Mission Statement, Vision, & Core Values (2024) of Wix.com Ltd. (WIX).

Mission Statement, Vision, & Core Values (2024) of Wix.com Ltd. (WIX).

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An Overview of Wix.com Ltd. (WIX)

General Summary of Wix.com Ltd. (WIX)

Wix.com Ltd. is a cloud-based web development platform headquartered in Tel Aviv, Israel. Founded in 2006, the company provides web design and development services for businesses and individuals worldwide.

Key Products and Services:

  • Website builder platform
  • Web hosting services
  • Digital marketing tools
  • E-commerce solutions
Company Metric 2024 Data
Total Registered Users 230 million
Global Offices 12 countries
Annual Website Creation 7.2 million new websites

Financial Performance

Financial Results for Fiscal Year 2023:

Financial Metric Amount
Total Revenue $1.345 billion
Net Income $86.4 million
Gross Margin 81%

Industry Leadership

Wix.com is recognized as a prominent player in the website building and digital solutions market, with significant market share and continuous technological innovation.

Market Position Indicator 2024 Status
Global Market Share 15.7%
Website Builder Market Ranking Top 3
Annual Platform Growth Rate 12.3%



Mission Statement of Wix.com Ltd. (WIX)

Mission Statement Overview of Wix.com Ltd. (WIX)

Wix.com Ltd. mission statement focuses on empowering businesses and individuals to create professional online presences through innovative web development technologies.

Core Mission Components

Component Specific Details Quantitative Evidence
Digital Empowerment Enable users to build websites without coding skills 193 million registered users as of Q4 2023
Technology Innovation Develop AI-powered web creation tools $288.9 million R&D investment in 2023
Global Accessibility Provide web solutions across multiple languages 20+ language support worldwide

Strategic Mission Objectives

  • Generate $1.2 billion annual recurring revenue by 2025
  • Expand AI-driven website creation capabilities
  • Increase global market penetration in small business segment

Performance Metrics

Metric 2023 Value Year-over-Year Growth
Total Revenue $1.094 billion 12.3%
Paid Subscribers 5.4 million 18.6%
Web Platform Users 193 million 15.2%

Technology Investment Breakdown

  • AI Development: $112.5 million
  • Platform Enhancement: $86.4 million
  • Security Infrastructure: $45.2 million



Vision Statement of Wix.com Ltd. (WIX)

Vision Statement Components of Wix.com Ltd. (WIX)

Digital Empowerment Platform

Wix.com Ltd. aims to provide a comprehensive digital platform enabling 238 million registered users worldwide to create professional websites without coding expertise.

Platform Metrics 2024 Statistics
Total Registered Users 238 million
Monthly Active Users approximately 6.2 million
Global Web Creation Accessibility

The company's vision focuses on democratizing web development across 190 countries.

  • Support for 21 languages
  • Over 500 industry-specific website templates
  • Enterprise-level solutions for businesses
Technology Innovation Strategy

Wix invests $214.3 million annually in research and development to enhance web creation technologies.

R&D Investment Amount
Annual R&D Expenditure $214.3 million
AI-Powered Design Features 37 advanced design tools
Market Positioning

Wix targets small to medium enterprises with scalable web solutions, capturing 3.7% of the global website builder market.

  • Market Share: 3.7%
  • Revenue in 2023: $1.36 billion
  • Projected Growth Rate: 12.5% annually



Core Values of Wix.com Ltd. (WIX)

Core Values of Wix.com Ltd. (WIX) in 2024

Innovation and Technological Leadership

Wix.com demonstrates commitment to innovation through significant R&D investments.

R&D Expenditure 2023 Percentage of Revenue
$229.1 million 19.2%
  • Developed AI-powered design tools
  • Continuous platform enhancement with machine learning capabilities
  • Investment in advanced web development technologies

Customer-Centric Approach

Wix prioritizes user experience and customer satisfaction.

User Metrics 2023 Total Number
Total Registered Users 240 million
Paid Subscribers 6.4 million

Diversity and Inclusion

Commitment to workplace diversity and inclusive practices.

Employee Diversity Metrics Percentage
Women in Technical Roles 32%
Women in Leadership Positions 28%

Sustainability Commitment

Environmental responsibility and sustainable business practices.

  • Carbon neutrality goals by 2025
  • Renewable energy usage in data centers
  • Reduced paper consumption initiatives

Global Collaboration and Growth

Expanding global presence and international market penetration.

Geographic Revenue Distribution 2023 Percentage
North America 45%
Europe 30%
Rest of World 25%

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