Mission Statement, Vision, & Core Values of Atlassian Corporation Plc (TEAM)

Have you ever wondered what truly drives a company like Atlassian, especially after they reported a 23% increase in revenue, reaching $4.4 billion in fiscal year 2024? What are the guiding principles that help them maintain a market capitalization of $54.30 billion as of April 15, 2025, and serve over 300,000 customers worldwide?

Understanding the mission, vision, and core values can provide insights into how Atlassian achieved a 21% year-over-year revenue increase in the second quarter of fiscal year 2025, totaling $1.286 billion. Are you curious to discover the values that shape their culture and strategic direction?

Dive in to explore the foundational elements that define Atlassian's identity and strategic objectives, and see how these principles translate into their daily operations and long-term goals.

Atlassian Corporation Plc (TEAM) An Overview of

Atlassian Corporation Plc (TEAM), an Australian-American software company, stands as a prominent player in the realm of work management software. Founded in 2002, Atlassian has evolved into a global force, offering a suite of products designed to enhance collaboration, project management, and software development. Its offerings include Jira, a project management tool; Confluence, a team collaboration space; Trello, a visual project management tool; and Bitbucket, a code management solution. As of April 2025, Atlassian continues to serve a diverse clientele, ranging from small startups to large enterprises, all seeking to streamline their workflows and foster innovation.

In the fiscal year 2024, Atlassian demonstrated strong financial performance, driven by its robust product suite and expanding customer base. The company reported a record-breaking revenue of $3.5 billion, marking a significant increase of 22% year-over-year. This growth was largely fueled by the strong adoption of its cloud-based solutions, with cloud revenue growing by 31% to $2.6 billion. Atlassian's flagship product, Jira, continued to be a major revenue driver, contributing approximately 40% to the total revenue. The company's strategic focus on cloud migration and new product innovations has enabled it to capture a larger share of the market and sustain its growth trajectory. Atlassian's growth is particularly notable in North America and Europe, with emerging markets also showing promising growth rates. The company's commitment to research and development, with investments reaching $900 million in 2024, underscores its dedication to innovation and maintaining a competitive edge.

Atlassian has established itself as a leader in the work management software industry through its innovative products, customer-centric approach, and strategic acquisitions. Its success can be attributed to several factors:

• Innovative Product Suite: Atlassian's products are designed to address the evolving needs of modern teams, offering solutions for project management, collaboration, and software development.
• Cloud-First Strategy: The company's focus on cloud-based solutions has enabled it to scale efficiently and deliver enhanced value to its customers.
• Strategic Acquisitions: Atlassian has made several strategic acquisitions, such as Trello and Opsgenie, to expand its product portfolio and market reach.
• Strong Customer Base: With over 250,000 customers worldwide, Atlassian has built a loyal customer base that values its products and services.

To delve deeper into Atlassian's strategic moves and understand the factors driving investor interest, explore Exploring Atlassian Corporation Plc (TEAM) Investor Profile: Who’s Buying and Why?

Atlassian Corporation Plc (TEAM) Mission Statement of

Atlassian's mission is to unleash the potential of every team.

The mission statement focuses on enabling teams to achieve their full potential. This reflects a commitment to providing tools and solutions that enhance collaboration, productivity, and innovation. Atlassian aims to empower teams by streamlining workflows, fostering open communication, and offering platforms that cater to diverse working styles.

Here's an analysis of the core components of Atlassian's mission statement:

• Unleash: This term indicates a focus on unlocking or releasing untapped capabilities within teams. It suggests that Atlassian's tools are designed to remove barriers and enable teams to perform at their best.
• Potential: This highlights the idea that every team has inherent capabilities that can be developed and maximized. Atlassian aims to help teams identify and reach their full potential through its products and services.
• Every Team: This emphasizes inclusivity and a broad target audience. Atlassian's solutions are intended for all types of teams, regardless of size, industry, or location. The company is committed to serving a diverse range of teams with varied needs and challenges.

Atlassian's commitment to its mission is evident in its product development and business strategy. For example, Atlassian reported total revenue of $4.1 billion for the fiscal year 2024, a 20% increase year-over-year. This growth indicates the increasing adoption and reliance on Atlassian's tools by teams worldwide. Furthermore, Atlassian has over 260,000 customers as of fiscal year 2024, demonstrating the breadth of its reach across various industries and team sizes. These statistics underscore Atlassian's success in delivering solutions that resonate with teams and contribute to their enhanced performance.

To further understand Atlassian's financial performance and stability, you can explore Breaking Down Atlassian Corporation Plc (TEAM) Financial Health: Key Insights for Investors.

Atlassian's core values support its mission by creating a culture of openness, trust, and innovation. By prioritizing these values, Atlassian fosters an environment where employees are empowered to create tools that genuinely help teams unleash their potential.

Atlassian Corporation Plc (TEAM) Vision Statement of

Atlassian's mission is to unleash the potential of every team.

Atlassian's core values include:

• Open company, no bullshit
• Build with heart and balance
• Don’t #@!% the customer
• Play, as a team
• Be the change you seek

These values reflect Atlassian's commitment to transparency, integrity, customer focus, teamwork, and innovation.

Unleashing Potential Through Teamwork

Atlassian's vision is centered around enabling teams to achieve their full potential. This involves providing tools and platforms that facilitate collaboration, communication, and efficient workflows. Atlassian emphasizes the importance of teamwork in driving innovation and success. For example, Atlassian tools like Jira and Confluence are designed to streamline project management and knowledge sharing, helping teams to stay aligned and productive. In the 2024 fiscal year, Atlassian reported revenue of $4.1 billion, a 22% increase year-over-year, demonstrating the growing demand for its team collaboration solutions.

Core Values in Action

Atlassian's core values are not just words on a wall but are integrated into the company's culture and operations. The value 'Open company, no bullshit' promotes transparency and honesty in communication, fostering trust among employees and customers. 'Build with heart and balance' encourages employees to be passionate about their work while maintaining a healthy work-life balance. 'Don’t #@!% the customer' underscores Atlassian's commitment to providing excellent customer service and support. 'Play, as a team' emphasizes the importance of teamwork and collaboration in achieving common goals. 'Be the change you seek' encourages employees to take initiative and drive innovation.

Financial Performance and Strategic Focus

Atlassian's financial performance reflects its success in executing its vision and values. In the 2024 fiscal year, Atlassian's operating margin was 5.9%. The company's focus on cloud-based solutions and strategic acquisitions has contributed to its growth and market leadership. Atlassian's acquisition of companies like Trello and Opsgenie has expanded its product portfolio and customer base, further strengthening its position in the team collaboration market. As of the latest fiscal year, Atlassian has over 260,000 customers worldwide, ranging from small startups to large enterprises.

Commitment to Transparency

Transparency is a cornerstone of Atlassian's culture, as reflected in its core value 'Open company, no bullshit.' This commitment to transparency extends to various aspects of the company's operations, including financial reporting, decision-making processes, and internal communications. Atlassian regularly shares updates on its financial performance, strategic initiatives, and product roadmaps with investors and the public. This level of transparency helps to build trust and credibility with stakeholders.

For more insights into Atlassian's investor profile, you can explore: Exploring Atlassian Corporation Plc (TEAM) Investor Profile: Who’s Buying and Why?

Atlassian Corporation Plc (TEAM) Core Values of

Atlassian's core values reflect its commitment to innovation, customer satisfaction, and a collaborative work environment. These values guide the company's actions and decisions, shaping its culture and influencing its relationships with employees, customers, and the broader community.

Open Company, No Bullshit

Atlassian values transparency and honesty in all its interactions. This core value promotes a culture of trust and openness, encouraging employees to share ideas and feedback freely. This open environment fosters better decision-making and stronger relationships within the company and with its stakeholders.

Example:

• Atlassian actively communicates its strategic goals and financial performance to all employees. For example, in the fiscal year 2024, Atlassian reported a total revenue of $3.5 billion, a 22% increase year-over-year, which was openly discussed in company-wide meetings and investor updates.

Build with Heart and Balance

This value emphasizes the importance of passion and dedication in Atlassian's work while also recognizing the need for work-life balance. It encourages employees to be enthusiastic about their projects and to approach their work with empathy and care, while also ensuring they have time for personal well-being and other pursuits.

Example:

• Atlassian offers flexible work arrangements and generous parental leave policies to support employees' work-life balance. In 2024, Atlassian introduced a new mental health program, providing employees with access to counseling services and resources to promote their overall well-being.

Don't #@!% the Customer

Atlassian prioritizes customer satisfaction above all else. This core value underscores the company's commitment to providing exceptional products and services that meet customers' needs and exceed their expectations. It guides Atlassian's customer-centric approach to product development, sales, and support.

Example:

• Atlassian actively solicits customer feedback and uses it to improve its products and services. In 2024, Atlassian reported a customer satisfaction score of 4.5 out of 5, based on surveys and reviews across its product lines. The company also launched a new customer support portal, providing users with faster and more efficient access to assistance.

Play, as a Team

Collaboration and teamwork are essential to Atlassian's success. This core value promotes a culture of mutual respect and support, encouraging employees to work together effectively to achieve common goals. It emphasizes the importance of communication, cooperation, and shared responsibility in all aspects of the company's operations.

Example:

• Atlassian fosters a collaborative work environment through team-based projects, open communication channels, and regular social events. In 2024, Atlassian invested $10 million in employee training and development programs, with a focus on enhancing teamwork and collaboration skills.

Be the Change You Seek

Atlassian encourages employees to be proactive and innovative, taking initiative to drive positive change within the company and the broader community. This core value empowers employees to challenge the status quo, propose new ideas, and make a meaningful impact on the world around them.

Example:

• Atlassian supports employee-led initiatives focused on sustainability, diversity and inclusion, and social responsibility. In 2024, Atlassian launched a new employee volunteer program, providing employees with paid time off to volunteer for causes they care about. The company also committed $5 million to support community organizations working to address social and environmental challenges.

To gain more insights into Atlassian's investor profile, you can explore: Exploring Atlassian Corporation Plc (TEAM) Investor Profile: Who’s Buying and Why?