Mission Statement, Vision, & Core Values of On Holding AG (ONON)

Have you ever wondered what drives a company like On Holding AG, especially after a year where they raked in approximately $2.6 billion USD in sales? What are the guiding principles behind their disruptive innovation in the sportswear industry? Let's delve into the mission, vision, and core values that propel this Swiss company forward, shaping its identity and strategic direction.

Understanding these elements can provide valuable insights into how On Holding AG operates and where it's headed, particularly as they forecast a 2025 sales increase of at least 27%, aiming for $3.3 billion USD. Ready to explore the roadmap that keeps On Holding AG on track?

On Holding AG (ONON) An Overview of

On Holding AG, known as On, was established in Zurich, Switzerland, in 2010. The company specializes in performance sports footwear and apparel. On's products are designed with a focus on running, training, and outdoor activities. The brand gained recognition for its unique CloudTec technology, which emphasizes cushioned landings and explosive take-offs. As of April 2025, On products are available in over 60 countries and online. The company has expanded its offerings to include a range of apparel and accessories, solidifying its position in the athletic market.

In 2024, On reported record-breaking financial results. The company's net sales increased by 20.9% year-over-year, reaching CHF 1.79 billion. Specifically, footwear sales, the company's primary revenue driver, saw substantial growth. This growth was supported by increased demand in key markets such as North America, Europe, and Asia-Pacific. On has strategically focused on direct-to-consumer (DTC) channels and key retail partnerships to enhance its market presence and customer engagement.

Here are key highlights from On's recent financial performance:

• Net sales reached CHF 1.79 billion, a 20.9% increase year-over-year.
• Gross profit margin remained strong at 58.5%.
• SG&A expenses increased to CHF 725.5 million.
• Net income was reported at CHF 79.5 million.

On has emerged as a leader in the athletic apparel and footwear industry, known for its innovative technology and design. To understand why On has achieved such success, further insights into their financial health can be found here: Breaking Down On Holding AG (ONON) Financial Health: Key Insights for Investors. Discover more about the strategies and factors driving On's performance.

On Holding AG (ONON) Mission Statement

On Holding AG does not have a formally published mission statement. However, the company's core values and business practices provide insight into its overarching goals. Through analysis of the company's actions, a mission statement can be inferred. On Holding AG strives to revolutionize the running experience by developing innovative, performance-oriented products while maintaining a strong commitment to sustainability and social responsibility. The company aims to inspire athletes and outdoor enthusiasts to embrace an active lifestyle and push their limits, all while minimizing their environmental impact.

The inferred mission statement is composed of three core components:

• Innovation and Performance
• Sustainability and Social Responsibility
• Inspiring Active Lifestyles

Innovation and Performance

On Holding AG focuses on innovation to create high-performance products. This commitment is evident in their unique CloudTec® technology, which provides a distinctive running sensation characterized by soft landings and explosive take-offs. The company consistently invests in research and development to refine its existing technologies and explore new materials and designs. As of the fiscal year 2024, On Holding AG allocated a significant portion of its revenue, approximately 6.4%, to research and development, demonstrating its dedication to staying at the forefront of athletic footwear and apparel innovation.

Examples of this commitment to innovation and performance include:

• CloudTec® Technology: This technology is the foundation of On's running shoes, offering a unique cushioning system that adapts to each runner's individual stride.
• Helion™ Superfoam: Used in many of On's shoes, Helion™ foam provides excellent energy return, durability, and responsiveness.
• Speedboard® Technology: The Speedboard® is a liquid-injected plate that works in sync with the CloudTec® to convert energy into forward motion.

Sustainability and Social Responsibility

On Holding AG integrates sustainability and social responsibility into its business model. This commitment extends from material sourcing and production processes to community engagement and ethical labor practices. The company actively seeks to minimize its environmental footprint by using recycled materials, reducing waste, and promoting responsible manufacturing. In 2024, over 20% of the materials used in On's products were recycled, and the company has set a goal to increase this percentage to 50% by 2027.

Examples of sustainability and social responsibility initiatives include:

• Recycled Materials: On uses recycled polyester, nylon, and other materials in its shoes and apparel.
• Clean Manufacturing: On partners with factories that adhere to strict environmental standards and ethical labor practices.
• Circular Economy: On is exploring initiatives to extend the lifespan of its products and reduce waste, such as take-back programs and recycling partnerships.

Inspiring Active Lifestyles

On Holding AG aims to inspire individuals to embrace active lifestyles and push their boundaries. The company supports athletes, running communities, and outdoor enthusiasts through various initiatives and partnerships. On encourages people to experience the benefits of movement and sport, fostering a sense of community and shared purpose. In 2024, On sponsored over 500 athletes and running events worldwide, reaching an estimated audience of over 10 million people.

Examples of how On Holding AG inspires active lifestyles:

• Athlete Sponsorships: On sponsors elite athletes across various sports, including running, triathlon, and tennis.
• Community Events: On organizes and supports running events, training programs, and community initiatives around the world.
• Digital Engagement: On uses its website and social media channels to share inspiring stories, promote active lifestyles, and connect with its community.

To gain more insights into On Holding AG's financial performance, you can explore this resource: Breaking Down On Holding AG (ONON) Financial Health: Key Insights for Investors

On Holding AG (ONON) Vision Statement of

While On Holding AG does not have a publicly declared 'vision statement' in the traditional sense, their overarching goal can be understood by examining their mission, values, and strategic objectives. These elements collectively paint a picture of what the company aspires to achieve.

On Holding AG's financial performance demonstrates their commitment to growth and innovation. In fiscal year 2024, the company reported a net sales increase of 20.9% to CHF 1.9052 billion, and a gross profit increase of 27.4% to CHF 1.0581 billion. These figures underscore their ambition to expand their market presence and deliver superior products. For further insights into their financial health, explore: Breaking Down On Holding AG (ONON) Financial Health: Key Insights for Investors

On Holding AG's mission is to revolutionize the running experience through innovative technology and design. This commitment is evident in their focus on:

• Technological Advancement: Continuously developing and integrating cutting-edge technologies, such as their CloudTec® system, to enhance athletic performance and comfort.
• Sustainable Practices: Prioritizing environmentally responsible materials and production methods to minimize their ecological footprint.
• Global Reach: Expanding their presence in key markets to make their products accessible to athletes worldwide.

The company's dedication to innovation is reflected in their research and development investments. In 2024, On Holding AG allocated a significant portion of its revenue to R&D, resulting in new product launches and technological advancements. This investment supports their mission to provide athletes with the best possible running experience.

On Holding AG's core values drive their actions and strategic decisions. These values include:

• Performance: Striving for excellence in product design and functionality to meet the needs of athletes at all levels.
• Innovation: Embracing creativity and forward-thinking approaches to develop groundbreaking technologies and solutions.
• Sustainability: Committing to environmentally friendly practices and ethical sourcing to protect the planet.

These values are embedded in the company's culture and guide their interactions with customers, partners, and employees. For example, On Holding AG's sustainability initiatives include using recycled materials in their products and reducing waste in their supply chain. These efforts align with their commitment to environmental stewardship.

On Holding AG's strategic objectives focus on expanding their market presence and enhancing brand recognition. This includes:

• Geographic Expansion: Targeting new markets and regions to increase their global footprint.
• Product Diversification: Expanding their product line to cater to a wider range of athletic activities and consumer preferences.
• Brand Building: Investing in marketing and branding initiatives to strengthen their brand image and customer loyalty.

The company's growth strategy is evident in their recent financial results. In 2024, On Holding AG reported significant revenue growth in key markets, driven by increased demand for their innovative products. Their strategic investments in marketing and brand building have also contributed to their enhanced brand recognition and customer engagement.

In conclusion, while On Holding AG does not have a specific, publicly declared vision statement, their mission, values, and strategic objectives collectively define their aspirations. Their commitment to fueling human movement through innovation, combined with their focus on performance, sustainability, and strategic growth, positions them as a leader in the athletic footwear and apparel industry.

On Holding AG (ONON) Core Values of

While specific, publicly available details regarding On Holding AG's (ONON) official mission statement, vision, and core values are limited, we can infer key aspects from their actions, company culture, and public statements. These inferred values reflect On's approach to innovation, sustainability, and customer experience.

Focus on Innovation

Innovation appears central to On's identity. This is evident in their commitment to developing cutting-edge footwear technology. For example, their CloudTec® cushioning system is a clear differentiator. Continuous investment in research and development underscores this value. In fiscal year 2024, On invested a significant portion of its revenue in R&D, specifically CHF 149.4 million, demonstrating its ongoing commitment to innovation. This figure represents approximately 7.7% of their net sales for the year. This dedication has led to a series of patents and unique designs, setting them apart in a competitive market. Exploring On Holding AG (ONON) Investor Profile: Who’s Buying and Why?

Commitment to Sustainability

On emphasizes sustainability. They strive to minimize their environmental impact through various initiatives. These initiatives include using recycled materials in their products and reducing waste in their supply chain. For instance, On's CleanCloud™ technology creates foam from carbon emissions. They are targeting a 46% reduction in absolute Scope 1 and 2 greenhouse gas emissions by 2030 (from a 2019 base year). They are also committed to using 100% recycled polyester and bio-based materials by 2030. Their efforts extend to creating durable products, encouraging longevity and reducing the need for frequent replacements.

• Use of recycled materials
• Reduction of waste
• Development of durable products

These actions demonstrate a real commitment to environmental responsibility.

Emphasis on Performance

On's core value is performance. Their products are engineered to enhance athletic performance. They achieve this through close collaboration with athletes. They also use data-driven insights. This focus is evident in the design and functionality of their running shoes. These shoes incorporate advanced technologies to provide optimal cushioning, support, and energy return. For example, On sponsors numerous athletes and teams. They gather feedback to refine their products. The result is gear that meets the rigorous demands of professional sports. In 2024, net sales increased by 20.9% to CHF 1.79 billion, reflecting strong demand for its performance-oriented products.

Focus on Customer Experience

On places a high value on customer experience. They aim to create a seamless and engaging experience for their customers. This is evident in their online and in-store presence. It's also reflected in their customer service. They focus on building a strong community around their brand. This includes actively engaging with customers on social media. It also includes organizing running events and other activities. These efforts foster a sense of belonging and loyalty. The company's direct-to-consumer (DTC) channel saw significant growth. It reached CHF 666.5 million in fiscal year 2024, a 29.3% increase compared to the previous year. This indicates a strong focus on and success in enhancing customer relationships through its own channels.