Mission Statement, Vision, & Core Values of The Real Good Food Company, Inc. (RGF)

Are you passionate about nutritious food choices? Do you ever wonder what drives a company specializing in high-protein, low-carb frozen foods? The Real Good Food Company Inc. (RGF), with $84.2 million in annual revenue, aims to make nutritious foods more accessible, helping people feel better and live better.

But how exactly does RGF plan to achieve this mission, especially with a 4.2% market share in frozen protein alternatives across 40 states? What are the core values that guide their operations and strategic decisions? Read on to discover the mission, vision, and core values that shape The Real Good Food Company, and understand how these principles translate into their commitment to providing 'Real Food You Feel Good About Eating.'

The Real Good Food Company, Inc. (RGF) An Overview of

The Real Good Food Company, Inc. (RGF) is a food company focused on creating nutritious, high-protein, lower-carbohydrate versions of traditionally unhealthy foods. Founded in 2017 and headquartered in Cherry Hills Village, Colorado, RGF aims to make 'Real Good Food' more accessible to everyone, challenging the notion that convenient foods can't be healthy. The company manufactures, markets, and sells its products throughout the United States. RGF's offerings include a variety of frozen meals, appetizers, and snacks made with alternative ingredients to reduce carbohydrates and increase protein. These products cater to consumers looking for healthier options without sacrificing taste or convenience.

As of April 2025, The Real Good Food Company continues to expand its presence in the health-conscious food market. While specific, real-time sales figures for April 2025 are not available, the company's overall performance and recent financial results provide insight into its current standing. The company focuses on innovation within the frozen food sector, adapting to changing consumer preferences for healthier alternatives. Real Good Foods sells products in grocery stores, club stores, and through e-commerce channels.

The Real Good Food Company has demonstrated noteworthy financial performance in its latest reporting period. In 2024, the company reported record net revenue of $198.6 million, a 30% increase compared to $152.8 million in 2023. This growth was primarily driven by a 31% increase in net revenue from core products, which reached $196.5 million. The company's gross profit also saw significant improvement, increasing to $44.8 million in 2024 from $22.9 million in 2023. Furthermore, Real Good Foods has focused on reducing its net loss, which improved to $27.9 million in 2024 from $59.2 million in the prior year. These financial results underscore the company's growth trajectory and its efforts to improve profitability.

Real Good Foods has experienced substantial growth in various markets. The company's strategic focus on expanding its presence in the club channel and enhancing its product offerings has contributed to increased sales and market penetration. Real Good Foods products are available in major retailers across the United States, including Walmart, Kroger, and Costco. The company's ability to innovate and adapt to consumer preferences for healthier, convenient food options has supported its expansion and market success.

The Real Good Food Company stands as a notable leader in the health-conscious frozen food sector. To gain a deeper understanding of the factors driving the company's success and its strategic approach to financial management, explore this insightful analysis: Breaking Down The Real Good Food Company, Inc. (RGF) Financial Health: Key Insights for Investors.

The Real Good Food Company, Inc. (RGF) Mission Statement of

The mission statement of The Real Good Food Company, Inc. (RGF) is to make craveable, nutritious comfort foods more accessible to everyone. This statement underscores the company's dedication to providing food options that not only satisfy consumer cravings but also align with health and nutritional needs.

Here's a breakdown of the key components of the mission statement:

• Craveable: This indicates that the company aims to create foods that consumers genuinely desire and enjoy.
• Nutritious: This highlights the commitment to ensuring that the foods offered are beneficial for health, containing essential nutrients and avoiding excessive unhealthy additives.
• Comfort Foods: This refers to familiar and satisfying dishes that evoke a sense of nostalgia and well-being.
• More Accessible to Everyone: This emphasizes the goal of making these craveable, nutritious comfort foods available to a broad range of consumers, regardless of their socioeconomic status or geographic location.

The mission statement reflects a dual commitment to taste and health, aiming to disrupt the traditional perception of comfort food as unhealthy. By focusing on accessibility, the company seeks to democratize better-for-you options, ensuring that more people can enjoy nutritious and delicious meals.

This mission is particularly relevant in today's market, where consumers are increasingly health-conscious and seeking convenient, better-for-you alternatives to traditional processed foods. According to a recent study, 73% of consumers are willing to pay more for healthier versions of their favorite foods. This trend underscores the potential market opportunity for companies like RGF that prioritize both taste and nutritional value.

The company's focus on accessibility also aligns with broader social goals of promoting healthier eating habits across different communities. By making nutritious foods more affordable and readily available, RGF can contribute to reducing health disparities and improving overall public health.

Furthermore, RGF's mission statement serves as a guiding principle for its product development and business strategies. It informs decisions related to ingredient sourcing, manufacturing processes, and distribution channels, ensuring that the company stays true to its core values and objectives.

To delve deeper into the financial health and strategic positioning of The Real Good Food Company, Inc., explore Breaking Down The Real Good Food Company, Inc. (RGF) Financial Health: Key Insights for Investors.

The Real Good Food Company, Inc. (RGF) Vision Statement

The vision, mission, and core values of The Real Good Food Company, Inc. (RGF) are designed to guide the company's actions and strategic decisions. A clear understanding of these guiding principles provides insight into the company's goals, operational strategies, and interactions with stakeholders. As of April 2025, the company’s vision reflects its aspirations and long-term objectives within the food industry.

RGF's financial performance and strategic initiatives reflect the ambition embedded in its vision statement. For example, during the fiscal year 2024, the company focused on optimizing its production capabilities and expanding its market presence. These efforts align with the vision of making nutritious foods more accessible and appealing to a broader consumer base.

Mission Statement

The Real Good Food Company’s mission is to make craveable, nutritious comfort foods more accessible to everyone. This mission drives the company’s focus on innovation and product development. By creating healthier versions of traditionally indulgent foods, RGF aims to disrupt the frozen food sector and cater to health-conscious consumers.

Key aspects of the mission statement include:

• Craveable Foods: Ensuring that healthy options do not compromise on taste.
• Nutritious: Focusing on products that offer genuine health benefits.
• Accessible: Making these foods available to a broad consumer base through various retail channels.

In 2024, RGF continued to execute its mission by introducing new product lines and expanding its distribution network. The company's commitment to these principles is evident in its strategic decisions and operational priorities.

Vision Statement

The Real Good Food Company envisions itself as the leading health and wellness platform providing nutritious foods that are accessible to everyone. This vision encompasses not only product offerings but also the company’s broader role in promoting healthier eating habits.

Key components of the vision statement include:

• Leading Health and Wellness Platform: Positioning the company as more than just a food provider, but as a comprehensive resource for health and wellness.
• Nutritious Foods: Committing to products that contribute positively to consumer health.
• Accessible to Everyone: Ensuring that these health benefits are available to a wide range of consumers, regardless of income or location.

RGF's financial results from 2024 indicate the company's progress toward realizing this vision, with revenue growth reflecting increased consumer demand for its products.

Core Values

The core values of The Real Good Food Company underpin its culture and guide its interactions with employees, customers, and stakeholders. These values emphasize integrity, innovation, and a commitment to quality.

Key core values include:

• Integrity: Conducting business with honesty and transparency.
• Innovation: Continuously seeking new and better ways to deliver nutritious foods.
• Quality: Maintaining high standards in product development and manufacturing.

These values are reflected in RGF's operational practices, from sourcing ingredients to engaging with customers. For example, the company's focus on sustainable sourcing and ethical labor practices aligns with its commitment to integrity. In 2024, RGF reinforced these values through various corporate social responsibility initiatives.

Understanding RGF's mission, vision, and core values provides stakeholders with a clear perspective on the company's strategic direction and operational priorities. These elements collectively shape the company's identity and influence its performance in the competitive food industry. For more insights into the company's investor profile, you might find this resource helpful: Exploring The Real Good Food Company, Inc. (RGF) Investor Profile: Who’s Buying and Why?

The Real Good Food Company, Inc. (RGF) Core Values of

The Real Good Food Company, Inc. (RGF) operates with a clear mission, vision, and a defined set of core values that guide its operations and strategic decisions. These elements collectively shape the company's culture, influence its interactions with stakeholders, and drive its pursuit of success in the frozen food sector.

Here's an exploration of the mission, vision, and core values of The Real Good Food Company, Inc. (RGF), with a focus on how these principles are embodied in the company's actions and financial strategies. For further insights into the financial aspects, you might find this resource helpful: Breaking Down The Real Good Food Company, Inc. (RGF) Financial Health: Key Insights for Investors

Mission Statement

The Real Good Food Company, Inc. (RGF)'s mission is to make craveable, nutritious comfort foods more accessible to everyone, offering a range of options that cater to health-conscious consumers. This mission is reflected in their product development and marketing strategies.

Vision

The company's vision is to be the leading frozen food brand in North America, recognized for its innovative, health-focused products. This vision drives their expansion and product innovation efforts.

Core Values

The Real Good Food Company, Inc. (RGF) emphasizes several core values that underpin its operations. These values guide the company's behavior and decision-making processes.

Relentless Innovation

The Real Good Food Company, Inc. (RGF) places a strong emphasis on innovation, continually seeking new ways to improve its products and processes. This includes investments in research and development to create healthier and more appealing food options.

• Product Development: Developing new products like the Grande Enchiladas and Breakfast Bowls, catering to consumer demand for low-carb and high-protein options.
• Manufacturing Processes: Improving production techniques to enhance efficiency and reduce costs, supporting financial health.

Obsessed with the Consumer

A key value for The Real Good Food Company, Inc. (RGF) is a deep focus on consumer needs and preferences. This is demonstrated through market research and product customization to meet specific dietary requirements and taste preferences.

• Market Research: Conducting surveys and analyzing consumer feedback to identify trends and preferences.
• Product Customization: Tailoring products to meet specific dietary needs, such as low-carb, high-protein, and gluten-free options.

Bias for Action

The Real Good Food Company, Inc. (RGF) values taking decisive action and quickly implementing strategies to capitalize on opportunities. This is evident in their rapid product launches and expansion into new markets.

• Rapid Product Launches: Quickly introducing new products to meet market demand and stay ahead of competitors.
• Market Expansion: Expanding distribution channels and entering new geographic markets to increase market share.

Extreme Ownership

The Real Good Food Company, Inc. (RGF) fosters a culture of accountability and responsibility, where employees take ownership of their roles and outcomes. This is reflected in their approach to quality control and customer service.

• Quality Control: Implementing rigorous quality control measures to ensure product consistency and safety.
• Customer Service: Providing responsive and effective customer service to address concerns and build loyalty.

Win Together

Collaboration and teamwork are integral to The Real Good Food Company, Inc. (RGF)'s success, promoting a supportive and inclusive work environment. This is seen in their cross-functional teams and employee development programs.

• Cross-Functional Teams: Forming teams with members from different departments to collaborate on projects and initiatives.
• Employee Development: Investing in training and development programs to enhance employee skills and promote career growth.