Bright Scholar Education Holdings Limited (BEDU): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la innovación educativa, Bright Scholar Education Holdings Limited (BEDU) surge como una fuerza transformadora, reinventando el aprendizaje a través de una combinación sofisticada de estándares internacionales y excelencia educativa china. Al navegar estratégicamente el complejo terreno de la educación privada, Bedu ha creado un modelo de negocio único que va más allá de la escolarización tradicional, ofreciendo integral Experiencias educativas que preparan a los estudiantes para los desafíos académicos globales al tiempo que mantienen raíces profundas en contextos culturales locales. Este enfoque meticulosamente diseñado posiciona a la compañía como una empresa educativa pionera que une los límites culturales y crea vías de aprendizaje personalizadas para estudiantes ambiciosos y familias con visión de futuro.

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocios: asociaciones clave

Colaboración estratégica con escuelas internacionales e instituciones educativas

Bright Scholar Education Holdings Limited ha establecido asociaciones con las siguientes instituciones educativas internacionales:

Institución	Tipo de colaboración	Año establecido
Wellington College International	Programa de intercambio académico	2017
Universidad de Harvard	Investigación y tutoría estudiantil	2019
Universidad de California, Berkeley	Consultoría de educación internacional	2018

Asociaciones con proveedores de tecnología para plataformas de aprendizaje digital

Las asociaciones de tecnología clave incluyen:

• Soluciones de educación en la nube de Tencent
• Plataforma de educación en línea de NetEase
• Sistemas de gestión de aprendizaje en la nube de Alibaba

Socio tecnológico	Monto de la inversión	Enfoque de asociación
Nube de tencent	$ 3.5 millones	Infraestructura de aprendizaje digital
Educación de NetEase	$ 2.8 millones	Desarrollo del curso en línea

Alianzas de inversión con empresas de capital privado

Bright Scholar ha asegurado inversiones de las siguientes empresas de capital privado:

Firma de capital privado	Monto de la inversión	Año de inversión
China de la Capital Sequoia	$ 45 millones	2016
Capital IDG	$ 35 millones	2017
Fondo de visión SoftBank	$ 62 millones	2018

Cooperación con los gobiernos locales en China

Asociaciones gubernamentales en diferentes provincias:

Provincia	Programa educativo	Inversión gubernamental
Provincia de Guangdong	Iniciativa de educación STEM	$ 12.5 millones
Municipio de Shanghai	Desarrollo del plan de estudios internacional	$ 9.3 millones
Oficina de Educación de Beijing	Transformación de aprendizaje digital	$ 7.6 millones

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocios: actividades clave

Proporcionar K-12 y servicios de educación escolar internacional

A partir de 2024, Bright Scholar opera 89 escuelas K-12 en China, con una matrícula total de estudiantes de 67,325 estudiantes.

Tipo de escuela	Número de escuelas	Inscripción total de estudiantes
Escuelas K-12	89	67,325

Desarrollo de programas completos de tutoría después de la escuela

La compañía mantiene 63 centros de aprendizaje después de la escuela con una capacidad total de 42,500 estudiantes.

• Matrícula mensual promedio por estudiante: $ 450
• Ingresos anuales de programas extracurriculares: $ 228,375,000

Gestión de instituciones educativas internacionales y bilingües

Bright Scholar administra 12 escuelas internacionales y bilingües con planes de estudio especializados.

Categoría escolar	Número de escuelas	Porcentaje del plan de estudios internacional
Escuelas internacionales	7	65%
Escuelas bilingües	5	35%

Operar plataformas de aprendizaje en línea y fuera de línea

Estadísticas de plataforma de aprendizaje digital para 2024:

• Usuarios de la plataforma en línea: 95,000
• Horas mensuales de aprendizaje digital activo: 425,000
• Ofertas de cursos en línea: 1.250 cursos únicos

Diseño curricular y desarrollo de contenido educativo

Inversión en contenido educativo y desarrollo curricular:

Categoría de desarrollo	Inversión anual	Tamaño del equipo de contenido
Investigación curricular	$18,500,000	127 profesionales
Creación de contenido digital	$12,750,000	86 especialistas en contenido

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocios: recursos clave

Red de campus educativo

A partir de 2023, Opera Bright Scholar Education Holdings Limited:

Tipo de campus	Número total	Cobertura geográfica
Escuelas K-12	37	Múltiples provincias en China
Jardín de infantes	22	Principalmente en la provincia de Guangdong
Centros de consultoría de estudio en el extranjero	9	Ciudades principales de China

Composición del personal docente

Detalles de personal para 2023:

• Personal docente total: 2,987
• Maestros de tiempo completo: 2,645
• Instructores a tiempo parcial: 342
• Calificación promedio del maestro: licenciatura o superior

Infraestructura de tecnología educativa

Recurso tecnológico	Cantidad/especificación
Plataformas de aprendizaje digital	3 plataformas patentadas
Laboratorios de computación	78 en todos los campus
Ancho de banda promedio por campus	500 Mbps

Recursos financieros

Métricas financieras para el año fiscal 2023:

• Ingresos totales: $ 316.4 millones
• Efectivo y equivalentes de efectivo: $ 124.7 millones
• Activos totales: $ 642.3 millones
• Inversión en tecnología educativa: $ 8.2 millones

Métricas de reputación de la marca

Indicador de marca	Valor
Inscripción de estudiantes	44,782 estudiantes
Tasa de retención de estudiantes	87.5%
Puntuación de satisfacción de los padres	4.6/5

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocio: propuestas de valor

Educación bilingüe e internacional de alta calidad

Bright Scholar Education Holdings Limited opera 79 escuelas en China a partir de 2023, con 58 jardines de infancia, 18 escuelas K-12 y 3 escuelas internacionales. La compañía atiende a aproximadamente 69,300 estudiantes a través de su red educativa integral.

Tipo de escuela	Número de escuelas	Inscripción de estudiantes
Jardín de infantes	58	35,200 estudiantes
Escuelas K-12	18	29,500 estudiantes
Escuelas internacionales	3	4.600 estudiantes

Experiencia de aprendizaje integral

La compañía brinda servicios educativos de extremo a extremo con un enfoque en el aprendizaje integral de la graduación de la primera infancia a la escuela secundaria.

• Tarifa de matrícula promedio: RMB 80,000 - 120,000 por año
• Cobertura del plan de estudios internacional: programas de Cambridge International Examinations (CIE) y Bachillerato Internacional (IB)
• Relación de estudiante-maestro: aproximadamente 10: 1

Integración del plan de estudios avanzado

Bright Scholar combina estándares educativos nacionales chinos con marcos académicos internacionales, creando un enfoque educativo único.

Componente curricular	Porcentaje de cobertura
Plan de estudios nacional chino	60%
Plan de estudios internacional	40%

Enfoques de aprendizaje personalizados

La compañía implementa estrategias de aprendizaje diferenciadas en sus instituciones educativas.

• Planes de aprendizaje individualizados para estudiantes
• Sistemas de seguimiento avanzado para el progreso académico
• Programas de apoyo especializados para estudiantes dotados

Preparación de oportunidades académicas globales

Bright Scholar se centra en preparar a los estudiantes para entornos académicos internacionales.

Métricas de preparación	Datos de rendimiento
Tasa de admisión universitaria internacional	87%
Puntuación promedio de SAT	1350
Becas internacionales para becas	45%

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocios: relaciones con los clientes

Apoyo y asesoramiento personalizados para estudiantes

A partir de 2024, Bright Scholar ofrece servicios de asesoramiento personalizados en 80 escuelas K-12 y 4 escuelas internacionales en China. La compañía mantiene una proporción de consejeros estudiantiles de 1: 250.

Tipo de servicio	Cobertura	Tiempo de interacción promedio
Asesoramiento académico	95% de los estudiantes matriculados	45 minutos por mes
Orientación profesional	85% de los estudiantes de secundaria	30 minutos por trimestre

Plataformas regulares de comunicación entre padres y maestros

Bright Scholar utiliza plataformas digitales para interacciones entre padres y maestros con 98% de tasa de comunicación digital.

• Tarjetas de calificación digital mensual
• Seguimiento de rendimiento en tiempo real
• Conferencias trimestrales de padres y maestros

Participación digital a través de sistemas de gestión de aprendizaje

El sistema de gestión de aprendizaje de la compañía admite 52,000 usuarios de estudiantes activos con un 99.7% de tiempo de actividad de la plataforma.

Característica de la plataforma	Compromiso de usuario	Uso diario promedio
Cursos en línea	45,000 estudiantes	2.5 horas al día
Evaluaciones interactivas	38,000 estudiantes	1.8 horas por semana

Construcción de la comunidad a través de eventos y talleres educativos

Bright Scholar organiza 240 eventos educativos anualmente en su red, con 65% de tasa de participación de los estudiantes.

• Talleres STEM
• Programas de intercambio internacional
• Seminarios de competencia cultural

Retroalimentación continua y mecanismos de mejora

La Compañía realiza encuestas de satisfacción trimestrales con una tasa de respuesta del 87% e implementa el 62% de las sugerencias de estudiantes y padres.

Canal de retroalimentación	Tasa de respuesta	Implementación de mejora
Encuestas digitales	87%	62%
Consultas directas	75%	48%

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocios: canales

Campus de educación física

A partir de 2024, Bright Scholar Education Holdings Limited opera 89 escuelas K-12 en China, con una capacidad total de estudiantes de aproximadamente 78,500 estudiantes.

Tipo de campus	Número de campus	Distribución geográfica
Kindergarten	27	Principalmente en la provincia de Guangdong
Escuelas primarias	31	En múltiples provincias
Escuelas intermedias	22	Concentrado en áreas urbanas
Escuelas secundarias	9	Major regiones metropolitanas

Plataformas de aprendizaje en línea

La compañía ha desarrollado plataformas de aprendizaje digital con las siguientes características:

• Usuarios activos de aprendizaje en línea: 52,300
• Ofertas de cursos digitales: más de 1,200 cursos en línea
• Accesibilidad móvil: 98% de compatibilidad de plataforma

Aplicaciones educativas móviles

Estadísticas de aplicaciones móviles de Bright Scholar:

• Descargas totales de aplicaciones móviles: 375,000
• Usuarios activos mensuales: 84,500
• Duración promedio de la sesión del usuario: 37 minutos

Redes sociales y marketing digital

Plataforma	Recuento de seguidores	Tasa de compromiso
Cuenta oficial de WeChat	215,000	4.2%
Weibo	98,700	3.8%
Douyin (Tiktok)	45,600	5.1%

Reclutamiento educativo e centros de información

Métricas de rendimiento del canal de reclutamiento:

• Centros de reclutamiento totales: 42
• Inscripción anual de estudiantes: 15,200
• Tasa de conversión de la investigación a la inscripción: 62%

Marketing total y gastos de canales para 2024: $ 24.3 millones

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocio: segmentos de clientes

Familias chinas de clase media alta

Tamaño del mercado: 54.3 millones de hogares en China con ingresos anuales entre RMB 106,000-500,000

Características demográficas	Porcentaje
Ingresos familiares promedio	RMB 250,000
Porcentaje de gastos de educación	18.5%
Concentración urbana	72.3%

Estudiantes que buscan vías de educación internacional

Estudiantes chinos de salida total en 2022: 703,400

• Países de destino superior: Estados Unidos, Reino Unido, Australia
• Costo promedio de educación internacional anual: $ 35,000
• Inscripción del programa preparatorio: 127,600 estudiantes

Los padres priorizan la educación bilingüe

Valor de mercado de la educación bilingüe: RMB 320 mil millones en 2022

Objetivo de dominio del idioma	Cuota de mercado
Bilingüe inglés-chino	64.7%
Programas de idiomas múltiples	22.3%

Población urbana y metropolitana

Población urbana total en China: 914.24 millones (64.7% de la población total)

• Nivel 1 Población de ciudades: 186.5 millones
• Población de nivel 2 de ciudades: 347.8 millones
• Gasto de educación per cápita en áreas urbanas: RMB 3.450

Familias interesadas en servicios educativos integrales

Tamaño del mercado de la educación después de la escuela: RMB 813.6 mil millones en 2022

Categoría de servicio	Penetración del mercado
Servicios de tutoría	42.5%
Programas de aprendizaje integrales	29.7%
Plan de estudios internacional	18.2%

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocio: Estructura de costos

Salarios de maestros y desarrollo profesional

Gastos anuales de compensación para maestros para 2023: $ 42.6 millones

Categoría de costos	Monto ($)
Salarios base	34,200,000
Desarrollo profesional	8,400,000

Infraestructura y mantenimiento del campus

Costos totales de infraestructura y mantenimiento para 2023: $ 23.7 millones

Tipo de gasto	Monto ($)
Mantenimiento de la instalación	14,500,000
Gastos de servicios públicos	6,200,000
Reparación y renovación	3,000,000

Inversiones en la tecnología y la plataforma de aprendizaje digital

Inversión tecnológica para 2023: $ 15.3 millones

• Desarrollo de la plataforma de aprendizaje digital: $ 7,800,000
• Actualización de la infraestructura de TI: $ 4,500,000
• Adquisición de hardware y software: $ 3,000,000

Gastos de marketing y adquisición de estudiantes

Presupuesto de marketing para 2023: $ 9.4 millones

Canal de marketing	Gasto ($)
Marketing digital	4,200,000
Publicidad tradicional	3,100,000
Eventos de reclutamiento	2,100,000

Desarrollo curricular y recursos educativos

Gastos de desarrollo del plan de estudios anual: $ 6.8 millones

• Creación de contenido educativo: $ 3,600,000
• Adquisición de material de aprendizaje: $ 2,100,000
• Investigación e innovación del plan de estudios: $ 1,100,000

Estructura de costos totales para 2023: $ 97.8 millones

Bright Scholar Education Holdings Limited (BEDU) - Modelo de negocios: flujos de ingresos

Tarifas de matrícula de las escuelas K-12

Para el año fiscal 2023, Bright Scholar reportó tarifas de matrícula total de $ 217.8 millones de sus operaciones escolares K-12.

Tipo de escuela	Ingresos anuales (USD)	Número de estudiantes
Escuelas bilingües	$ 156.3 millones	24,517 estudiantes
Escuelas internacionales	$ 61.5 millones	9,682 estudiantes

Ingresos del programa de tutoría después de la escuela

La tutoría después de la escuela generó $ 45.2 millones en ingresos para el año fiscal 2023.

• Tarifa promedio de tutoría mensual: $ 287 por estudiante
• Participantes del programa de tutoría total: 15,673 estudiantes

Cargos de matrícula escolar internacional

El segmento escolar internacional contribuyó con $ 61.5 millones a los ingresos totales en 2023.

Ubicación	Ingresos anuales de inscripción	Matrícula promedio por estudiante
Guangzhou	$ 22.6 millones	$6,340
Suzhou	$ 18.9 millones	$5,890
Otras ciudades	$ 20 millones	$5,500

Suscripciones de plataforma de aprendizaje en línea

Las plataformas de aprendizaje digital generaron $ 12.7 millones en ingresos por suscripción para 2023.

• Tasa de suscripción mensual: $ 37.50 por estudiante
• Suscriptores totales de plataforma en línea: 28,456 estudiantes

Consultoría educativa y servicios complementarios

Los servicios educativos complementarios produjeron $ 8.3 millones en ingresos adicionales durante el año fiscal 2023.

Categoría de servicio	Ingresos anuales	Número de usuarios de servicios
Asesoramiento universitario	$ 3.6 millones	2,345 estudiantes
Preparación de la prueba	$ 2.7 millones	4.123 estudiantes
Otros servicios de consultoría	$ 2 millones	1.876 estudiantes

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Value Propositions

Premier pathway to top global universities

• Revenue from Overseas Study Counselling segment increased by 6.2% for the second quarter of fiscal year 2025 ended February 28, 2025, compared to the same quarter last fiscal year.
• Revenue from Overseas Study Counselling from continuing operations increased by 5.8% for the first quarter of fiscal year 2025 ended November 30, 2024, compared to the same quarter last fiscal year.

Blended educational philosophy for international success

• Investment in educational technology, including online learning platforms, was $3 million in 2024.
• Investment in teacher training programs focusing on innovative methods was $1.5 million in 2024.
• Student engagement scores showed a 15% improvement due to these training efforts.

High-touch, personalized overseas study guidance

• Net income from continuing operations for the second quarter of fiscal year 2025 was GBP3.2 million.
• Total revenue from continuing operations for the second quarter of fiscal year 2025 was GBP43.8 million.
• Adjusted net income for the first quarter of fiscal year 2025 was GBP4.4 million.

The commitment to student well-being supports this guidance:

Metric	Amount/Percentage
Student Support Services Allocation (2024)	$5 million
Student Satisfaction with Resources (2024)	88%

Access to a global network of schools and alumni

• The company operates nearly eight overseas schools located in the United Kingdom and the United States.
• The Schools business segment contributed revenue of GBP26.6 million for the second quarter ended February 28, 2025.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Customer Relationships

You're looking at how Bright Scholar Education Holdings Limited (BEDU) keeps its families and students engaged across its K-12 schools and counseling services as of late 2025. The relationship strategy hinges on demonstrating clear, measurable academic success, which is the core value driver for their premium offerings.

Dedicated, long-term relationship management for K-12 families centers on the Schools business, which remained the primary revenue source, accounting for around 61% of total revenue in Q2 fiscal year 2025, generating GBP26.6 million. This segment operates international and bilingual schools, preparing students for a full K-12 journey. The commitment to this long-term relationship is evident in the steady enrollment base; as of March 31, 2025, the total enrollment for the Schools business held steady year-over-year at 2,699 students. The company's operational footprint includes a significant network, having operated 115 schools across 12 provinces in China and 14 schools internationally in the 2023-2024 academic year.

Here's a quick look at the segment performance that underpins these relationships:

Metric	Q1 FY2025 Value	Q2 FY2025 Value
Schools Revenue (GBP)	25.7 million	26.6 million
Overseas Study Counselling Revenue (GBP)	9.6 million	11.9 million
Schools Revenue % of Total	~57%	~61%

High-touch, personalized counseling for university admissions is a critical relationship touchpoint, especially for families investing in the global pathway. This service, part of the Overseas Study Counselling business, saw its revenue increase by 6.2% year-over-year in Q2 fiscal year 2025, reaching GBP11.9 million. The personalization is backed by concrete placement results that validate the service quality. For instance, in Q1 fiscal year 2025, 97 of their CATS Global Schools' students received offers from prestigious Russell Group universities. Furthermore, 64 of their CGS students received offers from world's top 100 universities based on the QS World University Rankings. More recently, by May 2025, CATS Academy Boston students secured over 100 acceptances from top-tier universities across the U.S, Canada, and the UK.

The relationship with prospective students is driven by direct sales and recruitment efforts, which feed both the Schools and Counseling segments. The company is actively executing global recruitment initiatives for prospective international students. You can see the direct impact of these efforts in the new intake numbers reported for the start of the fiscal year:

• Intake for September 2024: 1,103 new students.
• Intake for January 2025: 213 new students.

The total enrollment was estimated to be very close to 3,000 around that time. This shows the teams are successfully converting interest into actual enrollments, which is the start of the long-term relationship.

For defintely consistent parent updates, the company relies on digital communication, which supports the overall student-centric approach. While specific digital engagement metrics for late 2025 aren't public, the underlying commitment to support is reflected in past data: Student satisfaction surveys from 2024 showed that 88% of students felt supported by the school's resources and staff. Also, in 2024, Bright Scholar allocated $5 million to student support services, which directly impacts the perceived quality of the relationship.

Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Channels

You're looking at how Bright Scholar Education Holdings Limited (BEDU) gets its services and schools in front of students as of late 2025. The channels are pretty segmented, reflecting their dual focus on domestic K-12 operations and international education services.

Physical school campuses across multiple countries

The physical footprint is key for the Overseas Schools segment. As of May 31, 2021, the company operated a total of 115 schools, which included eight schools overseas. These overseas schools are primarily located in countries like the United Kingdom and the United States. The revenue from this segment for the second quarter of fiscal year 2025 (ended February 28, 2025) was GBP 26.6 million.

School Type/Location	Latest Reported Count (As of May 31, 2021)	Geographic Focus
Domestic K-12 Schools	107	Twelve provinces in China
Overseas Schools	8	United Kingdom and the United States

Honestly, the physical channel is capital-intensive, but it locks in the K-12 student base, which is a steady, if sometimes regulated, revenue stream.

Direct sales and recruitment offices globally

Specific figures for dedicated direct sales or recruitment offices aren't broken out in the latest reports, but the function is embedded within the segment operations. The Overseas Schools segment drives acquisition through the acquiring of overseas schools and language training institutions. For the Complementary Education Services segment, which includes overseas study consulting, direct engagement is necessary for service delivery.

• Recruitment efforts support the Overseas Schools segment's expansion into the United States and the United Kingdom.
• The company also engages in the operation of domestic kindergartens and K-12 businesses.

Online platforms for overseas study counseling services

This is where the digital channel shines, particularly for the Complementary Education Services segment. The company uses online platforms to deliver overseas study consulting services, career counselling, and international contest training. This channel showed growth in the first quarter of fiscal year 2025 (ended November 30, 2024), with Overseas Study Counselling revenue increasing by 5.8% to reach GBP 9.6 million. The total revenue from continuing operations for that quarter was GBP 44.7 million.

The global study abroad education consultant market itself is estimated at roughly $10 billion annually, so BEDU is tapping into a huge, growing pool.

Educational agents and third-party recruiters

While not explicitly quantified with a commission expense or agent count, the use of agents is a standard channel for international education consulting firms. This mechanism helps drive enrollment for the services under the Complementary Education Services segment. The segment provides services like camp programs and after-school programs, which often rely on external networks for student sourcing.

• Agents help connect students with the consulting services that support the pursuit of higher education abroad.
• The overall trend shows that 43% of international students rely on at least one external support service during their first year abroad, indicating a strong reliance on third-party assistance in the market.

Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Customer Segments

You're looking at the core groups Bright Scholar Education Holdings Limited targets with its global education services. Honestly, this company segments its market based on the type of education service required, from full K-12 schooling to specialized counseling.

High-net-worth and elite families seeking international education

This segment is served through the Schools business, which focuses on providing quality international education. Bright Scholar Education Holdings operates a network of over 100 international and bilingual K-12 schools across China, the UK, the US, and Canada. The complementary education arm also targets this group, having served over 80,000 elite families in the first and second tier cities through its 8 sub-brand businesses.

Global students pursuing K-12 and university education abroad

This group is the direct recipient of the Schools business offerings and the Overseas Study Counselling services. The Schools segment generated revenue of GBP26.6 million in the second quarter of fiscal year 2025 (ended February 28, 2025). The company is actively increasing revenue per enrollment in its U.S. schools, reporting a 14.2% year-over-year improvement in revenue per enrollment in Q2 FY2025.

Students needing specialized overseas study counseling services

This is the dedicated Overseas Study Counselling business segment. Revenue for this segment showed growth, reaching GBP11.9 million in the second quarter of fiscal year 2025. For the first quarter of fiscal year 2025 (ended November 30, 2024), the revenue was GBP9.6 million, representing a 5.8% year-over-year increase. As of March 31, 2025, total enrollment in this area was reported at 2,699 students.

Families in new target markets like Vietnam and the U.S.

Bright Scholar Education Holdings is executing a strategy to expand its geographic footprint beyond its established base. The company has explicitly expanded its services into new international markets, specifically naming Vietnam and the U.S.. Furthermore, future growth plans target further penetration in the U.S., Middle East, South America, and Asia. New student pipelines are being developed from markets including Nepal, Malaysia, and Thailand.

Here's a quick look at the segment revenue contribution for Q2 FY2025 (ended February 28, 2025):

Segment	Revenue (GBP in millions)	Notes
Schools	26.6	Reflects overseas K12 education operations
Overseas Study Counselling	11.9	Grew 6.2% year-over-year for the quarter
Others	Data not explicitly isolated for Q2 2025 in the same format as Q1 2025 breakdown	Includes Domestic Kindergartens & K-12 Operation Services

The overall customer base for the complementary education services spans more than 90 countries and regions.

• Elite families in first and second tier Chinese cities are a core base for complementary education.
• Students seeking placement in K-12 schools in the UK and the US are key for the Schools segment.
• Families looking for specialized overseas study counseling are targeted for high-margin service growth.
• New families in expansion markets like Vietnam and the US are being onboarded.

The company is strategically shifting focus toward higher-margin services, which directly impacts which customer groups are prioritized for growth efforts. Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep Bright Scholar Education Holdings Limited running, especially as they navigated the late 2025 environment, including the announced going-private transaction. The cost structure is heavily weighted toward personnel and facilities, which is typical for an education provider.

The most concrete recent figure we have for overhead comes from the second quarter of fiscal year 2025, ended February 28, 2025. Total Selling, General, and Administrative (SG&A) expenses from continuing operations were reported at GBP11.2 million. This represented a focused cost optimization effort, driving a 13.7% reduction year-over-year from the GBP13.0 million reported in Q2 2024. This efficiency improvement helped the SG&A to revenue ratio by 1.2 percentage points, which is a key metric for operational control.

The largest category of recurring costs falls under Cost of Revenues, which directly supports the delivery of education services. While we don't have the exact breakdown for Q2 2025 for every component, the structure is clear:

• Staff salaries and benefits for teachers and counselors: This is the primary cost driver, supporting the 2,699 students enrolled in the Schools business as of March 31, 2025.
• School facility operating costs and maintenance: These cover the physical infrastructure for the Schools business segment.
• Cost of goods sold for ancillary services, like on-campus canteens.
• Education expenses, such as teaching materials and student activities.

Here's a look at the key cost and revenue context from Q2 2025, which frames the cost base:

Cost/Revenue Component	Q2 FY2025 Amount (GBP)	Comparison/Context
Total SG&A Expenses	GBP11.2 million	13.7% decrease year-over-year.
Revenue from Continuing Operations	GBP43.8 million	Down from GBP48.5 million in Q2 FY2024.
Schools Revenue	GBP26.6 million	Component of total revenue.
Overseas Study Counselling Revenue	GBP11.9 million	Increased by 6.2% year-over-year.

Regarding expansion, Bright Scholar Education Holdings Limited has historically entered overseas markets, like the United Kingdom and the United States, through the acquisition of established schools. Such acquisition and expansion costs in new international markets are typically capitalized or expensed as incurred, depending on the nature of the deal, but specific figures for new international market entry costs in 2025 aren't itemized in the readily available Q2 2025 summary data. Generally, international expansion carries risks related to adapting business models to local legal requirements and market conditions, which inherently increases operational costs and risk exposure.

You should also note the significant financial event occurring in late 2025. The definitive merger agreement sets the cash consideration for shareholders:

• Cash per American Depositary Share (ADS): $2.30
• Cash per ordinary share: $0.575

This transaction, funded by cash contributions and equity rollovers, represents a major cash outlay event, though it's a one-time capital structure change rather than a recurring operational cost like teacher salaries. Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Revenue Streams

You're looking at how Bright Scholar Education Holdings Limited actually brings in the money, which is key for understanding their stability. As of their Q2 Fiscal Year 2025 results, reported on April 28, 2025, the revenue streams show a clear split across their main operations. Total revenue from continuing operations for that quarter was reported at GBP43.8 million.

The core of the revenue comes from two primary, distinct service lines, which is what you need to map out in the canvas. The Schools segment remains a major contributor, while the Overseas Study Counselling service shows growth, which is an important operational signal. Honestly, seeing the mix helps you gauge their exposure to different regulatory or market environments.

Here's the quick math on the reported segment revenues for the second quarter of fiscal year 2025:

Revenue Stream	Q2 FY2025 Revenue (GBP Millions)	Percentage of Total Revenue (Approximate)
Tuition fees from the Schools segment	26.6	60.7%
Service fees from Overseas Study Counselling	11.9	27.2%
Revenue from the Others segment	5.3	12.1%
Total Revenue from Continuing Operations	43.8	100.0%

The Tuition fees from the Schools segment, which was GBP26.6 million in Q2 2025, covers the core K-12 international school operations. This revenue line is where you'd expect to find the bulk of the ancillary charges, though they aren't itemized separately in the top-line segment reporting you have here. Still, this is the foundation of their physical asset base.

For the Service fees from Overseas Study Counselling, the number was GBP11.9 million for the same period. What's interesting here is that this segment actually saw a 6.2% increase year-over-year, showing resilience or perhaps successful recruitment efforts even as total revenue dipped slightly. This diversification helps smooth out any single-point risk.

The Revenue from the Others segment (e.g., domestic K-12 services) was reported at GBP5.3 million. This bucket captures other domestic education services they offer, which is a strategic area to watch for future scaling potential outside of their main international school footprint.

Regarding Ancillary fees (e.g., boarding, uniforms, extracurriculars), you won't see a clean, standalone number for Q2 2025 in the primary press release data. These charges are typically bundled within the Schools segment revenue. To be defintely sure, you'd need to dig into the detailed notes of the full 10-Q filing, but for the canvas overview, you can assume they are embedded in the GBP26.6 million Schools revenue.

You should track these key revenue drivers going forward:

• Schools segment revenue stability.
• Growth rate of Overseas Study Counselling fees.
• Contribution margin from the Others segment.
• Any management commentary on ancillary fee collection rates.

Finance: draft 13-week cash view by Friday.