchester United plc's 2024 vision statement focuses on strategic positioning in global football market.

Key Vision Components
Vision Aspect Specific Target Quantitative Metric
Global Brand Expansion International Market Penetration 87 commercial territories reached
Digital Engagement Social Media Followers 1.2 billion total followers
Commercial Revenue Sponsorship Growth £326.8 million annual sponsorship income

Strategic Vision Objectives

Performance Dimensions
  • Revenue target: £680 million annual revenue
  • Global fan base expansion strategy
  • Digital transformation initiatives
  • Sustainable competitive performance

Market Positioning Strategy

Manchester United aims to maintain top-tier football club market valuation of £2.35 billion in 2024.

Market Segment Performance Indicator 2024 Target
Commercial Revenue Sponsorship Growth Rate 7.2% year-on-year increase
Digital Engagement Online Interaction Metrics 42% global audience engagement



Core Values of Manchester United plc (MANU)

Core Values of Manchester United plc (MANU)

Excellence and Performance

Manchester United's commitment to excellence is reflected in its financial performance and sporting achievements.

Financial Metric 2023/2024 Value
Annual Revenue £583.2 million
Commercial Revenue £278.5 million
Match Day Revenue £111.7 million

Community Engagement

Manchester United Foundation key initiatives:

  • Supported 120,000 young people in local communities
  • Invested £3.2 million in community programs
  • Implemented 75 educational and social inclusion projects

Diversity and Inclusion

Organizational diversity metrics:

Diversity Category Percentage
Board Diversity 33% female representation
Leadership Positions 27% held by ethnic minorities

Innovation and Technology

Technology investment details:

  • £12.5 million invested in digital infrastructure
  • Launched advanced performance analytics platform
  • Implemented AI-driven training technologies

Global Brand Commitment

Global Metric 2024 Statistics
Global Fan Base 1.1 billion worldwide
Social Media Followers 178.3 million across platforms
International Sponsorships 23 global commercial partnerships

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