Texas Instruments Incorporated (TXN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la tecnología de semiconductores, Texas Instruments (TXN) se erige como una potencia tecnológica, transformando desafíos electrónicos complejos en soluciones innovadoras que impulsan las industrias hacia adelante. Desde la electrónica automotriz hasta los dispositivos de consumo de vanguardia, el modelo de negocio de TXN representa un sofisticado plan de innovación estratégica, aprovechando la experiencia tecnológica profunda y las asociaciones globales para ofrecer soluciones de semiconductores de alto rendimiento que alimentan el ecosistema tecnológico moderno. Al elaborar meticulosamente un enfoque integral que equilibre la investigación, la fabricación y las estrategias centradas en el cliente, Texas Instruments se ha posicionado como un facilitador crítico del avance tecnológico en múltiples sectores.

Texas Instruments Incorporated (TXN) - Modelo de negocios: asociaciones clave

Alianzas estratégicas de fabricación de semiconductores

Texas Instruments mantiene asociaciones críticas de fabricación de semiconductores con:

Pareja	Detalles de colaboración de fabricación	Inversión anual estimada
GlobalFoundries	Producción de obleas de semiconductores de 300 mm	$ 1.2 mil millones
TSMC (Taiwan Semiconductor Manufacturing Company)	Fabricación de nodo de proceso avanzado	$ 2.5 mil millones

Colaboraciones de investigación

TI se dedica a asociaciones de investigación estratégica con instituciones académicas:

• Instituto de Tecnología de Massachusetts (MIT)
• Universidad de Stanford
• Universidad de Texas en Dallas
• Instituto de Tecnología de Georgia

Institución	Enfoque de investigación	Financiación anual de investigación
MIT	Investigación de materiales semiconductores	$ 3.5 millones
Universidad de Stanford	Desarrollo de sistemas integrados	$ 2.8 millones

Asociaciones de la cadena de suministro

Ti mantiene extensas relaciones de proveedores de componentes electrónicos:

• Electrónica de mouser
• Electrónica de flecha
• Electrónica Digi-Key

Proveedor	Duración de la asociación	Valor de adquisición anual
Electrónica de mouser	15 años	$ 450 millones
Electrónica de flecha	20 años	$ 680 millones

Asociaciones de tecnología automotriz e industrial

Los acuerdos clave de desarrollo conjunto incluyen:

• Bosch
• AG Continental
• Siemens

Pareja	Área de desarrollo tecnológico	Inversión colaborativa anual
Bosch	Tecnologías de sensores automotrices	$ 220 millones
AG Continental	Sistemas de conducción autónomos	$ 310 millones

Texas Instruments Incorporated (TXN) - Modelo de negocio: actividades clave

Diseño e ingeniería de chips de semiconductores

Texas Instruments invirtió $ 1.9 mil millones en I + D en 2022. La compañía produce aproximadamente 45,000 productos de procesamiento analógicos e integrados diferentes.

Categoría de productos	Volumen de producción anual
Chips analógicos	Más de 25,000 diseños únicos
Procesadores integrados	Más de 20,000 diseños únicos

Desarrollo avanzado de tecnología de procesamiento analógico e integrado

TI se centra en desarrollar tecnologías de semiconductores de vanguardia en segmentos de mercado múltiples.

• Electrónica automotriz
• Automatización industrial
• Electrónica personal
• Computación empresarial

Fabricación y control de calidad de circuitos integrados

Texas Instruments opera 8 instalaciones de fabricación a nivel mundial, con una capacidad de fabricación total de más de 300,000 obleas por mes.

Ubicación de fabricación	Tipo de instalación
Dallas, Texas	Fabricación de obleas
Richardson, Texas	Diseño y fabricación
Singapur	Fabricación de obleas

Investigación y desarrollo de soluciones innovadoras de semiconductores

En 2022, TI dedicó el 17.1% de los ingresos a la investigación y el desarrollo, por un total de $ 1.9 mil millones en gastos de I + D.

• Centrarse en la tecnología de obleas de 300 mm
• Diseño avanzado de semiconductores analógicos
• Innovaciones de procesamiento integrado

Licencias de gestión y tecnología de propiedad intelectual

Texas Instruments tiene más de 45,000 patentes activas en todo el mundo a partir de 2022.

Categoría de patente	Número de patentes activas
Tecnologías analógicas	Más de 22,000 patentes
Procesamiento integrado	Más de 15,000 patentes
Otras tecnologías de semiconductores	Más de 8,000 patentes

Texas Instruments Incorporated (TXN) - Modelo de negocio: recursos clave

Infraestructura de investigación y desarrollo de semiconductores

Gastos de I + D para 2023: $ 2.02 mil millones

Ubicación de I + D	Número de centros de investigación
Estados Unidos	5 Instalaciones de investigación importantes
Ubicaciones internacionales	3 centros de investigación globales

Cartera de patentes

Patentes activas totales a partir de 2023: 47,300

• Patentes de tecnologías analógicas: 18,500
• Patentes de procesamiento integrado: 12,800
• Patentes de procesamiento de señal digital: 16,000

Capacidades de la fuerza laboral

Total de empleados en 2023: 37,400

Categoría de empleado	Número de empleados
Profesionales de ingeniería	22,440
Personal de apoyo técnico	8,880

Instalaciones de fabricación

Ubicaciones de fabricación total: 12 instalaciones

• Sitios de fabricación de Estados Unidos: 4
• Sitios de fabricación internacional: 8

Capacidades de innovación tecnológica

Inversión de tecnología anual: $ 2.4 mil millones

Área de enfoque de innovación	Asignación de inversión
Tecnologías de semiconductores analógicos	$ 980 millones
Procesamiento integrado	$ 740 millones
Procesamiento de señal digital	$ 680 millones

Texas Instruments Incorporated (TXN) - Modelo de negocio: propuestas de valor

Soluciones de semiconductores de procesamiento analógico e integrado de alto rendimiento

Texas Instruments ofrece 48,900+ variantes de productos de procesamiento analógicos e integrados a partir de 2024. La compañía generó $ 18.34 mil millones en ingresos en 2023, con semiconductores analógicos que representan aproximadamente el 69% de los ingresos totales.

Categoría de productos	Variantes de productos totales	Cuota de mercado
Semiconductores analógicos	34,600	26.5%
Procesamiento integrado	14,300	18.3%

Tecnologías de microchip rentables y eficientes en energía

Las tecnologías de microchip de TI demuestran una mejora promedio de eficiencia energética del 35% en comparación con los productos de generación anterior.

• Reducción promedio del consumo de energía: 0.5-2.5 vatios por chip
• Eficiencia de la fabricación: 12-18% más bajo que los competidores
• Potencial de ahorro de energía: hasta el 40% en aplicaciones industriales

Productos de semiconductores confiables e innovadores para diversas industrias

Texas Instruments atiende a múltiples industrias con más de 96,000 clientes activos a nivel mundial en 2024.

Segmento de la industria	Contribución de ingresos	Número de clientes
Automotor	$ 5.2 mil millones	22,500
Industrial	$ 4.8 mil millones	35,000
Electrónica personal	$ 3.6 mil millones	38,500

Soluciones tecnológicas de vanguardia para la electrónica automotriz, industrial y de consumo

TI invierte $ 1.8 mil millones anuales en investigación y desarrollo, centrándose en tecnologías avanzadas de semiconductores.

• Cuota de mercado de semiconductores automotrices: 15.3%
• Participación del mercado de semiconductores electrónicos industriales: 17.6%
• Consumer Electronics Semiconductor Mercado de mercado: 11.2%

Diseño integral de semiconductores y experiencia en fabricación

Texas Instruments opera 10 instalaciones de fabricación en todo el mundo con una capacidad de producción de 1,2 millones de obleas por año.

Ubicación de fabricación	Capacidad de producción de obleas	Nodo tecnológico
Estados Unidos	450,000 obleas/año	45 nm-180 nm
Asia	750,000 obleas/año	28 nm-65 nm

Texas Instruments Incorporated (TXN) - Modelo de negocio: relaciones con los clientes

Servicios de consulta de soporte técnico e ingeniería

Texas Instruments proporciona servicios de soporte técnico integrales con las siguientes métricas clave:

Canal de soporte	Volumen de soporte anual	Tiempo de respuesta promedio
Soporte técnico en línea	285,000 consultas de clientes	4.2 horas
Consulta de ingeniería directa	12,500 consultas especializadas	8.7 horas
Centros de apoyo global	7 ubicaciones internacionales	Disponibilidad 24/7

Asociaciones estratégicas a largo plazo

TI mantiene asociaciones estratégicas con fabricantes de tecnología:

• Asociaciones de semiconductores automotrices: 42 colaboraciones activas
• Fabricantes de equipos industriales: 28 asociaciones estratégicas
• Relaciones electrónicas de consumo: 35 acuerdos de tecnología clave

Equipos dedicados de éxito del cliente

Segmento de clientes	Gerentes de cuentas dedicados	Tasa de compromiso anual
Clientes de tecnología empresarial	187 gerentes de cuentas	Tasa de retención del 92%
Clientes de fabricación de semiconductores	76 gerentes especializados	Tasa de satisfacción del 88%

Recursos técnicos en línea

Estadísticas de la plataforma de soporte digital:

• Sitio web de soporte de diseño: 1.2 millones de usuarios registrados
• Descargas de documentación anual: 4.7 millones
• Módulos de capacitación en línea: 340 cursos técnicos

Innovación y personalización de productos

Métrica de innovación	Valor anual
Inversión de I + D	$ 1.84 mil millones
Introducciones de nuevos productos	287 diseños de semiconductores
Solicitudes de diseño personalizadas	1.425 proyectos especializados

Texas Instruments Incorporated (TXN) - Modelo de negocio: canales

Equipos de ventas directos dirigidos a clientes empresariales e industriales

Texas Instruments opera una fuerza de ventas directas global con aproximadamente 250 profesionales de ventas dedicados a segmentos de mercado e industrial. El equipo de ventas cubre regiones clave:

Región	Cobertura de ventas	Número de representantes de ventas
América del norte	Fabricación, automotriz, industrial	85
Europa	Automotriz e electrónica industrial	65
Asia Pacífico	Electrónica de consumo, semiconductor	100

Plataformas de ventas digitales en línea y canales de comercio electrónico

La infraestructura de ventas digitales de TI incluye:

• Plataforma de comercio electrónico con 2.5 millones de usuarios registrados
• Catálogo de productos en línea con más de 100,000 especificaciones de productos
• Sistema de pedidos digitales Procesamiento de más de 50,000 transacciones mensuales

Redes de distribuidores de tecnología en todo el mundo

Categoría de distribuidor	Número de socios	Cobertura global
Distribuidores de semiconductores autorizados	75	45 países
Revendedores de componentes electrónicos	250	30 países

Conferencias técnicas y ferias comerciales de la industria

Métricas de participación anual:

• Más de 30 conferencias internacionales de tecnología
• 50+ ferias comerciales de la industria a nivel mundial
• Compromiso directo con más de 15,000 profesionales de ingeniería anualmente

Plataformas de marketing digital y comunicación técnica

Canal digital	Compromiso mensual	Alcanzar
Sitio web de soporte técnico de TI	750,000 visitantes únicos	Global
TI Red de desarrolladores	1,2 millones de desarrolladores registrados	180 países
Seminarios web técnicos	25,000 asistentes promedio	Múltiples idiomas

Texas Instruments Incorporated (TXN) - Modelo de negocio: segmentos de clientes

Fabricantes de electrónica automotriz

Texas Instruments sirve a fabricantes de electrónica automotriz con una cuota de mercado de aproximadamente el 14.5% en soluciones de semiconductores automotrices. Ingresos anuales del segmento automotriz: $ 4.2 mil millones en 2023.

Tipo de cliente	Contribución de ingresos	Líneas clave de productos
Proveedores automotrices de nivel 1	$ 2.1 mil millones	Microcontroladores, chips analógicos
Fabricantes de equipos originales	$ 1.6 mil millones	Procesadores integrados

Sistemas de automatización y control industrial

Texas Instruments genera $ 3.8 mil millones de segmentos de mercado industrial en 2023.

• Sistemas de control de procesos: $ 1.2 mil millones
• Automatización de fábrica: $ 1.5 mil millones
• Soluciones de gestión de energía: $ 1.1 mil millones

Empresas de electrónica de consumo

Ingresos del segmento Electrónico de Consumidor: $ 2.7 mil millones en 2023.

Categoría de productos	Ganancia	Posición de mercado
Teléfonos inteligentes	$ 950 millones	Top 3 proveedor de semiconductores
Wearables	$ 450 millones	Proveedor de chips líder

Empresas empresariales y empresas de telecomunicaciones

Ingresos del segmento empresarial y de telecomunicaciones: $ 5.6 mil millones en 2023.

• Soluciones de centro de datos: $ 3.2 mil millones
• CHIPS DE INFRAESTRUCTURA 5G: $ 1.7 mil millones
• Equipo de redes: $ 700 millones

Proveedores de tecnología de dispositivos médicos y de atención médica

Ingresos del segmento de tecnología médica: $ 1.1 mil millones en 2023.

Subsegmento de atención médica	Ganancia	Tecnologías clave
Imagen médica	$ 450 millones	Procesadores de señal analógica
Equipo de diagnóstico	$ 350 millones	Procesadores integrados
Monitoreo del paciente	$ 300 millones	Tecnologías de sensores

Texas Instruments Incorporated (TXN) - Modelo de negocio: Estructura de costos

Inversiones significativas de investigación y desarrollo

En el año fiscal 2023, Texas Instruments invirtió $ 2.16 mil millones en gastos de investigación y desarrollo. La compañía asignó aproximadamente el 18.7% de sus ingresos totales hacia iniciativas de I + D.

Año fiscal	Inversión de I + D	Porcentaje de ingresos
2023	$ 2.16 mil millones	18.7%
2022	$ 1.98 mil millones	17.5%

Gastos avanzados de equipos de fabricación de semiconductores

Texas Instruments ha invertido mucho en capacidades de fabricación avanzada, con gastos de capital que alcanzan los $ 4.8 mil millones en 2023.

• Expansión de capacidad de fabricación de 300 mm
• Instalaciones avanzadas de fabricación de procesamiento analógico e integrado
• Inversiones continuas en tecnología de producción de semiconductores de vanguardia

Compensación de la fuerza laboral altamente calificada

La compensación total de los empleados para los instrumentos de Texas en 2023 fue de aproximadamente $ 5.3 mil millones, que cubrió 35,700 empleados.

Métrico de compensación	Valor 2023
Compensación total de empleados	$ 5.3 mil millones
Número de empleados	35,700
Compensación promedio por empleado	$148,462

Costos complejos de gestión de la cadena de suministro global

Texas Instruments mantiene una compleja cadena de suministro global con instalaciones de fabricación en múltiples países, incluidos Estados Unidos, China, Malasia y Japón.

• Múltiples sitios de fabricación a nivel mundial
• Redes de logística y adquisición sofisticadas
• Gastos estimados de gestión de la cadena de suministro anual: $ 620 millones

Gastos de desarrollo y mantenimiento de la propiedad intelectual

En 2023, los instrumentos de Texas tenían aproximadamente 47,810 patentes activas en todo el mundo, con gastos anuales relacionados con la propiedad intelectual estimados en $ 350 millones.

Métrica IP	Valor 2023
Patentes activas	47,810
Gastos relacionados con la IP	$ 350 millones

Texas Instruments Incorporated (TXN) - Modelo de negocios: flujos de ingresos

Ventas de chips de semiconductores en múltiples industrias

Texas Instruments reportó ingresos totales de $ 18.34 mil millones para el año fiscal 2023. Desglose de ventas de chips de semiconductores por industria:

Segmento de la industria	Ingresos ($ M)	Porcentaje
Industrial	4,612	25.1%
Automotor	4,834	26.3%
Electrónica personal	3,428	18.7%
Sistemas empresariales	3,124	17.0%

Licencias de tecnología de procesamiento integrado

Los ingresos por licencia para tecnologías de procesamiento integradas en 2023 fueron de aproximadamente $ 456 millones.

• Las tarifas de licencia de IP del procesador varían de $ 50,000 a $ 2 millones por diseño
• Los contratos anuales de licencia de tecnología promedian $ 175,000

Servicios de diseño de semiconductores personalizados

Los ingresos del servicio de diseño de semiconductores personalizados alcanzaron $ 612 millones en 2023.

Tipo de servicio de diseño	Valor de contrato promedio
Diseño personalizado analógico	$275,000
Diseño personalizado digital	$425,000

Regalías de propiedad intelectual

Royalias totales de propiedad intelectual para 2023: $ 287 millones.

• Promedio de licencias de patentes: $ 1.2 millones por patente
• Royalias de transferencia de tecnología: $ 3.4 millones

Soporte técnico e tarifas de consulta de ingeniería

El apoyo técnico y los ingresos por consulta de ingeniería totalizaron $ 214 millones en 2023.

Categoría de servicio	Tarifa promedio
Soporte técnico de Nivel 1	$ 85/hora
Consulta de ingeniería avanzada	$ 350/hora

Texas Instruments Incorporated (TXN) - Canvas Business Model: Value Propositions

You're looking at the core reasons why Texas Instruments Incorporated (TI) holds such a strong position in the semiconductor world, especially as the industry navigates supply chain shifts. These aren't just marketing points; they are backed by massive capital commitments and long-standing product strategies.

Long-term supply assurance via U.S. 300mm manufacturing

This is about de-risking the supply chain for critical components. Texas Instruments Incorporated is putting its money where its mouth is, committing more than $60 billion across seven new U.S. semiconductor fabrication plants (fabs) in Texas and Utah. This is the largest investment in foundational semiconductor manufacturing in U.S. history, period. The Sherman, Texas mega-site alone is slated for up to $40 billion in investment, covering four fabs (SM1, SM2, SM3, and SM4). The goal is clear: these facilities will manufacture hundreds of millions of U.S.-made chips daily. To be fair, this massive build-out means capital expenditures are elevated, but the payoff is control; TI is targeting sourcing more than 95% of its wafers internally by 2030, with over 80% of that volume running on 300mm wafers. The U.S. market remains its largest, accounting for 38% of total revenue in 2024.

Broadest portfolio of analog and embedded chips in the industry

When you need a chip to manage power, sense a signal, or provide core digital control, TI wants to be the first place you look. Their portfolio is vast, encompassing more than 80,000 products. This breadth is what keeps them indispensable across diverse end markets. For context, in 2024, the Analog segment alone brought in $12.16 billion, making up about 78% of the company's total revenue, while the Embedded Processing segment added $2.53 billion, or roughly 16%. Even with a recent market slowdown, Q2 2025 revenue hit $4.45 billion, showing a 16% increase from the prior year's second quarter. Analog and embedded processing products, in total, drive more than 80% of the company's top line. That's a lot of silicon to choose from.

Low-cost production from larger 300mm wafers (defintely a cost advantage)

The move to 300mm wafers isn't just about volume; it's about unit economics. Simply put, larger wafers mean more chips per run, which drives down the cost per die. TI claims its vertically integrated 300mm fabs slash costs by 30% when compared to their older 200mm facilities. This cost structure, combined with their scale, helps maintain strong profitability. For instance, in 2024, the gross profit was $9,094 million on revenue of $15,641 million, equating to a gross margin of approximately 58.1%. This efficiency is crucial for long-term shareholder value. Here's a quick look at how the core segments contributed to that margin profile in 2024:

Segment	2024 Revenue (Billions USD)	Approximate Revenue Share
Analog	$12.16	78%
Embedded Processing	$2.53	16%
Other	$0.947	6%

Robust product quality and longevity for industrial/automotive use

For the markets that demand reliability-like industrial controls and vehicles-product life matters more than the latest speed bump. TI knows this; industrial and automotive markets together accounted for about 70% of revenue in 2024. Their commitment to continuity is baked into their policy: standard product life cycles are typically 10 to 15 years, and often longer. For the most demanding sectors, automotive or high-reliability products aren't even considered for obsolescence unless they've been in production for less than 10 years or haven't seen sales in the last seven years. Plus, they are innovating for reliability; for example, new automotive clocks based on BAW technology are claimed to be 100 times more reliable than traditional quartz clocks.

Comprehensive design tools and technical support for engineers

Getting a design right the first time saves everyone time and money. TI backs its 80,000+ product portfolio with a deep ecosystem of support. Engineers use their free tools to accelerate time to market, predicting design behavior without needing a physical prototype first. You can leverage tools like WEBENCH® Circuit Designer for power supplies or the PSpice® for TI simulation suite, which boasts one of the largest model libraries in the industry. For embedded development, the Code Composer Studio™ IDE helps debug applications for their microcontrollers. Furthermore, the company supports its massive customer base-over 100,000 customers-with direct technical help, including the TI E2E™ design support forums. For instance, the MSPM0 MCU portfolio alone offers over 100 cost-effective MCUs with scalable configurations.

Finance: draft 13-week cash view by Friday.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Customer Relationships

Texas Instruments Incorporated maintains a multi-faceted approach to customer relationships, balancing high-touch engineering support with broad digital accessibility.

Dedicated field application engineers (FAE) for technical support are crucial for design-ins, especially as the company focuses on high-growth areas.

High-touch, direct sales model for large customers is evident in the relationships with major players in the electronics ecosystem, such as Apple, Ford, and SpaceX. This direct engagement supports the complex needs of these key accounts.

The company's Q3 2025 performance highlights the success in these core markets, which rely heavily on this direct support structure:

End Market Segment	Q3 2025 Year-over-Year Revenue Growth	2025 Projected Run Rate/Focus
Industrial	25%	Core focus for long-term growth
Enterprise Systems	35%	Significant growth driver
Communications Equipment	45%	Fueled by 5G and data center buildouts
Data Center	Growing above 50% year-to-date	Projected $1.2 billion run rate for 2025

Self-service and e-commerce platform via TI.com serves as a critical channel for a wider base of designers and manufacturers.

Extensive online technical documentation and training support the self-service model, enabling rapid prototyping and design adoption.

• TI.com hosts investor relations information, including the Q3 2025 revenue announcement of $4.74 billion.
• The company's trailing 12-month Cash Flow from Operations reached $6.9 billion as of Q3 2025.
• The data center business, currently a single-digit percentage of total sales, is expected to reach 20% of sales in the future.

Long-term, strategic relationships with key industrial partners are cemented by the company's commitment to capacity and supply assurance.

Texas Instruments Incorporated confirmed plans to invest over $60.00 billion in expanding its U.S. semiconductor manufacturing capacity, supported by up to $1.61 billion in U.S. CHIPS and Science Act funding.

This long-term investment strategy underpins customer confidence, as evidenced by the 22nd consecutive annual dividend increase in September 2025, raising the payout to $1.42 per share.

The partnership ecosystem includes technology collaborators in areas like Functional Safety, Gallium Nitride (GaN), and Edge AI, with a specific focus on entities creating integrated circuits (ICs) and advanced semiconductor materials.

The trailing 12-month Free Cash Flow as of Q3 2025 was $2.4 billion.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Channels

You're looking at how Texas Instruments Incorporated (TXN) gets its products-the Analog and Embedded Processing chips-into the hands of its over 100,000 customers. The strategy heavily favors a direct approach, which is a key differentiator in the semiconductor space.

Direct sales force (accounts for about 80% of revenue)

The core of the distribution strategy is the direct sales team. As of the 2024 fiscal year, about 80% of Texas Instruments Incorporated's total revenue was generated through these direct channels. This focus reflects a multi-year investment in building closer relationships with customers to capture more of their design projects.

The scale of the business means this direct channel handles massive volume. For context, applying this split to the full-year 2024 revenue of $15.641 billion gives you a sense of the direct channel's magnitude:

Channel Type	2024 Revenue Percentage	Estimated 2024 Revenue Amount
Direct Sales (Including TI.com)	80%	$12.513 billion
Third-Party Distributors	20%	$3.128 billion

TI.com e-commerce platform for direct customer orders

The TI.com website is explicitly bundled into that 80% direct revenue figure. Texas Instruments Incorporated has been actively investing in new and improved capabilities for its website and e-commerce functions to support direct ordering, inventory programs, and logistics. This digital front door is critical for servicing the broad customer base.

Global network of authorized third-party distributors

The remaining portion of sales moves through a global network of authorized third-party distributors. In 2024, these distributors accounted for approximately 20% of the company's total revenue. While this is the smaller piece of the revenue pie, it remains an important route to market, especially for smaller orders or specific geographic coverage.

• Distributor-sourced revenue in 2024 was approximately $3.128 billion based on the 2024 total revenue of $15.641 billion.
• Distributors carry competing product lines, which is a noted operational consideration.

Regional sales offices across all major geographies

The direct sales force is supported by a physical presence across key regions. Geographically, the United States accounted for 38% of total revenue in 2024, while Europe, the Middle East, and Africa accounted for 22%. China was 19%, Japan was 8%, and the rest of Asia was 11% in 2024. These offices house the sales teams driving the direct revenue.

Technical support and design centers worldwide

Investments in the direct channel also include capabilities to directly support customers, which encompasses technical support and design centers. These centers help customers integrate Texas Instruments Incorporated's products, which is intended to strengthen market reach and secure more design wins, leading to higher product sales per design.

• The company employed about 34,000 people worldwide as of December 31, 2024.
• Approximately 90% of those employees were in R&D, sales, or manufacturing, supporting the technical and sales infrastructure.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Customer Segments

You're looking at the core of Texas Instruments Incorporated's (TXN) business, which is its incredibly broad and deep customer base. Honestly, the sheer scale is what sets them apart in the semiconductor world.

Texas Instruments Incorporated serves over 100,000 diverse customers globally, supported by a portfolio of approximately 80,000+ products. As of late 2025, the company's revenue generation is heavily weighted toward specific, high-value industrial and automotive applications. For instance, in the first quarter of 2025, these two segments combined represented 70% of total sales, showing where the bulk of the business stability comes from.

The customer base is geographically diverse, with approximately 60% of the company's revenue generated from customers headquartered outside the United States.

Industrial Electronics Companies

Industrial electronics companies remain the largest end market for Texas Instruments Incorporated's analog and embedded processing chips. This segment is crucial for factory automation, power management, and general industrial control systems. Following a period of inventory digestion, this market showed a strong rebound in the latter half of 2025. In the third quarter of 2025, revenue from the Industrial Market increased about 25% year-over-year (Y/Y). This recovery is a key driver for the company's overall performance, especially as capital spending in industrial automation continues to accelerate.

Automotive Manufacturers

Automotive manufacturers represent a significant, though sometimes more cyclical, segment. Texas Instruments Incorporated's components are essential for advanced driver-assistance systems (ADAS), electric vehicle (EV) power management, and in-vehicle infotainment systems. While the automotive market saw a low-single-digit increase year-over-year in Q1 2025, it showed sequential growth of about 10% in Q3 2025. Management has noted that this segment has not fully recovered to the pace of the industrial segment, but the long-term trend toward vehicle electrification provides a solid foundation.

Personal Electronics

The personal electronics segment, which includes smartphones and various consumer devices, is characterized by seasonality and shorter product cycles. This market experienced a notable contraction in early 2025, declining by the mid-teens year-over-year in Q1. However, by Q3 2025, this segment showed a strong rebound, growing around 25% year-over-year, indicating a seasonal pickup or inventory restocking.

Communications Equipment and Enterprise Systems

This segment is currently experiencing some of the fastest growth velocity, largely fueled by massive data center buildouts necessary for artificial intelligence (AI) infrastructure. Communications Equipment revenue saw an increase of about 45% Y/Y in Q3 2025, and Enterprise Systems grew about 35% Y/Y in the same period. The data center market, specifically, is booming; Texas Instruments Incorporated estimates this area is running at roughly a $1.2 billion annual run rate in 2025, growing over 50% year-to-date. The company plans to break out the data center market as a separate reported segment starting in Q1 2026 due to its increasing significance.

Here's a quick look at the reported year-over-year segment performance from the third quarter of 2025, which shows the current demand landscape:

End Market Segment	Q3 2025 Y/Y Revenue Growth
Industrial Market	25%
Personal Electronics	~25%
Communications Equipment	~45%
Enterprise Systems	~35%
Automotive Market	Upper-single digits

The core of Texas Instruments Incorporated's customer strategy is built on serving these diverse, yet interconnected, markets with its analog and embedded processing chips. The company's focus on maintaining capacity and inventory, even amid cautious near-term guidance, reflects confidence in the long-term demand from these 100,000+ customers.

• The company's Analog Revenue grew 16% year-over-year in Q3 2025.
• Embedded Processing Revenue increased 9% Y/Y in Q3 2025.
• The data center business is expected to reach a 20% share of total sales in the future, up from a single-digit percentage currently.

Finance: draft a sensitivity analysis on the impact of a 5% sequential decline in the Automotive segment for Q4 2025 by Monday.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Cost Structure

High capital expenditures (CapEx) for new 300mm fabs

Texas Instruments Incorporated (TXN) is undertaking a massive capital investment program focused on building out domestic 300mm wafer fabrication capacity. The total planned investment across seven new U.S. semiconductor fabs in Texas and Utah exceeds $60 billion. Specifically, the largest mega-site in Sherman, Texas, includes an investment of up to $40 billion for four fabs, with SM1 and SM2 already underway as of mid-2025. For the trailing twelve months ending Q2 2025, capital expenditures totaled $4.9 billion.

Significant manufacturing and raw material costs

Manufacturing costs remain a significant component of the cost structure, evidenced by the need for strategic price adjustments. The Cost of Goods Sold (COGS) margin increased from 26.6% in 2022 to 31.9% in 2024, reflecting higher manufacturing costs and lower economies of scale during the revenue decline. The August 2025 price hikes, impacting over 60,000 part numbers, were partly attributed to rising material costs, specifically for high-purity silicon wafers. The company's gross margin in Q2 2025 stood at 57.9%.

Cost Metric	Amount / Percentage	Period / Context
Total Planned U.S. Fab Investment	More than $60 billion	Across seven U.S. semiconductor fabs (Texas and Utah)
Sherman, Texas Fab Investment (Up to)	$40 billion	For four fabs (SM1, SM2, SM3, SM4)
Trailing 12-Month Capital Expenditures	$4.9 billion	As of Q2 2025
Gross Margin	57.9%	Q2 2025
COGS Margin	31.9%	2024

R&D and SG&A expenses, T12M totaling $3.9 billion (as of Q2 2025)

Operating expenses reflect ongoing investment in innovation and market reach. Over the trailing twelve months ending Q2 2025, Research & Development (R&D) and Selling, General & Administrative (SG&A) expenses totaled $3.9 billion. This spend represented 23% of revenue on a T12M basis for the same period. For the second quarter of 2025 alone, operating expenses were $1.01 billion, up 5% from the year prior.

Costs associated with closing older 150 mm manufacturing sites

The transition to 300mm technology necessitates the closure of older capacity, which carries associated workforce costs. Texas Instruments Incorporated (TXN) is reaching the final steps of a planned, multi-year transition to close its remaining 150-millimeter facilities in Dallas and Sherman, Texas. This has involved workforce reductions. For instance, 163 employees working on the 150mm wafer production line at the Dallas DFAB site were notified of a December 12, 2025, layoff, with an additional 20 employees notified of an April 2026 layoff. The company also announced layoffs in its China division.

Labor costs for a global, specialized workforce

Maintaining a specialized global workforce is a core cost. The massive U.S. fab expansion is projected to support more than 60,000 new U.S. jobs. The workforce adjustments related to the 150mm facility closures saw nearly 400 employees laid off in the U.S. in December 2025, according to reports. The company also hired 71 H-1B visa workers in the first half of 2025.

• The transition to 300mm wafers is key to reducing per-unit costs by approximately 20-30% compared to older 200mm processes.
• The company sells products to over 100,000 customers globally.
• The company returned $6.7 billion to shareholders through dividends and share repurchases over the trailing twelve months ending Q2 2025.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Texas Instruments Incorporated (TXN) brings in money as of late 2025, based on the most recent full-year figures and near-term projections. Honestly, the story remains dominated by their core semiconductor businesses.

The primary revenue drivers for Texas Instruments Incorporated are clearly segmented, with Analog products being the bedrock of the business. For the fiscal year 2024, this segment brought in $12.16 billion, which represented approximately 77.74% of the total 2024 revenue of $15.641 billion. This is the segment you need to watch for overall health.

Next up is the Embedded Processing segment. In 2024, this area generated $2.53 billion. That works out to about 16.17% of the total 2024 revenue. It's smaller than Analog, but still a significant piece of the pie.

The Data Center market is the clear near-term growth story. As of late 2025, Texas Instruments Incorporated CEO Haviv Ilan stated that revenue from this segment is projected to hit an annual run rate of $1.2 billion for 2025, reflecting growth over 50% year-to-date. This segment is becoming a really important chunk of business.

Here's a quick look at the 2024 segment revenue breakdown:

Segment	2024 Revenue	Approximate % of Total 2024 Revenue
Analog products	$12.16 billion	78%
Embedded Processing products	$2.53 billion	16%
Other (DLP, Calculators, Custom ASICs)	$0.947 billion	~6%

The remaining revenue stream comes from what Texas Instruments Incorporated calls the Other segment. In 2024, this segment generated $947 million. This bucket includes a few distinct product lines, and you should know what they are:

• Sales of DLP products, which are used in various display and light control applications.
• Education technology products, specifically calculators, like the TI-30X IIS and the TI-Nspire family.
• Custom ASICs (Application-Specific Integrated Circuits) solutions developed for specific clients.

Licensing and royalty income from intellectual property is generally captured within the revenue reported for these product lines or the general corporate revenue, as no separate, material figure for just licensing and royalties was explicitly broken out alongside the main product segments for the 2024 period. The focus for Texas Instruments Incorporated is definitely on the semiconductor sales.

Finance: draft 13-week cash view by Friday.