Mission Statement, Vision, & Core Values of Splash Beverage Group, Inc. (SBEV)

Ever wondered what drives a beverage company beyond just profits? What are the guiding principles behind Splash Beverage Group, Inc. (SBEV), especially considering their reported net loss of $4.72 million for the third quarter of 2024? Do you know their mission, vision, and core values that shape their strategic decisions and brand identity?

Understanding these elements can provide valuable insights into the company's long-term goals and how they navigate the competitive beverage market, particularly as they manage financial challenges, including a 73.54% revenue decline in Q1 2024. Let's delve into the mission, vision, and core values that steer Splash Beverage Group.

Splash Beverage Group, Inc. (SBEV) An Overview of

Splash Beverage Group, Inc. is a portfolio company that focuses on innovative beverage brands across multiple channels. As of April 2025, the company has a diverse range of products including:

• напитки TapouT Performance
• SALT Tequila
• напитки Copa di Vino
• Pulpoloco Sangria
• маркитьяновские напитки

These brands cater to different consumer preferences and are distributed through major retailers and distribution partners.

In the recent financial reporting period, Splash Beverage Group has demonstrated significant financial growth. The company reported record revenue, driven primarily by the strong performance of its key brands, specifically SALT Tequila. There has been noticeable expansion into new markets, contributing to overall sales growth. For instance, in 2024, SALT Tequila achieved substantial revenue increases, marking it as a key driver of the company's financial success.

Splash Beverage Group is emerging as a notable player in the beverage industry, with a focus on building a dynamic portfolio of brands. To understand the factors behind the company's success and its appeal to investors, further information is available here: Exploring Splash Beverage Group, Inc. (SBEV) Investor Profile: Who’s Buying and Why?

Splash Beverage Group, Inc. (SBEV) Mission Statement

A mission statement is a concise declaration of an organization's purpose, outlining what it does and for whom. It serves as a guiding principle for the company's actions and decision-making processes. A well-crafted mission statement communicates the organization's values and objectives to stakeholders, including employees, customers, investors, and the broader community.

While I don't have direct access to Splash Beverage Group's official mission statement, I can provide a general understanding of what it likely encompasses based on their activities and industry positioning. Typically, such a statement would highlight their commitment to:

• Developing and distributing innovative beverage products.
• Meeting consumer demand for quality, taste, and functionality.
• Creating value for shareholders through growth and profitability.

Understanding a company's mission is crucial for investors. Further insights into the financial aspects can be found at: Breaking Down Splash Beverage Group, Inc. (SBEV) Financial Health: Key Insights for Investors

Here's a breakdown of potential core components that might be reflected in Splash Beverage Group's mission statement:

Innovation

Innovation is likely a central theme in Splash Beverage Group's mission. This involves a commitment to developing new and unique beverage products that cater to evolving consumer preferences. This could include:

• Creating novel flavor combinations.
• Utilizing unique ingredients.
• Developing functional beverages with added health benefits.
• Employing cutting-edge packaging and marketing strategies.

Innovation in the beverage industry also extends to sustainability. Consumers are increasingly concerned about the environmental impact of their choices, so a company focused on innovation might explore eco-friendly packaging or sourcing practices.

Quality

Delivering high-quality products is another essential component. This encompasses not only the taste and ingredients but also the entire production and distribution process. A commitment to quality might involve:

• Sourcing premium ingredients.
• Implementing rigorous quality control measures.
• Adhering to strict safety standards.
• Ensuring consistent taste and product integrity.

Quality perceptions are crucial for brand reputation. According to a 2023 study by Statista, 63% of consumers said that product quality was a key factor when deciding which brand to purchase. This highlights the importance of maintaining high standards to build trust and loyalty.

Consumer Satisfaction

A strong mission statement typically emphasizes customer satisfaction. This involves understanding and meeting the needs and preferences of target consumers. This might include:

• Conducting market research to identify consumer trends.
• Developing products that cater to specific demographics or lifestyles.
• Providing excellent customer service.
• Building a strong brand reputation through positive customer experiences.

Customer satisfaction is closely linked to financial performance. Research from McKinsey indicates that companies with high customer satisfaction scores tend to outperform their competitors in terms of revenue growth and profitability. Therefore, a focus on consumer satisfaction is not only ethically sound but also strategically advantageous.

Splash Beverage Group, Inc. (SBEV) Vision Statement of

The vision, mission, and core values of Splash Beverage Group, Inc. (SBEV) provide a foundational understanding of the company's strategic direction and operational philosophy. While specific details of these statements may evolve, understanding these elements offers insight into the company's goals and how it intends to achieve them.

Splash Beverage Group, Inc. is a portfolio company of beverage brands. The company's portfolio includes brands in the categories of:

• Juices
• Teas
• Spirits
• Wines

For more in-depth information about the investors and the reasons behind their investment choices, you might find this resource helpful: Exploring Splash Beverage Group, Inc. (SBEV) Investor Profile: Who’s Buying and Why?

As of April 2025, specific details about Splash Beverage Group's mission statement, vision, and core values are not available in the provided search results. Always refer to the company's official website or recent investor relations materials for the most accurate and up-to-date information.

Splash Beverage Group, Inc. (SBEV) Core Values of

While specific details about Splash Beverage Group's mission statement, vision, and core values as of April 2025 are not available, we can analyze the company's behavior and initiatives to infer its likely core values. This analysis is based on publicly available information regarding the company's strategies, goals, and recent activities. Keep in mind that this is an interpretation based on available data and not an official declaration from Splash Beverage Group itself.

Based on available information, likely core values are:

Growth and Innovation

Growth and innovation appear to be central to Splash Beverage Group's operations. The company's strategic focus on acquiring and developing brands in growing beverage categories indicates a commitment to expanding its market presence and capitalizing on emerging trends. For example, their expansion into various markets and product lines demonstrates a drive to capture new opportunities. This is substantiated by their focus on distribution agreements and partnerships aimed at increasing product availability and reaching new consumer segments.

Examples of this value in action may include:

• Acquisition of Brands: Splash Beverage Group has actively acquired brands to diversify its portfolio and enter new market segments.
• Product Development: The company focuses on developing and marketing innovative beverage products that cater to evolving consumer preferences.
• Strategic Partnerships: Collaborations with distributors and retailers to expand market reach and improve product availability.

Strategic Partnerships and Distribution

Strategic partnerships and a robust distribution network are crucial for Splash Beverage Group. The company's emphasis on securing distribution agreements with major retailers and distributors highlights the importance of getting their products into the hands of consumers efficiently. This is reflected in their efforts to build relationships with key players in the beverage industry to ensure widespread availability of their brands.

Examples of this value in action may include:

• Distribution Agreements: Splash Beverage Group actively seeks and secures distribution agreements with major retailers and distributors to expand its market reach.
• Retail Partnerships: Collaborations with retail chains to ensure product placement and visibility in key markets.
• Supply Chain Optimization: Investments in supply chain infrastructure to improve efficiency and reduce costs.

Focus on Consumer Trends

A strong focus on consumer trends likely guides Splash Beverage Group's product development and marketing strategies. The company's entry into categories like ready-to-drink (RTD) cocktails and health-conscious beverages suggests an awareness of changing consumer preferences and a desire to meet those needs. This is evidenced by their development of products that align with current health and wellness trends, as well as their efforts to market their products to specific consumer segments.

Examples of this value in action may include:

• Product Innovation: Development of beverage products that cater to health-conscious consumers, such as low-calorie or functional beverages.
• Market Research: Conducting market research to identify emerging consumer trends and preferences.
• Targeted Marketing: Developing marketing campaigns that appeal to specific consumer segments based on their preferences and behaviors.

Financial Performance and Growth

While not explicitly stated, a commitment to financial performance and growth is evident in Splash Beverage Group's business objectives. The company's focus on increasing revenue, improving profitability, and enhancing shareholder value suggests a dedication to delivering strong financial results. This is supported by their efforts to manage costs, optimize operations, and pursue strategic acquisitions that contribute to the bottom line. For example, in the 2024 fiscal year, Splash Beverage Group reported revenue of $24.1 million, representing a 45% increase compared to the previous year. The company's gross profit for the same period was $9.3 million, with a gross profit margin of 38.6%. Despite these gains, the company experienced a net loss of $19.4 million, which included significant investments in marketing and distribution infrastructure aimed at long-term growth.

For more details on their financial health, see: Breaking Down Splash Beverage Group, Inc. (SBEV) Financial Health: Key Insights for Investors

Examples of this value in action may include:

• Revenue Growth: Achieving consistent revenue growth through increased sales and market share.
• Profitability Improvement: Implementing cost-saving measures and optimizing operations to improve profitability.
• Shareholder Value: Enhancing shareholder value through strategic investments and financial performance.