Sensus Healthcare, Inc. (SRTS): History, Ownership, Mission, How It Works & Makes Money

Ever wondered about the company behind innovative non-invasive skin cancer treatments? Sensus Healthcare, Inc. (SRTS) is a medical device company specializing in effective treatments for both oncological and non-oncological conditions. With $41.8 million in revenues for the year 2024, up 71% compared to the prior year, Sensus Healthcare is making waves in the medical device industry, but how exactly did they get here, who owns the company, and what's their master plan? Keep reading to discover the ins and outs of Sensus Healthcare, Inc.

Sensus Healthcare, Inc. (SRTS) History

Sensus Healthcare, Inc.'s Founding Timeline

Year established

Sensus Healthcare, Inc. was established in 2010.

Original location

The company is headquartered in Boca Raton, Florida.

Founding team members

While specific details about all founding team members are not readily available in the provided search results, Joe Sardano is identified as the current CEO and was involved early in the company's history.

Initial capital/funding

Information regarding the initial capital or funding is not available in the search results provided.

Sensus Healthcare, Inc.'s Evolution Milestones

Sensus Healthcare, Inc.'s Transformative Moments

• FDA Clearances: Securing FDA clearances for its SRT systems (SRT-100 and SRT-100 Vision) was pivotal, allowing commercialization and establishing credibility in the medical community.
• Market Expansion: Strategic decisions to expand into international markets and diversify product offerings significantly broadened the company's revenue streams.
• Technological Advancements: Investments in R&D, leading to innovations like the SRT-100 Vision and integration of AI, have kept the company at the forefront of non-invasive skin treatment technologies.
• Adaptation to Healthcare Trends: Embracing telemedicine solutions enabled the company to maintain patient care and expand its reach during the COVID-19 pandemic, showcasing adaptability and resilience.

To gain more insights into the company's financial performance, consider exploring: Breaking Down Sensus Healthcare, Inc. (SRTS) Financial Health: Key Insights for Investors

Sensus Healthcare, Inc. (SRTS) Ownership Structure

Understanding the ownership structure of Sensus Healthcare, Inc. provides insights into who controls the company and how it's governed. The following sections clarify the company's current status, detail its ownership percentages, and introduce the leadership team guiding the organization.

Sensus Healthcare, Inc. Current Status

Sensus Healthcare, Inc. is a publicly traded company, meaning its shares are available for purchase by the general public on a stock exchange.

Sensus Healthcare, Inc. Ownership Breakdown

The ownership of Sensus Healthcare, Inc. is distributed among various shareholders, including institutional investors, individual shareholders, and company insiders. The following table provides an overview of the ownership breakdown:

Sensus Healthcare, Inc. Leadership

The leadership team at Sensus Healthcare, Inc. is responsible for the strategic direction and operational management of the company. Key members of the leadership team as of April 2025 include:

• Joe Sardano: Chairman of the Board
• Joe Sardano: Chief Executive Officer
• Arthur Levine: Chief Financial Officer

For more insights into the company's goals and values, explore Mission Statement, Vision, & Core Values of Sensus Healthcare, Inc. (SRTS).

Sensus Healthcare, Inc. (SRTS) Mission and Values

Sensus Healthcare is dedicated to providing non-invasive and minimally-invasive treatments for non-melanoma skin cancers and keloids, improving patients' lives through innovative medical technologies. The company values innovation, quality, and patient care in its operations.

Sensus Healthcare's Core Purpose

Official mission statement

Sensus Healthcare's mission statement is: 'To provide best-in-class non-invasive and minimally-invasive treatments for non-melanoma skin cancers and keloids that improve the lives of patients around the world.'

• Focuses on non-invasive and minimally-invasive treatments.
• Targets non-melanoma skin cancers and keloids.
• Aims to improve patients' lives globally.

Vision statement

While a specific formal vision statement isn't publicly available, Sensus Healthcare's actions and goals suggest a vision focused on leading the market in innovative dermatological and radiation oncology solutions. This includes expanding the applications of its existing technologies and developing new solutions to address unmet needs in skin cancer and keloid treatment.

• Aspires to lead in dermatological and radiation oncology solutions.
• Seeks to expand the use of existing technologies.
• Committed to developing new solutions for unmet needs.

Company slogan/tagline

Sensus Healthcare does not have a widely publicized official slogan or tagline. However, considering their focus, a possible implied tagline could be something that reflects their dedication to innovation and patient care in treating skin conditions. To get more insights into the company's performance, check out: Breaking Down Sensus Healthcare, Inc. (SRTS) Financial Health: Key Insights for Investors

• No official tagline is publicly available.
• Focus is implied on innovation and patient care.
• Dedication to treating skin conditions effectively.

Sensus Healthcare, Inc. (SRTS) How It Works

Sensus Healthcare, Inc. specializes in developing and marketing superficial radiation therapy (SRT) devices that are used to treat non-melanoma skin cancers and keloids. The company primarily generates revenue through the sale of these devices and related services.

Sensus Healthcare, Inc.'s Product/Service Portfolio

Sensus Healthcare, Inc.'s Operational Framework

Sensus Healthcare operates through the following key processes:

• Manufacturing and Assembly: Sensus oversees the production and assembly of its SRT devices, ensuring they meet stringent quality and regulatory standards.
• Sales and Marketing: The company employs a direct sales force and participates in industry conferences to market its products to dermatologists, radiation oncologists, and other medical professionals.
• Installation and Training: Sensus provides installation services and training programs to ensure that healthcare providers can effectively use their devices.
• Service and Support: Ongoing service and support are offered to customers, including maintenance, repairs, and technical assistance.
• Research and Development: Sensus continues to invest in R&D to innovate and expand its product offerings, such as the development of the SRT-100 Vision with advanced imaging capabilities.

Sensus Healthcare, Inc.'s Strategic Advantages

Sensus Healthcare's success is driven by several strategic advantages:

• Innovative Technology: Sensus's SRT devices offer a non-invasive alternative to surgical procedures for treating skin cancers and keloids, which appeals to patients seeking less invasive options.
• Targeted Solutions: The company focuses on specific dermatological and cosmetic applications, allowing it to tailor its products and marketing efforts to meet the needs of these markets.
• Strong Market Position: Sensus has established a strong presence in the superficial radiation therapy market, with a growing installed base of devices in clinics and hospitals.
• Regulatory Compliance: The company adheres to strict regulatory standards, ensuring the safety and efficacy of its products.
• Strategic Partnerships: Sensus collaborates with medical professionals and industry partners to expand its reach and enhance its product offerings.

To gain more insights into the company's financial performance, consider exploring Breaking Down Sensus Healthcare, Inc. (SRTS) Financial Health: Key Insights for Investors.

Sensus Healthcare, Inc. (SRTS) How It Makes Money

Sensus Healthcare primarily generates revenue through the sale of its medical devices, particularly the SculpSure and ART Therapy System, and related services such as warranty and maintenance agreements.

Sensus Healthcare, Inc.'s Revenue Breakdown

Sensus Healthcare, Inc.'s Business Economics

The business economics of Sensus Healthcare are driven by several key factors:

• Pricing Strategy: Sensus employs a premium pricing strategy for its innovative medical devices, reflecting the advanced technology and clinical benefits offered by its products.
• Cost of Goods Sold (COGS): Managing manufacturing and component costs is crucial. Efficiency in production directly impacts gross margins.
• Operating Expenses: These include research and development (R&D), sales and marketing, and administrative costs. Investment in R&D is vital for sustaining a competitive edge through continuous innovation.
• Sales Cycle: The sales cycle for medical devices can be lengthy, involving product demonstrations, clinical data presentations, and negotiations with hospitals, clinics, and physicians' offices.
• Market Dynamics: The demand for non-invasive and minimally invasive aesthetic and therapeutic treatments significantly influences sales.

For more information on company's mission, vision and values, check this link: Mission Statement, Vision, & Core Values of Sensus Healthcare, Inc. (SRTS).

Sensus Healthcare, Inc.'s Financial Performance

Analyzing Sensus Healthcare's financial performance involves examining key metrics that reflect the company’s efficiency, profitability, and overall financial health as of the fiscal year 2024:

• Revenue Growth: Consistent revenue growth indicates successful market penetration and customer adoption of its products.
• Gross Margin: A healthy gross margin (typically above 60% in the medical device industry) shows efficient cost management in production and service delivery.
• Operating Margin: This metric reflects the profitability of core operations after accounting for operating expenses.
• Net Income: The bottom-line profitability, influenced by revenue, costs, and other income/expenses.
• Cash Flow: Positive cash flow from operations is essential for funding R&D, sales and marketing initiatives, and potential acquisitions.
• Debt Levels: Monitoring debt levels is crucial, as excessive debt can constrain future growth and financial flexibility.
• Return on Equity (ROE): ROE measures how effectively the company is using shareholders' equity to generate profits.

Sensus Healthcare, Inc. (SRTS) Market Position & Future Outlook

Sensus Healthcare is strategically positioned within the medical device industry, focusing on innovative solutions for non-invasive and minimally-invasive treatments. The company's future outlook is shaped by its ongoing efforts to expand its product portfolio and market reach, while navigating the competitive landscape and addressing potential challenges.

Competitive Landscape

Opportunities & Challenges

Industry Position

Sensus Healthcare occupies a unique niche within the radiation therapy market with its focus on superficial radiation therapy (SRT) for skin conditions. The company's SRT-100 series has gained traction among dermatologists and oncologists seeking non-invasive alternatives to surgery for treating non-melanoma skin cancers and keloids.

• Differentiation through specialization: Unlike larger competitors offering a wide array of radiation therapy solutions, Sensus Healthcare specializes in SRT, allowing for a focused approach to product development, marketing, and clinical support.
• Growing acceptance of SRT: The increasing awareness and acceptance of SRT as an effective and safe treatment option are driving market growth and creating opportunities for Sensus Healthcare to expand its customer base.
• Strategic focus on dermatology: Sensus Healthcare has successfully positioned itself as a key player in the dermatology segment, catering to the specific needs of dermatologists and their patients.

To gain more insights into the company's financial performance, consider exploring: Breaking Down Sensus Healthcare, Inc. (SRTS) Financial Health: Key Insights for Investors