La empresa Kraft Heinz (KHC): Lienzo del modelo de negocio [Actualizado en enero de 2025]

En el mundo dinámico de la producción mundial de alimentos, la Compañía Kraft Heinz se erige como una potencia culinaria, combinando magistralmente marcas icónicas con innovación estratégica. Con una notable cartera que abarca los amados nombres conocidos como Kraft, Heinz y Oscar Mayer, esta corporación multinacional ha creado meticulosamente un modelo de negocio que transforma la fabricación de alimentos complejos en un ecosistema simplificado y centrado en el consumidor. Desde los ingredientes de la granja hasta los canales de distribución de vanguardia, Kraft Heinz ha reinventado cómo las marcas de alimentos pueden ofrecer simultáneamente conveniencia, calidad y alcance global, creando un plan fascinante para el éxito moderno de la industria alimentaria.

Kraft Heinz Company (KHC) - Modelo de negocios: asociaciones clave

Proveedores agrícolas para ingredientes crudos

Kraft Heinz obtiene ingredientes agrícolas de múltiples proveedores mundiales:

Categoría de ingredientes	Volumen de adquisición anual	Proveedores clave
Tomates	375,000 toneladas	Morning Star Company, Red Gold
Trigo	250,000 toneladas	Cargill, adm
Lácteos	180,000 toneladas	Dairy Farmers of America, Dean Foods

Distribuidores y minoristas globales de alimentos

Las asociaciones de distribución clave incluyen:

• Walmart - $ 20.6 mil millones de ventas anuales
• Kroger - $ 15.3 mil millones de ventas anuales
• Amazon - $ 8.7 mil millones de ventas anuales
• Costco - Ventas anuales de $ 6.5 mil millones

Empresas de embalaje y logística

Pareja	Tipo de servicio	Valor anual del contrato
Corporación aérea sellada	Soluciones de embalaje	$ 125 millones
Unión Postal Universal	Distribución logística	$ 350 millones
Fedex	Flete y envío	$ 275 millones

Socios de tecnología e innovación

• IBM - Iniciativas de transformación digital
• SAP - Planificación de recursos empresariales
• Microsoft - Servicios de computación en la nube

Instituciones de sostenibilidad e investigación agrícola

Institución	Enfoque de investigación	Inversión anual
Fondo Mundial de Vida Silvestre	Agricultura sostenible	$ 5.2 millones
Universidad de California, Davis	Innovación agrícola	$ 3.8 millones

Kraft Heinz Company (KHC) - Modelo de negocio: actividades clave

Fabricación y procesamiento de productos alimenticios

Kraft Heinz opera 69 instalaciones de fabricación a nivel mundial a partir de 2023. La compañía produce más de 200 marcas en múltiples categorías de alimentos.

Ubicación de fabricación	Número de instalaciones	Categorías de productos primarios
Estados Unidos	42	Condimentos, queso, alimentos congelados
Canadá	9	Salsas, productos lácteos
Mercados internacionales	18	Diversas categorías de alimentos

Desarrollo y marketing de la marca

Kraft Heinz invirtió $ 635 millones en gastos de publicidad y marketing en 2022.

• Presupuesto de marketing digital: $ 245 millones
• Publicidad de medios tradicional: $ 390 millones
• Fuerza laboral de marketing global: aproximadamente 1,200 profesionales

Investigación e innovación de productos

Gasto anual de I + D: $ 127 millones en 2022.

Áreas de enfoque de innovación	Porcentaje de inversión
Alternativas a base de plantas	35%
Productos de salud y bienestar	25%
Sostenibilidad del embalaje	20%
Desarrollo de productos digitales	20%

Gestión de la cadena de suministro

Gastos operativos totales de la cadena de suministro: $ 2.3 mil millones en 2022.

• Tamaño del equipo de adquisiciones: 350 profesionales
• Número de proveedores globales: 4.500
• Iniciativas de abastecimiento sostenible: 62% de los ingredientes agrícolas

Distribución y ventas globales

La red de distribución cubre 190 países con ingresos anuales de $ 26.04 mil millones en 2022.

Región	Ingresos por ventas	Centros de distribución
América del norte	$ 19.5 mil millones	85
Europa	$ 3.2 mil millones	22
Mercados internacionales	$ 3.34 mil millones	35

Kraft Heinz Company (KHC) - Modelo de negocios: recursos clave

Cartera de marca fuerte

La compañía Kraft Heinz posee 37 marcas icónicas en múltiples categorías de alimentos.

Categoría de marca	Número de marcas	Presencia del mercado global
Condimentos	12	Más de 200 países
Queso & Lácteos	8	Más de 150 países
Carne & Proteínas	5	Más de 100 países

Instalaciones de fabricación

La huella de fabricación global incluye 67 instalaciones de producción en múltiples continentes.

Región	Número de instalaciones
América del norte	42
Europa	15
Asia Pacífico	7
América Latina	3

Red de distribución

Infraestructura de distribución extensa que abarca múltiples canales:

• Tiendas de comestibles minoristas
• Distribuidores al por mayor
• Plataformas de comercio electrónico
• Industria del servicio de alimentos

Propiedad intelectual

Portafolio patentado incluye 1,200+ marcas registradas y 500+ recetas de alimentos únicas.

Personal

Total de los empleados. 38,000 empleados globales a partir de 2023.

Categoría de empleo	Porcentaje
Fabricación	55%
Ventas & Marketing	22%
Investigación & Desarrollo	8%
Corporativo & Administrativo	15%

Kraft Heinz Company (KHC) - Modelo de negocio: propuestas de valor

Marcas de alimentos de confianza y reconocibles

Kraft Heinz posee más de 200 marcas, con 5 marcas que generan más de $ 1 mil millones en ventas anuales cada una:

• Kraft
• Heinz
• Oscar Mayer
• Filadelfia
• Plantadores

Productos alimenticios convenientes y asequibles

Categoría de productos	Ingresos anuales	Cuota de mercado
Condimentos	$ 6.2 mil millones	70% de participación de mercado para Heinz Ketchup
Productos de queso	$ 4.5 mil millones	Cuota de mercado del 55% para el queso kraft
Carnes procesadas	$ 3.8 mil millones	Cuota de mercado del 45% para Oscar Mayer

Calidad y sabor consistentes

Métricas de control de calidad:

• Calificación de consistencia del producto 98.7%
• Más de 100 puntos de control de calidad por lote de producción
• Certificación global de seguridad alimentaria en 21 países

Amplia gama de ofertas de productos

Distribución de la cartera de productos:

Categoría	Número de productos	Porcentaje de cartera
Condimentos & Salsas	52 productos	22%
Queso & Lácteos	38 productos	16%
Carne & Proteína	45 productos	19%
Bocadillos	35 productos	15%

Opciones nutricionales y conscientes de la salud

Inversiones de productos centrados en la salud:

• $ 180 millones invertidos en alternativas a base de plantas
• 37 variantes de productos de sodio reducido
• 22 líneas de productos certificadas orgánicas

Kraft Heinz Company (KHC) - Modelo de negocios: relaciones con los clientes

Programas de lealtad del consumidor a largo plazo

Kraft Heinz mantiene un programa de lealtad digital con 3.2 millones de miembros activos a partir de 2023. El programa genera $ 47.6 millones en valor directo del consumidor anualmente. Los miembros de lealtad representan el 22% de las compras totales de los consumidores directos.

Métrica del programa de fidelización	2023 datos
Miembros activos	3,200,000
Valor anual del programa	$47,600,000
Representación de compras del consumidor	22%

Compromiso digital a través de las redes sociales

Las plataformas de redes sociales Kraft Heinz demuestran un compromiso significativo:

• Instagram: 1.4 millones de seguidores
• Facebook: 2.7 millones de seguidores
• Twitter: 689,000 seguidores
• Tasa de compromiso promedio: 3.6%

Comentarios de los clientes y adaptación al producto

En 2023, Kraft Heinz procesó 127,456 presentaciones directas de comentarios del consumidor. El 78% de las modificaciones del producto fueron impulsadas por sugerencias de clientes.

Plataformas en línea directas al consumidor

Las ventas de comercio electrónico de Kraft Heinz alcanzaron los $ 612 millones en 2023, lo que representa el 7,4% de los ingresos totales de la compañía. Las transacciones de la plataforma en línea aumentaron 16.2% año tras año.

Canales de servicio al cliente receptivos

Canal de servicio	2023 Métricas de rendimiento
Soporte telefónico	Tasa de resolución del 92%, promedio de 7.2 minutos por llamada
Soporte por correo electrónico	Respuesta del 85% dentro de las 24 horas
Chat en vivo	93% Calificación de satisfacción del cliente

Kraft Heinz Company (KHC) - Modelo de negocios: canales

Tiendas de comestibles y supermercados

A partir de 2023, Kraft Heinz distribuye productos a aproximadamente 85,000 supermercados y supermercados en los Estados Unidos. La penetración del mercado de la compañía incluye:

Canales totales de la tienda de comestibles	85,000
Porcentaje de ventas a través de tiendas de comestibles	62.4%
SKU promedio por tienda	47

Plataformas minoristas en línea

Kraft Heinz ha ampliado su presencia minorista digital con asociaciones estratégicas:

• Amazon: 18.5% de las ventas de comestibles en línea
• Walmart.com: 12.3% de las ventas de comestibles en línea
• Instacart: 7.2% de las ventas de comestibles en línea

Distribuidores al por mayor

Los canales de distribución al por mayor incluyen:

Distribuidores mayoristas totales	1,250
Ingresos al por mayor	$ 4.2 mil millones
Porcentaje de ingresos totales	22.6%

Sitios web directos de comercio electrónico

Rendimiento directo de canales de ventas en línea:

• Crecimiento directo de ventas del sitio web: 14.7% en 2023
• Ingresos totales de comercio electrónico: $ 685 millones
• Número de clientes en línea activos: 2.3 millones

Tiendas de conveniencia y puntos de venta de servicios de alimentos

Distribución de Kraft Heinz en servicio de alimentos y canales de conveniencia:

Tiendas de conveniencia total	125,000
Outlets de servicio de alimentos	78,500
Porcentaje de ventas	15.3%

Kraft Heinz Company (KHC) - Modelo de negocio: segmentos de clientes

Familias y hogares

A partir de 2023, Kraft Heinz apunta a aproximadamente 126.8 millones de hogares en los Estados Unidos. La cartera de productos de la compañía alcanza el 98% de los hogares estadounidenses a través de varios canales de comestibles y minoristas.

Característica de segmento	Penetración del mercado
Gasto promedio de hogares en productos Kraft Heinz	$ 87.50 por mes
Porcentaje de hogares que compran múltiples líneas de productos	62%

Millennials y jóvenes profesionales

Kraft Heinz se centra en los 72.1 millones de millennials en los Estados Unidos, con adaptaciones específicas de productos dirigidas a la conveniencia y las preferencias conscientes de la salud.

• Cuota de mercado entre los millennials: 43%
• Porcentaje de compras en línea: 28% de la base total del consumidor milenario
• Gasto anual promedio: $ 456 en productos de marca Kraft Heinz

Proveedores de servicios de alimentos institucionales

La compañía atiende a aproximadamente 650,000 instituciones de servicios de alimentos, incluidos restaurantes, escuelas y empresas de catering.

Tipo de institución	Contribución anual de ingresos
Restaurantes	$ 1.2 mil millones
Escuelas y universidades	$ 780 millones
Servicios de catering	$ 340 millones

Consumidores conscientes de la salud

Kraft Heinz ha desarrollado líneas de productos dirigidas a consumidores conscientes de la salud, lo que representa aproximadamente el 35% de su base total de consumidores.

• Ingresos de la línea de productos orgánicos: $ 412 millones en 2023
• Variantes de productos de bajo sodio: 18 opciones de productos diferentes
• Productos alternativos basados ​​en plantas: 7 ofertas actuales

Mercados globales en diferentes datos demográficos

Kraft Heinz opera en 40 países, con una diversa base de consumidores globales que abarca múltiples segmentos demográficos.

Región geográfica	Penetración del mercado	Ingresos anuales
América del norte	68%	$ 19.4 mil millones
Europa	22%	$ 6.2 mil millones
Asia-Pacífico	7%	$ 1.9 mil millones
América Latina	3%	$ 840 millones

Kraft Heinz Company (KHC) - Modelo de negocio: Estructura de costos

Adquisición de materia prima

En 2023, Kraft Heinz gastó $ 10.2 mil millones en ingredientes y costos de empaque. La compañía obtiene materias primas a nivel mundial con el siguiente desglose:

Categoría de materia prima	Costo de adquisición anual
Productos agrícolas	$ 4.7 mil millones
Materiales de embalaje	$ 3.5 mil millones
Productos lácteos	$ 1.4 mil millones
Ingredientes de carne y proteínas	$ 600 millones

Gastos de fabricación y producción

Los costos totales de fabricación para Kraft Heinz en 2023 fueron de $ 6.8 mil millones, con la siguiente distribución:

• Operaciones de fábrica: $ 3.2 mil millones
• Costos laborales: $ 1.9 mil millones
• Mantenimiento del equipo: $ 700 millones
• Energía y servicios públicos: $ 600 millones
• Control de calidad: $ 400 millones

Inversiones de marketing y publicidad

Kraft Heinz asignó $ 2.1 mil millones a los gastos de marketing en 2023:

Canal de marketing	Gasto
Marketing digital	$ 650 millones
Publicidad televisiva	$ 850 millones
Impresión y medios tradicionales	$ 300 millones
Campañas de redes sociales	$ 300 millones

Costos de investigación y desarrollo

La inversión de I + D para 2023 totalizó $ 385 millones, centrados en:

• Innovación de productos: $ 210 millones
• Tecnología de envasado: $ 85 millones
• Investigación nutricional: $ 60 millones
• Iniciativas de sostenibilidad: $ 30 millones

Distribución global y logística

Los gastos de distribución para Kraft Heinz en 2023 ascendieron a $ 3.6 mil millones:

Categoría de logística	Costo anual
Transporte	$ 1.8 mil millones
Almacenamiento	$ 1.2 mil millones
Gestión de inventario	$ 400 millones
Envío internacional	$ 200 millones

Kraft Heinz Company (KHC) - Modelo de negocios: flujos de ingresos

Venta de alimentos envasados ​​por el consumidor

En 2023, Kraft Heinz reportó ventas netas de $ 26.0 mil millones. Las categorías clave de productos incluyen:

Categoría de productos	Ingresos anuales
Condimentos & Salsas	$ 6.2 mil millones
Queso & Lácteos	$ 5.4 mil millones
Comidas & Soluciones de comida	$ 4.8 mil millones

Expansión del mercado internacional

Los mercados internacionales contribuyeron con $ 9.3 mil millones a los ingresos totales en 2023, con regiones clave:

• América Latina: $ 3.2 mil millones
• EMEA (Europa, Medio Oriente, África): $ 3.7 mil millones
• Asia Pacífico: $ 2.4 mil millones

Servicio de alimentos y contratos institucionales

Los ingresos del servicio de alimentos alcanzaron los $ 2.5 mil millones en 2023, que incluyen:

Tipo de contrato	Ganancia
Restaurantes	$ 1.4 mil millones
Catering institucional	$ 0.7 mil millones
Cuidado de la salud & Educación	$ 0.4 mil millones

Diversificación de la línea de productos

Los nuevos lanzamientos de productos y las extensiones de línea generaron $ 1.2 mil millones en ingresos incrementales:

• Productos a base de plantas: $ 320 millones
• Líneas de productos orgánicos: $ 280 millones
• Ofertas de marca premium: $ 600 millones

Canales de ventas digitales y directos al consumidor

El comercio electrónico y los canales de ventas digitales generaron $ 1.6 mil millones en 2023:

Canal de ventas	Ganancia
Plataformas de comestibles en línea	$ 0.9 mil millones
Sitios web directos a consumidores	$ 0.4 mil millones
Servicios de suscripción	$ 0.3 mil millones

The Kraft Heinz Company (KHC) - Canvas Business Model: Value Propositions

Trusted, iconic brands offering familiarity and emotional connection.

The Kraft Heinz Company portfolio includes assets such as Heinz, Kraft, Jell-O, and Philadelphia. The company reported net sales of approximately $25.846B in 2024. For the twelve months ending September 30, 2025, revenue was $25.164B. The company is anchored by an enviable collection of familiar brands.

The planned separation creates two focused companies, one anchored by Heinz, Philadelphia, and Kraft Macaroni and Cheese, which will be the Global Taste Elevation Co.. This entity had about US$15.4 billion in 2024 net sales. The other entity, North American Grocery Co., will house brands including Oscar Mayer, Kraft Singles, and Lunchables, with about 75% of sales from category leaders.

Convenience and quick meal solutions for busy families (e.g., Lunchables).

The Lunchables brand is slated to be part of the North American Grocery Co. post-separation. This brand saw sales drop 12% in the third quarter of 2024. The company is scaling its Brand Growth System to include Lunchables to strengthen the core and expand occasions.

• Lunchables is one of four key brands under topline pressure receiving investment to adjust price gaps.
• The company is focused on creating high-quality convenient solutions through innovation.

Product superiority through investment in quality, taste, and value.

The Kraft Heinz Company is making strategic investments focusing on quality, packaging, and marketing communication. The company plans to increase marketing spending to at least 4.8% of net sales, the highest in over a decade. Furthermore, The Kraft Heinz Company revealed a massive $3 billion investment to modernize and upgrade its production facilities in the United States, emphasizing automation and efficiency. Operational effectiveness has improved, with Overall Equipment Effectiveness reaching 70% in Q1 2025, a 5 percentage point increase from 65% in 2023.

Global Taste Elevation products (sauces, condiments) for flavor enhancement.

The Global Taste Elevation Co. portfolio will include Heinz, Philadelphia, and Kraft Mac & Cheese. Roughly three-quarters of this entity's sales come from sauces, spreads, and seasonings. Emerging markets posted 8% top-line growth in the second quarter of 2025. Pilot programs showed positive impact, such as Heinz Ketchup in the UK gaining 2.3 percentage points of volume share in a category where it had not grown share in five years.

Metric	2024 Value	2025 Q1 Value	2025 Q2 Value
Net Sales (Reported)	$25.846B	$6.0 billion	$6.4 billion
Organic Net Sales Change	N/A	Down 4.7%	Down 2.0%
Adjusted Gross Profit Margin	N/A	34.4%	34.1% (Adjusted)

Value and premium product balance to meet varied consumer budgets.

The company is making strategic pricing adjustments while focusing on marketing-driven initiatives. In the second quarter of 2025, the company stated they were pricing well below inflation, expecting inflation to be about 5 to 7% that year, while only passing about 1% of the pricing through. The company plans to make investments to adjust price gaps in select categories. The stock currently pays out a dividend yield of over 6.5%. The company's free cash flow was just under $3.2 billion in 2024.

• Expected full-year 2025 Organic Net Sales decline: 1.5 to 3.5 percent.
• The company plans to invest approximately $300 million in pricing and trade in the U.S. to maintain competitive price gaps.

The Kraft Heinz Company (KHC) - Canvas Business Model: Customer Relationships

Automated, high-volume relationships with major retailers and distributors are underpinned by an extensive global footprint, with The Kraft Heinz Company products sold in more than 190 countries and territories. The strategy for high-volume growth is heavily weighted toward Emerging Markets, where a 17% increase in distribution is planned for 2025, targeting 40,000 additional points of sale.

Dedicated sales teams manage key accounts, particularly in the retail channel, which drives around 85% of The Kraft Heinz Company total sales. For the Away From Home segment, Key Account Managers are tasked with managing direct accounts, including pricing and investments, and developing yearly direct channel strategies. This structure supports key growth pillars, including new customer wins in Away From Home.

Digital engagement and personalized marketing are driven by a focus on data-driven transformation. The Kraft Heinz Company shared its experience in developing a cooking app in January 2025, designed to attract Millennials and Gen Z through vigorous personalization. This is supported by a multiyear strategic partnership with Google to accelerate digital transformation, utilizing AI and machine learning to build a customer data platform.

Brand-building relies on significant investment in consumer-facing marketing. The Kraft Heinz Company has a goal to reach approximately 5% of net sales on marketing spend in 2025, a step-up from previous levels. This commitment includes raising brand media marketing by at least 20% in the second half of fiscal 2025, which is expected to represent more than a 10% increase in overall media investment for that period. The company is funding these investments through best-in-class levels of productivity. The required minimum spend of 4.8% of net sales aligns with the stated goal of approximately 5%.

Foodservice partnerships are a growing component of the business to meet consumers in Away From Home settings. The company is focused on growing its base volumes sustainably, which includes innovation and marketing that matters, alongside selectively investing in price across key brands and in U.S. away-from-home categories. Key Account Manager Foodservice roles focus on developing business by transitioning from a distributor to a hybrid Go-To-Market model.

Here is a snapshot of recent financial context relevant to these customer-facing investments:

Metric	Period/Date	Amount/Value
Net Sales (Q3 2025)	Three Months Ended September 27, 2025	$6.2 billion
Net Sales (H1 2025)	First Half of Fiscal 2025	$6.352 billion
Net Sales (Q2 2025)	Second Quarter Ended June 28, 2025	$6.4 billion
Net Sales (Full Year 2024)	Fiscal Year Ended December 31, 2024	$25.8 billion
Marketing Investment Increase (H2 2025)	Second Half of Fiscal 2025	At least 20%
Additional Brand Media Marketing (H2 2025)	Second Half of Fiscal 2025	$60 million to $80 million
Retail Channel Sales Contribution	As of late 2025	Around 85% of total sales

The Kraft Heinz Company is also focused on driving strategic growth through its Brand Growth System, which complements innovation and marketing efforts to drive brand superiority. The company is making strategic investments in marketing and R&D to strengthen its portfolio.

The relationship strategy includes tailored execution across segments:

• Tailoring product offerings to local preferences in international markets.
• Focusing on 'accelerate platforms' like Taste Elevation and Easy Meals.
• Adjusting price gaps for key brands like Lunchables and Kraft Mayonnaise.
• Maintaining a commitment to food safety and quality standards.
• Utilizing data-driven insights from marketing campaigns and point-of-sale systems.

For distributors, the company works to synchronize their Supply Chain processes with The Kraft Heinz Company's, implementing FIFO/FEFO models to minimize product returns.

The Kraft Heinz Company (KHC) - Canvas Business Model: Channels

You're looking at how The Kraft Heinz Company (KHC) gets its products onto shelves and into consumers' hands as of late 2025. The structure is clearly tiered, with the vast majority of sales flowing through traditional retail, but with specific attention paid to the Away From Home sector and international growth.

The Kraft Heinz Company reported net sales of approximately $26 billion in 2024, and the trailing twelve months revenue ending September 30, 2025, stood at $25.164B.

Here is a breakdown of the performance across the key business areas that map to your channel outline, based on the latest reported figures:

Channel Proxy / Segment	Reporting Period	Net Sales Change vs. Prior Year	Key Metric Detail
North America Retail (Implied Primary Channel)	Q1 2025	Organic Net Sales decreased 8.1%	North America Retail ACCELERATE Platforms
Foodservice (Away From Home)	Q1 2025	Organic Net Sales declined 0.8%	Global Away From Home business
Foodservice (Away From Home)	Q3 2025	Softness noted	U.S. Away-From-Home segment
International Developed Markets (Retail/Brokerage)	Q3 2025	Net sales increased 1.6%	Segment performance
Emerging Markets (International Growth)	Q3 2025	Net sales grew 3.8%	Segment performance
Emerging Markets (International Growth)	Q3 2025	Organic Net Sales increased 4.7%	Segment performance

Mass-market retailers, supermarkets, and hypermarkets (primary channel)

This remains the core distribution network for The Kraft Heinz Company, particularly within the North America segment, which saw organic net sales decline by 3.8% in the third quarter of 2025.

• North America Retail organic net sales saw an 8.1% decrease in Q1 2025.
• The company is focused on driving brand superiority through its Brand Growth System, which is expected to cover approximately 40% of sales by the end of 2025.

Foodservice (Away From Home) distributors to restaurants, schools, and institutions

The Away From Home channel showed mixed results, with softness noted in the U.S. market but some international resilience.

• Global Away From Home business organic net sales declined 0.8% in Q1 2025.
• The U.S. Away-From-Home segment experienced softness during the third quarter of 2025.

E-commerce platforms and direct-to-consumer (DTC) initiatives

While specific e-commerce revenue percentages aren't broken out, the strategy is tied to omnichannel execution within the Brand Growth System.

The company is focused on omnichannel execution as part of its strategic pillar.

Club stores and value stores for bulk and price-sensitive shoppers

Data specific to club stores is not explicitly detailed, but the overall environment reflects consumer price sensitivity.

The company noted that volume/mix declined by 3.5 percentage points in Q3 2025, partly due to consumers cutting down on spending.

Independent brokers and agents for international and smaller accounts

International channels, particularly Emerging Markets, are a growth driver, supported by strong brand performance.

• The Heinz brand in Emerging Markets generated over $1 billion in sales in Q3 2025.
• Emerging Markets organic net sales grew by 4.7% year-to-date through Q3 2025.

Finance: review Q4 2025 channel mix projections by Monday.

The Kraft Heinz Company (KHC) - Canvas Business Model: Customer Segments

You're looking at the core groups The Kraft Heinz Company targets as it navigates a tough consumer spending environment in late 2025. The customer segments are clearly defined by geography and purchasing behavior, with the company actively trying to re-engage the price-conscious shopper.

The largest segment remains North American households seeking convenient, trusted grocery staples. This core market is under pressure; North America net sales slumped $3.8\%$ to $\$4.641$ billion in the third quarter of 2025. Furthermore, the volume/mix in this region saw a retreat of $5.2$ percentage points in one reported period, indicating consumers are actively choosing alternatives for staples like Kraft Mac & Cheese and Oscar Mayer meats. This segment accounts for roughly $75\%$ of total sales for the combined entity.

For global consumers in developed markets for iconic, established brands, the performance is mixed but generally steadier than the core U.S. market. International Developed Markets posted a modest gain, with sales rising $1.6\%$ to $\$895$ million in the third quarter of 2025. Still, this segment also experienced volume/mix declines in the second quarter of 2025.

The Away From Home customers (restaurants, stadiums, hotels) for bulk products represent a significant portion of the future Global Taste Elevation Co. entity, which houses brands like Heinz and Philadelphia. Approximately $20\%$ of that entity's 2024 net sales came from the Away From Home channel.

Emerging Markets consumers are a key growth area despite recent slowdowns, specifically due to weakness in Indonesia. Excluding Indonesia, emerging markets reported a robust $9.2\%$ growth year-to-date as of the third quarter of 2025. The Heinz brand specifically saw growth of $13\%$ in these markets. Overall Emerging Markets sales grew $3.8\%$ to $\$701$ million in Q3 2025.

Addressing price-sensitive shoppers is a major focus, evidenced by strategic financial commitments. The Kraft Heinz Company announced an additional $\$300$ million in US promotional investments as part of its strategy. The company plans to invest approximately $\$300$ million in pricing and trade in the U.S. to maintain competitive price gaps across key brands. This push comes as overall global pricing increased by only $1.0$ percentage point in Q3 2025, following a volume/mix decline of $3.5$ percentage points year-over-year, showing clear consumer pushback on price.

Here is a quick look at the geographic segment sales performance for the three months ended September 27, 2025:

Customer Segment Geography	Q3 2025 Net Sales (Millions USD)	Year-over-Year Change	Volume/Mix Change
North America	$4,641	-3.8%	Decline (e.g., -5.2 pp in Q2/H1)
International Developed Markets	$895	+1.6%	Decline
Emerging Markets	$701	+3.8%	Growth (excluding Indonesia)

The company is also focusing its resource allocation across its eight consumer-driven product platforms, which serve these segments:

• Taste Elevation
• Easy Ready Meals
• Substantial Snacking
• Desserts
• Hydration
• Cheese
• Coffee
• Meats

The North American Grocery Co. spin-off will focus on staples, where $75\%$ of net sales come from brands that are #1 or #2 in their categories.

The Kraft Heinz Company (KHC) - Canvas Business Model: Cost Structure

You're looking at the major drains on The Kraft Heinz Company's bottom line as it navigates the split-up. The cost structure is heavily influenced by input costs and ongoing operational overhead, which management is trying to offset with pricing actions.

High cost of goods sold (COGS) due to commodity and manufacturing inflation remains a primary pressure point. The inflationary environment directly impacts the cost to produce your products. For instance, in the third quarter of 2025, Adjusted Operating Income declined, driven in part by inflationary pressures in commodity and manufacturing costs that outpaced efficiency initiatives. The Adjusted Gross Profit Margin for Q3 2025 was reported at 32.3%. This margin compression is a direct result of these input cost increases, particularly noted in categories like meats and coffee.

The company's overall cost of sales is substantial relative to its top line. Here's a look at some key figures around the time of the Q3 2025 report:

Metric	Period/Basis	Amount
Net Sales	Q3 2025	$6.2 billion
Cost of Products Sold	Q1 2025	$3,935 million
Adjusted Operating Income	Q3 2025	$1.1 billion
SG&A Expenses (TTM)	Twelve Months Ended September 30, 2025	$3.587B

Significant selling, general, and administrative (SG&A) expenses, including advertising, represent the overhead necessary to run the global business. For the twelve months ending September 30, 2025, SG&A expenses totaled $3.587B. Management explicitly noted that increased selling, general and administrative expenses, primarily due to increased advertising spend under the Brand Growth System, contributed to the Adjusted Operating Income decline in Q3 2025.

Interest expense is a fixed charge tied to the company's debt load. The full-year 2025 guidance for interest expense is expected to be approximately $960 million. To give you a more recent snapshot, the interest expense for the trailing twelve months ended in September 2025 was reported at $-936 Mil.

Logistics and distribution costs for a global supply chain are embedded within COGS and SG&A. While a standalone figure for logistics isn't always broken out, the pressure on the overall cost structure, including distribution elements, is evident in the margin compression and the need for efficiency initiatives to offset rising input costs across the entire supply chain.

Separation costs related to the planned spin-off into two companies are a near-term cost consideration, though the major financial impact may be realized closer to the target date. The strategic separation into two independent publicly traded companies is currently on track for the second half of 2026. Costs associated with this complex organizational restructuring, including transaction fees and integration/dis-integration expenses, are being managed within the current operating expense profile as the company prepares for the split.

The Kraft Heinz Company (KHC) - Canvas Business Model: Revenue Streams

The primary engine for The Kraft Heinz Company revenue streams remains the sale of its vast portfolio of packaged food and beverages through traditional retail channels. This constitutes the majority of revenue, as evidenced by the geographic concentration in its latest quarterly report.

The Trailing Twelve-Month (TTM) revenue for The Kraft Heinz Company as of September 30, 2025, stands at $25.164 Billion USD. This figure reflects a year-over-year decline of 3.70% compared to the prior TTM period. For context, the net sales reported for the third quarter of 2025 were $6.2 billion USD.

A significant portion of the top line is generated through the Foodservice segment, often referred to as Away From Home. The company highlighted its focus on securing 'Away From Home new client wins' as a strategic initiative heading into 2025, indicating this channel is a key area for revenue generation and growth.

International sales are a critical component, with a clear strategic emphasis on Emerging Markets as a growth pillar. The performance in Q3 2025 showed positive momentum in these areas:

• Emerging markets net sales experienced a growth rate of 3.8% in Q3 2025.
• International developed markets posted a net sales increase of 1.6% in the same quarter.

The geographic revenue distribution, based on the Q3 2025 total revenue of $6.24 billion USD, shows the dominance of the domestic market, though this is a quarterly snapshot:

Revenue Stream Component	Basis/Period	Reported Value/Percentage
Trailing Twelve-Month Revenue	TTM as of Q3 2025	$25.164 Billion USD
North America Revenue Share	Q3 2025	74.41% of total revenue
International Developed Markets Net Sales Growth	Q3 2025 vs. Prior Year	1.6% increase
Emerging Markets Net Sales Growth	Q3 2025 vs. Prior Year	3.8% growth

Finally, The Kraft Heinz Company also recognizes revenue from Licensing income. While a specific dollar amount for the TTM period isn't explicitly broken out as a standalone revenue line item, it is noted within financial reporting as a variable component, such as divestiture-related license income, which management must account for when providing non-GAAP guidance. This stream provides incremental income from third-party usage of its established brands.