Mission Statement, Vision, & Core Values (2024) of RE/MAX Holdings, Inc. (RMAX)

Mission Statement, Vision, & Core Values (2024) of RE/MAX Holdings, Inc. (RMAX)

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An Overview of RE/MAX Holdings, Inc. (RMAX)

General Summary of RE/MAX Holdings, Inc.

RE/MAX Holdings, Inc. (RMAX) is a global real estate franchise company headquartered in Denver, Colorado. Founded in 1973, the company operates through three primary brands: RE/MAX, Motto Franchising, and booj.

Key Company Metrics 2024 Data
Total Franchised Offices 9,800+
Global Market Presence 110+ Countries
Number of Real Estate Agents 140,000+

Financial Performance

RE/MAX Holdings, Inc. reported the following financial results for the most recent quarter:

Financial Metric Amount
Total Revenue $93.4 million
Net Income $11.2 million
Franchise Royalty Revenue $47.6 million

Industry Leadership

RE/MAX maintains a strong position in the real estate franchise market through several key differentiators:

  • Largest global real estate franchise network
  • Robust technology platform
  • Comprehensive agent support systems
  • Innovative marketing tools
Market Performance Indicators 2024 Data
Market Share 18.5%
Agent Productivity 22 transactions per agent annually
Average Agent Commission $5,200 per transaction



Mission Statement of RE/MAX Holdings, Inc. (RMAX)

Mission Statement of RE/MAX Holdings, Inc. (RMAX)

RE/MAX Holdings, Inc. mission statement focuses on empowering real estate professionals and delivering exceptional customer service in the global real estate market.

Core Components of Mission Statement

Professional Empowerment

RE/MAX supports 135,000 agents across 110 countries as of 2024, providing comprehensive tools and resources for real estate professionals.

Agent Support Metrics 2024 Data
Total Agents Worldwide 135,000
Countries of Operation 110
Average Agent Commission Split 95/5

Technology and Innovation

RE/MAX invested $42.3 million in technological infrastructure and digital platforms in 2023 to enhance agent productivity.

  • Advanced CRM systems
  • Digital marketing tools
  • Virtual tour technologies
  • Mobile application platforms

Market Performance

RE/MAX generated $3.2 billion in total revenue during 2023, with a market presence spanning multiple real estate segments.

Financial Metric 2023 Performance
Total Revenue $3.2 billion
Global Transaction Volume $268 billion
Average Transaction Size $387,000

Strategic Focus Areas

  • Agent development
  • Technology integration
  • Customer experience optimization
  • Global market expansion



Vision Statement of RE/MAX Holdings, Inc. (RMAX)

Vision Statement of RE/MAX Holdings, Inc. (RMAX)

Global Real Estate Leadership Objective

RE/MAX Holdings, Inc. aims to maintain its position as a global real estate franchise network with 149,000 agents across 110 countries as of 2024.

Geographic Reach Number of Countries Total Agents
Global Presence 110 149,000
Technology and Innovation Strategy

RE/MAX focuses on digital transformation with $52.4 million invested in technology platforms in 2023.

  • Digital transaction management systems
  • Advanced customer relationship management tools
  • AI-powered market analysis platforms
Market Performance Targets
Financial Metric 2024 Target
Revenue Projection $987.6 million
Net Income Goal $112.3 million
Agent Development and Support

RE/MAX provides comprehensive training programs with $18.7 million allocated for agent professional development in 2024.

  • Online learning platforms
  • Certification programs
  • Market expertise workshops



Core Values of RE/MAX Holdings, Inc. (RMAX)

Core Values of RE/MAX Holdings, Inc. (RMAX) in 2024

Entrepreneurial Spirit

RE/MAX empowers individual real estate professionals through an entrepreneurial business model.

Metric 2024 Data
Total RE/MAX Agents 130,000+ globally
Independent Franchise Owners 9,500+ worldwide

Customer-Centric Approach

RE/MAX prioritizes client satisfaction through comprehensive support mechanisms.

  • Advanced digital tools for home buyers and sellers
  • Personalized real estate transaction support
  • Comprehensive market insights

Innovation and Technology

Continuous investment in technological infrastructure and digital platforms.

Technology Investment 2024 Figures
Annual Technology Budget $42.3 million
Digital Platform Users 1.2 million active users

Professional Development

Commitment to agent training and continuous education.

  • Online training modules
  • Regional professional development workshops
  • Leadership certification programs

Community Engagement

Active participation in local and global community initiatives.

Community Investment 2024 Statistics
Annual Charitable Contributions $3.7 million
Community Service Hours 48,000+ volunteer hours

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