Mission Statement, Vision, & Core Values of Sensus Healthcare, Inc. (SRTS)

What drives a company specializing in non-invasive cancer treatment, like Sensus Healthcare, Inc. (SRTS), to excel in a competitive market? Is it simply about profits, or is there a deeper purpose guiding their actions? Understanding the core principles that steer Sensus Healthcare can provide valuable insights into its strategic direction and long-term potential.

Exploring the mission statement, vision, and core values of Sensus Healthcare, which reported a 71% increase in revenue to $41.8 million in 2024 and shipped a record 115 SRT systems, helps to understand what makes this medical device company tick and how it aims to maintain its strong financial position with $22.1 million in cash and no debt. Dive in to discover the values that underpin their success!

Sensus Healthcare, Inc. (SRTS) An Overview of

Sensus Healthcare, Inc. (SRTS) is a medical device company specializing in the development and commercialization of superficial radiation therapy (SRT) devices. These devices are primarily used for treating non-melanoma skin cancers and keloids. Founded with the goal of providing less invasive and more accessible treatment options, the company has focused on innovative solutions that improve patient outcomes and reduce healthcare costs.

As of April 2025, Sensus Healthcare offers a range of SRT systems, including the Sensus Healthcare SRT-100™ series, which are designed for various clinical settings. These devices deliver precise, controlled doses of radiation to targeted areas, minimizing damage to surrounding healthy tissue. In addition to device sales, Sensus Healthcare provides ongoing support and training to healthcare professionals to ensure optimal utilization of their technology.

Sensus Healthcare has demonstrated robust financial performance in its latest reporting period. The company announced record-breaking revenue, driven largely by sales of its flagship SRT-100™ devices. Growth has been particularly strong in key markets, reflecting increasing adoption of SRT as a preferred treatment modality. The company's strategic focus on expanding its sales network and enhancing its product offerings has contributed to its financial success.

To delve deeper into the financial performance and stability of Sensus Healthcare, explore Breaking Down Sensus Healthcare, Inc. (SRTS) Financial Health: Key Insights for Investors.

Sensus Healthcare has established itself as a leader in the superficial radiation therapy market through its commitment to innovation, quality, and customer satisfaction. The company's success is rooted in its ability to address unmet clinical needs with advanced technological solutions. Below are some key aspects of the company's operations and market position:

• Innovative Technology: Development of advanced SRT systems for effective treatment.
• Market Leadership: Strong presence in the non-melanoma skin cancer and keloid treatment markets.
• Customer Focus: Commitment to providing comprehensive support and training to healthcare providers.
• Financial Growth: Consistent revenue growth driven by product sales and market expansion.

To fully understand why Sensus Healthcare is a successful and impactful company in the medical device industry, continue reading to explore its mission, vision, and core values.

Sensus Healthcare, Inc. (SRTS) Mission Statement

Sensus Healthcare, Inc. is a medical device company specializing in non-invasive treatments for oncological and non-oncological conditions. The company's mission is centered around advancing medical technology, particularly in cancer treatment and radiation therapy solutions. Sensus Healthcare aims to be a global pioneer in developing and delivering non-invasive treatments for skin cancer and keloids, utilizing its superficial radiotherapy (SRT and IG-SRT) technology.

The mission statement encompasses several core components:

• Global Leadership: Sensus Healthcare aspires to be recognized as a worldwide leader in non-invasive skin cancer treatment.
• Safe and Effective Solutions: The company is committed to offering safe and effective medical devices.
• Commitment to Integrity: Sensus Healthcare deeply committed to upholding the principles of Honesty and Integrity.
• Improving Quality of Life: Sensus Healthcare aims to enhance the quality of life for patients around the world.

Sensus Healthcare's mission reflects its dedication to providing innovative, patient-centric solutions in the field of dermatology and radiation oncology. The company strives to empower healthcare providers with technologies that are not only effective but also safe and adaptable to various clinical settings.

Sensus Healthcare aims to make a difference in the lives of people who suffer from non-melanoma skin cancer and unsightly keloid scarring. By designing and manufacturing safe and reliable state-of-the-art Superficial Radiation Therapy technology, Sensus Healthcare provides dermatologists and oncologists with a non-surgical treatment option. The company reported its financial results for the fourth quarter and full year of 2024, highlighting a record shipment of SRT systems and a notable revenue increase.

In 2024, Sensus Healthcare achieved several key financial milestones:

• Revenues: Annual revenues of $41.8 million, up 71% year-over-year.
• Net Income: Net income of $6.6 million, or $0.41 per diluted share.
• SRT Systems Shipped: A record 115 SRT systems were shipped throughout 2024.
• Cash Position: The company concluded the year with $22.1 million in cash and no debt.

Sensus Healthcare's vision is to be recognized as the worldwide leader in delivering non-invasive and pain-free treatments for skin cancer. The company aims to have its technologies embraced by patients and physicians alike, making SRT the primary skin cancer treatment option.

The company's vision statement is supported by several key strategies:

• Market Leadership: Sensus Healthcare aims to be the worldwide leader in delivering non-invasive treatments for skin cancer.
• Technology Adoption: The company strives to have its technologies embraced by patients and physicians.
• Safe and Efficient Technologies: Sensus Healthcare is committed to supplying the market with safe and efficient technologies.

Sensus Healthcare's core values are centered around patient care, innovation, and ethical practices. These values guide the company's operations and decision-making processes.

The company's core values include:

• Patient Focus: Sensus Healthcare places a strong emphasis on patients' needs, preferences, and well-being, ensuring their comfort, safety, and satisfaction throughout their healthcare journey.
• Quality: The company is dedicated to delivering the highest quality in healthcare through its devices, adhering to stringent medical standards and continuously striving for excellence.
• Innovation: Sensus Healthcare harnesses the power of innovation and cutting-edge technology to enhance patient care, improve treatment outcomes, and drive advancements in the healthcare field.
• Continuous Learning: The company values ongoing learning and invests in the training and education of its Sensus Family, staying at the forefront of medical advancements and technology to provide the best possible services and care.
• Community Engagement: Sensus Healthcare actively engages with the communities it serves, participating in health education initiatives, promoting preventive care, and supporting local healthcare endeavors.
• Sustainability: The company is committed to sustainable practices, minimizing its environmental impact.

Sensus Healthcare differentiates itself by exemplifying these guiding principles, which form the foundation of its commitment to exceptional healthcare services and medical devices, patient-centric care, innovation, ethics, and continuous improvement.

Sensus Healthcare participates in health education initiatives, promotes preventive care, and supports local healthcare endeavors, aiming to improve the overall well-being of the population. Sensus Healthcare was showcased its full line of commercial Superficial Radiotherapy (SRT) products including the SRT-100®, SRT-100+ and SRT-100 Vision™ systems, along with several innovative pre-commercial products, at the 2025 American Academy of Dermatology (AAD) Annual Meeting taking place March 7-11, 2025 at the Orange County Convention Center in Orlando, Florida.

To learn more about Sensus Healthcare, Inc. (SRTS), explore this resource: Sensus Healthcare, Inc. (SRTS): History, Ownership, Mission, How It Works & Makes Money

Sensus Healthcare, Inc. (SRTS) Vision Statement of

Sensus Healthcare, Inc. is a medical device company specializing in superficial radiation therapy (SRT) for non-melanoma skin cancers and keloids. Understanding the company's mission, vision, and core values provides insight into its strategic direction and operational philosophy. You can explore more about the company's background in this article: Sensus Healthcare, Inc. (SRTS): History, Ownership, Mission, How It Works & Makes Money.

A mission statement is a concise explanation of the organization's reason for existence. It describes the company's purpose and its overall intention. It supports the vision and serves to communicate purpose and direction to employees, customers, vendors, and other stakeholders.

As of April 2025, Sensus Healthcare's mission statement reflects its commitment to providing innovative and effective solutions for treating skin conditions. While the exact wording may evolve, the core principles remain focused on:

• Improving patient outcomes: Sensus aims to enhance the quality of life for patients by offering non-invasive treatment options.
• Advancing technology: The company is dedicated to developing and refining its SRT technology to ensure optimal results.
• Expanding access: Sensus seeks to make its treatments more accessible to patients and healthcare providers globally.

A vision statement outlines the organization's aspirations for the future. It is a long-term view of what the company hopes to achieve and provides a sense of direction for the company and its employees.

Sensus Healthcare's vision is centered on becoming a global leader in non-invasive skin cancer and keloid treatment solutions. Key components of this vision include:

• Market Leadership: To be recognized as the premier provider of SRT technology worldwide.
• Innovation: To continuously innovate and improve treatment options through research and development.
• Patient-Centric Approach: To prioritize patient needs and ensure the highest standards of care and satisfaction.

Core values are the fundamental beliefs and guiding principles that dictate behavior and action within an organization. They create a moral compass for the company and its employees.

Sensus Healthcare's core values underpin its commitment to excellence and integrity. These values typically include:

• Integrity: Conducting business with honesty, transparency, and ethical practices.
• Innovation: Fostering a culture of creativity and continuous improvement.
• Quality: Maintaining the highest standards in product development, manufacturing, and customer service.
• Collaboration: Working together with healthcare professionals and partners to achieve shared goals.
• Patient Focus: Prioritizing the well-being and satisfaction of patients above all else.

These core values guide the company's interactions with employees, customers, and the broader healthcare community, ensuring a consistent and ethical approach to business.

Sensus Healthcare, Inc. (SRTS) Core Values

While specific core values are not explicitly listed, Sensus Healthcare's mission, vision, and actions reflect key principles that guide the company. These can be inferred from their statements and activities.

Mission: To be recognized as the worldwide leader for non-invasive skin cancer treatment by offering safe and effective medical devices that are manufactured in the USA. The Company is deeply committed to upholding the principles of Honesty and Integrity. These two guiding principles support our efforts to deliver the very best skin cancer treatment to patients every day.

Vision: To be recognized as the worldwide leader in delivering non-invasive and pain free treatments for skin cancer. The technologies will be embraced by patients and physicians alike so that SRT becomes the primary skin cancer treatment option. Sensus will supply the market with safe and efficient technologies and is customer-focused and responsive to change, balanced by a clear understanding that value and quality guide the decision making and that business is always conducted with Honesty and Integrity.

• Read more about Sensus Healthcare, Inc. (SRTS) Exploring Sensus Healthcare, Inc. (SRTS) Investor Profile: Who’s Buying and Why?

Honesty and Integrity

For Sensus Healthcare, honesty and integrity are not just words, but guiding principles embedded in their mission. This commitment shapes how they develop and deliver treatments. Sensus Healthcare strives to provide the best skin cancer treatment to patients every day while maintaining their dignity and quality of life.

An example of this commitment is reflected in the company's dedication to manufacturing safe and reliable Superficial Radiation Therapy (SRT) technology in the United States. This ensures that compassionate dermatologists and oncologists worldwide have a non-surgical treatment option that empowers them to cure patients. This allows patients to maintain confidence, dignity and quality of life.

Innovation

Sensus Healthcare emphasizes innovation through the development of cutting-edge superficial radiotherapy (SRT and IG-SRT) technology. This dedication is evident in their ongoing efforts to enhance patient care and improve treatment outcomes.

For example, Sensus Healthcare is showcasing its full line of commercial Superficial Radiotherapy (SRT) products at the 2025 American Academy of Dermatology (AAD) Annual Meeting. These include the SRT-100®, SRT-100+ and SRT-100 Vision™ systems. Also highlighted is a new prototype handheld ultrasound device designed to help clinicians identify skin lesions and enhance practice efficiency, and their work-in-process TransDermal Infusion (TDI) product with Sentinel™ IT Solutions capabilities.

Patient-Centric Care

A core value for Sensus Healthcare is a patient-centered approach, focusing on the needs, preferences, and well-being of patients. This is demonstrated through efforts to ensure comfort, safety, and satisfaction throughout the healthcare journey.

For instance, the SRT-100™ technology minimizes the risk of infection or scarring, eliminates the need for anesthesia, and obviates the need for reconstructive plastic surgery. This allows patients to heal quickly without lifestyle restrictions following treatment.

Quality and Value

Sensus Healthcare balances customer focus and responsiveness with a clear understanding that value and quality guide decision-making. This is reflected in the company's commitment to delivering the highest quality in healthcare through its devices.

The SRT-100 Vision™, for example, offers precise, painless, and calibrated doses of Superficial Radiotherapy while offering additional features like high-frequency ultrasound for imaging. This compact, efficient, and effective device makes it easier to serve patients, allowing care providers to expand their reputation and footprint within the community.

In 2024, Sensus Healthcare reported significant financial achievements, demonstrating the increasing adoption of their SRT systems:

• Achieved annual revenues of $41.8 million, a 71% increase year-over-year.
• Shipped a record 115 SRT systems.
• Reported a net income of $6.6 million, or $0.41 per diluted share.
• Concluded the year with $22.1 million in cash and no debt.

These figures underscore the company's commitment to growth and profitability while delivering value to its customers and shareholders.