Mission Statement, Vision, & Core Values of Splash Beverage Group, Inc. (SBEV)

You are looking at Splash Beverage Group, Inc. (SBEV) at a fascinating, if defintely volatile, moment: a company whose strategic compass-its Mission, Vision, and Core Values-is being tested against a stark financial reality.

How does a beverage portfolio company, which reported $0 in revenue for the third quarter of 2025 due to an operational halt, justify a $20 million strategic pivot into Costa Rican water rights? The answer lies in the foundational principles-Quality, Sustainability, and Innovation-that are now the sole fuel for a turnaround, especially with a net loss of $22.03 million for the first nine months of 2025. Does the core value of 'Innovation' truly map to a viable path forward when the company only holds $266,000 in cash against a need for $2 million to simply restart minimal operations?

We need to map the company's stated ambition against its current balance sheet to understand the true risk and opportunity here.

Splash Beverage Group, Inc. (SBEV) Overview

You're looking for a clear-eyed view of Splash Beverage Group, Inc. (SBEV), and honestly, the picture is complex right now. This is a company that has strategically built a diverse portfolio of alcoholic and non-alcoholic beverages, but its recent financial performance shows a significant pullback as it restructures.

Splash Beverage Group, Inc., based in Fort Lauderdale, Florida, operates as a holding company for a collection of brands, aiming to grow them through its distribution platform. The company's portfolio includes well-known brands like Copa di Vino (a single-serve wine-by-the-glass), SALT Tequila and the recently launched Chispo Tequila (flavored tequilas), Pulpoloco Sangria, and TapouT (a performance hydration and recovery drink). The company's goal is to innovate and acquire brands with high visibility, and it operates in two segments: the Manufacture and Distribution of Non-Alcoholic and Alcoholic Beverages, and the Retail Sale of Beverages And Groceries Online.

To be fair, the company has faced significant headwinds. Its trailing twelve months (TTM) revenue ending September 30, 2025, stood at just $1.02 million. That's a sharp drop of 83.63% year-over-year. Still, they're not sitting still; they're launching Chispo Tequila across six key US states-California, Nevada, Texas, Oklahoma, New York, and Florida-and have secured an anchor customer, a high-volume restaurant chain, to replace its house tequila with the new brand.

• Core Brands: Copa di Vino, SALT Tequila, Chispo Tequila, Pulpoloco Sangria, TapouT.
• Current Valuation: Micro-cap, valued at approximately $2.66 million as of November 2025.
• Strategic Expansion: Launching Chispo Tequila and exploring the THC beverage category.

To understand the full scope of their strategy, including their history, ownership, and how they plan to make money, you should check out the deeper dive here: Splash Beverage Group, Inc. (SBEV): History, Ownership, Mission, How It Works & Makes Money.

Financial Performance: The Q3 2025 Reality Check

The latest financial reports for the fiscal year 2025 show a company in a deep transition, which is defintely reflected in the numbers. For the third quarter ended September 30, 2025, Splash Beverage Group, Inc. reported nil revenue ($0.0). Here's the quick math: that compares to $981,858 in revenue in the same quarter last year, a clear sign of the operational cutbacks following liquidity concerns.

The net loss for Q3 2025 ballooned to $9.89 million, which is more than double the $4.72 million loss reported a year prior. For the nine months ended September 30, 2025, total sales were only $0.438272 million, down significantly from $3.57 million in the prior year period. The net loss for those nine months was a staggering $22.03 million.

What this estimate hides is the strategic balance sheet work they've done. Post-March 31, 2025, the company reduced its debt by converting approximately $12.7 million of convertible notes into preferred equity. Plus, they made a significant strategic asset acquisition: water rights associated with a high-purity volcanic aquifer in Costa Rica for $20 million in preferred shares. This new asset is already backed by a multi-year anchor customer purchase order valued at approximately $6 million annually, with deliveries slated to start in Q1 2026. That's a clear, concrete path to new revenue.

Strategic Assets Positioning for Future Leadership

While the current financial reports paint a challenging picture, the company is positioning its portfolio and strategic assets to be a future leader in key beverage categories. You don't become a leader overnight, but you acquire the assets and brands that can get you there. Splash Beverage Group, Inc. is doing exactly that by focusing on high-growth, innovative segments like premium spirits and functional beverages.

The acquisition of the Costa Rican water rights is a game-changer, not just a minor deal. It gives the company a proprietary source of spring water with exceptional purity and a naturally alkaline pH of 7.8. Securing an annual $6 million contract for this water before production even starts in Q1 2026 demonstrates the market demand for this new asset. This move into high-margin, functional water is a clear signal of their intent to lead in the premium non-alcoholic space.

In the spirits category, the launch of Chispo Tequila with an anchor restaurant chain deal is a smart way to accelerate distribution and gain market share quickly. Leadership isn't always about the biggest revenue today; it's about owning the most valuable, scalable assets and brands for tomorrow. This strategic pivot, alongside a recent $35 million equity line agreement to fund future growth, suggests a company building a new foundation for success. Find out more below to understand why Splash Beverage Group, Inc. is making these bold, strategic moves to become a disruptive force in the beverage industry.

Splash Beverage Group, Inc. (SBEV) Mission Statement

You need to know where Splash Beverage Group is heading, especially with the recent financial and leadership shifts. The company's mission, while not a single, static sentence, is clearly articulated through its strategic priorities: to build a dynamic portfolio of innovative beverage brands by focusing on disciplined execution, strategic expansion, and creating sustainable value for shareholders.

This mission is critical because it guides the company's capital allocation, which is currently under intense scrutiny. For example, the trailing twelve months (TTM) revenue ending June 30, 2025, was approximately $2.01 million, a significant drop from prior years, which makes every strategic move-and the mission guiding it-defintely more important. The mission acts as the filter for their next phase of growth following the balance sheet transformation earlier in 2025.

Here's the quick math: The expected net loss for the third quarter of 2025 is around $7.0 million, so the push for profitable execution and expansion isn't just a goal, it's a necessity to stabilize the business.

Core Component 1: Disciplined Execution and Performance Standards

The first core component is a commitment to disciplined execution and maintaining the highest performance standards across the board. This isn't corporate fluff; it's about making sure every dollar spent on distribution and marketing translates directly to a sale. The company explicitly states a goal to 'Maintain highest performance standards and focus on execution' and to 'Help distributors and retail partners achieve and exceed all goals.'

This focus is visible in their recent strategic moves, like the internal development of Chispo Tequila, which is set to debut across six key states, including California, Texas, and Florida. Securing a high-volume restaurant chain as an anchor customer to replace its house tequila with Chispo shows that execution is tied to immediate, high-impact sales channels. You don't get that kind of placement without a laser focus on performance and partner support.

The company's operational goals are simple and verb-driven:

• Execute on current brand launches.
• Expand distribution network efficiency.
• Create sustainable value for stakeholders.

Core Component 2: Innovative, Quality-Driven Portfolio

The mission is built on owning a portfolio of innovative and quality-driven brands. Splash Beverage Group's strategy is to either develop early-stage brands or acquire and accelerate brands that have an established market presence or category innovation.

For a brand to fit the portfolio, it must meet specific quality criteria, which is the backbone of their product-market fit. They look for products that:

• Deliver natural quality, freshness, and health benefits.
• Are on trend with consumers.
• Have a high level of brand awareness.

A concrete example of this commitment to quality and innovation is the strategic asset acquisition of water rights associated with a volcanic aquifer in Costa Rica. The company issued $20 million of preferred shares to acquire these rights, with testing indicating exceptional purity and a stable, alkaline pH of 7.8. This isn't just a beverage play; it's a strategic move to control a high-quality, in-demand natural resource for a future product line.

Core Component 3: Strategic Expansion and Value Creation

The final core component is the commitment to strategic expansion, which is the mechanism for 'creating sustainable value.' The company is broadening its focus both within and outside the beverage sector to capture high-growth categories.

Expansion is happening on two fronts: new categories and new assets. The move into the THC beverage category is a clear example of chasing near-term, high-growth opportunities, especially with a 'slated ban of these drinks in one year' potentially driving significant market demand in the interim. Plus, the Costa Rica water business already has a multi-year anchor customer purchase order valued at approximately $6 million annually, positioning it for deliveries as early as Q1 2026. This forward-looking revenue stream is a tangible step toward sustainable value.

The company also emphasizes its unwavering support for the U.S. armed forces, first responders, and health care professionals, which builds brand equity and an emotional connection with consumers, a key part of their playbook for creating sustainable brands. You can learn more about how this strategy fits into the broader company history and ownership structure at Splash Beverage Group, Inc. (SBEV): History, Ownership, Mission, How It Works & Makes Money.

Splash Beverage Group, Inc. (SBEV) Vision Statement

You're looking at Splash Beverage Group, Inc. (SBEV) and trying to figure out if their strategic compass points toward a viable future. Honestly, the formal Mission/Vision language is less important right now than the clear, near-term priorities laid out by Chairman Bill Caple: execute, expand, and create sustainable value. That's the vision-a pivot from a micro-cap struggling with liquidity to a dynamic, profitable entity.

This vision is grounded in a tough reality: the company's trailing twelve months (TTM) revenue ending June 30, 2025, sat at only $2.01 million, with an EBITDA of -$8.1 million. That's a massive hole to climb out of. So, the vision isn't about lofty ideals; it's a detailed, tactical roadmap to reverse those numbers, starting with the three core pillars of their strategy.

Execute and Expand: Category Innovation as a Growth Engine

The first strategic pillar is all about aggressive market execution and category innovation. You can't grow revenue without new products and new markets, and SBEV is making some big, high-risk bets to try and change their trajectory fast. The core idea is to broaden the business focus both within and outside the traditional beverage sector.

The near-term focus is on two high-growth categories:

• Launch Chispo Tequila across six states, including key markets like California and Florida.
• Expand into the THC beverage category, capitalizing on a short-term market demand window before a slated ban in one year.

This is a classic small-cap move: chasing high-velocity trends to get a quick revenue jolt. The Chispo launch already has a high-volume restaurant chain as an anchor customer, which is a great start, but the THC play is a high-stakes gamble with a clear regulatory cliff. It's a sprint, not a marathon.

Create Sustainable Value: Financial Discipline and Strategic Assets

The second pillar is the most crucial for investors: creating sustainable value through financial restructuring and strategic asset acquisition. You can't execute a growth strategy if your balance sheet is sinking. The company has defintely been busy on this front in 2025.

Here's the quick math on their balance sheet transformation post-Q1 2025:

• Debt Reduction: Exchanged approximately $12.7 million in convertible notes for preferred equity.
• Strategic Asset: Issued $20 million in preferred shares to acquire contractual water rights in Costa Rica.

That water asset is a tangible value driver, supported by a multi-year anchor customer purchase order valued at approximately $6 million annually, with deliveries expected to start in Q1 2026. This is a stable, recurring revenue stream that helps offset the volatility of emerging beverage brands. The company also remains committed to securing an anchor acquisition to accelerate their path toward profitability, which is the only way to close that -$8.1 million EBITDA gap.

Foundation of Strong Brands: Quality, Sustainability, and Innovation

The long-term vision-the 'why'-rests on building a foundation of strong brands through disciplined operations and category innovation. This is where the core values of Quality, Sustainability, and Innovation come into play. For a portfolio company like Splash Beverage Group, the value is in the brands themselves: SALT Tequila, Copa Di Vino, Pulpoloco Sangria, and now Chispo Tequila.

The company's strategy is not just to sell beverages, but to provide investors with the opportunity to participate in the growth of a diversified portfolio of innovative and emerging beverage brands. They aim to:

• Deliver natural quality, freshness, and health benefits.
• Present sourcing and packaging with a high commitment to sustainability.
• Create differentiable advantages through forward-looking ingredients or functional efficacy.

What this estimate hides is the operational risk, especially with the Q3 2025 net loss expected to increase to approximately $7.0 million and the recent delay in filing their quarterly report. Strong brands require disciplined operations, and that's a work in progress. For a deeper dive on the capital structure supporting these brands, you should check out Exploring Splash Beverage Group, Inc. (SBEV) Investor Profile: Who's Buying and Why?

Splash Beverage Group, Inc. (SBEV) Core Values

You're looking for the foundational principles guiding Splash Beverage Group, Inc. (SBEV), especially as the company navigates a challenging financial landscape. The direct takeaway is that their core values-Quality, Innovation, Sustainability, Execution, and Support-are currently focused on high-growth, near-term revenue drivers, which is a necessary pivot given the Q3 2025 net loss of $9.9 million and nil revenue.

As a seasoned analyst, I see a company doubling down on product-level value to overcome a trailing twelve-month (TTM) EBITDA of -$8.1 million. The values are less about broad corporate social responsibility right now and more about product differentiation and survival. That's a realist's focus.

Quality and Brand Integrity

Quality, for Splash Beverage Group, means delivering natural, fresh, and healthy benefits in their beverages. It's about building a brand promise that consumers can defintely taste and trust. This focus is crucial because a strong brand can command a premium, which is a lifeline for a company with TTM revenue of only $2.01 million ending June 30, 2025.

The company demonstrates this commitment through the formulation of its brands.

• TapouT performance drink: Features a proprietary blend of nine essential vitamins and five electrolytes, formulated for maximum cellular health and function.
• Chispo Tequila: Launched in 2025, the brand must meet high-volume restaurant chain standards, with one already agreeing to replace its house tequila with Chispo as an anchor customer.

They only work with brands that have highly visible, pre-existing brand awareness or pure category innovation. Quality is their filter for acquisition.

Innovation and Category Disruption

Innovation is Splash Beverage Group's primary growth engine, focusing on creating natural and differentiable advantages through forward-looking formats and ingredient combinations. You cannot afford to be a me-too player in the beverage space today.

The company's 2025 strategic update highlights this value with two key, near-term actions:

• Chispo Tequila Launch: A new internal brand debuting across six key states (California, Nevada, Texas, Oklahoma, New York, and Florida) to capture market share in a high-demand category.
• THC Beverage Expansion: Actively evaluating and discussing opportunities in the high-growth, federally-impacted Tetrahydrocannabinol (THC) beverage category, aiming for immediate market entry.

They are chasing high-growth categories where their team's experience in building scalable brands gives them a distinct advantage. Innovation is a race to profitability.

Sustainability and Responsible Sourcing

The value of Sustainability is expressed through a commitment to responsible sourcing and packaging. While the company is focused on its financial turnaround, this value is anchored in its product portfolio rather than a large-scale 2025 corporate program.

The most concrete example is Pulpoloco Sangria, which utilizes the eco-friendly CartoCan® packaging. Here's the quick math on the impact:

• Eco-Friendliness: The CartoCan® is 30% more eco-friendly than traditional aluminum or polyethylene terephthalate (PET) packaging.
• Raw Material Reduction: It uses 30% less total raw materials to create, with materials sourced entirely from renewable sources.
• Certification: The packaging bears the Forest Stewardship Council (FSC) label, ensuring the wood fibers come from responsibly managed forests.

What this estimate hides is that this is a standing commitment from an older acquisition, but it remains the measurable standard for their portfolio's environmental impact.

Execution and Performance Standards

Execution is the most critical value for the company right now, especially following the recent leadership transition where the new Chairman, Bill Caple, stated the priorities are clear: 'execute, expand, and create sustainable value.' It means maintaining the highest performance standards and helping partners achieve their goals.

The clearest demonstration of this value is the progress in the Costa Rican water business:

• Anchor Customer Deal: A multi-year purchase order from an anchor customer is valued at approximately $6 million annually.
• Production Expansion: The company has identified local contract-packing partners to increase production, positioning them to begin deliveries as early as Q1 2026.

Securing a $6 million annual contract is a clear, actionable win that directly addresses the need for top-line growth and operational performance. This is how you create value.

For a deeper dive into the numbers behind this execution focus, you should read Breaking Down Splash Beverage Group, Inc. (SBEV) Financial Health: Key Insights for Investors.

Support and Community Commitment

The final core value is a commitment to unabashedly support members of the U.S. armed forces, first responders, and health care professionals. This value aligns with the high-performance ethos of the TapouT brand, which is built on activation, hydration, and recovery-the same needs of those in high-stress, physically demanding roles.

While specific 2025 donation amounts or major partnership announcements are not public, the principle is embedded in their brand identity. In a period of significant financial restructuring, maintaining this public-facing commitment to community support, even without a major new program, reinforces the brand's dedication to service and performance. It's a value that helps create an emotional connection with a core consumer base.