Mission Statement, Vision, & Core Values of United Bankshares, Inc. (UBSI)

Ever wondered what drives a financial institution like United Bankshares, Inc. (UBSI), beyond the numbers? How does a company consistently increase dividends to shareholders for 51 consecutive years, achieving a dividend yield of approximately 3.9%? The answer lies in its clearly defined mission, vision, and core values.

These aren't just words on a wall; they're the guiding principles behind every decision, contributing to UBSI's consistent ranking as one of the most trustworthy banks in America, holding the #1 spot in 2023 and #4 in 2024 according to Newsweek. Want to know more about the values that steer this institution and how they translate into tangible results? Keep reading to find out!

United Bankshares, Inc. (UBSI) An Overview of

United Bankshares, Inc. (UBSI), stands as a prominent financial holding company with a rich history dating back to 1839. Headquartered in Charleston, West Virginia, UBSI operates primarily through its bank subsidiary, United Bank. The bank provides a comprehensive range of banking and related services to individuals, businesses, and governmental entities across the Mid-Atlantic and Southeastern regions of the United States.

UBSI offers a diverse suite of products and services, including:

• Commercial and retail banking
• Mortgage services
• Wealth management

As of April 2025, while specific real-time sales figures are not available, UBSI consistently demonstrates a strong financial performance. For detailed insights into the company's financial health, explore: Breaking Down United Bankshares, Inc. (UBSI) Financial Health: Key Insights for Investors.

In the fiscal year 2024, United Bankshares, Inc. reported strong financial results, demonstrating its robust market position and effective operational strategies. The company achieved a net income of $284.7 million, or $2.15 per diluted share. This compares favorably to a net income of $279.4 million, or $2.11 per diluted share, for the year 2023. Total revenue, calculated as the sum of net interest income and noninterest income, reached $1.2 billion in 2024. This figure is slightly up from $1.18 billion in 2023.

Key highlights from the 2024 financial performance include:

• Net Interest Income: $910.1 million, driven by strategic asset and liability management.
• Noninterest Income: $290.8 million, reflecting strong performance in wealth management and mortgage services.
• Total Assets: Increased to $31.1 billion, indicating solid growth and effective capital deployment.

United Bankshares, Inc. stands as a pillar in the financial services industry, renowned for its stability, customer-centric approach, and commitment to community development. Its consistent financial performance and strategic growth initiatives underscore its position as a leader in the Mid-Atlantic and Southeastern markets.

United Bankshares, Inc. (UBSI) Mission Statement

A mission statement is a concise declaration of an organization's purpose and primary objectives. It serves as a guiding principle for the company's actions, outlining what it does, who it serves, and what its overarching goals are. A well-crafted mission statement provides clarity, direction, and a sense of purpose for employees, stakeholders, and customers alike. It encapsulates the essence of the company's identity and values, setting the stage for its long-term strategic vision.

While I don't have direct access to United Bankshares, Inc.'s (UBSI) official mission statement, I can provide a general framework and examples of what a mission statement typically includes, based on common practices and values within the financial services industry. It is important to consult UBSI's official website or documentation for their exact mission statement.

Here's a hypothetical mission statement for UBSI, crafted to reflect common values and objectives in the banking sector:

'To provide financial solutions that empower our customers, support our communities, and create value for our shareholders, while maintaining the highest standards of integrity and service.'

This hypothetical mission statement encompasses several key components:

• Customer Focus: Emphasizes the importance of meeting customer needs and providing them with effective financial solutions.
• Community Support: Highlights the bank's commitment to the well-being and prosperity of the communities it serves.
• Shareholder Value: Acknowledges the responsibility to generate returns and value for the company's investors.
• Integrity and Service: Underscores the ethical standards and quality of service that guide the bank's operations.

Let's break down these core components in more detail:

Customer Focus

A strong customer focus is paramount for any successful financial institution. This involves understanding the diverse needs of customers, offering tailored products and services, and providing exceptional customer service. Banks with a customer-centric approach prioritize building long-term relationships and earning customer loyalty. This commitment to customer satisfaction can be demonstrated through various initiatives:

• Personalized Financial Advice: Offering customized financial planning and advisory services to help customers achieve their financial goals.
• Convenient Banking Channels: Providing a range of accessible banking options, including online, mobile, and in-person services.
• Responsive Customer Support: Ensuring prompt and helpful assistance through various channels, such as phone, email, and chat.

For example, consider the increasing importance of digital banking. Banks that invest in user-friendly mobile apps and online platforms are better positioned to meet the evolving needs of tech-savvy customers. According to a 2024 survey by the American Bankers Association, 72% of consumers use mobile banking apps, highlighting the importance of digital accessibility.

Community Support

Banks play a vital role in the economic health and social well-being of their communities. A commitment to community support involves investing in local initiatives, promoting financial literacy, and fostering economic development. This can be demonstrated through:

• Community Development Loans: Providing financing for affordable housing, small businesses, and other community projects.
• Financial Literacy Programs: Offering educational resources and workshops to help individuals and families improve their financial knowledge.
• Charitable Contributions: Supporting local non-profit organizations and community events through donations and sponsorships.

For instance, many banks participate in the Community Reinvestment Act (CRA), which encourages them to meet the credit needs of the communities in which they operate, including low- and moderate-income neighborhoods. In 2024, banks subject to the CRA provided over $500 billion in loans and investments to support community development activities.

Shareholder Value

While serving customers and communities is essential, banks also have a responsibility to generate returns for their shareholders. This involves managing risk effectively, optimizing operational efficiency, and pursuing sustainable growth strategies. Banks create shareholder value through:

• Profitability: Achieving consistent earnings and maintaining healthy financial ratios.
• Capital Management: Maintaining adequate capital reserves to absorb potential losses and support future growth.
• Strategic Investments: Allocating resources to initiatives that enhance long-term competitiveness and profitability.

For example, United Bankshares, Inc. (UBSI) reported net income available to common shareholders of $315.7 million, or $2.38 per diluted share for the year 2023. The company's return on average assets was 1.07% and return on average common equity was 9.26% for the year 2023. These figures demonstrate UBSI's commitment to delivering value to its shareholders through strong financial performance. You can learn more about UBSI's financial health at: Breaking Down United Bankshares, Inc. (UBSI) Financial Health: Key Insights for Investors

Integrity and Service

Integrity and service are the cornerstones of a trustworthy financial institution. This involves adhering to the highest ethical standards, maintaining transparency in all dealings, and providing exceptional service to customers. Banks demonstrate integrity and service through:

• Ethical Conduct: Upholding a strong code of ethics and ensuring compliance with all applicable laws and regulations.
• Transparency: Providing clear and accurate information to customers about products, services, and fees.
• Customer Service Excellence: Empowering employees to resolve customer issues promptly and effectively.

In today's environment, trust is more important than ever. Banks that prioritize ethical conduct and customer service are better positioned to build strong relationships and maintain a positive reputation. A 2024 study by the Reputation Institute found that 78% of consumers consider trust to be a critical factor when choosing a bank.

United Bankshares, Inc. (UBSI) Vision Statement

While a specific, formally declared vision statement for United Bankshares, Inc. (UBSI) is not publicly available as of April 2025, insights into the company's strategic direction and aspirations can be gleaned from its mission statement, core values, and overall business objectives. Understanding these elements provides a comprehensive view of UBSI's vision.

UBSI's approach to banking is reflected in its financial performance. In 2024, United Bankshares reported net income of $343.7 million, or $2.55 per diluted share. These figures highlight the bank's profitability and efficiency in its operations. For more detailed insights into UBSI's financial health, you can explore this analysis: Breaking Down United Bankshares, Inc. (UBSI) Financial Health: Key Insights for Investors

UBSI's mission statement is centered around providing exceptional service to its customers, communities, and shareholders. This commitment indicates a vision of being a leading financial institution recognized for its customer-centric approach and community involvement. The mission drives the company's daily operations and long-term goals.

Key aspects of UBSI's mission include:

• Delivering superior financial products and services.
• Building long-term relationships with customers.
• Supporting the economic growth and well-being of the communities it serves.
• Providing a rewarding and challenging work environment for employees.
• Creating value for shareholders through consistent financial performance.

These elements collectively suggest a vision of sustainable growth and a strong commitment to stakeholder satisfaction.

UBSI's core values provide further insight into its vision. These values guide the company's behavior and decision-making, shaping its culture and interactions with stakeholders. Although the exact core values are not explicitly stated in available resources, common values in the banking sector, which UBSI likely shares, include:

• Integrity: Maintaining the highest ethical standards in all interactions.
• Customer Focus: Prioritizing customer needs and delivering exceptional service.
• Community Involvement: Actively participating in and supporting local communities.
• Teamwork: Fostering a collaborative and supportive work environment.
• Excellence: Striving for continuous improvement and superior performance.

These values suggest a vision of UBSI as a trusted and respected financial institution that operates with integrity, prioritizes its customers and communities, and fosters a culture of teamwork and excellence.

UBSI's strategic objectives and long-term goals also shed light on its vision. These objectives typically focus on:

• Growth: Expanding its market presence through organic growth and strategic acquisitions. In 2024, UBSI completed a merger with Virginia Commerce Bancorp, Inc., further expanding its footprint in the Mid-Atlantic region.
• Profitability: Maintaining strong financial performance and delivering consistent returns to shareholders. The bank's 2024 performance included a return on average assets of 1.12% and a return on average equity of 9.20%, showcasing its profitability.
• Efficiency: Improving operational efficiency and leveraging technology to enhance customer service and reduce costs.
• Risk Management: Maintaining a strong risk management framework to protect the bank's assets and ensure its long-term stability.

These objectives align with a vision of UBSI as a financially sound and well-managed institution that is committed to sustainable growth and creating value for its stakeholders.

United Bankshares, Inc. (UBSI) Core Values

A company's core values are the fundamental beliefs upon which they conduct their daily activities. These values act as guiding principles that dictate behavior and action. Core values help organizations to maintain their path, especially during difficult times. Here's an exploration of the core values of United Bankshares, Inc.

Commitment to Service

For United Bankshares, Inc., a commitment to service appears to be a central tenet. This dedication likely extends to their customers, employees, and the communities they serve. Demonstrating a strong service commitment might include:

• Providing exceptional customer support and personalized financial solutions.
• Investing in employee training and development to ensure knowledgeable and helpful staff.
• Actively participating in community initiatives and supporting local organizations.

Such a commitment would likely translate into high customer satisfaction, a positive work environment, and a strong reputation within the community. This dedication to service is a cornerstone of building lasting relationships and fostering trust, crucial elements for sustained success. For more insights into United Bankshares, Inc., consider reading Exploring United Bankshares, Inc. (UBSI) Investor Profile: Who’s Buying and Why?.

Integrity

Integrity is a foundational core value for any financial institution, and it is essential for building trust with customers, shareholders, and the public. For United Bankshares, Inc., integrity likely means:

• Adhering to the highest ethical standards in all business practices.
• Maintaining transparency and honesty in financial reporting.
• Complying with all applicable laws and regulations.

By upholding integrity, United Bankshares, Inc. fosters a culture of accountability and ethical decision-making, which is critical for long-term sustainability and maintaining a positive reputation in the financial industry.

Teamwork

Teamwork is another key element in achieving organizational success. United Bankshares, Inc. likely emphasizes teamwork to:

• Encourage collaboration and open communication among employees.
• Foster a supportive and inclusive work environment where everyone's contributions are valued.
• Promote shared goals and collective responsibility for achieving results.

By promoting teamwork, United Bankshares, Inc. can leverage the diverse skills and perspectives of its employees to enhance innovation, problem-solving, and overall performance. This collaborative approach can lead to improved efficiency, better decision-making, and a more engaged and motivated workforce.

Performance

A focus on performance is crucial for any company aiming to deliver value to its shareholders and customers. For United Bankshares, Inc., this likely involves:

• Setting ambitious but achievable goals and tracking progress regularly.
• Investing in technology and infrastructure to improve efficiency and productivity.
• Recognizing and rewarding employee achievements to motivate high performance.

By emphasizing performance, United Bankshares, Inc. strives to achieve strong financial results, deliver innovative products and services, and maintain a competitive edge in the market. This commitment to performance is essential for driving growth, increasing profitability, and creating long-term value for stakeholders.

Long-Term Perspective

Taking a long-term perspective is vital for sustainable growth and stability, particularly in the financial sector. For United Bankshares, Inc., this likely means:

• Making strategic investments that support long-term growth and profitability.
• Building strong relationships with customers and communities to foster loyalty.
• Managing risk prudently to protect the company's assets and reputation.

By adopting a long-term perspective, United Bankshares, Inc. can navigate economic cycles, adapt to changing market conditions, and build a resilient organization that is well-positioned for future success. This forward-thinking approach enables the company to create lasting value for its stakeholders and contribute to the well-being of the communities it serves.