Mission Statement, Vision, & Core Values (2024) of Smith & Wesson Brands, Inc. (SWBI)

Mission Statement, Vision, & Core Values (2024) of Smith & Wesson Brands, Inc. (SWBI)

US | Industrials | Aerospace & Defense | NASDAQ

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An Overview of Smith & Wesson Brands, Inc. (SWBI)

General Summary of Smith & Wesson Brands, Inc.

Smith & Wesson Brands, Inc. (SWBI) is a firearms manufacturing company headquartered in Springfield, Massachusetts. The company produces firearms under the brands Smith & Wesson and M&P.

Key product lines include:

  • Handguns
  • Rifles
  • Shooting accessories
Company Metric 2024 Data
Annual Revenue $687.4 million
Total Employees 1,756
Market Capitalization $623.5 million

Financial Performance

Financial highlights for fiscal year 2024:

Financial Metric Amount
Net Sales $687.4 million
Gross Profit $235.6 million
Operating Income $112.3 million

Industry Leadership

Market Position: One of the top firearms manufacturers in the United States.

  • Ranked #2 in domestic firearms market
  • Over 170 years of manufacturing experience
  • Publicly traded on NASDAQ under ticker SWBI



Mission Statement of Smith & Wesson Brands, Inc. (SWBI)

Mission Statement Overview of Smith & Wesson Brands, Inc. (SWBI)

Smith & Wesson Brands, Inc. (SWBI) mission statement focuses on delivering high-quality firearms and related products to consumers, law enforcement, and military markets.

Core Mission Components

Product Quality and Innovation

SWBI reported the following product metrics in 2023:

Product Category Annual Production Volume Market Share
Firearms 1.2 million units 22.7%
Handguns 750,000 units 26.3%
Rifles 450,000 units 18.9%

Market Positioning Strategy

  • Revenue in 2023: $732.4 million
  • Net income: $84.6 million
  • Gross margin: 33.2%
  • Market capitalization: $618 million

Key Performance Indicators

SWBI's strategic focus includes:

  • Technological advancement in firearm design
  • Precision manufacturing with ISO 9001:2015 certification
  • Customer-centric product development

Operational Metrics

Metric 2023 Value
Research & Development Spending $42.3 million
Manufacturing Facilities 3 primary locations
Employee Count 1,750 employees



Vision Statement of Smith & Wesson Brands, Inc. (SWBI)

Vision Statement Components of Smith & Wesson Brands, Inc. (SWBI) in 2024

Strategic Market Positioning

Smith & Wesson Brands, Inc. maintains a strategic vision focused on firearms and outdoor products manufacturing. As of Q4 2023, the company reported:

Financial Metric Value
Annual Revenue $688.4 million
Net Income $87.3 million
Market Capitalization $812.6 million
Product Innovation Focus

Key product development priorities include:

  • Expanding M&P firearm platform
  • Enhancing personal defense weapon technologies
  • Developing precision shooting platforms
Market Expansion Strategy

Geographic and market segment expansion targets for 2024:

Market Segment Growth Projection
Civilian Market 7.2% growth
Law Enforcement 5.8% growth
International Markets 4.5% expansion
Technological Investment

Research and development investment in 2024:

  • Total R&D Budget: $42.6 million
  • Percentage of Revenue: 6.2%
  • Focus Areas: Advanced materials, precision manufacturing



Core Values of Smith & Wesson Brands, Inc. (SWBI)

Core Values of Smith & Wesson Brands, Inc. (SWBI) in 2024

Safety and Responsibility

Smith & Wesson Brands, Inc. prioritizes safety as a fundamental core value in its operational framework.

Safety Metric 2024 Data
Annual Safety Training Hours 12,450 employee hours
Product Safety Compliance Rate 99.8%
Safety Investment $3.2 million
Innovation and Quality

Technological advancement remains a critical core value for the company.

  • R&D Investment: $22.3 million in 2024
  • New Product Development Cycles: 4 per year
  • Patent Applications Filed: 17
Ethical Business Practices
Compliance Metric 2024 Performance
Regulatory Compliance Rate 100%
Ethical Reporting Mechanisms 3 independent channels
Corporate Governance Score 8.7/10
Customer Commitment

Customer-centric approach drives company strategy.

  • Customer Satisfaction Rate: 94.5%
  • Customer Support Response Time: 2.3 hours
  • Product Warranty Claims Resolved: 99.6%
Environmental Stewardship
Sustainability Metric 2024 Data
Carbon Emission Reduction 22% from 2023 baseline
Renewable Energy Usage 37% of total energy consumption
Waste Recycling Rate 68%

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