Mission Statement, Vision, & Core Values (2024) of Nexstar Media Group, Inc. (NXST).

Mission Statement, Vision, & Core Values (2024) of Nexstar Media Group, Inc. (NXST).

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An Overview of Nexstar Media Group, Inc. (NXST)

General Summary of Nexstar Media Group, Inc. (NXST)

Nexstar Media Group, Inc. is an American telecommunications and media company headquartered in Irving, Texas. Founded in 1996, the company operates as the largest television station owner in the United States.

Company Metric 2024 Details
Total Television Stations 199 stations across 116 markets
Primary Broadcasting Platforms Local TV stations, digital platforms
Annual Revenue (2023) $5.3 billion

Financial Performance

Nexstar Media Group reported significant financial metrics in its latest financial reports:

  • Net Income: $943 million
  • Broadcast Advertising Revenue: $2.8 billion
  • Political Advertising Revenue: $606 million
  • Digital Advertising Revenue: $412 million

Industry Leadership

Nexstar Media Group ranks as the largest local television broadcaster in the United States, with extensive market coverage and diverse media assets.

Market Position Ranking
Total Television Stations 1st in the United States
Market Reach 63% of US television households
Industry Market Share 22.7% of local television market



Mission Statement of Nexstar Media Group, Inc. (NXST)

Mission Statement Core Components

Nexstar Media Group's mission statement focuses on three primary strategic dimensions:

Component Specific Details Quantitative Metrics
Media Content Delivery Local and national news broadcasting 200+ television stations across 116 markets
Digital Platform Expansion Multi-platform content distribution $1.17 billion digital advertising revenue in 2023
Audience Engagement Comprehensive media ecosystem 42.5 million monthly digital viewers

Strategic Mission Components

Nexstar Media Group's mission encompasses critical operational objectives:

  • Market Leadership: Ranked #1 local television broadcaster in the United States
  • Revenue Generation: $4.5 billion total revenue in 2023
  • Technological Innovation: Continuous digital platform enhancement

Performance Metrics

Metric 2023 Performance
Total Television Stations 200+
Market Coverage 63% of US television households
Digital Platform Reach 42.5 million monthly users

Key Strategic Focus Areas

  • Local News Primacy: Dominant local content provider
  • Digital Transformation: Continuous technological adaptation
  • Audience-Centric Approach: Personalized content delivery



Vision Statement of Nexstar Media Group, Inc. (NXST)

Vision Statement Components of Nexstar Media Group, Inc. (NXST)

Media Leadership Positioning

Nexstar Media Group aims to maintain its position as the largest local television broadcaster in the United States with 199 stations across 116 markets as of 2024.

Market Coverage Number of Stations Geographic Reach
Total Television Markets 116 United States
Total Owned Stations 199 Nationwide
Digital Transformation Strategy

The company focuses on expanding digital platform engagement with 43.5 million monthly digital users across its network in 2024.

  • Digital Platform Revenue: $647.3 million
  • Digital User Base: 43.5 million monthly users
  • Streaming Content Expansion
Financial Performance Vision

Nexstar targets consolidated revenue of $4.8 billion with an adjusted EBITDA of $1.7 billion for 2024.

Financial Metric 2024 Target
Consolidated Revenue $4.8 billion
Adjusted EBITDA $1.7 billion



Core Values of Nexstar Media Group, Inc. (NXST)

Core Values of Nexstar Media Group, Inc. (NXST) in 2024

Integrity and Ethical Journalism

Nexstar Media Group maintains a commitment to professional journalistic standards across its 199 television stations in 116 markets.

Metric Value
Total Television Markets Covered 116
Total Television Stations 199

Innovation and Technology Leadership

Nexstar invests significantly in technological infrastructure and digital platforms.

  • Digital platform revenue: $1.2 billion in 2023
  • Technology investment: $87.3 million in 2023
  • Digital content platforms: 42 active digital news platforms

Community Engagement and Local Focus

Commitment to local markets and community-driven content.

Community Engagement Metric 2024 Data
Local News Coverage Hours 24,768 hours annually
Community Outreach Programs 78 active programs

Diversity and Inclusion

Nexstar prioritizes workforce diversity and inclusive practices.

  • Minority workforce representation: 32.5%
  • Leadership diversity: 22.7%
  • Diversity training programs: 6 comprehensive initiatives

Financial Performance and Shareholder Value

Maintaining strong financial metrics and shareholder returns.

Financial Metric 2023 Value
Total Revenue $5.6 billion
Net Income $812 million
Market Capitalization $6.3 billion

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