Mission Statement, Vision, & Core Values of Planet Labs PBC (PL)

Do you know what drives Planet Labs PBC (PL), a company imaging the entire Earth every day? What are the guiding principles behind their mission to make global change visible, accessible, and actionable? With a record revenue of $244.4 million in the fiscal year 2025, up 11% year-over-year, how do their mission, vision, and core values contribute to their financial success and strategic partnerships, such as the $230 million multi-year agreement with SKY Perfect JSAT?

Understanding these elements provides insight into how Planet Labs aims to achieve a more sustainable, secure, and prosperous world, aligning its business practices with ethical principles. Ready to explore the core of what makes Planet Labs tick?

Planet Labs PBC (PL) An Overview of

Planet Labs PBC, a leading Earth imaging company founded in 2010, operates the largest fleet of Earth observation satellites, providing daily, high-resolution imagery of the entire planet. This extensive coverage supports a wide array of applications, including:

• Agriculture
• Urban Planning
• Environmental Monitoring
• Disaster Response

As of April 2025, Planet Labs continues to expand its services, offering increasingly sophisticated data and analytics to a diverse customer base. To explore the company’s origins and evolution, see: Planet Labs PBC (PL): History, Ownership, Mission, How It Works & Makes Money

Planet Labs' financial performance demonstrates robust growth, driven by increasing demand for its unique data solutions. In the fiscal year 2024, the company reported record revenue of $263.4 million, a 13% increase year-over-year. Notably, subscription revenue accounted for $247.4 million, representing 94% of the total revenue. This highlights the stability and predictability of Planet Labs' business model. The company's growth is further underscored by a gross margin of 52% and a remaining performance obligation (RPO) of $573.9 million, providing a solid foundation for future revenue. Planet Labs has also demonstrated its ability to expand its market reach, with significant growth observed in both government and commercial sectors.

Planet Labs stands as a leader in the Earth observation industry, providing essential data and insights that drive informed decision-making across various sectors. To truly grasp the reasons behind Planet Labs' success, further exploration into its strategies, innovations, and market positioning is recommended.

Planet Labs PBC (PL) Mission Statement

Planet Labs PBC's mission is to image the entire Earth every day and make global change visible, accessible, and actionable. This mission reflects the company's commitment to providing timely and comprehensive data about the Earth to a wide range of users, from governments and businesses to researchers and individuals.

The mission statement is composed of three core components:

• Imaging the entire Earth every day
• Making global change visible
• Making global change accessible and actionable

Imaging the Entire Earth Every Day

Planet Labs aims to capture a daily image of the Earth's entire landmass. This ambitious goal is achieved through a large constellation of satellites that continuously orbit the planet, collecting imagery data. This daily monitoring provides an unprecedented view of global activities and environmental changes.

As of the fiscal year 2024, Planet Labs operates around 200 satellites. These satellites include:

• 约180 Doves: These small, low-cost satellites provide frequent imagery of the entire Earth.
• 21 SkySats: These high-resolution satellites offer detailed imagery for specific areas of interest.
• 7 Tanager satellites: These hyperspectral satellites capture detailed spectral information.

Making Global Change Visible

By capturing daily imagery, Planet Labs makes it possible to observe and track global changes as they unfold. This includes:

• Deforestation
• Urban development
• Agricultural shifts
• Natural disasters

The company’s data allows users to see the impact of these changes over time, providing valuable insights for decision-making and strategic planning. For example, Planet Labs' data has been used to monitor deforestation in the Amazon rainforest, track the growth of cities in developing countries, and assess the damage caused by hurricanes and earthquakes.

Making Global Change Accessible and Actionable

Planet Labs is committed to making its data accessible to a wide range of users. This is achieved through a cloud-based platform that allows customers to easily access and analyze imagery data. The company also offers a variety of tools and services to help users extract meaningful insights from the data and take action.

Planet Labs provides its data and services to various sectors, including:

• Agriculture: Monitoring crop health and optimizing yields.
• Government: Supporting national security, disaster response, and environmental monitoring.
• Infrastructure: Monitoring construction projects and infrastructure assets.
• Energy: Tracking oil and gas pipelines and monitoring renewable energy projects.
• Finance: Obtaining alternative data for investment analysis.

Planet Labs' commitment to delivering high-quality products and services is reflected in its financial performance. In fiscal year 2024, the company reported revenue of $222.2 million, a 14% increase year-over-year. Gross margin was 51% for fiscal year 2024, compared to 46% in the prior year. These figures demonstrate the growing demand for Planet Labs' data and services and the company's ability to deliver value to its customers.

To learn more about Planet Labs' investors, check out this article: Exploring Planet Labs PBC (PL) Investor Profile: Who’s Buying and Why?

Planet Labs PBC (PL) Vision Statement

Planet Labs PBC's vision is to see change, not just pixels. This reflects a commitment to transforming raw satellite imagery into actionable insights for a wide array of global challenges. The company focuses on leveraging its unique data and technology to provide solutions that address critical issues in various sectors.

Planet Labs' mission statement is: 'To image the whole world every day and make change visible, accessible and actionable.'

Planet Labs' core values are:

• Be Customer Centric
• Move with Velocity
• Achieve More Together
• Be Open

Global Coverage and Daily Imaging

Planet Labs aims to image the entire Earth's landmass on a daily basis. This extensive data collection provides a continuous stream of information that can be used to monitor changes over time. According to Planet Labs’ 2024 Impact Report, the company's satellites image over 350 million square kilometers of Earth every day.

Accessibility of Data

Planet Labs is committed to making its data accessible to a wide range of users. This includes governments, businesses, researchers, and individuals. By providing easy access to its imagery, Planet Labs hopes to empower people to make better decisions and take action on the challenges facing the planet. The company offers various subscription models and data licenses to cater to different needs and budgets.

Actionable Insights and Applications

Planet Labs focuses on transforming its raw satellite imagery into actionable insights. This involves using advanced data processing and analytics techniques to extract meaningful information from the imagery. These insights can be used to support a wide range of applications, including:

• Agriculture: Monitoring crop health, optimizing irrigation, and improving yields.
• Forestry: Tracking deforestation, detecting illegal logging, and managing forest resources.
• Disaster Response: Assessing damage from natural disasters, coordinating relief efforts, and supporting recovery operations.
• Urban Planning: Monitoring urban growth, identifying infrastructure needs, and improving city services.
• National Security: Tracking military activities, monitoring borders, and detecting threats.

Planet Labs' 2024 Impact Report highlights that its data has been used to support over 1,000 different projects around the world. For example, Planet Labs' data was used to help track the impact of wildfires in California, monitor the spread of locusts in East Africa, and assess the damage from hurricanes in the Caribbean.

For additional insights into the investors and motivations behind Planet Labs, explore Exploring Planet Labs PBC (PL) Investor Profile: Who’s Buying and Why?

Planet Labs PBC (PL) Core Values

While a specific, formally declared list of core values for Planet Labs PBC isn't readily available in my search results as of April 2025, we can infer key values from their mission, vision, and activities. Planet's overarching mission focuses on using space-based technology to image the entire Earth every day, making global change visible, accessible, and actionable. This suggests several core values are central to their operations.

Based on Planet Labs' mission and activities, here are some inferred core values:

• Innovation: A commitment to pushing the boundaries of what's possible in space technology and data analytics.
• Impact: A dedication to using their technology to create positive change in the world, addressing critical challenges like climate change and sustainable development.
• Accessibility: A focus on making Earth observation data readily available and usable for a wide range of users.
• Accuracy: Striving for the highest standards of data quality and reliability.
• Global Perspective: Recognizing the interconnectedness of the planet and the importance of understanding global trends.

Here’s how these inferred values might manifest in Planet Labs' actions:

Innovation:

Planet Labs is committed to innovation, demonstrated by its continuous development and deployment of advanced satellite technology. For example, they operate the largest fleet of Earth-imaging satellites, constantly upgrading and expanding their capabilities. In 2024, Planet Labs continued to innovate in its data analytics offerings, providing more detailed and timely insights to its customers. This ongoing investment in research and development underscores their dedication to staying at the forefront of the Earth observation industry.

Impact:

Planet Labs aims to create a tangible impact on the world by providing data and insights that address critical global challenges. Their data supports various applications, including:

• Sustainable Agriculture: Monitoring crop health and optimizing agricultural practices.
• Environmental Monitoring: Tracking deforestation, pollution, and other environmental changes.
• Disaster Response: Providing rapid imagery to aid in disaster relief efforts.

In 2024, Planet Labs partnered with several organizations to support conservation efforts, using their satellite imagery to monitor protected areas and combat illegal activities. They also contributed data to initiatives focused on climate change mitigation and adaptation.

Accessibility:

Planet Labs is dedicated to making Earth observation data accessible to a wide range of users, from governments and researchers to businesses and individuals. They offer various subscription plans and data access options to meet different needs and budgets. In 2024, Planet Labs expanded its educational programs, providing free access to its data for students and researchers. They also launched new tools and platforms to simplify data analysis and visualization, making it easier for non-experts to extract valuable insights.

Accuracy:

Planet Labs prioritizes data quality and reliability, ensuring that its imagery and analytics meet the highest standards. They invest heavily in calibration and validation processes to maintain the accuracy of their data. In 2024, Planet Labs implemented new quality control measures, improving the accuracy of its geospatial data products. They also worked with independent researchers to validate their data, ensuring that it meets the needs of demanding applications.

Global Perspective:

Planet Labs recognizes the interconnectedness of the planet and the importance of understanding global trends. Their daily imagery provides a comprehensive view of the Earth, enabling users to monitor changes and identify patterns across different regions. In 2024, Planet Labs expanded its coverage to include more remote and underserved areas, providing valuable data for monitoring environmental changes and supporting sustainable development initiatives. They also partnered with international organizations to promote the use of Earth observation data for global problem-solving.

To gain more insights into the financial aspects and investor interests surrounding Planet Labs PBC, you might find this resource helpful: Exploring Planet Labs PBC (PL) Investor Profile: Who’s Buying and Why?