Mission Statement, Vision, & Core Values of Workhorse Group Inc. (WKHS)

A company's Mission, Vision, and Core Values are more than just wall art; they are the operating system that drives financial outcomes, especially for a firm navigating a complex, capital-intensive market like Workhorse Group Inc.

Right now, Workhorse is at a pivot point, underscored by Q3 2025 sales of just $2.4 million and the critical, pending merger with Motiv Electric Trucks-a move that could defintely redefine their future as a leading North American medium-duty electric truck OEM.

Given the urgency of their strategic shift, how do their foundational principles-their commitment to pioneering zero-emission commercial vehicles-align with the tough realities of scaling production and achieving profitability?

Are the core values of integrity and high standards strong enough to underpin a successful integration and deliver the W56 step vans with the promised 97% uptime that fleet operators demand? Let's look at the blueprint.

Workhorse Group Inc. (WKHS) Overview

You want to know where Workhorse Group Inc. stands right now, and honestly, it's a story of strategic pivot and near-term financial discipline in a tough market. The company, an American technology firm, is focused on pioneering zero-emission commercial vehicles for the last-mile delivery sector. It was originally founded as AMP Electric Vehicles in 2007, but the name changed to Workhorse Group Inc. in 2015, marking its shift to manufacturing electric delivery vehicles.

Workhorse designs and builds its trucks right here in the U.S. at the Workhorse Ranch in Union City, Indiana. Their core product line centers on electric trucks like the W4 CC, W750, and the flagship W56 step van, plus their Metron telematics software for fleet management. For the third quarter of 2025, the company reported net sales of $2.4 million, which stemmed from the sale of 15 trucks in the quarter, alongside the recognition of deferred revenue.

• Focus on Class 4-6 electric step vans.
• Main product is the W56 step van platform.
• Q3 2025 sales hit $2.4 million.
• Strategic merger with Motiv Electric Trucks is underway.

Latest Financial Performance and Key Metrics

Let's look at the numbers from the latest reporting period, the third quarter ended September 30, 2025. This is where the rubber meets the road. While Q3 2025 net sales of $2.4 million were slightly down from the $2.5 million reported in Q3 2024, the year-to-date sales tell a better story. For the nine months ended September 30, 2025, total sales were $8.7 million, a significant jump from $4.69 million in the same period last year. That's a clear signal of increasing delivery volume and customer traction, even if the quarterly number was flat.

The net loss for Q3 2025 was $7.8 million, a sharp improvement from the $25.1 million loss in the prior year's quarter. This isn't a profit, but it shows the impact of cost reduction actions and some one-time gains. Here's the quick math: the company recognized a $13.8 million gain from a sale-leaseback transaction on its Union City facility, which materially improved the bottom line. This kind of financial engineering is defintely necessary when you're scaling a capital-intensive business.

The core product, the W56 step van, is driving the sales volume. In Q3 2025, Workhorse sold 15 trucks, and the platform is proving its reliability with a reported 97% uptime across customer fleets. That uptime number is a critical metric for fleet operators, and it's a strong selling point in the medium-duty electric vehicle (EV) market.

A Segment Leader in the EV Transition

The commercial EV market is still early, but Workhorse is advancing its position as a segment leader in the Class 5/6 transition. Their focus on the W56 step van, which is designed for last-mile and medium-duty operations, aligns perfectly with the massive push for fleet electrification in the US. The W56 is even eligible for California's Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP) vouchers, which provides substantial financial incentives for customers.

The most crucial strategic action is the proposed merger with Motiv Electric Trucks, announced in August 2025. The goal is to combine complementary strengths and create a leading North American medium-duty electric truck original equipment manufacturer (OEM). This merger is a calculated move to gain scale and market share, positioning the combined entity to better capitalize on the long-term trend toward electrification. If you want to dig deeper into the company's foundational strategy, you can find more detail here: Workhorse Group Inc. (WKHS): History, Ownership, Mission, How It Works & Makes Money.

The company is not just building trucks; they are building a strategy for long-term category leadership.

Workhorse Group Inc. (WKHS) Mission Statement

You're looking for the bedrock of Workhorse Group Inc.'s strategy, and it all starts with their mission. The mission statement isn't just a plaque on the wall; it's the compass that guides every capital expenditure and product decision, especially in a capital-intensive sector like electric vehicles (EVs). Workhorse Group Inc. is clear: they are a technology company focused on pioneering the transition to zero-emission commercial vehicles, with a core aim to provide sustainable and cost-effective solutions to the commercial transportation sector. That focus is how they plan to transform the last-mile delivery space and ultimately become the premier American manufacturer in this segment, as their vision implies.

It's a high-stakes mission, particularly when you consider the company's trailing twelve months (TTM) revenue stood at $10.75 million as of Q3 2025, showing they are still in the critical scaling phase. They need that mission to be a clear, actionable mandate for every employee, from the factory floor in Union City, Indiana, to the executive suite.

Component 1: Pioneering the Zero-Emission Transition

The first, and most ambitious, component is the commitment to pioneering the transition to zero-emission commercial vehicles. This isn't just about building electric trucks; it's about leading the industry's shift away from fossil fuels. It requires significant research and development (R&D) and a willingness to take on the technological risks associated with being an early mover.

Workhorse Group Inc.'s product roadmap centers on this, with their all-electric W56 step van being the flagship. In Q2 2025 alone, the company shipped a record 32 trucks, demonstrating real-world traction in this transition. The continued demand they are seeing for their high-quality trucks defintely validates the critical role they play in the last-mile delivery market. To understand the full scope of their journey and strategic shifts, you should look at Workhorse Group Inc. (WKHS): History, Ownership, Mission, How It Works & Makes Money.

Here's the quick math on their focus:

• Q2 2025 Revenue: $5.7 million, a significant jump that shows the market is starting to buy into the zero-emission vision.
• Q3 2025 Sales: 15 truck sales, continuing the deployment of their EV platforms.
• Strategic Action: Merger with Motiv Electric Trucks, aiming to create a leading North American medium-duty EV OEM, which is a huge step toward pioneering scale.

Pioneering is about more than just selling; it's about setting the standard.

Component 2: Providing Sustainable and Cost-Effective Solutions

For fleet operators, the switch to EV is a massive capital expenditure (CapEx), so the mission must address the bottom line. Workhorse Group Inc. explicitly focuses on providing sustainable and cost-effective solutions. Sustainability is the zero-emission part, but the cost-effective part is what drives fleet adoption-it's all about the total cost of ownership (TCO).

The company supports this component with hard data on vehicle performance and strategic moves to reduce their own costs. For example, the W56 platform has demonstrated excellent reliability, reporting 97% uptime across 212,000 miles in diverse, real-world customer and partner fleets. That uptime number is a direct translation of their mission into a financial benefit for the customer, meaning fewer lost delivery days and lower maintenance costs.

Also, the announced merger with Motiv Electric Trucks is specifically designed to leverage increased manufacturing scale and enhanced operational efficiencies. This is a clear, near-term action mapping to the mission's cost-effectiveness goal, aiming to lower unit costs for the combined company and optimize TCO for the end customer.

Component 3: Focusing on the Last-Mile Delivery Market

The third component is a tight strategic focus: serving the last-mile delivery market. This precision is crucial in the crowded EV space; you can't be everything to everyone, especially when you are scaling. Workhorse Group Inc. knows its niche is the delivery van segment, where predictable routes and centralized charging make electrification most viable right now.

This focus is evident in their 2025 order book. In Q2 2025, they secured 36 purchase orders for their W56 step vans. This is a direct result of tailoring their products-like the W56 platform, which is available in both 178- and 208-inch wheelbases-to the specific needs of logistics providers. They've also expanded their offering with the Utilimaster Aeromaster body integration, which is an industry-standard for walk-in vans, further cementing their position in this market.

The last-mile segment is a high-volume, high-usage environment, so the quality of the vehicle is paramount. The CEO has repeatedly stressed the market's recognition of the 'quality, value, dependability and durability' of their vehicles, which is the only way to win and keep those fleet customers. That's the kind of concrete evidence that turns a mission statement into a viable business plan.

Workhorse Group Inc. (WKHS) Vision Statement

You're looking for the true north of Workhorse Group Inc., and it's clear: their vision is to pioneer the transition to zero-emission commercial vehicles. This isn't just an aspiration; it's the lens through which every strategic decision is made, especially in a volatile 2025 market. For a company in the thick of a major strategic shift, that vision is the ultimate anchor, but it needs to translate into tangible product and financial progress.

The near-term execution of this vision is centered on creating a leading North American medium-duty electric truck Original Equipment Manufacturer (OEM). The proposed merger with Motiv Electric Trucks, which shareholders are voting on right now, is the biggest move toward that goal. This combination is designed to accelerate their market position, moving them beyond their current, smaller footprint to genuinely compete in the commercial EV space.

Pioneering the Zero-Emission Transition

The core of Workhorse Group Inc.'s vision is to be the American leader in a new class of commercial vehicle. This means moving past prototypes and into scaled, reliable production. In the second quarter of 2025, the company shipped a record 32 W56 trucks, a significant jump that shows they are finally starting to scale production. Still, the challenge is clear: total revenue for the trailing twelve months as of Q3 2025 was only $10.74 million, which is a tiny fraction of the overall commercial vehicle market.

To be fair, the focus remains laser-sharp on the vehicle platform. The recent announcement of the Utilimaster Aeromaster body for their W56 Class 5/6 step van shows a commitment to delivering the traditional form factor that fleet operators trust, but with their electric performance. This kind of product-market alignment is defintely what turns a vision into a viable business model. The next step is converting that product readiness into major fleet orders.

Mission: Delivering Sustainable, Cost-Effective Last-Mile Solutions

The mission is the actionable part of the vision: provide sustainable and cost-effective solutions to the commercial transportation sector, specifically targeting the last-mile delivery market. This focus is smart because last-mile fleets operate on predictable routes, which mitigates range anxiety and makes the total cost of ownership (TCO) argument for electric vehicles much stronger.

The company's financial health, however, shows the immediate risk in executing this mission. While they are focused on cost-effectiveness for their customers, their own operations are still burning cash. In the third quarter of 2025, Workhorse Group Inc. reported a net loss of $7.83 million, even though this was a 68.9% improvement from the prior year's period. They're managing costs, but the revenue isn't there yet.

• Reduce emissions for fleet operators.
• Improve vehicle efficiency for lower TCO.
• Focus on Class 4/5/6 electric step vans.

The strategic transaction with Motiv Electric Trucks, which includes a $25 million funding boost from Motiv's controlling investor, is a direct move to secure the liquidity needed to sustain this mission. Honestly, without that cash injection, the mission becomes a lot harder to fund.

For a deeper dive into the company's financial standing and its ability to fund this mission, you should read Breaking Down Workhorse Group Inc. (WKHS) Financial Health: Key Insights for Investors.

Core Values in Action: Financial Discipline and Strategic Innovation

While Workhorse Group Inc. may not publish a traditional list of five core values, their actions in 2025 speak volumes, essentially translating their values into operational priorities. The two most prominent are Financial Discipline and Strategic Innovation. One is about survival; the other is about growth.

The value of Financial Discipline is evident in the cost-cutting measures taken. Year-to-date through the first nine months of 2025, operating expenses decreased by $17.5 million compared to the same period in 2024. Here's the quick math: they reduced Q3 2025 operating expenses by $1.2 million year-over-year, which is a necessary step when Q3 sales were only $2.4 million. That's a company fighting for every dollar.

Strategic Innovation is their second core value, demonstrated by their product roadmap and the Motiv merger. The W56 platform is the anchor, and its reported uptime in customer operations is approximately 97%, which is a concrete example of product quality. Plus, the merger is a bold, decisive action to gain scale and market presence, which is the definition of a strategic move to secure the long-term vision. If onboarding takes 14+ days, churn risk rises, but a clean merger integration can stabilize the business quickly. Finance: track Motiv merger integration costs by end of Q4.

Workhorse Group Inc. (WKHS) Core Values

You're looking for the bedrock principles guiding Workhorse Group Inc., especially as the company navigates a pivotal year with the proposed Motiv merger and continued market challenges. My two decades in financial analysis, including time at a firm like BlackRock, tells me that a company's actions-especially financial and operational ones-are the truest reflection of its core values. For Workhorse, their 2025 moves point to three clear, driving values.

The company's focus is on pioneering the zero-emission commercial vehicle market, but their near-term survival hinges on financial rigor and product execution. It's a high-stakes game where every vehicle sold and every dollar saved is a testament to their stated commitment to their vision of being a premier American manufacturer of electric vehicles. You can track their financial health and strategic direction by reading Breaking Down Workhorse Group Inc. (WKHS) Financial Health: Key Insights for Investors.

Pioneering Zero-Emission Technology

This value is all about Workhorse Group's commitment to innovation and pushing the boundaries of electric commercial transport. They aren't just building electric trucks; they are pioneering the transition to zero-emission commercial vehicles, focusing on the last-mile delivery sector. This is a tough market, so you have to innovate to survive. The development of the 140 kWh version of the W56 is a clear example of this, showing an ongoing investment in their product roadmap to increase range and capability for fleet operators.

Their commitment isn't theoretical; it's proven in the field. To demonstrate the W56's real-world performance, the company completed a 2,400-mile drive across nine states in 2025, navigating diverse terrain and challenging weather. This kind of costly, public testing is a direct investment in the perceived reliability of their technology. It shows they are defintely putting their product to the test before it hits your fleet.

• Completed W56 2,400-mile performance drive.
• Prioritizing development of 140 kWh W56 version.
• Launched Utilimaster Aeromaster body for W56 step van.

Customer-Centric Quality and Reliability

Workhorse Group understands that in fleet operations, reliability is everything. A truck that's broken is a truck that's losing money. This core value is demonstrated by the impressive operational performance of their flagship product, the W56 platform, which achieved a reported 97% uptime across >42 vehicles in customer fleets as of Q3 2025. That's a strong metric that speaks directly to fleet manager concerns about total cost of ownership (TCO).

The company also shows its commitment to customer needs by being adaptable. For instance, a national provider of uniforms shifted their entire order of W56 trucks to the new 208-inch extended wheelbase version after seeing its performance, which is engineered for increased cargo capacity. This customer-driven product refinement, coupled with securing 36 purchase orders in Q2 2025 and selling 15 trucks in Q3 2025, shows a focus on delivering vehicles that meet specific, demanding requirements.

Strategic Financial Discipline

In the capital-intensive electric vehicle (EV) sector, financial discipline is not just a value; it's a necessity for survival. The company's actions in 2025 reflect a ruthless focus on cost management and strategic liquidity. Year-to-date through Q3 2025, Workhorse Group reduced its operating expenses by $17.5 million compared to the same period in 2024. That's a significant cut, showing a real commitment to preserving cash.

The proposed merger with Motiv Electric Trucks is the ultimate expression of this value, aiming to create a leading North American medium-duty electric truck OEM to benefit from increased scale and enhanced operational efficiencies. This strategic move was immediately underpinned by financial maneuvers, including a $13.8 million gain from the sale-leaseback of its Union City, IN facility and securing approximately $25 million in total funding tied to Motiv's controlling investor. They are making tough, strategic decisions to ensure a stronger balance sheet for the combined entity.