Smith & Wesson Brands, Inc. (SWBI) Bundle
You're looking at Smith & Wesson Brands, Inc. (SWBI) and wondering if the current stock price reflects a deep value or a prolonged slump, and honestly, the full fiscal year 2025 results give you a mixed bag to chew on. The headline is tough: Net Sales fell to $474.7 million, an 11.4% drop from the prior year, with GAAP Net Income cratering to just $13.4 million, a massive 66% decline, which shows the real pressure from persistent inflation and high interest rates hitting consumer discretionary spending. But here's the quick math on the opportunity: the company is defintely not sitting still, generating $40.8 million in cash from operations in Q4 alone, and new products-like their successful lever-action rifles-represented nearly 44% of their Q4 revenue, proving their innovation engine is running even as the overall market softens. We need to look past the top-line revenue miss and see if that cash flow and product strength can stabilize the $0.30 per share earnings and drive a rebound in 2026.
Revenue Analysis
You're looking for a clear picture of where the money is coming from at Smith & Wesson Brands, Inc. (SWBI), and the headline for fiscal year 2025 (FY2025) is a contraction: total net sales fell by 11.4% year-over-year. The company posted full-year net sales of $474.7 million, down from $535.9 million in the prior fiscal year, a clear signal that the post-pandemic surge in firearm demand has fully normalized and is now facing significant macroeconomic pressure. This defintely impacts your valuation models.
The core of Smith & Wesson Brands' revenue remains firmly in the handgun category, but the slowdown wasn't uniform across the product lines. The decline is a direct result of broader economic factors-persistent inflation and high interest rates-which are hitting consumer discretionary spending, especially for big-ticket items like firearms.
Breakdown of Primary Revenue Sources
The company's revenue streams are straightforward, dominated by the sale of firearms. For FY2025, handguns accounted for the vast majority of sales, while long guns and other products made up the remainder. Here's the quick math on the segment contribution:
- Handguns: $331.9 million (approx. 70.0% of total revenue).
- Long Guns: $104.0 million (approx. 21.9% of total revenue).
- Other Products and Services (like suppressors and forging services): $38.8 million (approx. 8.1% of total revenue).
To be fair, the company is overwhelmingly a domestic business; international sales accounted for a modest 5% of net sales, consistent with the prior year.
Segment Contribution and Significant Changes
The most significant change in the revenue mix is the nature of the sales within the handgun category. While handguns still drive the business, a shift toward lower-priced models and increased promotional activity has compressed the average selling price (ASP), putting immense pressure on gross margin (which fell to 26.8% from 29.5% in FY2024).
Here is a comparison of the product revenue and the year-over-year decline for the major categories:
| Product Category | FY2025 Net Sales (Millions) | FY2024 Net Sales (Millions) | Year-over-Year Change |
|---|---|---|---|
| Handguns | $331.9 | $381.8 | Down 13.1% |
| Long Guns | $104.0 | $116.4 | Down 10.8% |
| Other Products/Services | $38.8 | $37.4 | Up 3.7% |
| Total Net Sales | $474.7 | $535.9 | Down 11.4% |
What this table hides is the volume story: handgun shipments were down 4.5%, but long gun shipments plummeted 23.2%, which shows a steeper decline in consumer interest for rifles and shotguns compared to pistols. The small increase in Other Products and Services is a bright spot, but it's too small to offset the primary firearm sales decline. This trend means the company is heavily reliant on the success of new handgun models, like the BodyGuard 2.0, to maintain market share in a shrinking overall market. You can explore a deeper dive into these figures in our full analysis: Breaking Down Smith & Wesson Brands, Inc. (SWBI) Financial Health: Key Insights for Investors.
Profitability Metrics
You're looking at Smith & Wesson Brands, Inc. (SWBI) because you want to know if they can turn sales into real profit, especially with the current economic headwinds. The direct takeaway is that while the company maintains a solid gross margin, macroeconomic pressures have significantly compressed its operating and net profit margins in fiscal year 2025 (FY2025), which ended April 30, 2025.
The company's profitability ratios for FY2025 show a clear downward trend, a signal of the industry's softer demand and increased cost of doing business. Net sales for the full year were $474.7 million, but the conversion to bottom-line profit was challenging. Here's the quick math on the key margins:
- Gross Profit Margin: 26.8%
- Operating Profit Margin: 5.03%
- Net Profit Margin: 2.8%
A 2.8% net profit margin is defintely thin. It means for every dollar of sales, only about three cents made it to net income.
Gross Margin and Operational Efficiency
The gross profit margin is the first check on operational efficiency-it shows how well the company manages its direct costs of production (Cost of Goods Sold). Smith & Wesson Brands, Inc.'s gross margin for FY2025 was 26.8%, a noticeable drop from 29.5% in the prior fiscal year. This decline is a critical trend to watch, as it suggests two things: lower sales volumes mean less fixed cost absorption, and there's likely been an increase in input costs, like steel, or more promotional activity to move inventory.
The management team did cite disciplined cost management and a flexible manufacturing model as partial offsets to the pressure. Still, the gross profit itself decreased by $30.9 million, or 19.6%, from the prior fiscal year. This is the first line of defense crumbling, and it puts immense pressure on everything below it. To understand the company's long-term strategy on efficiency and growth, you should review their Mission Statement, Vision, & Core Values of Smith & Wesson Brands, Inc. (SWBI).
Operating and Net Profit Margin Trends
Operating margin (Operating Income / Revenue) is where selling, general, and administrative expenses (SG&A) hit the income statement. For Smith & Wesson Brands, Inc., the operating margin fell to 5.03% in FY2025, a significant drop from 9.65% in FY2024. This nearly 50% decline in operating efficiency is a direct result of the lower gross profit combined with relatively sticky operating expenses. Net profit margin (Net Income / Revenue) followed suit, plummeting to 2.8% from 7.4% in the previous year.
The raw numbers are stark. Full-year GAAP net income was only $13.4 million. This is a massive contraction in profitability, driven by a combination of macroeconomic headwinds-inflation, high interest rates, and reduced consumer discretionary spending-that are affecting the entire firearms market.
Industry Comparison: A Reality Check
To be fair, the entire industry is facing tightening margins, but Smith & Wesson Brands, Inc.'s profitability ratios place it below a key competitor. You need to benchmark to see how bad this really is.
| Profitability Metric (FY2025) | Smith & Wesson Brands, Inc. (SWBI) | Sturm, Ruger & Co. (RGR) | Aerospace & Defense Industry Average |
|---|---|---|---|
| Gross Profit Margin | 26.8% | N/A (Focus on Operating) | 28.8% |
| Operating Profit Margin | 5.03% | 7.05% (TTM as of Nov 2025) | N/A (Focus on Net) |
| Net Profit Margin | 2.8% | N/A (Focus on Operating) | 5.7% |
The comparison shows Smith & Wesson Brands, Inc. is lagging. Its 5.03% operating margin is lower than its closest public competitor, Sturm, Ruger & Co., which reported an operating margin of 7.05%. Also, the company's 2.8% net margin is significantly below the broader 'Aerospace & Defense' industry average of 5.7%. This signals that while the company is profitable, it is less efficient at converting revenue into profit than its peers and the general manufacturing sector it operates within. The key action for management is to either drive higher sales volume through new products-which accounted for 37.3% of sales in Q1 FY2026-or aggressively cut operational costs to restore margins.
Debt vs. Equity Structure
Smith & Wesson Brands, Inc. (SWBI) maintains an extremely conservative capital structure, signaling a strong preference for equity financing and internal cash flow over external borrowing. The direct takeaway here is that their balance sheet is largely de-risked from interest rate volatility, a major near-term advantage.
You're looking for a company that can weather an economic slowdown without a debt crisis, and Smith & Wesson Brands, Inc. fits that bill. As of the quarter ending July 31, 2025, the company's total debt was heavily skewed toward the long-term, showing minimal reliance on short-term credit lines. Here's the quick math on their recent debt profile:
- Short-Term Debt & Capital Lease Obligation: only $2.0 million.
- Long-Term Debt & Capital Lease Obligation: $127.4 million.
- Total Stockholders' Equity: $364.4 million.
This low debt load is a deliberate strategic choice, especially in a cyclical industry like firearms. It means less fixed interest expense dragging down net income when sales inevitably dip, which is defintely a good thing.
The company's Debt-to-Equity (D/E) ratio confirms this conservative approach. For the quarter ending July 31, 2025, Smith & Wesson Brands, Inc.'s D/E ratio stood at approximately 0.36 (or 36%). This is significantly below the general benchmark of 1.0 to 1.5 often considered healthy for most capital-intensive industries. To be fair, a D/E ratio of 0.36 means for every dollar of shareholder equity, the company uses only 36 cents of debt.
But the real story is the industry comparison. While a D/E ratio of 0.36 is low, a key competitor, Sturm, Ruger & Co., Inc., reported having no debt as of March 29, 2025. That zero-debt status sets a high bar for the sector, and Smith & Wesson Brands, Inc. is actively moving toward it. Management has stated their expectation to achieve a debt-free balance sheet by the end of the fiscal year, absent opportunistic share repurchases. This suggests any remaining debt is likely to be paid down using strong operating cash flow, rather than refinancing or new issuances.
This conservative balancing act between debt and equity funding is a core part of their strategy, prioritizing financial flexibility and a strong balance sheet over the potential return amplification that high leverage can provide. They are using retained earnings and equity to fund operations and capital expenditures, like the ongoing relocation project, which you can read more about in their Mission Statement, Vision, & Core Values of Smith & Wesson Brands, Inc. (SWBI).
What this estimate hides is the potential for missed growth opportunities, as a small amount of smart debt can accelerate expansion, but in a challenging macroeconomic environment with high interest rates, their current path is the safer bet. They are essentially betting on operational efficiency and new product success-like their Q1 2025 new product sales contributing 31.6% of firearm sales-to drive growth, not financial engineering.
Liquidity and Solvency
You need to know if Smith & Wesson Brands, Inc. (SWBI) has the cash to cover its near-term bills, especially when the firearms market can be volatile. The short answer is yes, the company's liquidity position is defintely strong, but the shift to negative operating cash flow in fiscal year 2025 (FY2025) is a trend we need to watch closely.
Assessing Smith & Wesson Brands, Inc. (SWBI)'s Liquidity
The core health check for any company starts with its liquidity ratios. For Smith & Wesson Brands, Inc., the numbers for the fiscal year ended April 30, 2025, show a very comfortable cushion against short-term obligations. This is a sign of a well-managed balance sheet.
- Current Ratio: At the end of FY2025, the Current Ratio stood at a robust 4.16. This means the company has $4.16 in current assets (cash, receivables, inventory) for every $1.00 of current liabilities, up significantly from 3.04 in FY2024.
- Quick Ratio: The Quick Ratio (or acid-test), which strips out inventory-often the least liquid current asset-was still a healthy 1.31. This is a critical point; even without selling a single new firearm from its current stock, the company can cover its short-term debt 1.31 times over.
Here's the quick math on working capital (Current Assets minus Current Liabilities) based on the April 30, 2025, balance sheet data (in thousands):
| Metric | FY2025 Value (in thousands) | Calculation |
|---|---|---|
| Total Current Assets | $277,265 | |
| Total Current Liabilities | $66,640 | |
| Working Capital | $210,625 | $277,265 - $66,640 |
The $210.6 million in positive working capital is a clear strength, showing plenty of operational flexibility. What this estimate hides, however, is the increasing reliance on inventory, which grew to $189.8 million in FY2025. If demand softens, that inventory could take longer to turn into cash. Exploring Smith & Wesson Brands, Inc. (SWBI) Investor Profile: Who's Buying and Why?
Cash Flow Statements Overview: A Near-Term Risk
While the balance sheet ratios look great, the cash flow statement for FY2025 shows a concerning shift in core operations. Cash flow from operating activities, the truest measure of a business's ability to generate cash from sales, was negative.
- Operating Cash Flow: Smith & Wesson Brands, Inc. used $7.22 million in cash from operations in FY2025, a sharp reversal from the $106.74 million generated in the prior fiscal year. This negative flow suggests that changes in working capital, particularly the build-up of inventory and a decline in accounts payable, outweighed the net income of $13.4 million.
- Investing Cash Flow: The company continued to invest heavily in its future, with net cash used in investing activities totaling approximately $19.17 million. This was driven by $21.6 million in capital expenditures (Payments to acquire property and equipment) for the year, a necessary spend for maintaining and improving manufacturing capabilities.
- Financing Cash Flow: Financing activities were dominated by a mix of debt and shareholder returns. The company paid out its quarterly dividend and continued its share repurchase program, but also took on new debt. The overall impact of financing activities was a net decrease in cash, contributing to the total drop in cash and cash equivalents to $25.23 million at year-end.
The key takeaway is that the company's liquidity is excellent right now, thanks to low current debt, but it is currently burning cash from its operations. This isn't a solvency crisis, but it's a clear signal that the business model isn't self-funding at the moment.
Valuation Analysis
You're looking at Smith & Wesson Brands, Inc. (SWBI) and trying to figure out if the recent stock dip makes it a bargain or a value trap. The quick answer is that the stock looks stretched on earnings but cheap on assets, which is a classic signal of market uncertainty about future profitability.
The stock has seen a significant pullback over the last 12 months, dropping approximately -37.81% as of November 2025, trading near its 52-week low of $7.73, far from its 52-week high of $14.20. This decline reflects a challenging fiscal year 2025, where net sales fell to $474.7 million, down 11.4% from the prior year, largely due to macroeconomic headwinds impacting consumer discretionary spending. It's a tough environment for a cyclical business.
Here's the quick math on the key valuation multiples based on the latest available data:
- Price-to-Earnings (P/E) Ratio: The trailing twelve months (TTM) P/E ratio is around 34.4. This is high, especially compared to the company's historical 5-year average of 13.55, suggesting investors are paying a premium for very low recent earnings per share (EPS) of $0.30 for the 2025 fiscal year. High P/E usually means a growth stock, but SWBI's earnings are contracting.
- Enterprise Value-to-EBITDA (EV/EBITDA): The TTM EV/EBITDA stands at approximately 8.8. This is a much more reasonable multiple, indicating the company's operating cash flow (earnings before interest, taxes, depreciation, and amortization) is priced more conservatively, especially when stripping out the impact of non-cash charges and capital structure.
- Price-to-Book (P/B) Ratio: The P/B ratio is a low 1.03. This suggests that the stock is trading very close to its net asset value, which is defintely a value indicator in a highly capital-intensive business.
The high P/E ratio is a distortion caused by the sharp drop in Fiscal Year 2025 GAAP net income to just $13.4 million. What this estimate hides is the market's bet on a near-term rebound, or the value of the company's tangible assets. For a deeper look at the company's long-term strategy, you should review the Mission Statement, Vision, & Core Values of Smith & Wesson Brands, Inc. (SWBI).
Dividend Sustainability and Analyst Outlook
Smith & Wesson Brands, Inc. offers a high dividend yield, but the sustainability is a serious concern. The current annual dividend is $0.52 per share, giving a substantial dividend yield of about 6.35% at recent prices. But, the Payout Ratio based on trailing 12-month earnings is an unsustainable 216.67%, meaning the company is paying out more than double its net income in dividends. They are funding this from cash flow, not earnings, which is a short-term fix.
Wall Street analysts are cautious but see significant upside potential from the current depressed price. The consensus rating is a 'Hold,' based on a recent breakdown of 4 analysts (1 Buy, 2 Hold, 1 Sell). Still, the average consensus price target is a strong $12.00, which implies a potential upside of over 43% from the current stock price.
Here is a summary of the key valuation metrics:
| Metric | Fiscal Year 2025 Value | Valuation Context |
|---|---|---|
| P/E Ratio (TTM) | 34.4 | High; distorted by low FY2025 earnings. |
| EV/EBITDA (TTM) | 8.8 | Moderate; suggests operating cash flow is reasonably priced. |
| P/B Ratio | 1.03 | Low; indicates stock trades near book value. |
| Dividend Yield | 6.35% | High; attractive but requires scrutiny. |
| Payout Ratio (TTM) | 216.67% | Unsustainable based on earnings. |
| Analyst Consensus Price Target | $12.00 | Implies a 43%+ upside. |
The takeaway is simple: the market sees a deeply cyclical stock at a low point. The high dividend yield and low P/B ratio appeal to value investors, but the high P/E and unsustainable payout ratio scream risk. Your action should be to monitor the next two quarters for any signs of a rebound in non-GAAP Adjusted EBITDAS, which was $67.3 million for FY2025, as that is a cleaner measure of core business health.
Risk Factors
You're looking at Smith & Wesson Brands, Inc. (SWBI) and seeing a strong brand, but the financial health in fiscal year 2025 shows real headwinds that demand a clear-eyed view. The direct takeaway is that macroeconomic pressures and regulatory uncertainty are squeezing both the top and bottom lines, so you need to factor in significant margin risk.
The company's full-year net sales for fiscal 2025 dropped to $474.7 million, an 11.4% decline from the prior year, with net income collapsing to just $13.4 million-a shocking 67.5% fall. This isn't a small dip; it's a structural challenge driven by external forces and product mix shifts. Here's the quick math: the gross margin compressed to 26.8%, down from 29.5% in the prior fiscal year, signaling intense pricing pressure and higher costs.
External Risks: Economic and Regulatory Headwinds
The most immediate risks are external and largely beyond the company's control. Persistent inflation and high interest rates are forcing consumers to be cautious with discretionary spending, which directly impacts firearm sales. This is a tough market.
Also, the regulatory environment is a constant, high-stakes variable. Smith & Wesson Brands, Inc. is subject to a complex web of federal, state, and local laws governing firearms. Any new legislation or changes in existing regulations-especially around product features or distribution-could severely impede the company's ability to develop new products or access key markets. Plus, the ongoing risk from various lawsuits and governmental investigations presents a significant financial and reputational threat.
- Inflation and high interest rates curb consumer spending.
- New federal or state gun control legislation could restrict sales.
- Tariff uncertainty increases material and operational costs.
Internal and Strategic Financial Risks
Internally, the company is battling a challenging product mix and financial strain. In fiscal 2025, handgun sales, their largest segment, generated $331.9 million, but the decline was attributed to a shift to lower-priced models, which naturally hurts the gross margin. Long gun sales also fell, totaling $104.0 million.
This market shift, combined with rising inventory and increased debt, creates a financial risk profile that demands attention. The company paid $23.1 million in dividends and repurchased $25.5 million in stock in fiscal 2025, but with declining cash reserves, there is a real risk to maintaining these shareholder returns, which could spook the market.
Operational risks include potential supply chain disruptions and the execution risk associated with the relocation of its headquarters. If onboarding takes 14+ days, churn risk rises. Cybersecurity also remains a vulnerability, as highlighted in their recent filings.
Mitigation Strategies and Clear Actions
Management is aware of these pressures and is actively working to mitigate them. Their strategy centers on disciplined cost management, new product development, and operational efficiency. They are focusing on organic growth and leveraging their brand strength-a crucial asset you can read more about here: Mission Statement, Vision, & Core Values of Smith & Wesson Brands, Inc. (SWBI).
For example, the company has prioritized cash preservation over aggressive growth, even extending its summer shutdown period to align inventory with the softer demand. They are also investing in technology to streamline operations. Still, the near-term outlook is cautious, with management expecting demand for fiscal 2026 to be defintely similar to the challenging conditions of fiscal 2025.
| Risk Category | FY 2025 Impact/Data | Mitigation Focus |
|---|---|---|
| Market Demand/Economic | Net Sales down 11.4% to $474.7M due to inflation and high rates. | New product innovation, disciplined cost control. |
| Financial/Margin | Net Income down 67.5% to $13.4M; Gross Margin at 26.8%. | Flexible manufacturing, inventory alignment (e.g., extended shutdowns). |
| Regulatory/Political | Subject to extensive federal, state, and local law changes. | Focus on brand strength and core product leadership. |
Growth Opportunities
You're looking at Smith & Wesson Brands, Inc. (SWBI) after a tough year, and you need to know if the pain is over. The short answer is that while Fiscal Year (FY) 2025 was challenging, the company's aggressive product refresh strategy is setting the stage for a significant rebound in earnings.
The company's full-year FY 2025 net sales dropped to $474.7 million, an 11.4% decrease from the prior year, with GAAP net income plummeting to just $13.4 million. That's a huge drop, but it hides the underlying strength in their innovation pipeline. The entire industry is facing headwinds from persistent inflation and cautious consumer spending, so Smith & Wesson Brands' ability to gain market share is the real story here.
Here's the quick math on the near-term opportunity: analysts are projecting a massive jump in earnings per share (EPS) for the next fiscal year, from an FY 2025 GAAP EPS of $0.30 to an estimated $0.92 per share, which is a projected growth of 95.74%. That's a serious recovery.
- Innovation is the Core Driver: New product launches are the primary growth engine, accounting for a significant 44% of total sales in the fourth quarter of FY 2025.
- Handgun Market Share: The company is outperforming the market, with handgun shipments into the sporting goods channel increasing over 35% year-over-year in the first quarter of Fiscal 2026, even as background checks (NICS) for handguns were down.
- Key Product Successes: The new Bodyguard 2.0 conceal carry pistol and the Shield X introduction are defintely resonating with consumers, driving demand in the entry-level handgun segment.
Strategic Focus and Competitive Edge
Smith & Wesson Brands is not just relying on new products; their strategy is about disciplined execution in a cyclical market. They have a strong balance sheet and a flexible manufacturing model that lets them adjust production quickly, which is critical for managing margin pressures when demand softens.
A key strategic initiative is the re-launch of the Smith & Wesson Academy, which will serve law enforcement, military, and consumer customers. This move strengthens their brand legacy and provides a direct touchpoint with high-volume buyers and enthusiasts. Also, the focus on expanding their product portfolio to include more lever action and specialty firearms, plus capitalizing on potential suppressor demand through the Gemtek brand, shows a clear path to diversifying revenue within the core market.
What this estimate hides, though, is the ongoing pressure on gross margin, which was 26.8% for FY 2025. Tariffs, primarily on steel, and the mix shift toward lower-priced, high-volume products like the Bodyguard 380 and SD9 are keeping margins tight. Still, their brand recognition and legacy are powerful competitive advantages that allow them to maintain strong average selling prices (ASPs) better than many competitors. You can read more about their core philosophy here: Mission Statement, Vision, & Core Values of Smith & Wesson Brands, Inc. (SWBI).
To summarize the competitive landscape, here is a look at the factors driving performance:
| Growth Driver | FY 2025 Performance / Near-Term Impact | Competitive Advantage |
|---|---|---|
| Product Innovation | 44% of Q4 sales from new products. | Robust, high-volume pipeline (Bodyguard 2.0, Shield X). |
| Earnings Growth | Projected FY 2026 EPS growth of 95.74%. | Disciplined cost management and clean inventory levels. |
| Market Position | Handgun shipments up over 35% in sporting goods channel. | Iconic brand, flexible manufacturing, and market share leadership. |
The concrete next step for you is to monitor the Q2 Fiscal 2026 earnings report (expected in December 2025) for confirmation that the projected sales growth and margin stability are materializing. Owner: Analyst Team: confirm Q2 2026 gross margin trend by next week.

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