A Kraft Heinz Company (KHC): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da produção global de alimentos, a Kraft Heinz Company permanece como uma potência culinária, misturando magistralmente marcas icônicas com inovação estratégica. Com um notável portfólio abrangendo nomes familiares amados como Kraft, Heinz e Oscar Mayer, esta corporação multinacional criou meticulosamente um modelo de negócios que transforma a fabricação complexa de alimentos em um ecossistema simplificado e centrado no consumidor. Desde ingredientes frescos da fazenda até canais de distribuição de ponta, a Kraft Heinz reimaginou como as marcas de alimentos podem oferecer simultaneamente conveniência, qualidade e alcance global, criando um plano fascinante para o sucesso da indústria de alimentos modernos.

A Kraft Heinz Company (KHC) - Modelo de Negócios: Parcerias -Chaves

Fornecedores agrícolas para ingredientes crus

A Kraft Heinz compra os ingredientes agrícolas de vários fornecedores globais:

Categoria de ingredientes	Volume anual de compras	Principais fornecedores
Tomate	375.000 toneladas	Morning Star Company, Red Gold
Trigo	250.000 toneladas	Cargill, ADM
Laticínio	180.000 toneladas	Farmers de laticínios da América, Dean Foods

Distribuidores e varejistas globais de alimentos

As principais parcerias de distribuição incluem:

• Walmart - vendas anuais de US $ 20,6 bilhões
• Kroger - vendas anuais de US $ 15,3 bilhões
• Amazon - vendas anuais de US $ 8,7 bilhões
• Costco - vendas anuais de US $ 6,5 bilhões

Empresas de embalagem e logística

Parceiro	Tipo de serviço	Valor anual do contrato
Corporação aérea selada	Soluções de embalagem	US $ 125 milhões
UPS	Distribuição logística	US $ 350 milhões
FedEx	Frete e envio	US $ 275 milhões

Parceiros de tecnologia e inovação

• IBM - Iniciativas de transformação digital
• SAP - Planejamento de recursos corporativos
• Microsoft - Serviços de computação em nuvem

Instituições de Sustentabilidade e Pesquisa Agrícola

Instituição	Foco na pesquisa	Investimento anual
World Wildlife Fund	Agricultura sustentável	US $ 5,2 milhões
Universidade da Califórnia, Davis	Inovação agrícola	US $ 3,8 milhões

A Kraft Heinz Company (KHC) - Modelo de negócios: Atividades -chave

Fabricação e processamento de produtos alimentares

A Kraft Heinz opera 69 instalações de fabricação globalmente a partir de 2023. A empresa produz mais de 200 marcas em várias categorias de alimentos.

Local de fabricação	Número de instalações	Categorias de produtos primários
Estados Unidos	42	Condimentos, queijo, alimentos congelados
Canadá	9	Molhos, produtos lácteos
Mercados internacionais	18	Diversas categorias de alimentos

Desenvolvimento e marketing de marca

A Kraft Heinz investiu US $ 635 milhões em despesas de publicidade e marketing em 2022.

• Orçamento de marketing digital: US $ 245 milhões
• Publicidade da mídia tradicional: US $ 390 milhões
• Força de trabalho de marketing global: aproximadamente 1.200 profissionais

Pesquisa e inovação de produtos

Despesas anuais de P&D: US $ 127 milhões em 2022.

Áreas de foco de inovação	Porcentagem de investimento
Alternativas baseadas em plantas	35%
Produtos de saúde e bem -estar	25%
Sustentabilidade da embalagem	20%
Desenvolvimento de produtos digitais	20%

Gestão da cadeia de abastecimento

Despesas operacionais da cadeia de suprimentos totais: US $ 2,3 bilhões em 2022.

• Tamanho da equipe de compras: 350 profissionais
• Número de fornecedores globais: 4.500
• Iniciativas de fornecimento sustentável: 62% dos ingredientes agrícolas

Distribuição e vendas globais

A rede de distribuição abrange 190 países com receita anual de US $ 26,04 bilhões em 2022.

Região	Receita de vendas	Centros de distribuição
América do Norte	US $ 19,5 bilhões	85
Europa	US $ 3,2 bilhões	22
Mercados internacionais	US $ 3,34 bilhões	35

A Kraft Heinz Company (KHC) - Modelo de negócios: Recursos -chave

Portfólio de marcas forte

A empresa Kraft Heinz possui 37 marcas icônicas em várias categorias de alimentos.

Categoria de marca	Número de marcas	Presença global do mercado
Condimentos	12	Mais de 200 países
Queijo & Laticínio	8	Mais de 150 países
Carne & Proteínas	5	Mais de 100 países

Instalações de fabricação

A pegada de fabricação global inclui 67 instalações de produção em vários continentes.

Região	Número de instalações
América do Norte	42
Europa	15
Ásia -Pacífico	7
América latina	3

Rede de distribuição

Extensa infraestrutura de distribuição que abrange Vários canais:

• Mercearias de varejo
• Distribuidores por atacado
• Plataformas de comércio eletrônico
• Indústria de Serviço de Alimentos

Propriedade intelectual

O portfólio proprietário inclui 1.200 mais de marcas registradas e Mais de 500 receitas de alimentos exclusivas.

Força de trabalho

Contagem total de funcionários: 38.000 funcionários globais a partir de 2023.

Categoria de emprego	Percentagem
Fabricação	55%
Vendas & Marketing	22%
Pesquisar & Desenvolvimento	8%
Corporativo & Administrativo	15%

A Kraft Heinz Company (KHC) - Modelo de Negócios: Proposições de Valor

Marcas de alimentos confiáveis ​​e reconhecíveis

A Kraft Heinz possui mais de 200 marcas, com 5 marcas gerando mais de US $ 1 bilhão em vendas anuais cada:

• Kraft
• Heinz
• Oscar Mayer
• Filadélfia
• Plantadores

Produtos alimentares convenientes e acessíveis

Categoria de produto	Receita anual	Quota de mercado
Condimentos	US $ 6,2 bilhões	70% de participação de mercado para Heinz Ketchup
Produtos de queijo	US $ 4,5 bilhões	55% de participação de mercado do Kraft Cheese
Carnes processadas	US $ 3,8 bilhões	45% de participação de mercado para Oscar Mayer

Qualidade e sabor consistentes

Métricas de controle de qualidade:

• 98,7% de classificação de consistência do produto
• Mais de 100 pontos de verificação de qualidade por lote de produção
• Certificação global de segurança alimentar em 21 países

Ampla gama de ofertas de produtos

Distribuição do portfólio de produtos:

Categoria	Número de produtos	Porcentagem de portfólio
Condimentos & Molhos	52 produtos	22%
Queijo & Laticínio	38 produtos	16%
Carne & Proteína	45 produtos	19%
Lanches	35 produtos	15%

Opções nutricionais e conscientes da saúde

Investimentos de produtos focados na saúde:

• US $ 180 milhões investidos em alternativas baseadas em vegetais
• 37 variantes de produtos de sódio reduzido
• 22 linhas de produtos certificados orgânicos

A Kraft Heinz Company (KHC) - Modelo de Negócios: Relacionamentos do Cliente

Programas de fidelidade ao consumidor de longo prazo

A Kraft Heinz mantém um programa de fidelidade digital com 3,2 milhões de membros ativos a partir de 2023. O programa gera US $ 47,6 milhões em valor direto do consumidor anualmente. Os membros de fidelidade representam 22% do total de compras diretas do consumidor.

Métrica do Programa de Fidelidade	2023 dados
Membros ativos	3,200,000
Valor anual do programa	$47,600,000
Representação de compra do consumidor	22%

Engajamento digital através da mídia social

As plataformas de mídia social Kraft Heinz demonstram engajamento significativo:

• Instagram: 1,4 milhão de seguidores
• Facebook: 2,7 milhões de seguidores
• Twitter: 689.000 seguidores
• Taxa de engajamento médio: 3,6%

Feedback do cliente e adaptação do produto

Em 2023, a Kraft Heinz processou 127.456 envios de feedback direto ao consumidor. 78% das modificações do produto foram impulsionadas por sugestões de clientes.

Plataformas on-line direta ao consumidor

As vendas de comércio eletrônico da Kraft Heinz atingiram US $ 612 milhões em 2023, representando 7,4% da receita total da empresa. As transações de plataforma on-line aumentaram 16,2% ano a ano.

Canais de atendimento ao cliente responsivos

Canal de serviço	2023 Métricas de desempenho
Suporte telefônico	Taxa de resolução de 92%, média de 7,2 minutos por chamada
Suporte por e -mail	Resposta de 85% dentro de 24 horas
Bate -papo ao vivo	93% Classificação de satisfação do cliente

A Kraft Heinz Company (KHC) - Modelo de Negócios: Canais

Supermercados e supermercados

Em 2023, a Kraft Heinz distribui produtos para aproximadamente 85.000 supermercados e supermercados nos Estados Unidos. A penetração do mercado da empresa inclui:

Total de canais de supermercado	85,000
Porcentagem de vendas por meio de supermercados	62.4%
Skus médio por loja	47

Plataformas de varejo on -line

A Kraft Heinz expandiu sua presença de varejo digital com parcerias estratégicas:

• Amazon: 18,5% das vendas de supermercados online
• Walmart.com: 12,3% das vendas de supermercados online
• Instacart: 7,2% das vendas de supermercados online

Distribuidores por atacado

Os canais de distribuição por atacado incluem:

Total de distribuidores por atacado	1,250
Receita anual de atacado	US $ 4,2 bilhões
Porcentagem da receita total	22.6%

Sites diretos de comércio eletrônico

Desempenho direto de canais de vendas on -line:

• Crescimento direto sobre vendas do site: 14,7% em 2023
• Receita total de comércio eletrônico: US $ 685 milhões
• Número de clientes online ativos: 2,3 milhões

Lojas de conveniência e saídas de serviço de alimentação

Distribuição Kraft Heinz em canais de serviço de alimentação e conveniência:

Lojas de conveniência totais	125,000
Tomadas de serviço de alimentação	78,500
Porcentagem de vendas	15.3%

A Kraft Heinz Company (KHC) - Modelo de negócios: segmentos de clientes

Famílias e famílias

Em 2023, a Kraft Heinz tem como alvo aproximadamente 126,8 milhões de famílias nos Estados Unidos. O portfólio de produtos da empresa atinge 98% das famílias dos EUA através de vários canais de supermercado e varejo.

Característica do segmento	Penetração de mercado
Passos domésticos médios em produtos Kraft Heinz	US $ 87,50 por mês
Porcentagem de famílias que compram várias linhas de produtos	62%

Millennials e jovens profissionais

A Kraft Heinz se concentra nos 72,1 milhões de millennials nos Estados Unidos, com adaptações específicas de produtos direcionadas à conveniência e preferências conscientes da saúde.

• Participação de mercado entre a geração do milênio: 43%
• Porcentagem de compra on -line: 28% da base total de consumidores milenares
• Gastos anuais médios: US $ 456 em produtos da marca Kraft Heinz

Provedores institucionais de serviço de alimentação

A empresa atende aproximadamente 650.000 instituições de serviço de alimentação, incluindo restaurantes, escolas e empresas de catering.

Tipo de instituição	Contribuição anual da receita
Restaurantes	US $ 1,2 bilhão
Escolas e universidades	US $ 780 milhões
Serviços de catering	US $ 340 milhões

Consumidores preocupados com a saúde

A Kraft Heinz desenvolveu linhas de produtos direcionadas aos consumidores preocupados com a saúde, representando aproximadamente 35% de sua base total de consumidores.

• Receita da linha de produtos orgânicos: US $ 412 milhões em 2023
• Variantes de produtos de baixo sódio: 18 opções de produtos diferentes
• Produtos alternativos à base de plantas: 7 ofertas atuais

Mercados globais em diferentes dados demográficos

A Kraft Heinz opera em 40 países, com uma base global de consumidores global, abrangendo vários segmentos demográficos.

Região geográfica	Penetração de mercado	Receita anual
América do Norte	68%	US $ 19,4 bilhões
Europa	22%	US $ 6,2 bilhões
Ásia-Pacífico	7%	US $ 1,9 bilhão
América latina	3%	US $ 840 milhões

A Kraft Heinz Company (KHC) - Modelo de negócios: estrutura de custos

Aquisição de matéria -prima

Em 2023, a Kraft Heinz gastou US $ 10,2 bilhões em custos de ingrediente e embalagem. A empresa obtém as matérias -primas globalmente com a seguinte quebra:

Categoria de matéria -prima	Custo anual de compras
Mercadorias agrícolas	US $ 4,7 bilhões
Materiais de embalagem	US $ 3,5 bilhões
Produtos lácteos	US $ 1,4 bilhão
Ingredientes de carne e proteína	US $ 600 milhões

Despesas de fabricação e produção

Os custos totais de fabricação do Kraft Heinz em 2023 foram de US $ 6,8 bilhões, com a seguinte distribuição:

• Operações de fábrica: US $ 3,2 bilhões
• Custos de mão -de -obra: US $ 1,9 bilhão
• Manutenção de equipamentos: US $ 700 milhões
• Energia e utilitários: US $ 600 milhões
• Controle de qualidade: US $ 400 milhões

Investimentos de marketing e publicidade

Kraft Heinz alocou US $ 2,1 bilhões para despesas de marketing em 2023:

Canal de marketing	Gasto
Marketing digital	US $ 650 milhões
Publicidade na televisão	US $ 850 milhões
Mídia impressa e tradicional	US $ 300 milhões
Campanhas de mídia social	US $ 300 milhões

Custos de pesquisa e desenvolvimento

O investimento em P&D para 2023 totalizou US $ 385 milhões, focado em:

• Inovação do produto: US $ 210 milhões
• Tecnologia de embalagem: US $ 85 milhões
• Pesquisa nutricional: US $ 60 milhões
• Iniciativas de sustentabilidade: US $ 30 milhões

Distribuição global e logística

As despesas de distribuição do Kraft Heinz em 2023 totalizaram US $ 3,6 bilhões:

Categoria de logística	Custo anual
Transporte	US $ 1,8 bilhão
Armazenamento	US $ 1,2 bilhão
Gerenciamento de inventário	US $ 400 milhões
Envio internacional	US $ 200 milhões

A Kraft Heinz Company (KHC) - Modelo de negócios: fluxos de receita

Vendas de alimentos embalados de consumidores

Em 2023, a Kraft Heinz registrou vendas líquidas de US $ 26,0 bilhões. As principais categorias de produtos incluídas:

Categoria de produto	Receita anual
Condimentos & Molhos	US $ 6,2 bilhões
Queijo & Laticínio	US $ 5,4 bilhões
Refeições & Soluções de refeição	US $ 4,8 bilhões

Expansão do mercado internacional

Os mercados internacionais contribuíram com US $ 9,3 bilhões para a receita total em 2023, com regiões -chave:

• América Latina: US $ 3,2 bilhões
• EMEA (Europa, Oriente Médio, África): US $ 3,7 bilhões
• Ásia -Pacífico: US $ 2,4 bilhões

Serviço de alimentação e contratos institucionais

A receita do serviço de alimentação atingiu US $ 2,5 bilhões em 2023, incluindo:

Tipo de contrato	Receita
Restaurantes	US $ 1,4 bilhão
Catering institucional	US $ 0,7 bilhão
Assistência médica & Educação	US $ 0,4 bilhão

Diversificação da linha de produtos

Os lançamentos de novos produtos e extensões de linha geraram US $ 1,2 bilhão em receita incremental:

• Produtos à base de plantas: US $ 320 milhões
• Linhas de produtos orgânicos: US $ 280 milhões
• Ofertas de marca premium: US $ 600 milhões

Canais de vendas digitais e diretos ao consumidor

Os canais de comércio eletrônico e de vendas digitais geraram US $ 1,6 bilhão em 2023:

Canal de vendas	Receita
Plataformas de supermercado online	US $ 0,9 bilhão
Sites direta ao consumidor	US $ 0,4 bilhão
Serviços de assinatura	US $ 0,3 bilhão

The Kraft Heinz Company (KHC) - Canvas Business Model: Value Propositions

Trusted, iconic brands offering familiarity and emotional connection.

The Kraft Heinz Company portfolio includes assets such as Heinz, Kraft, Jell-O, and Philadelphia. The company reported net sales of approximately $25.846B in 2024. For the twelve months ending September 30, 2025, revenue was $25.164B. The company is anchored by an enviable collection of familiar brands.

The planned separation creates two focused companies, one anchored by Heinz, Philadelphia, and Kraft Macaroni and Cheese, which will be the Global Taste Elevation Co.. This entity had about US$15.4 billion in 2024 net sales. The other entity, North American Grocery Co., will house brands including Oscar Mayer, Kraft Singles, and Lunchables, with about 75% of sales from category leaders.

Convenience and quick meal solutions for busy families (e.g., Lunchables).

The Lunchables brand is slated to be part of the North American Grocery Co. post-separation. This brand saw sales drop 12% in the third quarter of 2024. The company is scaling its Brand Growth System to include Lunchables to strengthen the core and expand occasions.

• Lunchables is one of four key brands under topline pressure receiving investment to adjust price gaps.
• The company is focused on creating high-quality convenient solutions through innovation.

Product superiority through investment in quality, taste, and value.

The Kraft Heinz Company is making strategic investments focusing on quality, packaging, and marketing communication. The company plans to increase marketing spending to at least 4.8% of net sales, the highest in over a decade. Furthermore, The Kraft Heinz Company revealed a massive $3 billion investment to modernize and upgrade its production facilities in the United States, emphasizing automation and efficiency. Operational effectiveness has improved, with Overall Equipment Effectiveness reaching 70% in Q1 2025, a 5 percentage point increase from 65% in 2023.

Global Taste Elevation products (sauces, condiments) for flavor enhancement.

The Global Taste Elevation Co. portfolio will include Heinz, Philadelphia, and Kraft Mac & Cheese. Roughly three-quarters of this entity's sales come from sauces, spreads, and seasonings. Emerging markets posted 8% top-line growth in the second quarter of 2025. Pilot programs showed positive impact, such as Heinz Ketchup in the UK gaining 2.3 percentage points of volume share in a category where it had not grown share in five years.

Metric	2024 Value	2025 Q1 Value	2025 Q2 Value
Net Sales (Reported)	$25.846B	$6.0 billion	$6.4 billion
Organic Net Sales Change	N/A	Down 4.7%	Down 2.0%
Adjusted Gross Profit Margin	N/A	34.4%	34.1% (Adjusted)

Value and premium product balance to meet varied consumer budgets.

The company is making strategic pricing adjustments while focusing on marketing-driven initiatives. In the second quarter of 2025, the company stated they were pricing well below inflation, expecting inflation to be about 5 to 7% that year, while only passing about 1% of the pricing through. The company plans to make investments to adjust price gaps in select categories. The stock currently pays out a dividend yield of over 6.5%. The company's free cash flow was just under $3.2 billion in 2024.

• Expected full-year 2025 Organic Net Sales decline: 1.5 to 3.5 percent.
• The company plans to invest approximately $300 million in pricing and trade in the U.S. to maintain competitive price gaps.

The Kraft Heinz Company (KHC) - Canvas Business Model: Customer Relationships

Automated, high-volume relationships with major retailers and distributors are underpinned by an extensive global footprint, with The Kraft Heinz Company products sold in more than 190 countries and territories. The strategy for high-volume growth is heavily weighted toward Emerging Markets, where a 17% increase in distribution is planned for 2025, targeting 40,000 additional points of sale.

Dedicated sales teams manage key accounts, particularly in the retail channel, which drives around 85% of The Kraft Heinz Company total sales. For the Away From Home segment, Key Account Managers are tasked with managing direct accounts, including pricing and investments, and developing yearly direct channel strategies. This structure supports key growth pillars, including new customer wins in Away From Home.

Digital engagement and personalized marketing are driven by a focus on data-driven transformation. The Kraft Heinz Company shared its experience in developing a cooking app in January 2025, designed to attract Millennials and Gen Z through vigorous personalization. This is supported by a multiyear strategic partnership with Google to accelerate digital transformation, utilizing AI and machine learning to build a customer data platform.

Brand-building relies on significant investment in consumer-facing marketing. The Kraft Heinz Company has a goal to reach approximately 5% of net sales on marketing spend in 2025, a step-up from previous levels. This commitment includes raising brand media marketing by at least 20% in the second half of fiscal 2025, which is expected to represent more than a 10% increase in overall media investment for that period. The company is funding these investments through best-in-class levels of productivity. The required minimum spend of 4.8% of net sales aligns with the stated goal of approximately 5%.

Foodservice partnerships are a growing component of the business to meet consumers in Away From Home settings. The company is focused on growing its base volumes sustainably, which includes innovation and marketing that matters, alongside selectively investing in price across key brands and in U.S. away-from-home categories. Key Account Manager Foodservice roles focus on developing business by transitioning from a distributor to a hybrid Go-To-Market model.

Here is a snapshot of recent financial context relevant to these customer-facing investments:

Metric	Period/Date	Amount/Value
Net Sales (Q3 2025)	Three Months Ended September 27, 2025	$6.2 billion
Net Sales (H1 2025)	First Half of Fiscal 2025	$6.352 billion
Net Sales (Q2 2025)	Second Quarter Ended June 28, 2025	$6.4 billion
Net Sales (Full Year 2024)	Fiscal Year Ended December 31, 2024	$25.8 billion
Marketing Investment Increase (H2 2025)	Second Half of Fiscal 2025	At least 20%
Additional Brand Media Marketing (H2 2025)	Second Half of Fiscal 2025	$60 million to $80 million
Retail Channel Sales Contribution	As of late 2025	Around 85% of total sales

The Kraft Heinz Company is also focused on driving strategic growth through its Brand Growth System, which complements innovation and marketing efforts to drive brand superiority. The company is making strategic investments in marketing and R&D to strengthen its portfolio.

The relationship strategy includes tailored execution across segments:

• Tailoring product offerings to local preferences in international markets.
• Focusing on 'accelerate platforms' like Taste Elevation and Easy Meals.
• Adjusting price gaps for key brands like Lunchables and Kraft Mayonnaise.
• Maintaining a commitment to food safety and quality standards.
• Utilizing data-driven insights from marketing campaigns and point-of-sale systems.

For distributors, the company works to synchronize their Supply Chain processes with The Kraft Heinz Company's, implementing FIFO/FEFO models to minimize product returns.

The Kraft Heinz Company (KHC) - Canvas Business Model: Channels

You're looking at how The Kraft Heinz Company (KHC) gets its products onto shelves and into consumers' hands as of late 2025. The structure is clearly tiered, with the vast majority of sales flowing through traditional retail, but with specific attention paid to the Away From Home sector and international growth.

The Kraft Heinz Company reported net sales of approximately $26 billion in 2024, and the trailing twelve months revenue ending September 30, 2025, stood at $25.164B.

Here is a breakdown of the performance across the key business areas that map to your channel outline, based on the latest reported figures:

Channel Proxy / Segment	Reporting Period	Net Sales Change vs. Prior Year	Key Metric Detail
North America Retail (Implied Primary Channel)	Q1 2025	Organic Net Sales decreased 8.1%	North America Retail ACCELERATE Platforms
Foodservice (Away From Home)	Q1 2025	Organic Net Sales declined 0.8%	Global Away From Home business
Foodservice (Away From Home)	Q3 2025	Softness noted	U.S. Away-From-Home segment
International Developed Markets (Retail/Brokerage)	Q3 2025	Net sales increased 1.6%	Segment performance
Emerging Markets (International Growth)	Q3 2025	Net sales grew 3.8%	Segment performance
Emerging Markets (International Growth)	Q3 2025	Organic Net Sales increased 4.7%	Segment performance

Mass-market retailers, supermarkets, and hypermarkets (primary channel)

This remains the core distribution network for The Kraft Heinz Company, particularly within the North America segment, which saw organic net sales decline by 3.8% in the third quarter of 2025.

• North America Retail organic net sales saw an 8.1% decrease in Q1 2025.
• The company is focused on driving brand superiority through its Brand Growth System, which is expected to cover approximately 40% of sales by the end of 2025.

Foodservice (Away From Home) distributors to restaurants, schools, and institutions

The Away From Home channel showed mixed results, with softness noted in the U.S. market but some international resilience.

• Global Away From Home business organic net sales declined 0.8% in Q1 2025.
• The U.S. Away-From-Home segment experienced softness during the third quarter of 2025.

E-commerce platforms and direct-to-consumer (DTC) initiatives

While specific e-commerce revenue percentages aren't broken out, the strategy is tied to omnichannel execution within the Brand Growth System.

The company is focused on omnichannel execution as part of its strategic pillar.

Club stores and value stores for bulk and price-sensitive shoppers

Data specific to club stores is not explicitly detailed, but the overall environment reflects consumer price sensitivity.

The company noted that volume/mix declined by 3.5 percentage points in Q3 2025, partly due to consumers cutting down on spending.

Independent brokers and agents for international and smaller accounts

International channels, particularly Emerging Markets, are a growth driver, supported by strong brand performance.

• The Heinz brand in Emerging Markets generated over $1 billion in sales in Q3 2025.
• Emerging Markets organic net sales grew by 4.7% year-to-date through Q3 2025.

Finance: review Q4 2025 channel mix projections by Monday.

The Kraft Heinz Company (KHC) - Canvas Business Model: Customer Segments

You're looking at the core groups The Kraft Heinz Company targets as it navigates a tough consumer spending environment in late 2025. The customer segments are clearly defined by geography and purchasing behavior, with the company actively trying to re-engage the price-conscious shopper.

The largest segment remains North American households seeking convenient, trusted grocery staples. This core market is under pressure; North America net sales slumped $3.8\%$ to $\$4.641$ billion in the third quarter of 2025. Furthermore, the volume/mix in this region saw a retreat of $5.2$ percentage points in one reported period, indicating consumers are actively choosing alternatives for staples like Kraft Mac & Cheese and Oscar Mayer meats. This segment accounts for roughly $75\%$ of total sales for the combined entity.

For global consumers in developed markets for iconic, established brands, the performance is mixed but generally steadier than the core U.S. market. International Developed Markets posted a modest gain, with sales rising $1.6\%$ to $\$895$ million in the third quarter of 2025. Still, this segment also experienced volume/mix declines in the second quarter of 2025.

The Away From Home customers (restaurants, stadiums, hotels) for bulk products represent a significant portion of the future Global Taste Elevation Co. entity, which houses brands like Heinz and Philadelphia. Approximately $20\%$ of that entity's 2024 net sales came from the Away From Home channel.

Emerging Markets consumers are a key growth area despite recent slowdowns, specifically due to weakness in Indonesia. Excluding Indonesia, emerging markets reported a robust $9.2\%$ growth year-to-date as of the third quarter of 2025. The Heinz brand specifically saw growth of $13\%$ in these markets. Overall Emerging Markets sales grew $3.8\%$ to $\$701$ million in Q3 2025.

Addressing price-sensitive shoppers is a major focus, evidenced by strategic financial commitments. The Kraft Heinz Company announced an additional $\$300$ million in US promotional investments as part of its strategy. The company plans to invest approximately $\$300$ million in pricing and trade in the U.S. to maintain competitive price gaps across key brands. This push comes as overall global pricing increased by only $1.0$ percentage point in Q3 2025, following a volume/mix decline of $3.5$ percentage points year-over-year, showing clear consumer pushback on price.

Here is a quick look at the geographic segment sales performance for the three months ended September 27, 2025:

Customer Segment Geography	Q3 2025 Net Sales (Millions USD)	Year-over-Year Change	Volume/Mix Change
North America	$4,641	-3.8%	Decline (e.g., -5.2 pp in Q2/H1)
International Developed Markets	$895	+1.6%	Decline
Emerging Markets	$701	+3.8%	Growth (excluding Indonesia)

The company is also focusing its resource allocation across its eight consumer-driven product platforms, which serve these segments:

• Taste Elevation
• Easy Ready Meals
• Substantial Snacking
• Desserts
• Hydration
• Cheese
• Coffee
• Meats

The North American Grocery Co. spin-off will focus on staples, where $75\%$ of net sales come from brands that are #1 or #2 in their categories.

The Kraft Heinz Company (KHC) - Canvas Business Model: Cost Structure

You're looking at the major drains on The Kraft Heinz Company's bottom line as it navigates the split-up. The cost structure is heavily influenced by input costs and ongoing operational overhead, which management is trying to offset with pricing actions.

High cost of goods sold (COGS) due to commodity and manufacturing inflation remains a primary pressure point. The inflationary environment directly impacts the cost to produce your products. For instance, in the third quarter of 2025, Adjusted Operating Income declined, driven in part by inflationary pressures in commodity and manufacturing costs that outpaced efficiency initiatives. The Adjusted Gross Profit Margin for Q3 2025 was reported at 32.3%. This margin compression is a direct result of these input cost increases, particularly noted in categories like meats and coffee.

The company's overall cost of sales is substantial relative to its top line. Here's a look at some key figures around the time of the Q3 2025 report:

Metric	Period/Basis	Amount
Net Sales	Q3 2025	$6.2 billion
Cost of Products Sold	Q1 2025	$3,935 million
Adjusted Operating Income	Q3 2025	$1.1 billion
SG&A Expenses (TTM)	Twelve Months Ended September 30, 2025	$3.587B

Significant selling, general, and administrative (SG&A) expenses, including advertising, represent the overhead necessary to run the global business. For the twelve months ending September 30, 2025, SG&A expenses totaled $3.587B. Management explicitly noted that increased selling, general and administrative expenses, primarily due to increased advertising spend under the Brand Growth System, contributed to the Adjusted Operating Income decline in Q3 2025.

Interest expense is a fixed charge tied to the company's debt load. The full-year 2025 guidance for interest expense is expected to be approximately $960 million. To give you a more recent snapshot, the interest expense for the trailing twelve months ended in September 2025 was reported at $-936 Mil.

Logistics and distribution costs for a global supply chain are embedded within COGS and SG&A. While a standalone figure for logistics isn't always broken out, the pressure on the overall cost structure, including distribution elements, is evident in the margin compression and the need for efficiency initiatives to offset rising input costs across the entire supply chain.

Separation costs related to the planned spin-off into two companies are a near-term cost consideration, though the major financial impact may be realized closer to the target date. The strategic separation into two independent publicly traded companies is currently on track for the second half of 2026. Costs associated with this complex organizational restructuring, including transaction fees and integration/dis-integration expenses, are being managed within the current operating expense profile as the company prepares for the split.

The Kraft Heinz Company (KHC) - Canvas Business Model: Revenue Streams

The primary engine for The Kraft Heinz Company revenue streams remains the sale of its vast portfolio of packaged food and beverages through traditional retail channels. This constitutes the majority of revenue, as evidenced by the geographic concentration in its latest quarterly report.

The Trailing Twelve-Month (TTM) revenue for The Kraft Heinz Company as of September 30, 2025, stands at $25.164 Billion USD. This figure reflects a year-over-year decline of 3.70% compared to the prior TTM period. For context, the net sales reported for the third quarter of 2025 were $6.2 billion USD.

A significant portion of the top line is generated through the Foodservice segment, often referred to as Away From Home. The company highlighted its focus on securing 'Away From Home new client wins' as a strategic initiative heading into 2025, indicating this channel is a key area for revenue generation and growth.

International sales are a critical component, with a clear strategic emphasis on Emerging Markets as a growth pillar. The performance in Q3 2025 showed positive momentum in these areas:

• Emerging markets net sales experienced a growth rate of 3.8% in Q3 2025.
• International developed markets posted a net sales increase of 1.6% in the same quarter.

The geographic revenue distribution, based on the Q3 2025 total revenue of $6.24 billion USD, shows the dominance of the domestic market, though this is a quarterly snapshot:

Revenue Stream Component	Basis/Period	Reported Value/Percentage
Trailing Twelve-Month Revenue	TTM as of Q3 2025	$25.164 Billion USD
North America Revenue Share	Q3 2025	74.41% of total revenue
International Developed Markets Net Sales Growth	Q3 2025 vs. Prior Year	1.6% increase
Emerging Markets Net Sales Growth	Q3 2025 vs. Prior Year	3.8% growth

Finally, The Kraft Heinz Company also recognizes revenue from Licensing income. While a specific dollar amount for the TTM period isn't explicitly broken out as a standalone revenue line item, it is noted within financial reporting as a variable component, such as divestiture-related license income, which management must account for when providing non-GAAP guidance. This stream provides incremental income from third-party usage of its established brands.