Mission Statement, Vision, & Core Values of The Real Good Food Company, Inc. (RGF)

The Mission Statement, Vision, and Core Values of The Real Good Food Company, Inc. (RGF) are a study in the disconnect between a powerful brand promise and a brutal financial reality, which is why we need to look closer. The company's mission is clear-to provide "Real Food You Feel Good About Eating," focusing on low-sugar, high-protein options-but how does that square with a market capitalization of just $3.603 million as of November 2025, and a stock price trading around $0.07? Honestly, can a mission focused on improving human health survive a Chapter 11 bankruptcy filing and a Nasdaq delisting, both happening in 2024 and 2025? This is a critical analysis: are RGF's stated values a foundation for a turnaround, or just a stark contrast to their Q1 2024 net sales of $23.1 million alongside a crippling net loss of $19.8 million?

The Real Good Food Company, Inc. (RGF) Overview

You need to understand The Real Good Food Company, Inc.'s (RGF) current position: they are a mission-focused brand in a challenging turnaround, targeting a massive revenue leap in the 2025 fiscal year despite recent financial restructuring.

The Real Good Food Company was founded in 2016 in Cherry Hill, New Jersey, with a clear and simple mission: to provide 'Real Food You Feel Good About Eating.' Their entire product line is built around reimagining classic comfort foods-like chicken enchiladas, bacon-wrapped stuffed chicken, and grain-free cheesy bread-to be high in protein, low in sugar, and completely gluten- and grain-free. This focus on the health and wellness (H&W) segment of the frozen food aisle is their core differentiator. They are defintely not a typical packaged food company.

As of November 2025, The Real Good Food Company's products are available in over 15,000 stores nationwide, including major retailers like Walmart and Costco. For the full 2025 fiscal year, the company is projecting an aggressive annual revenue of $350 million, a significant target that reflects their brand momentum and retail expansion efforts. That's the number to watch.

Latest Financial Performance and Market Growth

To be fair, the company's financial journey has been volatile, marked by a Chapter 11 bankruptcy filing in mid-2024 and a subsequent delisting from the Nasdaq Stock Market in January 2025. This means you need to look past the stock's current OTC price of just $0.07 as of November 2025 and focus on operational metrics and future forecasts.

The last full quarterly report that showed clear, strong growth was Q3 2023, where net sales hit a reported $55.57 million. Here's the quick math: that figure represented a year-over-year increase of approximately 47.98%, driven by consumption of their branded products outpacing shipments by a massive margin. That gap signaled extremely high consumer demand, particularly for their main product lines like the high-protein entrees and snacks.

The market is clearly hungry for their healthier comfort food alternatives, but the challenge is translating that demand into sustained, profitable operations, which is what the 2025 forecast of $350 million aims to achieve. The goal is to move past the -$0.58 per share forecasted annual earnings for 2025 and finally hit breakeven.

• Net Sales (Q3 2023): $55.57 million.
• Year-over-Year Growth (Q3 2023): 47.98%.
• 2025 Annual Revenue Target: $350 million.

A Leader in Health and Wellness Frozen Foods

The Real Good Food Company, Inc. is a recognized leader in the niche of health and wellness (H&W) frozen foods, not by sheer size, but by innovation and brand loyalty. They successfully disrupted the frozen food aisle by offering genuinely low-carb, high-protein versions of foods consumers actually crave, like pizza and enchiladas.

Their strategic advantage lies in their proprietary recipes and manufacturing process, which replaces traditional high-carbohydrate ingredients with protein or vegetable-based alternatives. This focus has earned them one of the largest social media followings in the frozen food industry, with over 485,000 followers on Instagram alone. This strong brand connection is a powerful asset, especially as they stabilize operations in 2025.

If you want a deeper dive into the numbers behind the turnaround, including a detailed look at their debt-to-equity ratio and asset base, you should check out our full analysis: Breaking Down The Real Good Food Company, Inc. (RGF) Financial Health: Key Insights for Investors.

The Real Good Food Company, Inc. (RGF) Mission Statement

You're looking for the bedrock of The Real Good Food Company, Inc. (RGF)-the mission, vision, and values that guide their capital allocation and strategy. The direct takeaway is that RGF's mission is a clear, three-part mandate that focuses on nutritional superiority in a challenging market, which is critical as they target a forecasted annual revenue of $350 million for the 2025 fiscal year.

A mission statement isn't just marketing copy; it's the long-term goal that dictates every decision, from R&D spending to shelf placement. RGF's brand commitment is simple: Exploring The Real Good Food Company, Inc. (RGF) Investor Profile: Who's Buying and Why? The mission is to provide Real Food You Feel Good About Eating, a guiding principle that anchors their strategy in the health and wellness (H&W) segment of the frozen food category.

Their broader Vision, which is the aspirational long-term view, is to make their craveable, nutritious comfort foods accessible to everyone, ultimately aiming to improve human health by disrupting the sugar- and carb-heavy frozen aisle. This is a high-stakes play, especially as the company focuses on stabilizing operations in 2025 following its recent financial restructuring.

Component 1: Real Food You Feel Good About Eating

This is the core brand promise, a simple translation of their complex nutritional strategy into plain English. It's what drives consumer trust and differentiates them from legacy frozen food brands often loaded with sugar and processed carbohydrates (carbs). This commitment is why they are available in over 16,000 stores nationwide, including major retailers like Walmart, Kroger, and Costco.

The company's Core Value here is Authenticity and Transparency-to always be REAL. They didn't start in a boardroom; they started in a kitchen to solve a problem. This focus helps them maintain a significant consumer connection, evidenced by their social media following of over 485,000 followers on Instagram, one of the largest in the frozen food industry. That's a defintely valuable metric for a consumer staples company, indicating strong brand loyalty and engagement.

Component 2: Delicious, Nutritious Foods

The mission explicitly links taste and health, recognizing that in the consumer packaged goods (CPG) world, one without the other leads to churn. You can't sacrifice flavor for function, or the customer won't come back. RGF's strategy is to take comfort classics-pizza, enchiladas, and breakfast sandwiches-and re-engineer them to align with modern nutritional values.

A key Core Value here is Innovation. This is a company that is constantly breaking the mold to deliver on taste and health simultaneously. For example, in July 2025, they launched their first-ever Seed Oil Free Breaded Chicken Nationwide, a direct response to a growing consumer trend for cleaner ingredients. This product development cycle is essential to their projected growth, especially as they work toward breakeven, which was a key forecast for 2025.

Component 3: Low in Sugar, Low in Carbohydrates, and High in Protein

This component is the technical, measurable part of the mission statement, and it's what appeals directly to the health-conscious consumer. It is the tactical execution of their 'Nutrition First' Core Value. Their products are specifically formulated to cater to popular dietary trends like keto, low-carb, and gluten-free.

Here's the quick math on why this matters: the frozen food market is massive, but the H&W segment is where the premium pricing and growth are. By focusing on products that are high in protein and low in sugar, RGF is carving out a niche that supports a higher average selling price and better gross margins, assuming they can control their cost of goods sold. Their success hinges on converting a forecasted annual loss per share of -$0.58 in 2025 into a profit by leveraging this nutritional differentiation. This is the financial reality check for their mission.

The Real Good Food Company, Inc. (RGF) Vision Statement

You're looking for the blueprint of a company's future, and for The Real Good Food Company, Inc. (RGF), that blueprint is currently anchored in its mission, especially after the significant financial restructuring in 2024. The core vision isn't just a marketing slogan; it's a critical operational mandate to deliver on their promise of 'Real Food You Feel Good About Eating,' which is the only way to stabilize the business and achieve profitable scale.

The Mission as the Vision's Anchor: Real Food You Feel Good About Eating

The company's vision for 2025 is a sharp focus on its founding mission: making craveable, nutritious comfort foods accessible to everyone. This means disrupting the frozen food aisle by offering products that are high in protein, low in sugar, and made from gluten- and grain-free ingredients. This isn't just about a better pizza or enchilada; it's about improving human health by tackling the lack of convenient, healthy options in a category dominated by highly processed foods. You can trace this commitment all the way back to the company's beginnings and its market positioning, as discussed in detail here: The Real Good Food Company, Inc. (RGF): History, Ownership, Mission, How It Works & Makes Money.

The product focus is the entire business model. Honesty, if they lose that nutritional edge, they lose everything.

In a tough financial year, this focus is what keeps the brand relevant, but it needs to translate to sales. The market is watching to see if this nutritional value can drive volume and improve the bottom line, especially since the forecasted annual Earnings Per Share (EPS) for the 2025 fiscal year is still projected at a loss of -$0.58 per share. That's the cold reality of a mission-driven company operating under tight constraints.

Scaling Accessibility and Distribution

A key component of RGF's operational vision is achieving mass accessibility across the United States, and eventually, the world. This means securing and maintaining shelf space in major retailers. As of late 2025, their products are available in over 16,000 stores nationwide, including major US retailers like Costco, Walmart, and Kroger.

Here's the quick math on why this matters: to hit the forecasted annual revenue of $350 million for the 2025 fiscal year, they must maximize the throughput from those 16,000+ points of distribution. The challenge is that their stock now trades on the Pink Open Market (OTC: RGFC) after delisting from Nasdaq in January 2025, which complicates capital access for further expansion. This shift means the vision of global reach is currently on a much longer time horizon, and near-term efforts must prioritize profitability from the existing footprint.

• Maximize sales velocity in over 16,000 retail locations.
• Drive efficiency in the supply chain to support the $350 million revenue target.
• Rebuild investor trust after the delisting and financial restructuring.

Operational Values: Innovation and Financial Realism

While RGF may not publish a list of five corporate buzzwords, their actions point to two critical operational values: Innovation and Financial Realism. Innovation is evident in the continuous development of new products, such as the launch of their first ever seed oil free breaded chicken nationwide in July 2025. This product development is a defintely necessary move to stay ahead of competitors and cater to evolving dietary trends.

Financial Realism is the tough-love value you need to focus on. Following a Chapter 11 filing in 2024 and the subsequent acquisition and restructuring, the company's focus in 2025 is on stabilizing operations. The market capitalization is only around $3.603 million as of November 2025, a stark indicator of the financial pressure. This means every new product launch and every distribution deal must be immediately accretive-it has to add profit, not just revenue. The vision of growth is now inseparable from the value of fiscal discipline.

For you, the takeaway is clear: the company is in a recovery phase. The vision is to grow, but the immediate action is to survive and prove the business model can be profitable, which it hasn't been yet, given the projected 2025 loss.

The Real Good Food Company, Inc. (RGF) Core Values

You're looking for the bedrock of The Real Good Food Company, Inc.'s (RGF) strategy, and in a challenging year like 2025, a company's actions speak louder than any framed mission statement. While RGF's core is simple-to provide 'Real Food You Feel Good About Eating'-a seasoned analyst maps their true values to their operational and financial pivots. What we see is a tri-fold focus on product quality, market reach, and a fierce, albeit painful, drive for financial stability.

Honestly, the company's navigation through a voluntary delisting from Nasdaq in early 2025, following a failure to file periodic financial reports, shows that Operational Discipline is now a critical, hard-won value. Still, the product innovation engine has not stopped. Let's break down where the company is putting its money and its focus.

Commitment to Nutritional Integrity

This value is the fundamental reason RGF exists: to disrupt the frozen food aisle by offering high-protein, low-carbohydrate, grain-free alternatives to comfort foods. It's a clear differentiator, and it's how they justify their premium pricing. The goal is simple: improve human health through better food choices.

The company's commitment here is defintely not just marketing fluff; it's baked into their R&D budget and product releases. For example, in July 2025, RGF launched its first-ever Seed Oil Free Breaded Chicken Nationwide, directly responding to a growing consumer demand for cleaner, less-processed ingredients. This move shows they are not just sticking to the original low-carb playbook but are actively evolving the definition of 'real food.' You can see the financial imperative behind this mission: maintaining this product quality is the key to achieving the forecasted annual revenue of $350 million for the 2025 fiscal year, even as they face a forecasted annual EPS of -$0.58 per share.

• Focus on high-protein, low-carb recipes.
• Replace grains with protein or vegetable bases.
• Innovate with cleaner, in-demand ingredients.

Product Innovation & Accessibility

A great product is useless if people can't buy it. This core value focuses on continuously expanding the product portfolio and ensuring broad distribution across the US retail landscape. RGF's strategy is to make their nutritious food a convenient option, not a specialty item.

The company has maintained a strong retail presence, with its products available in over 15,000 stores nationwide as of November 2025, including major US retailers. This wide net is critical for scaling a consumer packaged goods (CPG) business. Plus, the innovation pipeline is active. In September 2025, RGF announced the launch of a new line of Chicken Meatballs into H-E-B stores, diversifying their offerings beyond their core pizza and enchilada lines. This continuous product rollout is a direct investment in market share growth, aiming to capture a larger portion of the health-conscious consumer wallet. It's a land-grab strategy, and they are using new products to secure new shelf space. For a deeper dive into the pressure points, you should check out Breaking Down The Real Good Food Company, Inc. (RGF) Financial Health: Key Insights for Investors.

Operational Discipline & Resilience

This value is the most critical for investors right now, and it's the one that has been tested the most in 2025. Operational Discipline means making the tough decisions necessary to stabilize the business and achieve profitability, even if those decisions are painful or reduce public visibility.

The financial reality of 2025 forced RGF to prioritize survival and efficiency. The company's Enterprise Value (EV) stood at approximately $105.64 million (TTM) as of November 2025, a significant change from historical highs, underscoring the need for fiscal control. The company took a major step toward stability by completing a debt refinancing, which included a new term loan agreement of $60 million, allowing them to manage their debt service and enhance liquidity. This focus on the balance sheet, alongside the appointment of a new CEO, Tim Zimmer, and a Senior Vice President of Operations in 2024 to streamline the supply chain, shows a clear commitment to getting the business model right. You can't deliver on a health mission if the company is financially unstable. That's the quick math.

• Refinance debt to stabilize the balance sheet.
• Optimize the supply chain for cost efficiency.
• Prioritize cash flow over public market compliance.

The voluntary delisting from Nasdaq in early 2025, moving to the OTC market, was a direct consequence of this focus. They decided the significant financial and administrative requirements of being a fully public company were less important than focusing resources on operational improvements and product quality. It was a trade-off: less transparency for more internal focus. So, the clear action for you is to monitor their gross margin improvements over the next few quarters, as that will be the true measure of this new operational discipline.