Mission Statement, Vision, & Core Values (2025) of United Community Banks, Inc.

An Overview of United Community Banks, Inc.

General Overview of United Community Banks, Inc.

United Community Banks, Inc. (UCBI) was established in 1950 and has grown to become one of the leading financial institutions in the southeastern United States. The company primarily operates through its subsidiary, United Community Bank, and offers a variety of products and services, including personal banking, business banking, mortgages, and investment services.

As of 2024, UCBI reported total sales of approximately $1.2 billion, driven by its comprehensive product offerings in retail and commercial banking. The bank serves a broad customer base with a focus on community-oriented financial services.

Company's Financial Performance in Latest Reporting Period

In the most recent quarterly report for Q1 2024, United Community Banks, Inc. recorded a remarkable revenue of $325 million, reflecting a 15% increase year-over-year. This performance is attributed mainly to robust loan growth and a strong demand for mortgage products.

The key financial highlights include:

• Net Income: $78 million, representing a 18% increase compared to Q1 2023.
• Earnings Per Share (EPS): $0.80, up from $0.68 in Q1 2023.
• Return on Assets (ROA): 1.3%.
• Return on Equity (ROE): 12.4%.

Additionally, UCBI reported a significant increase in total loans, which reached $9 billion, up 12% from the previous year, driven largely by commercial lending and residential mortgages.

United Community Banks, Inc. as a Leader in the Industry

United Community Banks, Inc. stands out as a key player in the banking industry, particularly in the southeastern U.S. Its comprehensive service offerings, strong customer focus, and steady growth trajectory have positioned it among the top community banks.

The bank's commitment to enhancing customer experience and optimizing operational efficiencies has led to consistent performance. As of 2024, it holds the 11th position among bank holding companies in the U.S. by asset size, with total assets of approximately $14 billion.

UCBI’s strategic growth initiatives and dedication to community engagement have solidified its reputation as a leader. Investors looking to understand the success factors behind UCBI's growth can find further insights in the sections below.

Mission Statement of United Community Banks, Inc.

Mission Statement of United Community Banks, Inc.

The Mission Statement of United Community Banks, Inc. is a declaration of the company's purpose and focus, guiding its strategic direction and day-to-day operations. This mission emphasizes delivering exceptional banking experiences while fostering growth within the communities they serve. As of 2024, it is centered on three primary components: customer service, community commitment, and operational excellence.

Core Component 1: Customer Service

United Community Banks, Inc. prioritizes customer service by ensuring every client interaction is positive, responsive, and tailored to individual needs. In 2023, the bank reported a customer satisfaction score of 92%, reflecting its commitment to quality service. The company employs over 1,200 staff members dedicated to customer engagement and support, demonstrating its investment in human capital.

Core Component 2: Community Commitment

The bank's mission extends beyond financial transactions; it actively engages with local communities. In 2022, United Community Banks contributed over $2 million to various community development initiatives and charitable organizations. This commitment is showcased through programs such as financial literacy workshops and local business support initiatives, solidifying its role as a community partner.

Core Component 3: Operational Excellence

Operational excellence is foundational to United Community Banks, Inc.'s identity. The organization embraces innovative technologies to enhance efficiency and service delivery. In its latest earnings report for Q3 2023, the bank achieved a return on equity (ROE) of 14%, indicative of strong financial performance driven by streamlined operations and effective resource management. Key initiatives include the integration of AI-driven customer support systems, which reduced response times by 20%.

Vision Statement of United Community Banks, Inc.

Vision of United Community Banks, Inc.

The vision statement of United Community Banks, Inc. (UCBI) emphasizes its commitment to being a leading financial institution in the Southeast and providing exceptional service to customers. As of 2024, UCBI aims to achieve growth through a robust banking platform, innovative products, and personalized customer experiences.

Market Leadership

UCBI's goal is to establish itself as a premier community bank in its operating regions. As of the end of Q3 2023, United Community Banks holds approximately $18.5 billion in assets and serves customers across 162 banking locations.

• Targeted Growth Areas: Georgia, Tennessee, South Carolina, North Carolina, and Alabama.
• Projected Asset Growth (2024): 10% to 12% annual growth.

Customer Centricity

UCBI emphasizes a customer-first approach, aiming to personalize banking solutions to fit the unique needs of individuals and businesses. In 2023, customer satisfaction scores rose to an average of 92% in survey results, reflecting its customer-centric vision.

Innovation and Technology

The bank invests in technology to enhance service delivery and operational efficiency. In 2023, UCBI introduced several digital banking enhancements:

• Mobile App Users: 300,000+
• Digital Banking Transactions: $6 billion processed through digital platforms.

Employee Engagement

UCBI recognizes that employee satisfaction is crucial to achieving its vision. The bank aims for workforce engagement levels exceeding 80%. The 2023 employee engagement survey indicated:

• Engagement Score: 78%
• Training and Development Budget (2024): $5 million

Community Impact

United Community Banks strives to positively impact the communities it serves. The bank's community engagement efforts include:

• Annual Community Investment: $3 million in local projects.
• Volunteer Hours in 2023: 15,000+ hours contributed by employees.

Financial Goals

Financial performance indicators reflect UCBI's vision for sustainable growth:

These components illustrate United Community Banks' strategic vision for 2024, focusing on market leadership, customer service, innovation, employee engagement, community involvement, and robust financial health.

Core Values of United Community Banks, Inc.

Customer Focus

Customer focus is a core value that emphasizes the importance of understanding and meeting customer needs. This value drives United Community Banks, Inc. to provide exceptional service and create lasting relationships with clients.

In 2023, United Community Banks, Inc. reported an increase in customer satisfaction scores by 12% year-over-year, highlighting their commitment to enhancing the customer experience. The bank's implementation of a new CRM system allowed for personalized interactions, resulting in improved engagement levels.

Additionally, the bank launched a dedicated customer feedback program that encouraged clients to share their experiences. This initiative led to actionable insights, helping the bank refine its offerings and service delivery.

Integrity

Integrity serves as the foundation of all operations at United Community Banks, Inc. Upholding ethical standards ensures trust between the bank and its stakeholders.

In 2023, the bank maintained a 99% compliance rate with industry regulations, showcasing its commitment to transparency and ethical behavior. The establishment of an internal ethics committee further underscores the importance of integrity, allowing for regular assessments and updates on ethical practices.

The bank also provides ongoing training for employees on regulatory compliance and ethical decision-making, with a participation rate of 95% among staff members.

Community Engagement

Community engagement reflects United Community Banks, Inc.'s dedication to making a positive impact in the areas it serves. This core value drives initiatives that support local development and well-being.

In 2022, the bank contributed over $1.5 million to various community programs, including educational scholarships, health initiatives, and local charities. Moreover, employees logged over 5,000 volunteer hours in community service projects, underscoring their commitment to social responsibility.

The bank also launched the 'Community First' program, aimed at supporting small businesses with access to funding and resources, resulting in the approval of over 200 loans to local entrepreneurs.

Innovation

Innovation is vital in keeping United Community Banks, Inc. competitive and responsive to market changes. Embracing new technologies and ideas is crucial for growth.

In 2023, the bank invested $10 million in digital banking enhancements, including a revamped mobile app that boasts a 25% increase in user engagement. The introduction of AI-driven chatbots has improved customer service response times by 30%.

Additionally, the bank's innovation lab launched several pilot programs focusing on fintech collaborations, providing customers with advanced banking solutions that cater to evolving preferences.

Diversity and Inclusion

Diversity and inclusion are essential for fostering a workplace where every employee feels valued and can contribute their best work. This core value promotes creativity and innovation.

As of 2023, United Community Banks, Inc. achieved a workforce diversity rate of 40%, with significant representation in leadership positions. The bank's diversity hiring initiatives led to a 15% increase in minority staff members within the last year.

The establishment of Employee Resource Groups (ERGs) has further promoted an inclusive culture, with 75% of employees participating in at least one ERG, enhancing community and support within the organization.