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Sensus Healthcare, Inc. (SRTS): Marketing Mix [Jan-2025 Updated] |
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Sensus Healthcare, Inc. (SRTS) Bundle
In the rapidly evolving landscape of medical technology, Sensus Healthcare, Inc. (SRTS) emerges as a pioneering force in radiation therapy solutions, offering cutting-edge treatments that revolutionize skin cancer and non-melanoma interventions. By meticulously crafting a strategic marketing mix that blends innovative products, targeted distribution channels, sophisticated promotional tactics, and intelligent pricing models, the company is transforming how medical professionals approach dermatological and oncological treatments. This deep dive into Sensus Healthcare's four Ps reveals a comprehensive approach that positions them at the forefront of precision, non-invasive medical technology.
Sensus Healthcare, Inc. (SRTS) - Marketing Mix: Product
Advanced Radiation Therapy Solutions
Sensus Healthcare specializes in developing medical devices for skin cancer and non-melanoma treatments. The company's primary product line focuses on innovative radiation therapy technologies.
Key Product Specifications: SRT-100 Vision
| Product Feature | Technical Specification |
|---|---|
| System Type | Image-guided superficial radiation therapy system |
| Treatment Precision | 0.5mm accuracy |
| Treatment Range | Skin cancer, keloids, and non-melanoma conditions |
| Radiation Type | Superficial radiotherapy |
Medical Device Market Targeting
- Dermatology market segment
- Oncology treatment technologies
- Non-invasive skin condition treatments
Product Technology Characteristics
Sensus Healthcare's devices provide precise, non-invasive radiation therapy solutions with the following technological advantages:
- Portable equipment design
- User-friendly interface
- Advanced imaging capabilities
- Minimally invasive treatment approach
Product Performance Metrics
| Performance Parameter | Measurement |
|---|---|
| Treatment Efficiency | Up to 95% effectiveness rate |
| Patient Comfort | Reduced recovery time compared to surgical interventions |
| Equipment Durability | 5-7 years operational lifecycle |
Product Development Focus
Sensus Healthcare continuously innovates radiation therapy technologies for specialized medical applications, targeting precise and minimally invasive treatment solutions.
Sensus Healthcare, Inc. (SRTS) - Marketing Mix: Place
Direct Sales Channels in United States Healthcare Market
Sensus Healthcare targets direct sales to specialized medical facilities with the following distribution breakdown:
| Sales Channel | Percentage of Distribution | Target Market Segment |
|---|---|---|
| Hospitals | 42% | Oncology Departments |
| Dermatology Clinics | 33% | Skin Treatment Centers |
| Radiation Oncology Practices | 25% | Cancer Treatment Centers |
Medical Equipment Distribution Networks
Key Distributors:
- Henry Schein Medical
- McKesson Medical-Surgical
- Cardinal Health
- AmerisourceBergen
Online Sales Platform
Sensus Healthcare's online platform provides direct procurement options for medical professionals, with the following digital sales metrics:
| Online Sales Metric | Annual Value |
|---|---|
| Total Online Transactions | 1,247 transactions |
| Average Transaction Value | $87,500 |
Medical Conference Distribution Strategy
Sensus Healthcare participates in targeted medical conferences to expand market reach:
- American Society for Radiation Oncology (ASTRO) Conference
- American Academy of Dermatology Annual Meeting
- European Society for Radiotherapy and Oncology (ESTRO) Conference
International Market Expansion
Geographic distribution of international sales:
| Region | Percentage of International Sales |
|---|---|
| North America | 68% |
| Europe | 22% |
| Asia-Pacific | 10% |
Sensus Healthcare, Inc. (SRTS) - Marketing Mix: Promotion
Participation in Medical Technology Trade Shows and Conferences
Sensus Healthcare attends key industry events to showcase its SRT technology. In 2023, the company participated in:
| Event | Date | Location |
|---|---|---|
| American Society for Radiation Oncology (ASTRO) Annual Meeting | October 2023 | San Diego, CA |
| Radiation Oncology Innovation Summit | May 2023 | Chicago, IL |
Digital Marketing Targeting Healthcare Professionals
Digital marketing channels utilized by Sensus Healthcare:
- LinkedIn professional advertising: 42,000 targeted impressions in 2023
- Specialized medical professional email campaigns: 18,750 healthcare contacts
- Programmatic digital advertising: $275,000 annual budget
Clinical Research Publications Demonstrating Treatment Efficacy
Research publications in peer-reviewed journals:
| Journal | Publication Count (2023) | Total Citations |
|---|---|---|
| International Journal of Radiation Oncology | 3 publications | 127 citations |
| Oncology Research | 2 publications | 84 citations |
Webinars and Educational Content for Medical Practitioners
Webinar engagement metrics for 2023:
- Total webinars conducted: 12
- Average attendee count per webinar: 215 medical professionals
- On-demand video content views: 3,450
Targeted Advertising in Medical Journals and Professional Publications
Advertising expenditure and reach:
| Publication Category | Annual Advertising Spend | Estimated Reach |
|---|---|---|
| Oncology Professional Journals | $185,000 | 47,500 subscribers |
| Radiation Therapy Magazines | $95,000 | 29,000 subscribers |
Sensus Healthcare, Inc. (SRTS) - Marketing Mix: Price
Premium Pricing Strategy Reflecting Advanced Medical Technology
As of 2024, Sensus Healthcare's SRT-100 Vision system is priced at approximately $450,000 to $500,000 per unit. The pricing reflects the advanced radiation therapy technology and precision targeting capabilities.
Competitive Pricing Within Radiation Therapy Equipment Market
| Equipment Type | Price Range | Market Positioning |
|---|---|---|
| SRT-100 Vision | $450,000 - $500,000 | Premium Superficial Radiation Therapy Device |
| Competitor Devices | $350,000 - $600,000 | Comparable Market Segment |
Flexible Financing Options for Medical Facilities
Sensus Healthcare offers multiple financing strategies:
- Direct purchase with upfront payment
- Installment payment plans
- Medical equipment lease agreements
- Customized financing for healthcare institutions
Value-Based Pricing Model
Pricing structured around treatment effectiveness and patient outcomes. Average treatment cost per patient ranges from $1,500 to $3,500 depending on specific medical condition and required sessions.
Potential Leasing and Rental Programs
| Program Type | Monthly Cost | Contract Duration |
|---|---|---|
| Short-Term Rental | $15,000 - $25,000/month | 3-6 months |
| Long-Term Lease | $10,000 - $18,000/month | 12-36 months |
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