Bright Scholar Education Holdings Limited (BEDU): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage dynamique de l'innovation éducative, Bright Scholar Education Holdings Limited (BEDU) apparaît comme une force transformatrice, réinvenant l'apprentissage à travers un mélange sophistiqué de normes internationales et d'excellence pédagogique chinoise. En naviguant stratégiquement sur le terrain complexe de l'éducation privée, Bedu a conçu un modèle commercial unique qui va au-delà de la scolarité traditionnelle, offrant complet Des expériences éducatives qui préparent les étudiants aux défis académiques mondiaux tout en maintenant des racines profondes dans des contextes culturels locaux. Cette approche méticuleusement conçue positionne l'entreprise en tant qu'entreprise éducative pionnière qui relie les frontières culturelles et crée des voies d'apprentissage personnalisées pour les étudiants ambitieux et les familles avant-gardistes.

Bright Scholar Education Holdings Limited (BEDU) - Modèle d'entreprise: partenariats clés

Collaboration stratégique avec les écoles internationales et les établissements d'enseignement

Bright Scholar Education Holdings Limited a établi des partenariats avec les établissements d'enseignement internationaux suivants:

Institution	Type de collaboration	Année établie
Wellington College International	Programme d'échange universitaire	2017
Université de Harvard	Recherche et mentorat étudiant	2019
Université de Californie, Berkeley	Conseil international de l'éducation	2018

Partenariats avec les fournisseurs de technologies pour les plateformes d'apprentissage numérique

Les partenariats technologiques clés comprennent:

• Tencent Cloud Education Solutions
• Plateforme d'éducation en ligne NetEase
• Systèmes de gestion d'apprentissage du cloud Alibaba

Partenaire technologique	Montant d'investissement	Focus de partenariat
Nuage de Tencent	3,5 millions de dollars	Infrastructure d'apprentissage numérique
Education netEase	2,8 millions de dollars	Développement de cours en ligne

Alliances d'investissement avec des sociétés de capital-investissement

Bright Scholar a obtenu des investissements des sociétés de capital-investissement suivantes:

Private equity	Montant d'investissement	Année d'investissement
Sequoia Capital China	45 millions de dollars	2016
Capital idg	35 millions de dollars	2017
Fonds de vision de Softbank	62 millions de dollars	2018

Coopération avec les gouvernements locaux en Chine

Partenariats gouvernementaux dans différentes provinces:

Province	Programme éducatif	Investissement du gouvernement
Province du Guangdong	Initiative d'éducation STEM	12,5 millions de dollars
Municipalité de Shanghai	Développement international d'études	9,3 millions de dollars
Bureau de l'éducation de Pékin	Transformation de l'apprentissage numérique	7,6 millions de dollars

Bright Scholar Education Holdings Limited (BEDU) - Modèle d'entreprise: Activités clés

Fournir des services d'éducation scolaire K-12 et internationaux

En 2024, Bright Scholar exploite 89 écoles K-12 à travers la Chine, avec un nombre total d'inscriptions aux élèves de 67 325 étudiants.

Type d'école	Nombre d'écoles	Inscription totale des étudiants
Écoles K-12	89	67,325

Développer des programmes de tutorat après l'école complets

La société maintient 63 centres d'apprentissage après l'école d'une capacité totale de 42 500 étudiants.

• Suites de scolarité mensuelles moyennes par étudiant: 450 $
• Revenus annuels des programmes après l'école: 228 375 000 $

Gestion des établissements d'enseignement internationaux et bilingues

Bright Scholar gère 12 écoles internationales et bilingues avec des programmes spécialisés.

Catégorie d'école	Nombre d'écoles	Pourcentage de programme international
Écoles internationales	7	65%
Écoles bilingues	5	35%

Opération en ligne et hors ligne Plateformes d'apprentissage

Statistiques de la plate-forme d'apprentissage numérique pour 2024:

• Utilisateurs de plate-forme en ligne: 95 000
• Heures d'apprentissage numérique actif mensuelles: 425 000
• Offres de cours en ligne: 1 250 cours uniques

Conception du curriculum et développement de contenu éducatif

Investissement dans le contenu éducatif et le développement des programmes:

Catégorie de développement	Investissement annuel	Taille de l'équipe de contenu
Recherche d'études	$18,500,000	127 professionnels
Création de contenu numérique	$12,750,000	86 spécialistes du contenu

Bright Scholar Education Holdings Limited (BEDU) - Modèle d'entreprise: Ressources clés

Réseau de campus éducatif

En 2023, Bright Scholar Education Holdings Limited fonctionne:

Type de campus	Nombre total	Couverture géographique
Écoles K-12	37	Provinces multiples en Chine
Jardin d'enfants	22	Principalement dans la province du Guangdong
Centres de conseil à l'étranger	9	Grandes villes de Chine

Composition du personnel enseignant

Détails de la dotation pour 2023:

• Personnel enseignant total: 2 987
• Enseignants à temps plein: 2 645
• Instructeurs à temps partiel: 342
• Qualification moyenne des enseignants: baccalauréat ou supérieur

Infrastructure technologique éducative

Ressource technologique	Quantité / spécification
Plateformes d'apprentissage numérique	3 plateformes propriétaires
Laboratoires informatiques	78 sur tous les campus
Bande passante moyenne par campus	500 Mbps

Ressources financières

Mesures financières pour l'exercice 2023:

• Revenu total: 316,4 millions de dollars
• Equivalents en espèces et en espèces: 124,7 millions de dollars
• Actif total: 642,3 millions de dollars
• Investissement dans la technologie éducative: 8,2 millions de dollars

Métriques de la réputation de la marque

Indicateur de marque	Valeur
Inscription des étudiants	44 782 étudiants
Taux de rétention des étudiants	87.5%
Score de satisfaction des parents	4.6/5

Bright Scholar Education Holdings Limited (BEDU) - Modèle d'entreprise: propositions de valeur

Éducation bilingue et internationale de haute qualité

Bright Scholar Education Holdings Limited exploite 79 écoles à travers la Chine en 2023, avec 58 écoles de maternelle, 18 écoles K-12 et 3 écoles internationales. L'entreprise dessert environ 69 300 étudiants grâce à son réseau éducatif complet.

Type d'école	Nombre d'écoles	Inscription des étudiants
Jardin d'enfants	58	35 200 étudiants
Écoles K-12	18	29 500 étudiants
Écoles internationales	3	4 600 étudiants

Expérience d'apprentissage complète

L'entreprise fournit des services éducatifs de bout en bout en mettant l'accent sur l'apprentissage complet de la petite enfance à l'obtention du diplôme d'études secondaires.

• Frais de scolarité moyens: 80 000 RMB - 120 000 par an
• Couverture internationale du curriculum: Cambridge Examinations International (CIE) et les programmes internationaux de baccalauréat (IB)
• Ratio étudiant / enseignant: environ 10: 1

Intégration avancée du curriculum

Bright Scholar combine des normes éducatives nationales chinoises avec des cadres universitaires internationaux, créant une approche éducative unique.

Composant d'études	Pourcentage de couverture
Programme national chinois	60%
Programme international	40%

Approches d'apprentissage personnalisées

La société met en œuvre des stratégies d'apprentissage différenciées dans ses établissements d'enseignement.

• Plans d'apprentissage individualisés pour les étudiants
• Systèmes de suivi avancé pour les progrès académiques
• Programmes de soutien spécialisés pour les étudiants surdoués

Préparation des opportunités académiques mondiales

Bright Scholar se concentre sur la préparation des étudiants à des environnements académiques internationaux.

Métriques de préparation	Données de performance
Tarif d'admission universitaire international	87%
Score SAT moyen	1350
Récipiendaires des bourses internationales	45%

Bright Scholar Education Holdings Limited (BEDU) - Modèle d'entreprise: relations avec les clients

Soutien et conseil des étudiants personnalisés

Depuis 2024, Bright Scholar fournit des services de conseil personnalisés dans 80 écoles K-12 et 4 écoles internationales en Chine. L'entreprise maintient un ratio conseiller étudiant de 1: 250.

Type de service	Couverture	Temps d'interaction moyen
Conseil académique	95% des étudiants inscrits	45 minutes par mois
Conseils en carrière	85% des élèves du secondaire	30 minutes par trimestre

Plates-formes de communication régulières-enseignantes parentales

Bright Scholar utilise des plateformes numériques pour les interactions parent-enseignant avec Taux de communication numérique à 98%.

• Énonciateurs numériques mensuels
• Suivi des performances en temps réel
• Conférences trimestrielles de parents parents

Engagement numérique à travers l'apprentissage des systèmes de gestion

Le système de gestion de l'apprentissage de l'entreprise prend en charge 52 000 utilisateurs étudiants actifs avec une disponibilité à 99,7% de la plate-forme.

Fonctionnalité de plate-forme	Engagement des utilisateurs	Utilisation quotidienne moyenne
Cours en ligne	45 000 étudiants	2,5 heures par jour
Évaluations interactives	38 000 étudiants	1,8 heures par semaine

Construction communautaire à travers des événements éducatifs et des ateliers

Bright Scholar organise 240 événements éducatifs par an sur son réseau, avec Taux de participation à 65% des étudiants.

• Ateliers STEM
• Programmes d'échange internationaux
• Séminaires sur les compétences culturelles

Mécanismes de rétroaction et d'amélioration continus

La société mène des enquêtes de satisfaction trimestrielles avec un taux de réponse de 87% et met en œuvre 62% des suggestions des élèves et des parents.

Canal de rétroaction	Taux de réponse	Implémentation d'amélioration
Enquêtes numériques	87%	62%
Consultations directes	75%	48%

Bright Scholar Education Holdings Limited (Bedu) - Modèle d'entreprise: canaux

Campus éducatifs physiques

En 2024, Bright Scholar Education Holdings Limited exploite 89 écoles K-12 à travers la Chine, avec une capacité totale des étudiants d'environ 78 500 étudiants.

Type de campus	Nombre de campus	Distribution géographique
Jardin d'enfants	27	Principalement dans la province du Guangdong
Écoles primaires	31	Dans plusieurs provinces
Collège	22	Concentré dans les zones urbaines
Lycées	9	Régions métropolitaines majeures

Plateformes d'apprentissage en ligne

L'entreprise a développé des plateformes d'apprentissage numérique avec les caractéristiques suivantes:

• Utilisateurs d'apprentissage en ligne actifs: 52 300
• Offres de cours numériques: 1 200+ cours en ligne
• Accessibilité mobile: compatibilité de la plate-forme à 98%

Applications éducatives mobiles

Statistiques des applications mobiles de Bright Scholar:

• Téléchargements totaux d'applications mobiles: 375 000
• Utilisateurs actifs mensuels: 84 500
• Durée moyenne de la session utilisateur: 37 minutes

Médias sociaux et marketing numérique

Plate-forme	Nombre de suiveurs	Taux d'engagement
Compte officiel de WeChat	215,000	4.2%
Weibo	98,700	3.8%
Douyin (Tiktok)	45,600	5.1%

Centres de recrutement et d'information éducatifs

Métriques de performance des canaux de recrutement:

• Total des centres de recrutement: 42
• Inscription annuelle des étudiants: 15 200
• Taux de conversion de l'enquête à l'inscription: 62%

Total des dépenses de marketing et de canaux pour 2024: 24,3 millions de dollars

Bright Scholar Education Holdings Limited (BEDU) - Modèle d'entreprise: segments de clientèle

Familles chinoises de classe moyenne supérieure

Taille du marché: 54,3 millions de ménages en Chine avec un revenu annuel entre 106 000 à 500 000 RMB

Caractéristiques démographiques	Pourcentage
Revenu moyen des ménages	RMB 250 000
Pourcentage de dépenses d'éducation	18.5%
Concentration urbaine	72.3%

Étudiants à la recherche de parcours de formation internationale

Total des étudiants chinois sortants en 2022: 703 400

• Pays de destination supérieurs: États-Unis, Royaume-Uni, Australie
• Coût de l'éducation internationale annuelle moyenne: 35 000 $
• Inscription au programme préparatoire: 127 600 étudiants

Les parents priorisent l'éducation bilingue

Valeur marchande de l'éducation bilingue: 320 milliards de RMB en 2022

Cible de compétence linguistique	Part de marché
Bilingue anglais-chinois	64.7%
Programmes linguistiques multiples	22.3%

Population urbaine et métropolitaine

Population urbaine totale en Chine: 914,24 millions (64,7% de la population totale)

• Population des villes de niveau 1: 186,5 millions
• Population des villes de niveau 2: 347,8 millions
• Dépenses d'éducation par habitant dans les zones urbaines: RMB 3 450

Familles intéressées par des services éducatifs complets

Taille du marché de l'éducation après l'école: 813,6 milliards de RMB en 2022

Catégorie de service	Pénétration du marché
Services de tutorat	42.5%
Programmes d'apprentissage complets	29.7%
Programme international	18.2%

Bright Scholar Education Holdings Limited (BEDU) - Modèle d'entreprise: Structure des coûts

Salaires des enseignants et développement professionnel

Frais de rémunération des enseignants annuels pour 2023: 42,6 millions de dollars

Catégorie de coûts	Montant ($)
Salaires de base	34,200,000
Développement professionnel	8,400,000

Infrastructure et entretien du campus

Total des coûts d'infrastructure et de maintenance pour 2023: 23,7 millions de dollars

Type de dépenses	Montant ($)
Entretien d'installation	14,500,000
Dépenses des services publics	6,200,000
Réparation et rénovation	3,000,000

Investissements technologiques et plate-forme d'apprentissage numérique

Investissement technologique pour 2023: 15,3 millions de dollars

• Développement de la plate-forme d'apprentissage numérique: 7 800 000 $
• Mises à niveau des infrastructures informatiques: 4 500 000 $
• Aachat de matériel et de logiciels: 3 000 000 $

Frais de marketing et d'acquisition des étudiants

Budget marketing pour 2023: 9,4 millions de dollars

Canal de marketing	Dépenses ($)
Marketing numérique	4,200,000
Publicité traditionnelle	3,100,000
Événements de recrutement	2,100,000

Développement des programmes et ressources éducatives

Dépenses annuelles de développement du curriculum: 6,8 millions de dollars

• Création de contenu éducatif: 3 600 000 $
• Procureur du matériel d'apprentissage: 2 100 000 $
• Recherche et innovation du curriculum: 1 100 000 $

Structure totale des coûts pour 2023: 97,8 millions de dollars

Bright Scholar Education Holdings Limited (BEDU) - Modèle d'entreprise: sources de revenus

Frais de scolarité des écoles K-12

Pour l'exercice 2023, Bright Scholar a déclaré des frais de scolarité totaux de 217,8 millions de dollars sur ses opérations scolaires K-12.

Type d'école	Revenus annuels (USD)	Nombre d'étudiants
Écoles bilingues	156,3 millions de dollars	24 517 étudiants
Écoles internationales	61,5 millions de dollars	9 682 étudiants

Revenus du programme de tutorat après l'école

Le tutorat après l'école a généré 45,2 millions de dollars de revenus pour l'exercice 2023.

• Frais de tutorat mensuels moyens: 287 $ par étudiant
• Participants du programme de tutorat total: 15 673 étudiants

Frais d'inscription des écoles internationales

Le segment des écoles internationales a contribué 61,5 millions de dollars aux revenus totaux en 2023.

Emplacement	Revenu annuel d'inscription	Frais de scolarité moyens par étudiant
Guangzhou	22,6 millions de dollars	$6,340
Suzhou	18,9 millions de dollars	$5,890
Autres villes	20 millions de dollars	$5,500

Abonnements à la plate-forme d'apprentissage en ligne

Les plateformes d'apprentissage numérique ont généré 12,7 millions de dollars de revenus d'abonnement pour 2023.

• Taux d'abonnement mensuel: 37,50 $ par étudiant
• Abonds à la plate-forme en ligne totale: 28 456 étudiants

Conseil éducatif et services supplémentaires

Les services éducatifs supplémentaires ont produit 8,3 millions de dollars de revenus supplémentaires au cours de l'exercice 2023.

Catégorie de service	Revenus annuels	Nombre d'utilisateurs de services
Conseil universitaire	3,6 millions de dollars	2 345 étudiants
Préparation des tests	2,7 millions de dollars	4 123 étudiants
Autres services de conseil	2 millions de dollars	1 876 étudiants

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Value Propositions

Premier pathway to top global universities

• Revenue from Overseas Study Counselling segment increased by 6.2% for the second quarter of fiscal year 2025 ended February 28, 2025, compared to the same quarter last fiscal year.
• Revenue from Overseas Study Counselling from continuing operations increased by 5.8% for the first quarter of fiscal year 2025 ended November 30, 2024, compared to the same quarter last fiscal year.

Blended educational philosophy for international success

• Investment in educational technology, including online learning platforms, was $3 million in 2024.
• Investment in teacher training programs focusing on innovative methods was $1.5 million in 2024.
• Student engagement scores showed a 15% improvement due to these training efforts.

High-touch, personalized overseas study guidance

• Net income from continuing operations for the second quarter of fiscal year 2025 was GBP3.2 million.
• Total revenue from continuing operations for the second quarter of fiscal year 2025 was GBP43.8 million.
• Adjusted net income for the first quarter of fiscal year 2025 was GBP4.4 million.

The commitment to student well-being supports this guidance:

Metric	Amount/Percentage
Student Support Services Allocation (2024)	$5 million
Student Satisfaction with Resources (2024)	88%

Access to a global network of schools and alumni

• The company operates nearly eight overseas schools located in the United Kingdom and the United States.
• The Schools business segment contributed revenue of GBP26.6 million for the second quarter ended February 28, 2025.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Customer Relationships

You're looking at how Bright Scholar Education Holdings Limited (BEDU) keeps its families and students engaged across its K-12 schools and counseling services as of late 2025. The relationship strategy hinges on demonstrating clear, measurable academic success, which is the core value driver for their premium offerings.

Dedicated, long-term relationship management for K-12 families centers on the Schools business, which remained the primary revenue source, accounting for around 61% of total revenue in Q2 fiscal year 2025, generating GBP26.6 million. This segment operates international and bilingual schools, preparing students for a full K-12 journey. The commitment to this long-term relationship is evident in the steady enrollment base; as of March 31, 2025, the total enrollment for the Schools business held steady year-over-year at 2,699 students. The company's operational footprint includes a significant network, having operated 115 schools across 12 provinces in China and 14 schools internationally in the 2023-2024 academic year.

Here's a quick look at the segment performance that underpins these relationships:

Metric	Q1 FY2025 Value	Q2 FY2025 Value
Schools Revenue (GBP)	25.7 million	26.6 million
Overseas Study Counselling Revenue (GBP)	9.6 million	11.9 million
Schools Revenue % of Total	~57%	~61%

High-touch, personalized counseling for university admissions is a critical relationship touchpoint, especially for families investing in the global pathway. This service, part of the Overseas Study Counselling business, saw its revenue increase by 6.2% year-over-year in Q2 fiscal year 2025, reaching GBP11.9 million. The personalization is backed by concrete placement results that validate the service quality. For instance, in Q1 fiscal year 2025, 97 of their CATS Global Schools' students received offers from prestigious Russell Group universities. Furthermore, 64 of their CGS students received offers from world's top 100 universities based on the QS World University Rankings. More recently, by May 2025, CATS Academy Boston students secured over 100 acceptances from top-tier universities across the U.S, Canada, and the UK.

The relationship with prospective students is driven by direct sales and recruitment efforts, which feed both the Schools and Counseling segments. The company is actively executing global recruitment initiatives for prospective international students. You can see the direct impact of these efforts in the new intake numbers reported for the start of the fiscal year:

• Intake for September 2024: 1,103 new students.
• Intake for January 2025: 213 new students.

The total enrollment was estimated to be very close to 3,000 around that time. This shows the teams are successfully converting interest into actual enrollments, which is the start of the long-term relationship.

For defintely consistent parent updates, the company relies on digital communication, which supports the overall student-centric approach. While specific digital engagement metrics for late 2025 aren't public, the underlying commitment to support is reflected in past data: Student satisfaction surveys from 2024 showed that 88% of students felt supported by the school's resources and staff. Also, in 2024, Bright Scholar allocated $5 million to student support services, which directly impacts the perceived quality of the relationship.

Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Channels

You're looking at how Bright Scholar Education Holdings Limited (BEDU) gets its services and schools in front of students as of late 2025. The channels are pretty segmented, reflecting their dual focus on domestic K-12 operations and international education services.

Physical school campuses across multiple countries

The physical footprint is key for the Overseas Schools segment. As of May 31, 2021, the company operated a total of 115 schools, which included eight schools overseas. These overseas schools are primarily located in countries like the United Kingdom and the United States. The revenue from this segment for the second quarter of fiscal year 2025 (ended February 28, 2025) was GBP 26.6 million.

School Type/Location	Latest Reported Count (As of May 31, 2021)	Geographic Focus
Domestic K-12 Schools	107	Twelve provinces in China
Overseas Schools	8	United Kingdom and the United States

Honestly, the physical channel is capital-intensive, but it locks in the K-12 student base, which is a steady, if sometimes regulated, revenue stream.

Direct sales and recruitment offices globally

Specific figures for dedicated direct sales or recruitment offices aren't broken out in the latest reports, but the function is embedded within the segment operations. The Overseas Schools segment drives acquisition through the acquiring of overseas schools and language training institutions. For the Complementary Education Services segment, which includes overseas study consulting, direct engagement is necessary for service delivery.

• Recruitment efforts support the Overseas Schools segment's expansion into the United States and the United Kingdom.
• The company also engages in the operation of domestic kindergartens and K-12 businesses.

Online platforms for overseas study counseling services

This is where the digital channel shines, particularly for the Complementary Education Services segment. The company uses online platforms to deliver overseas study consulting services, career counselling, and international contest training. This channel showed growth in the first quarter of fiscal year 2025 (ended November 30, 2024), with Overseas Study Counselling revenue increasing by 5.8% to reach GBP 9.6 million. The total revenue from continuing operations for that quarter was GBP 44.7 million.

The global study abroad education consultant market itself is estimated at roughly $10 billion annually, so BEDU is tapping into a huge, growing pool.

Educational agents and third-party recruiters

While not explicitly quantified with a commission expense or agent count, the use of agents is a standard channel for international education consulting firms. This mechanism helps drive enrollment for the services under the Complementary Education Services segment. The segment provides services like camp programs and after-school programs, which often rely on external networks for student sourcing.

• Agents help connect students with the consulting services that support the pursuit of higher education abroad.
• The overall trend shows that 43% of international students rely on at least one external support service during their first year abroad, indicating a strong reliance on third-party assistance in the market.

Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Customer Segments

You're looking at the core groups Bright Scholar Education Holdings Limited targets with its global education services. Honestly, this company segments its market based on the type of education service required, from full K-12 schooling to specialized counseling.

High-net-worth and elite families seeking international education

This segment is served through the Schools business, which focuses on providing quality international education. Bright Scholar Education Holdings operates a network of over 100 international and bilingual K-12 schools across China, the UK, the US, and Canada. The complementary education arm also targets this group, having served over 80,000 elite families in the first and second tier cities through its 8 sub-brand businesses.

Global students pursuing K-12 and university education abroad

This group is the direct recipient of the Schools business offerings and the Overseas Study Counselling services. The Schools segment generated revenue of GBP26.6 million in the second quarter of fiscal year 2025 (ended February 28, 2025). The company is actively increasing revenue per enrollment in its U.S. schools, reporting a 14.2% year-over-year improvement in revenue per enrollment in Q2 FY2025.

Students needing specialized overseas study counseling services

This is the dedicated Overseas Study Counselling business segment. Revenue for this segment showed growth, reaching GBP11.9 million in the second quarter of fiscal year 2025. For the first quarter of fiscal year 2025 (ended November 30, 2024), the revenue was GBP9.6 million, representing a 5.8% year-over-year increase. As of March 31, 2025, total enrollment in this area was reported at 2,699 students.

Families in new target markets like Vietnam and the U.S.

Bright Scholar Education Holdings is executing a strategy to expand its geographic footprint beyond its established base. The company has explicitly expanded its services into new international markets, specifically naming Vietnam and the U.S.. Furthermore, future growth plans target further penetration in the U.S., Middle East, South America, and Asia. New student pipelines are being developed from markets including Nepal, Malaysia, and Thailand.

Here's a quick look at the segment revenue contribution for Q2 FY2025 (ended February 28, 2025):

Segment	Revenue (GBP in millions)	Notes
Schools	26.6	Reflects overseas K12 education operations
Overseas Study Counselling	11.9	Grew 6.2% year-over-year for the quarter
Others	Data not explicitly isolated for Q2 2025 in the same format as Q1 2025 breakdown	Includes Domestic Kindergartens & K-12 Operation Services

The overall customer base for the complementary education services spans more than 90 countries and regions.

• Elite families in first and second tier Chinese cities are a core base for complementary education.
• Students seeking placement in K-12 schools in the UK and the US are key for the Schools segment.
• Families looking for specialized overseas study counseling are targeted for high-margin service growth.
• New families in expansion markets like Vietnam and the US are being onboarded.

The company is strategically shifting focus toward higher-margin services, which directly impacts which customer groups are prioritized for growth efforts. Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep Bright Scholar Education Holdings Limited running, especially as they navigated the late 2025 environment, including the announced going-private transaction. The cost structure is heavily weighted toward personnel and facilities, which is typical for an education provider.

The most concrete recent figure we have for overhead comes from the second quarter of fiscal year 2025, ended February 28, 2025. Total Selling, General, and Administrative (SG&A) expenses from continuing operations were reported at GBP11.2 million. This represented a focused cost optimization effort, driving a 13.7% reduction year-over-year from the GBP13.0 million reported in Q2 2024. This efficiency improvement helped the SG&A to revenue ratio by 1.2 percentage points, which is a key metric for operational control.

The largest category of recurring costs falls under Cost of Revenues, which directly supports the delivery of education services. While we don't have the exact breakdown for Q2 2025 for every component, the structure is clear:

• Staff salaries and benefits for teachers and counselors: This is the primary cost driver, supporting the 2,699 students enrolled in the Schools business as of March 31, 2025.
• School facility operating costs and maintenance: These cover the physical infrastructure for the Schools business segment.
• Cost of goods sold for ancillary services, like on-campus canteens.
• Education expenses, such as teaching materials and student activities.

Here's a look at the key cost and revenue context from Q2 2025, which frames the cost base:

Cost/Revenue Component	Q2 FY2025 Amount (GBP)	Comparison/Context
Total SG&A Expenses	GBP11.2 million	13.7% decrease year-over-year.
Revenue from Continuing Operations	GBP43.8 million	Down from GBP48.5 million in Q2 FY2024.
Schools Revenue	GBP26.6 million	Component of total revenue.
Overseas Study Counselling Revenue	GBP11.9 million	Increased by 6.2% year-over-year.

Regarding expansion, Bright Scholar Education Holdings Limited has historically entered overseas markets, like the United Kingdom and the United States, through the acquisition of established schools. Such acquisition and expansion costs in new international markets are typically capitalized or expensed as incurred, depending on the nature of the deal, but specific figures for new international market entry costs in 2025 aren't itemized in the readily available Q2 2025 summary data. Generally, international expansion carries risks related to adapting business models to local legal requirements and market conditions, which inherently increases operational costs and risk exposure.

You should also note the significant financial event occurring in late 2025. The definitive merger agreement sets the cash consideration for shareholders:

• Cash per American Depositary Share (ADS): $2.30
• Cash per ordinary share: $0.575

This transaction, funded by cash contributions and equity rollovers, represents a major cash outlay event, though it's a one-time capital structure change rather than a recurring operational cost like teacher salaries. Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Revenue Streams

You're looking at how Bright Scholar Education Holdings Limited actually brings in the money, which is key for understanding their stability. As of their Q2 Fiscal Year 2025 results, reported on April 28, 2025, the revenue streams show a clear split across their main operations. Total revenue from continuing operations for that quarter was reported at GBP43.8 million.

The core of the revenue comes from two primary, distinct service lines, which is what you need to map out in the canvas. The Schools segment remains a major contributor, while the Overseas Study Counselling service shows growth, which is an important operational signal. Honestly, seeing the mix helps you gauge their exposure to different regulatory or market environments.

Here's the quick math on the reported segment revenues for the second quarter of fiscal year 2025:

Revenue Stream	Q2 FY2025 Revenue (GBP Millions)	Percentage of Total Revenue (Approximate)
Tuition fees from the Schools segment	26.6	60.7%
Service fees from Overseas Study Counselling	11.9	27.2%
Revenue from the Others segment	5.3	12.1%
Total Revenue from Continuing Operations	43.8	100.0%

The Tuition fees from the Schools segment, which was GBP26.6 million in Q2 2025, covers the core K-12 international school operations. This revenue line is where you'd expect to find the bulk of the ancillary charges, though they aren't itemized separately in the top-line segment reporting you have here. Still, this is the foundation of their physical asset base.

For the Service fees from Overseas Study Counselling, the number was GBP11.9 million for the same period. What's interesting here is that this segment actually saw a 6.2% increase year-over-year, showing resilience or perhaps successful recruitment efforts even as total revenue dipped slightly. This diversification helps smooth out any single-point risk.

The Revenue from the Others segment (e.g., domestic K-12 services) was reported at GBP5.3 million. This bucket captures other domestic education services they offer, which is a strategic area to watch for future scaling potential outside of their main international school footprint.

Regarding Ancillary fees (e.g., boarding, uniforms, extracurriculars), you won't see a clean, standalone number for Q2 2025 in the primary press release data. These charges are typically bundled within the Schools segment revenue. To be defintely sure, you'd need to dig into the detailed notes of the full 10-Q filing, but for the canvas overview, you can assume they are embedded in the GBP26.6 million Schools revenue.

You should track these key revenue drivers going forward:

• Schools segment revenue stability.
• Growth rate of Overseas Study Counselling fees.
• Contribution margin from the Others segment.
• Any management commentary on ancillary fee collection rates.

Finance: draft 13-week cash view by Friday.