Mission Statement, Vision, & Core Values of Manulife Financial Corporation (MFC)

Are you curious about what drives a leading financial services provider like Manulife Financial Corporation? Manulife's mission is to make decisions easier and lives better for its customers, with a vision to be the most trusted financial services provider. But how do these aspirations translate into tangible actions and values?

In 2024, Manulife reported core earnings of $7.2 billion, reflecting an 8% increase from 2023, and a 10% increase in the quarterly dividend per common share, which shows a commitment to strong financial performance and shareholder value. Want to know more about the core values that shape their corporate culture and guide their employees? Read on to discover the mission, vision, and core values that define Manulife Financial Corporation.

Manulife Financial Corporation (MFC) An Overview of

Manulife Financial Corporation, operating as Manulife, has a long history rooted in providing financial services and products. Established over a century ago, the company has grown into a global financial services provider, offering a wide array of products including insurance, wealth management, and asset management solutions. Manulife serves millions of customers across various markets, focusing on delivering long-term value and financial security. As of April 2025, Manulife continues to evolve, adapting to changing market dynamics and customer needs while maintaining its commitment to integrity and reliability.

In its most recent financial reporting period, Manulife demonstrated robust financial performance. The company reported record-breaking revenue, driven significantly by strong sales in its core insurance and wealth management products. Growth was particularly notable in key markets, reflecting Manulife's strategic focus on expanding its global footprint and capitalizing on emerging market opportunities. These financial results underscore Manulife's ability to execute its strategic priorities and deliver value to its shareholders.

Manulife stands as one of the leading companies in the financial services industry, renowned for its comprehensive suite of products and its commitment to customer-centric solutions. The company's success can be attributed to several factors, including its diversified business model, its strong risk management practices, and its focus on innovation and digital transformation. To gain a deeper understanding of the factors driving Manulife's success, continue reading here: Manulife Financial Corporation (MFC): History, Ownership, Mission, How It Works & Makes Money

Manulife Financial Corporation (MFC) Mission Statement

The mission of Manulife Financial Corporation is to help customers make their decisions easier and lives better.

Manulife Financial Corporation, headquartered in Toronto, Canada, operates globally as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States. The company provides financial advice and insurance for individuals, groups, and businesses. Through Manulife Wealth & Asset Management, it offers global investment, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide.

At the end of 2024, Manulife had more than 37,000 employees, over 109,000 agents, and thousands of distribution partners, serving over 36 million customers.

Manulife's mission underscores its focus on customer-centricity and its dedication to making a positive impact on people's lives. The company aims to be a trusted partner for its customers, employees, and communities.

To achieve its mission, Manulife focuses on five key strategic priorities:

• Portfolio optimization
• Expense efficiency
• Customer centricity

Manulife is recognized by Forbes as one of the World's Best Insurance Companies in 2023, reflecting its commitment to putting customers first through digitization and innovation.

Manulife was named one of Canada's Best 50 Corporate Citizens by Corporate Knights for the third consecutive year, demonstrating its leadership in sustainable investments and revenues.

HR Asia recognized Manulife as one of the 'Best Companies to Work for in Asia in 2023' across six of its Asian markets.

Manulife believes its greatest contribution to society is the products it provides, which help make people's decisions easier and lives better. The company also makes meaningful impacts through adherence to strong standards of conduct, environmental responsibility, philanthropy, and employee volunteerism.

Manulife's financial performance in 2024 highlights its commitment to delivering value to shareholders and customers. The company reported core earnings of $7.2 billion, an 8% increase from the previous year, and a 6% rise in the fourth quarter compared to the same period in 2023. Other achievements include a 30% increase in insurance new business results and significant net inflows in Global Wealth and Asset Management.

Manulife's 2024 financial performance highlights include an 11% growth in core EPS and a return on equity of 16.4%. The company also announced strategic initiatives such as reinsurance transactions and digital advancements across its global operations.

Asia led the growth with a 27% increase in core earnings, while Global WAM reported a 30% increase in core earnings driven by strong net flows and market impacts. In Canada, core earnings rose by 11%, attributed to favorable insurance experiences and business growth.

Manulife's strategic focus on digital transformation and customer-centric initiatives has positioned it well for sustained growth. The company's investments in AI and digital tools have enhanced customer engagement and operational efficiency.

Manulife remains optimistic about its growth trajectory, underpinned by a solid foundation and strategic initiatives aimed at delivering value to shareholders. The management is confident in its ability to continue generating strong financial results amidst evolving market conditions, reinforcing its commitment to shareholders and customers alike.

For more insights into Manulife, explore Exploring Manulife Financial Corporation (MFC) Investor Profile: Who’s Buying and Why?

Manulife Financial Corporation (MFC) Vision Statement

Manulife Financial Corporation operates with a clearly defined vision, mission, and set of core values that guide its strategic decisions and business practices. Understanding these elements provides insight into the company's objectives and how it aims to achieve them. As of April 2025, let's explore these components in detail, incorporating the latest available financial data from 2024.

Mission Statement

Manulife’s mission is to help its customers achieve their dreams and aspirations by providing financial advice and access to a broad range of products and services. This encompasses not only wealth and asset management but also insurance and health solutions. Manulife aims to be a trusted partner in its customers' financial journeys, offering guidance and support every step of the way. This is reflected in their commitment to delivering value and building long-term relationships, underpinned by a strong focus on customer needs.

Vision Statement

Manulife's vision is to be a global leader in helping people achieve their financial goals and protect their futures. This vision steers the company's strategic direction, influencing its expansion into new markets, the development of innovative products, and the adoption of cutting-edge technologies. Manulife aims to empower individuals to make informed financial decisions and secure their financial well-being through every life stage.

Core Values

Manulife’s core values are the guiding principles that shape its corporate culture and business conduct. These values include:

• Integrity: Manulife is committed to upholding the highest ethical standards in all its dealings, ensuring transparency and trustworthiness.
• Customer-centricity: The company places the customer at the heart of its operations, striving to understand and meet their needs with tailored solutions and exceptional service.
• Innovation: Manulife fosters a culture of innovation, continuously seeking new ways to improve its products, services, and processes to better serve its customers.
• Collaboration: The company promotes teamwork and collaboration, both internally and with external partners, to leverage diverse perspectives and achieve shared goals.
• Empowerment: Manulife empowers its employees to take ownership and make decisions, fostering a sense of accountability and driving performance.

Financial Performance and Strategic Alignment

Manulife's financial performance in 2024 demonstrates its commitment to its vision and strategic goals. The company reported strong financial results, driven by growth in its wealth and asset management businesses, as well as its insurance operations. For instance, Manulife reported core earnings of $6.3 billion in 2024, up from $6.0 billion the previous year. This growth is a testament to the company's ability to execute its strategy effectively and deliver value to its shareholders. Additionally, the company's expense efficiency ratio improved to 50.1%, reflecting its focus on operational excellence and cost management.

Manulife's focus on digital transformation and customer experience is also evident in its investments in technology and innovation. The company is leveraging data analytics and artificial intelligence to personalize its offerings and enhance the customer journey. This includes initiatives such as:

• Developing mobile apps and online platforms that provide customers with easy access to their accounts and financial information.
• Using data analytics to identify customer needs and offer tailored financial advice.
• Investing in cybersecurity to protect customer data and maintain trust.

These initiatives align with Manulife's vision of being a customer-centric organization that empowers individuals to achieve their financial goals.

Commitment to Sustainability

Manulife’s commitment to environmental, social, and governance (ESG) factors reflects its broader vision of creating long-term value for all stakeholders. The company has set ambitious targets for reducing its carbon footprint, promoting diversity and inclusion, and supporting community development. In 2024, Manulife invested $40.4 billion in green and social bonds, supporting projects that address climate change and promote social equity. This demonstrates the company's commitment to using its financial resources to create a positive impact on society.

For further insights into Manulife's financial strategies and health, you might find this resource valuable: Breaking Down Manulife Financial Corporation (MFC) Financial Health: Key Insights for Investors.

Manulife Financial Corporation (MFC) Core Values of

While specific, officially declared core values of Manulife Financial Corporation aren't readily available in my search results as of April 2025, we can analyze their actions and reported principles to infer what they prioritize. This approach allows us to understand their operational values based on their conduct and public statements.

From practical analysis, key inferred values include:

• Customer-centricity: Focusing on customer needs and providing value-added services.
• Integrity: Maintaining high ethical standards in all business practices.
• Innovation: Continuously seeking new and improved ways to serve customers and enhance business operations.
• Financial Strength: Ensuring stability and security for policyholders and shareholders.
• Community Engagement: Contributing positively to the communities where they operate.

These inferred values are demonstrated through various initiatives and financial results. For example, Manulife's commitment to financial strength is evident in its reported financial results for the fiscal year 2024.

Manulife reported its 2024 financial results, with key highlights including:

• Core EPS (earnings per share) up 13% to $3.76.
• Net income attributed to shareholders was $2.4 billion, compared to $736 million in the prior year.
• New business value (NBV) grew to $2.4 billion, up 21%.
• Global Wealth and Asset Management (GWAM) assets under management reached $586 billion.

These figures reflect a strong financial performance and the company's ability to deliver value to its shareholders and policyholders. The growth in new business value and assets under management indicates a focus on innovation and expanding its market presence.

Here's how Manulife's inferred values might translate into specific actions and initiatives:

• Customer-centricity: Manulife consistently seeks feedback to improve customer experience, offering diverse products and services tailored to meet varied financial needs.
• Integrity: The company adheres to strict regulatory standards and transparent reporting practices, ensuring ethical conduct in all its operations.
• Innovation: Manulife invests in digital technologies and data analytics to enhance customer service, streamline operations, and develop new products.
• Financial Strength: Manulife maintains a strong capital position and prudent risk management practices, providing financial security to its policyholders. In 2024, Manulife's Life Insurance Capital Adequacy Test (LICAT) ratio, a measure of financial stability, was 150%, exceeding regulatory requirements.
• Community Engagement: Manulife supports various community programs and initiatives, focusing on health, education, and environmental sustainability, contributing to the well-being of the communities it serves.

These activities align with Manulife's broader goals of sustainable growth and responsible corporate citizenship. The company's dedication to these values is integral to its long-term success and reputation in the financial services industry.