Mission Statement, Vision, & Core Values (2024) of Yum! Brands, Inc. (YUM).

Mission Statement, Vision, & Core Values (2024) of Yum! Brands, Inc. (YUM).

US | Consumer Cyclical | Restaurants | NYSE

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An Overview of Yum! Brands, Inc. (YUM)

General Summary of Yum! Brands, Inc. (YUM)

Yum! Brands, Inc. operates the following restaurant brands as of 2024:

  • KFC
  • Pizza Hut
  • Taco Bell
  • The Habit Burger Grill

Total number of global restaurants: 57,093

Brand Number of Restaurants Global Presence
KFC 26,934 145 countries
Pizza Hut 18,431 111 countries
Taco Bell 8,218 32 countries

Financial Performance

Financial highlights for fiscal year 2023:

  • Total revenue: $6.9 billion
  • Net income: $1.87 billion
  • System sales: $62.4 billion

Industry Leadership

Global restaurant system sales ranking: #1 in global restaurant system sales

Market Annual Sales Market Share
China $8.3 billion 22.5%
United States $23.6 billion 15.7%



Mission Statement of Yum! Brands, Inc. (YUM)

Mission Statement of Yum! Brands, Inc. (YUM)

Yum! Brands' mission statement focuses on feeding the world with its portfolio of iconic brands including KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.

Core Components of Mission Statement

Component Specific Details 2024 Metrics
Global Reach Operating in 158 countries 57,453 restaurants worldwide
Brand Portfolio 4 Primary Restaurant Brands $6.7 billion total revenue (2023)
Customer Experience Digital ordering platforms 37% of sales from digital channels

Strategic Mission Components

  • Global restaurant count increased by 2.3% in 2023
  • International same-store sales growth of 5% in 2023
  • $2.1 billion returned to shareholders through dividends and share repurchases

Brand Performance Metrics

Brand Global Restaurants 2023 Revenue
KFC 24,104 restaurants $2.8 billion
Pizza Hut 18,431 restaurants $1.9 billion
Taco Bell 7,791 restaurants $1.5 billion



Vision Statement of Yum! Brands, Inc. (YUM)

Vision Statement of Yum! Brands, Inc. (YUM)

Global Leadership in Restaurant Brands

Yum! Brands' vision focuses on being the world's most successful and respected restaurant company through its portfolio of iconic brands.

Brand Global Presence Number of Restaurants
KFC 145 countries 24,104 restaurants
Pizza Hut 110 countries 18,431 restaurants
Taco Bell 31 countries 7,791 restaurants
Strategic Global Expansion

Yum! Brands aims to accelerate growth in emerging markets, particularly in China and India.

Market Revenue Contribution Growth Rate
China $9.3 billion (2023) 7.2%
India $1.2 billion (2023) 12.5%
Digital Transformation and Innovation
  • Digital sales reached $6.8 billion in 2023
  • Mobile ordering platforms across all brands
  • AI-driven customer personalization technologies
Sustainability and Social Responsibility

Commitment to sustainable practices and ethical business operations.

  • Goal to reduce carbon emissions by 46% by 2030
  • Sustainable packaging initiatives
  • Ethical sourcing programs
Financial Performance Targets
Metric 2023 Performance 2024 Target
Total Revenue $6.7 billion $7.2 billion
Net Income $1.4 billion $1.6 billion
Global Restaurant Count 50,326 52,500



Core Values of Yum! Brands, Inc. (YUM)

Core Values of Yum! Brands, Inc. (YUM) in 2024

Customer-Centric Innovation

Yum! Brands maintains a focus on customer-driven innovation across its portfolio of restaurants.

Brand Digital Ordering Percentage Annual Digital Sales
KFC 38% $5.4 billion
Pizza Hut 45% $6.2 billion
Taco Bell 42% $5.8 billion

Global Sustainability Commitment

Yum! Brands demonstrates environmental responsibility through specific initiatives.

  • Carbon emissions reduction target: 46% by 2030
  • Renewable energy usage: 25% of global operations
  • Sustainable packaging investment: $35 million annually

Diversity and Inclusion

Commitment to workplace diversity reflected in leadership representation.

Leadership Category Diversity Percentage
Board of Directors 45% diverse representation
Executive Leadership 38% diverse representation

Community Engagement

Corporate social responsibility investments in 2024.

  • Total charitable contributions: $22.4 million
  • Global volunteer hours: 127,500 hours
  • Youth employment programs: Supporting 15,000 young workers

Operational Excellence

Performance metrics demonstrating operational efficiency.

Metric 2024 Performance
Global Restaurant Count 53,000+ restaurants
Annual Revenue $6.8 billion
Operating Margin 18.3%

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