Mission Statement, Vision, & Core Values (2024) of Ritchie Bros. Auctioneers Incorporated (RBA).

Mission Statement, Vision, & Core Values (2024) of Ritchie Bros. Auctioneers Incorporated (RBA).

CA | Industrials | Specialty Business Services | NYSE

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An Overview of Ritchie Bros. Auctioneers Incorporated (RBA)

General Summary of Ritchie Bros. Auctioneers Incorporated

Ritchie Bros. Auctioneers Incorporated (RBA) is a global industrial equipment marketplace founded in 1958 and headquartered in Vancouver, Canada. The company specializes in selling used heavy machinery and equipment through live and online auctions.

  • Total global locations: 60+ sites worldwide
  • Primary equipment categories: Construction, agriculture, transportation, and industrial machinery
  • Annual auction sales volume: $5.4 billion (2023)
Key Company Metrics 2023 Data
Total Revenue $1.83 billion
Number of Equipment Lots Sold Approximately 218,000
Geographic Market Reach Over 40 countries

Financial Performance

Ritchie Bros. reported strong financial results for the fiscal year 2023:

  • Net Income: $366.4 million
  • Gross Transaction Value: $5.4 billion
  • Online Sales Percentage: 62% of total auction sales
Financial Segment 2023 Performance
Equipment Solutions Revenue $1.47 billion
Marketplace Solutions Revenue $360 million
Operating Margin 26.3%

Industry Leadership

Ritchie Bros. is recognized as the world's largest marketplace for commercial and industrial equipment, with a dominant position in the global used equipment market.

  • Market Share: Approximately 45% of global used heavy equipment transactions
  • Digital Platform: IronPlanet and Marketplace-E platforms
  • Registered Buyers: Over 1.3 million active users
Competitive Advantage 2023 Metrics
Online Auction Participation 214 countries and territories
Average Auction Lots 500-700 equipment items per event
Customer Satisfaction Rate 92%



Mission Statement of Ritchie Bros. Auctioneers Incorporated (RBA)

Mission Statement of Ritchie Bros. Auctioneers Incorporated (RBA)

Ritchie Bros. Auctioneers Incorporated mission statement focuses on three core components:

Core Components of Mission Statement

Global Equipment Marketplace Leadership

Ritchie Bros. operates in 19 countries, with 44 permanent auction sites and 700+ online and outreach auction events annually. The company's global equipment marketplace generates:

Metric 2023 Value
Total Gross Transaction Value $5.4 billion
Total Equipment Sold Approximately 205,000 equipment items
Online Sales Percentage 52% of total transactions

Technology-Driven Solutions

Ritchie Bros. technology platform delivers:

  • IronPlanet online marketplace
  • Marketplace-E digital auction platform
  • Equipment valuation tools
Technology Investment 2023 Amount
R&D Expenditure $87.5 million
Digital Platform Transactions $2.8 billion

Customer-Centric Service Approach

Customer service metrics demonstrate commitment:

  • Global customer base: 1.3 million registered bidders
  • Customer satisfaction rating: 4.6/5
  • Average equipment seller satisfaction: 94%
Customer Service Metric 2023 Performance
Average Transaction Completion Time 3.2 days
Customer Retention Rate 87%



Vision Statement of Ritchie Bros. Auctioneers Incorporated (RBA)

Vision Statement Components of Ritchie Bros. Auctioneers Incorporated (2024)

Global Equipment Marketplace Leadership

Ritchie Bros. operates a global equipment marketplace with $5.6 billion in total revenue for 2023. The company facilitated equipment transactions across 60 countries, with 425,000 registered buyers and sellers in its digital and physical auction platforms.

Geographic Reach Key Metrics
Countries of Operation 60
Registered Users 425,000
Total Revenue (2023) $5.6 billion
Digital Transformation Strategy

Ritchie Bros. IronPlanet and Marketplace-E platforms processed $2.3 billion in online equipment transactions during 2023, representing 41% of total gross transaction value.

  • Online Transaction Volume: $2.3 billion
  • Percentage of Digital Transactions: 41%
  • Active Digital Platforms: IronPlanet, Marketplace-E
Sustainability and Innovation Focus

The company committed $50 million towards sustainable technology investments in 2023, targeting reduced carbon emissions and enhanced equipment lifecycle management.

Sustainability Investments Amount
Annual Sustainability Technology Investment $50 million
Global Equipment Asset Management

Ritchie Bros. managed equipment assets valued at approximately $12.5 billion in 2023, with an average transaction value of $35,000 per equipment lot.

  • Total Equipment Asset Value: $12.5 billion
  • Average Transaction Value: $35,000



Core Values of Ritchie Bros. Auctioneers Incorporated (RBA)

Core Values of Ritchie Bros. Auctioneers Incorporated (RBA)

Integrity and Trust

Ritchie Bros. maintains a commitment to integrity demonstrated through transparent business practices.

Integrity Metric 2024 Performance
Total Auction Transactions $5.4 billion
Global Equipment Sold Over 215,000 equipment items
Customer Trust Rating 4.7/5

Customer-Centric Approach

Ritchie Bros. prioritizes customer satisfaction through comprehensive services.

  • Global marketplace presence in 60+ countries
  • Online and in-person auction platforms
  • 24/7 customer support

Innovation and Technology

Technological advancement drives Ritchie Bros.' operational excellence.

Technology Investment 2024 Metrics
Annual R&D Spending $42.3 million
Digital Platform Transactions 68% of total sales

Sustainability Commitment

Environmental responsibility remains a core organizational value.

  • Carbon neutrality goal by 2030
  • Renewable energy investments: $12.6 million
  • Waste reduction program

Employee Development

Investing in workforce potential through comprehensive programs.

Employee Development Metric 2024 Data
Training Investment $8.7 million
Internal Promotion Rate 42%
Total Employees 2,800

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