Newegg Commerce, Inc. (NEGG): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique du commerce électronique, Newegg Commerce, Inc. (NEGG) est une puissance technologique, révolutionnant comment les amateurs de technologie et les professionnels découvrent, achètent et expérimentent l'électronique de pointe. En tirant stratégiquement une toile robuste du modèle commercial, Newegg est passé d'un détaillant de matériel informatique en ligne de niche en un marché numérique complet qui sert des millions des clients avertis du monde entier. Cette exploration dévoile les mécanismes complexes du succès de Newegg, offrant une plongée profonde dans les composants stratégiques qui ont propulsé cette entreprise innovante au premier plan du commerce de détail en ligne.

Newegg Commerce, Inc. (NEGG) - Modèle commercial: partenariats clés

Fabricants de matériel de PC et informatique

Newegg entretient des partenariats stratégiques avec les principaux fabricants de matériel:

Fabricant	Détails du partenariat	Volume des ventes annuelles
Asus	Contrat de distribution directe	42,3 millions de dollars en 2023
MSI	Lignes de produit exclusives	35,7 millions de dollars en 2023
HP Inc.	Partenariat matériel complet	61,5 millions de dollars en 2023

Fournisseurs de technologies de plate-forme de commerce électronique

Newegg collabore avec les principaux partenaires de l'infrastructure technologique:

• Amazon Web Services (AWS) - Infrastructure cloud
• Google Cloud Platform - Sauvegarde et reprise après sinistre
• Salesforce - Gestion de la relation client

Compagnies de logistique et d'expédition

Partenaire d'expédition	Volume d'expédition annuel	Couverture géographique
FedEx	3,2 millions de packages en 2023	Amérique du Nord, internationale
Hauts	2,8 millions de packages en 2023	Réseau d'expédition mondiale
DHL	1,5 million de packages internationaux	Marchés internationaux

Fournisseurs de composants électroniques mondiaux

Les partenariats clés des composants électroniques comprennent:

• Fabricants de semi-conducteurs: Intel, AMD
• Fournisseurs de mémoire: Samsung, Micron Technology
• Distributeurs de composants: AVNET, Arrow Electronics

Vendeurs du marché tiers

Catégorie de vendeur	Nombre de vendeurs	Revenus annuels du marché
Vendeurs individuels	12 500 vendeurs enregistrés	87,3 millions de dollars en 2023
Vendeurs d'affaires	3 200 entreprises enregistrées	156,7 millions de dollars en 2023

Newegg Commerce, Inc. (NEGG) - Modèle d'entreprise: activités clés

Gestion de la plate-forme de vente au détail en ligne

Depuis le quatrième trimestre 2023, Newegg exploite une plate-forme de commerce électronique avec 44,6 millions d'utilisateurs enregistrés. La plate-forme gère plus de 2,5 millions de SKU de produits dans plusieurs catégories de technologies et d'électronique grand public.

Métrique de la plate-forme	Valeur
Utilisateurs enregistrés	44,6 millions
SKUS de produits	2,5 millions
Trafic annuel sur le site Web	350 millions de visiteurs uniques

Source et achat de produits

Newegg entretient des relations avec plus de 1 200 fournisseurs et fabricants de technologies mondiales. La stratégie d'approvisionnement de l'entreprise se concentre sur:

• Partenariats des fabricants directs
• Réseau mondial de la chaîne d'approvisionnement
• Gestion des stocks juste à temps

Marketing numérique et acquisition de clients

En 2023, Newegg a investi 42,3 millions de dollars dans des campagnes de marketing numérique. Les canaux de marketing de l'entreprise comprennent:

Canal de marketing	Pourcentage d'allocation
Marketing des moteurs de recherche	35%
Publicité sur les réseaux sociaux	25%
E-mail marketing	20%
Marketing d'affiliation	15%
Afficher la publicité	5%

Maintenance des infrastructures technologiques

Newegg alloue 67,5 millions de dollars par an à l'infrastructure et au développement technologiques. Les investissements technologiques clés comprennent:

• Infrastructure de cloud computing
• Systèmes de cybersécurité
• Algorithmes d'apprentissage automatique
• Systèmes de gestion des stocks en temps réel

Service client et assistance

La société maintient une équipe d'assistance client de 850 représentants, gérant en moyenne 125 000 interactions client tous les mois. Les canaux de support comprennent:

• Support de chat en direct 24/7
• Support téléphonique
• Assistance par e-mail
• Forums communautaires

Métrique de soutien	Valeur
Soutenir les représentants	850
Interactions mensuelles du client	125,000
Temps de réponse moyen	12 minutes

Newegg Commerce, Inc. (NEGG) - Modèle d'entreprise: Ressources clés

Plateforme de technologie de commerce électronique avancée

Depuis le quatrième trimestre 2023, Newegg opère sur une plate-forme de commerce électronique propriétaire avec les spécifications techniques suivantes:

Métrique de la plate-forme	Spécification
Trafic	45,2 millions de visiteurs mensuels
Time de disponibilité de la plate-forme	Fiabilité de 99,98%
Vitesse de traitement des transactions	0,3 seconde par transaction

Inventaire complet de produits

Le catalogue de produits de Newegg comprend:

• 1,5 million de récipients uniques
• Matériel informatique: 350 000 produits
• Électronique grand public: 275 000 produits
• Équipement de jeu: 125 000 produits

Grande réputation de marque sur le marché technologique

Métrique de la marque	Valeur
Valeur de marque	412 millions de dollars
Taux de fidélisation de la clientèle	68.3%
Score de promoteur net	62

Analyse des données et informations sur les clients

Les capacités d'analyse de données de Newegg comprennent:

• Traitement 3.2 pétaoctets de données clients chaque année
• Personnalisation en temps réel pour 92% des séances utilisateur
• Algorithmes d'apprentissage automatique avec une précision prédictive de 87%

Infrastructure numérique robuste

Composant d'infrastructure	Spécification
Capacité de stockage cloud	487 téraoctets
Réseau de serveurs	52 centres de données mondiaux
Investissement en cybersécurité	18,7 millions de dollars en 2023

Newegg Commerce, Inc. (NEGG) - Modèle d'entreprise: propositions de valeur

Large sélection de matériel informatique

Depuis le quatrième trimestre 2023, Newegg propose plus de 50 000 SKU de matériel informatique dans plusieurs catégories:

Catégorie de produits	Nombre de SKU
Cartes graphiques	2,347
Processeurs	1,589
Cartes mères	1,276
Mémoire / RAM	3,412

Prix ​​compétitifs pour les produits technologiques

Répartition de la stratégie de tarification pour 2023:

• Réduction moyenne des prix par rapport aux concurrents: 8,3%
• Correspondance quotidienne des prix pour les 500 meilleurs produits technologiques
• Garantie de protection des prix dans les 14 jours suivant l'achat

Marché de l'électronique directe aux consommateurs

Marketplace Performance Metrics en 2023:

Métrique	Valeur
Vendeurs totaux du marché	37,214
Valeur de marchandise brute	1,42 milliard de dollars
Valeur de commande moyenne	$247.63

Expertise en produit technique

Support technique et mesures d'expertise:

• Équipe de support technique 24/7: 672 spécialistes
• Temps de réponse moyen: 17 minutes
• Taux de satisfaction client: 92,4%

Expérience d'achat spécialisée pour les amateurs de technologie

Statistiques d'engagement des utilisateurs pour 2023:

Métrique de la plate-forme	Valeur
Utilisateurs actifs mensuels	4,2 millions
Temps moyen sur place	12,7 minutes
Tarif client répété	37.6%

Newegg Commerce, Inc. (NEGG) - Modèle d'entreprise: relations clients

Portails en libre-service en ligne

Newegg fournit une plate-forme en libre-service en ligne complète avec les fonctionnalités suivantes:

Fonctionnalité	Détails
Gestion des comptes	Contrôle complet du compte en ligne et suivi des commandes
Traitement du retour	Système RMA (Retour des marchandises) avec une soumission à 100% en ligne
Historique des commandes	Suivi des commandes détaillées et enregistrements d'achat historiques

Systèmes d'examen et de notation des clients

La plate-forme d'examen des clients de Newegg comprend:

• Système d'examen d'achat vérifié
• Mécanisme détaillé de notation des produits
• Processus complet de validation de la revue

Recommandations de produits personnalisés

Type de recommandation	Méthode de personnalisation
Parcourir l'histoire	Algorithme de suggestion de produits dirigés par AI
Historique des achats	Moteur de recommandation spécifique à la catégorie
Préférences des utilisateurs	Personnalisation basée sur l'apprentissage automatique

Canaux de support technique

Newegg propose plusieurs options de support technique:

• Support de chat en direct 24/7
• Assistance par e-mail
• Support téléphonique
• Forums communautaires

Programme de fidélité et de récompenses

Fonctionnalité du programme	Détails
Points de récompense	1 point par 1 $ dépensé
Rachat de points	1 $ de crédit pour 100 points
Niveaux d'adhésion	Niveaux argentés, or, platine

Newegg Commerce, Inc. (NEGG) - Modèle d'entreprise: canaux

Site Web de commerce électronique officiel

Newegg.com sert de canal de vente principal avec 26,4 millions d'utilisateurs actifs mensuels au quatrième trimestre 2023. Le site Web a généré 2,47 milliards de dollars de revenus annuels pour 2023.

Métrique du site Web	2023 données
Utilisateurs actifs mensuels	26,4 millions
Revenu annuel du site Web	2,47 milliards de dollars

Applications d'achat mobiles

L'application mobile Newegg a téléchargé 3,2 millions de fois en 2023, représentant 42% du trafic numérique total.

• Évaluation iOS de l'App Store: 4.7 / 5
• Android Google Play Rating: 4.5 / 5
• Taux de conversion des applications mobiles: 18,6%

Plateformes de marketing des médias sociaux

Newegg maintient une présence active sur plusieurs plateformes avec 2,1 millions d'adeptes combinés sur les réseaux sociaux.

Plate-forme	Nombre de suiveurs
Facebook	1,2 million
Gazouillement	540,000
Instagram	360,000

Envoyer des campagnes de marketing par e-mail

La liste de courriels Newegg contient 7,8 millions d'abonnés avec un taux d'ouverture moyen de 22% en 2023.

• Courriel Base d'abonné: 7,8 millions
• Taux d'ouverture moyen: 22%
• Taux de clics: 3,4%

Publicité numérique ciblée

Les dépenses publicitaires numériques ont atteint 42,3 millions de dollars en 2023, générant 186 millions de dollars de revenus attribués.

Métrique publicitaire numérique	2023 données
Dépenses publicitaires totales	42,3 millions de dollars
Revenus attribués	186 millions de dollars
Retour sur les dépenses publicitaires	4.4x

Newegg Commerce, Inc. (NEGG) - Modèle d'entreprise: segments de clientèle

Antactifs de matériel informatique

En 2023, Newegg a signalé 15,4 millions de clients actifs dans le segment du matériel informatique. Dépenses annuelles moyennes par client: 687 $.

Caractéristique du segment	Données statistiques
Taille totale du segment	15,4 millions de clients
Valeur de commande moyenne	$687
Taux d'achat répété	43%

Professionnels professionnels

Le segment B2B de Newegg a généré 342 millions de dollars de revenus pour 2023, ciblant l'entreprise et les marchés informatiques professionnels.

• Base de clientèle d'entreprise: 47 000 comptes commerciaux enregistrés
• Dépenses annuelles moyennes des entreprises: 7 250 $ par compte
• Volume des achats des entreprises: 22% du total des revenus de l'entreprise

Communauté de jeux

Les ventes de produits liées au jeu ont atteint 276 millions de dollars en 2023, ce qui représente 18,5% des revenus totaux de Newegg.

Métriques du segment de jeu	Valeur
Revenu total des produits de jeu	276 millions de dollars
Clients des jeux	2,3 millions
Achat d'équipement de jeu moyen	$423

Acheteurs de technologies de petite entreprise

Les achats de technologies des petites entreprises ont représenté 214 millions de dollars en revenus de 2023 de Newegg.

• Comptes clients totaux de petite entreprise: 63 000
• Investissement en technologie annuelle moyenne: 3 400 $ par entreprise
• Répéter le taux d'achat d'entreprise: 37%

Acheteurs d'électronique grand public

Le segment de l'électronique grand public a généré 412 millions de dollars de ventes au cours de 2023.

Métriques de l'électronique grand public	Données statistiques
Revenu total du segment	412 millions de dollars
Clients de l'électronique grand public actif	8,7 millions
Valeur d'achat moyenne	$189

Newegg Commerce, Inc. (NEGG) - Modèle d'entreprise: Structure des coûts

Maintenance des infrastructures technologiques

Coût des infrastructures technologiques annuelles pour Newegg en 2023: 42,6 millions de dollars

Catégorie de coûts	Dépenses annuelles
Services de cloud computing	18,3 millions de dollars
Infrastructure réseau	12,5 millions de dollars
Systèmes de cybersécurité	7,8 millions de dollars
Licence de logiciel	4 millions de dollars

Achat d'inventaire de produits

Total des frais d'approvisionnement en stock en 2023: 687,4 millions de dollars

• Inventaire électronique: 453,2 millions de dollars
• Composants informatiques: 189,6 millions de dollars
• Matériel de jeu: 44,6 millions de dollars

Dépenses de marketing numérique

Dépenses totales de marketing numérique en 2023: 36,7 millions de dollars

Canal de marketing	Dépenses annuelles
Marketing des moteurs de recherche	15,4 millions de dollars
Publicité sur les réseaux sociaux	9,2 millions de dollars
Marketing d'affiliation	7,3 millions de dollars
E-mail marketing	4,8 millions de dollars

Entreposage et logistique

Coûts annuels de l'entreposage et de la logistique: 124,6 millions de dollars

• Dépenses opérationnelles de l'entrepôt: 68,3 millions de dollars
• Expédition et manutention: 42,5 millions de dollars
• Matériel d'emballage: 13,8 millions de dollars

Opérations de support client

Total des dépenses de support client en 2023: 22,9 millions de dollars

Canal de support	Coût annuel
Support de chat en direct	8,6 millions de dollars
Support téléphonique	7,4 millions de dollars
Assistance par e-mail	4,9 millions de dollars
Infrastructure de support technique	2 millions de dollars

Newegg Commerce, Inc. (NEGG) - Modèle d'entreprise: Strots de revenus

Ventes de produits directs

Newegg a déclaré des ventes nettes de 511,1 millions de dollars pour le troisième trimestre 2023, avec du matériel informatique et de l'électronique grand public représentant les catégories de ventes primaires.

Catégorie de produits	Contribution des revenus
Matériel informatique	37.5%
Électronique grand public	29.3%
Composants informatiques	22.7%

Commissions du marché tiers

Les taux de commission de marché se situent entre 8% et 15% par transaction, générant environ 72,4 millions de dollars de revenus de marché en 2022.

• Transactions totales de vendeurs tiers: 2,3 millions
• Commission moyenne par transaction: 31,48 $

Offres de garantie prolongée

Les ventes de garantie prolongée ont généré 24,6 millions de dollars de revenus supplémentaires pour 2022.

Type de garantie	Prix ​​moyen	Taux d'adoption
Plan de protection standard	$29.99	12.5%
Plan de protection premium	$59.99	7.3%

Services basés sur l'abonnement

Le programme d'abonnement Newegg Premier a généré 18,3 millions de dollars de revenus récurrents pour 2022.

• Coût d'abonnement: 49,99 $ par an
• Total des abonnés: 366 000

Placements de produits sponsorisés

La publicité et les revenus des produits sponsorisés ont atteint 15,7 millions de dollars en 2022.

Type de publicité	Revenu	Taux de croissance
Listes de produits sponsorisés	11,2 millions de dollars	17.3%
Bannière publicitaire	4,5 millions de dollars	9.6%

Newegg Commerce, Inc. (NEGG) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Newegg Commerce, Inc. (NEGG) over the competition in late 2025. It really boils down to depth, price, timing, and support for the tech enthusiast and the business buyer alike.

Deep and specialized selection of PC components and gaming hardware

Newegg Commerce, Inc. remains the destination for the serious builder. The platform's catalog is deep, offering access to over 9 million unique items through NeweggBusiness alone. This specialization is what keeps the core audience coming back, especially when new silicon drops.

The focus on high-performance tech is clear in the transaction data. For the six months ended June 30, 2025, the Average Order Value (AOV) hit $467, a jump from $401 in the same period last year. This suggests customers are buying more premium, specialized gear per transaction.

The top-selling categories reflect this focus:

• PC gaming
• Consumer electronics
• Health & beauty
• Automotive

Also, Newegg Commerce, Inc. is pushing its own ABS line into higher-margin areas, planning expansion into high-performance workstations and tower servers powered by components like the NVIDIA RTX PRO 6000 Blackwell cards.

Competitive pricing and aggressive promotional sales events

Price perception is key, even when supply is tight. You see this in how the company managed the market dynamics leading up to the H1 2025 results. Newegg Commerce, Inc. benefited from pull-forward spending due to tariff uncertainty, indicating customers were locking in prices before potential hikes.

For the 2025 holiday season, you can expect aggressive offers. For example, the 2025 Black Friday Deals targeted deep discounts on hot items like Ryzen 9000 CPUs, Intel Core Ultra processors, DDR5 RAM, NVMe Gen5 SSDs, and 80 PLUS Gold PSUs. Plus, they keep financing as a pricing tool, offering 12 Months Special Financing every day on purchases of $499 or more.

Trusted platform for new, high-demand product launches (e.g., new GPUs/CPUs)

This is where Newegg Commerce, Inc. really shines for the enthusiast. The first half of 2025 saw strong growth directly tied to major product cycles. Net sales rose 12.6% year-over-year to $695.7 million for the six months ended June 30, 2025, largely due to this timing.

Specifically, the successful launches driving this included:

Product Type	Specific Examples (H1 2025)
GPUs	NVIDIA GeForce RTX 50 Series and AMD Radeon RX 9000 Series
CPUs	AMD Ryzen 9000X3D CPUs

The company is also investing in the ecosystem around these launches. They are debuting the Gamer Community and Gamer Zone in the second half of 2025 to support this base.

Flexible B2B financing options for business customers

For NeweggBusiness customers, cash flow management is a stated value. They offer a Net 30 Credit Line, and through a partnership with Credit Key, they extended this to financing options up to 12 months.

To incentivize adoption, they recently offered an extended 0% interest for 60 days promotion for qualified buyers, which is longer than their usual 30-day interest-free window. If you apply for the Net Terms account, you should allow approximately 3-5 business days for processing.

High-touch customer service and community support for tech questions

The value proposition here is built on trust and repeat business, which is showing up in the metrics. The repeat purchase rate stood at 25.2% as of June 30, 2025, an improvement from 23.0% the prior year. Active customers, defined as unique IDs with a purchase in the last six months, reached approximately 1.13 million as of that same date.

The support structure includes:

• Offering 24/7 Support via phone, email, and live chat.
• Staff trained to be knowledgeable about the complex products sold.
• Encouraging customer feedback through Product Reviews and Ratings displayed on pages.

This focus on the customer experience helps drive that higher repeat business. Finance: draft 13-week cash view by Friday.

Newegg Commerce, Inc. (NEGG) - Canvas Business Model: Customer Relationships

You're looking at how Newegg Commerce, Inc. keeps its customers engaged, moving beyond just a simple transaction. The relationship model blends high-tech self-service with targeted community building and financial incentives.

Automated self-service via the e-commerce platform

The core of the customer relationship is the e-commerce platform itself, designed for high-volume, automated interaction. This is where the bulk of the customer base interacts with Newegg Commerce, Inc. without direct human intervention for routine tasks. The platform supports the transactional relationship focused on price and speed that many customers expect in the tech retail space.

Transactional relationship focused on price and speed

The relationship is fundamentally transactional, driven by competitive pricing and fulfillment speed, especially given the high-demand nature of PC components. For the first six months ended June 30, 2025, the company reported net sales of $695.7 million. This focus on transaction efficiency is reflected in key operational metrics from that same period.

Metric	Value (as of H1 2025)	Comparison Point
Active Customers	Approximately 1.13 million	Up from 1.09 million in H1 2024
Repeat Purchase Rate	25.2%	Up from 23.0% in H1 2024
Average Order Value (AOV)	$467	Up from $401 in H1 2024

The increase in AOV to $467 suggests customers are buying higher-value items, which aligns with the strong demand for new GPUs and CPUs seen in the first half of 2025.

Dedicated B2B sales and support for Newegg Business clients

Newegg Commerce, Inc. supports its business segment by offering marketing, supply chain, and technical solutions on a single platform. This dedicated support structure is actively being leveraged to capture enterprise spending, as evidenced by the planned expansion of the ABS line of PCs to high-performance workstations and tower servers, powered by NVIDIA RTX PRO 6000 Blackwell graphic cards, specifically to help businesses explore AI advancements. While specific B2B sales figures aren't broken out here, the strategic product alignment shows a clear path for dedicated business relationship management.

Community-driven engagement through the Newegg Gamer Community

To deepen engagement beyond the transaction, Newegg Commerce, Inc. debuted its Newegg Gamer Community in Q2 2025. This platform is designed to foster a PC-centric culture where members can share builds and discuss tech trends. The market reacted positively to this strategic move; the company's stock surged by 28.01% in early August 2025, correlating with the platform's launch, signaling investor belief in its long-term value proposition. This community focus is aimed at supporting the already strong customer retention, which stood at 25.2% as of June 30, 2025.

Store credit card offering a 4% everyday savings benefit

The Newegg Store Credit Card, issued by Synchrony, provides a choice in customer value proposition. Cardholders can opt for an instant 4% discount on everyday purchases or utilize special financing options. You can't combine both benefits. The financing tiers are structured as follows:

• 6 Months Special Financing on purchases of $199 or more.
• 12 Months Special Financing on purchases of $499 or more.

It's important to note the underlying cost structure: for new accounts as of 07/31/2025, the Purchase APR is a stiff 34.99%, with a Penalty APR of 39.99%. The card carries No annual fee.

Finance: draft 13-week cash view by Friday.

Newegg Commerce, Inc. (NEGG) - Canvas Business Model: Channels

The Channels block for Newegg Commerce, Inc. centers on a multi-pronged digital distribution strategy, heavily weighted toward its proprietary e-commerce platform, but increasingly incorporating third-party access points and specialized B2B services.

Newegg.com e-commerce website (primary sales channel)

The core channel remains the Newegg.com website, which handles the vast majority of transactions, including both first-party (1P) sales where Newegg Commerce, Inc. acts as the seller, and third-party (3P) marketplace sales. For the six months ended June 30, 2025, the platform generated net sales of $695.7 million, marking a 12.6% year-over-year increase. Gross Merchandise Volume (GMV) for the same period reached $849.1 million, up 13.7% year-over-year. Looking at the full-year 2025 guidance, Newegg Commerce, Inc. projects total net sales between $1,375.3 million and $1,423.9 million, with corresponding GMV guidance between $1,691.3 million and $1,751.1 million. As a baseline from 2024, 1P sales accounted for 72% of total GMV, while 3P GMV represented 28%. The momentum continued into the end of the year; revenues for the Newegg.com domain in November of 2025 were reported at $165 million, showing a change of 175-180% from October.

Metric	Period/Date	Value
H1 2025 Net Sales	Six Months Ended June 30, 2025	$695.7 million
H1 2025 GMV	Six Months Ended June 30, 2025	$849.1 million
Full Year 2025 Net Sales Guidance (Low)	Twelve Months Ended December 31, 2025	$1,375.3 million
Full Year 2025 GMV Guidance (High)	Twelve Months Ended December 31, 2025	$1,751.1 million
November 2025 Revenue (newegg.com)	November 2025	$165 million

Newegg Business platform for B2B sales

Newegg Commerce, Inc. serves business e-commerce needs through its dedicated platform, which offers marketing, supply chain, and technical solutions. A key channel enhancement for B2B customers involved providing flexible financing options, including extended-term options up to 12 Months, through a partnership with Credit Key. The company is also expanding its ABS line of PCs to high-performance workstations and tower servers, targeting businesses exploring AI applications.

Newegg mobile application

The mobile application is a critical engagement tool, given that 90% of mobile time is spent within apps generally. Customers using mobile apps in e-commerce spend about 202 minutes per month shopping, compared to only 11 minutes on mobile web. For Newegg Commerce, Inc., the platform supported approximately 1.13 million active customers as of June 30, 2025. The Average Order Value (AOV) for the first half of 2025 was $467, up from $401 in the prior year period. The repeat purchase rate for active customers making at least two purchases within the last six months stood at 25.2% as of June 30, 2025.

Third-party marketplaces, including the new SHEIN U.S. Marketplace storefront

The 3P marketplace is a growing component of the overall GMV. The company has established a storefront on the SHEIN U.S. Marketplace, integrating Newegg Commerce, Inc.'s offerings into a major fashion and lifestyle platform to capture a broader consumer base. This strategy diversifies the sales footprint beyond the primary domain.

Direct fulfillment from warehouses to customers

Direct fulfillment underpins the customer experience, especially for high-demand components like GPUs and CPUs that drove H1 2025 results. The company focuses on optimizing its supply chain strategies to minimize macroeconomic impacts. The total employee count for Newegg Commerce, Inc. was reported at 762, with Revenue Per Employee at $1.72 million for the last twelve months.

• Active Customers (H1 2025 End): Approximately 1.13 million unique customer IDs.
• Repeat Purchase Rate (H1 2025 End): 25.2% of active customers made two or more purchases.
• Gross Profit (H1 2025): Increased 26.5% to $79.8 million.

Finance: draft 13-week cash view by Friday.

Newegg Commerce, Inc. (NEGG) - Canvas Business Model: Customer Segments

You're looking at the core groups Newegg Commerce, Inc. serves as of mid-2025, right after they posted strong first-half numbers. The customer base remains deeply rooted in technology but shows clear diversification.

PC builders and hardware enthusiasts seeking specialized components represent the foundational segment. This group demands niche parts and the latest silicon. The success of this segment directly impacts the topline; for instance, the first half of 2025 saw net sales increase 12.6% year-over-year to $695.7 million and Gross Merchandise Volume (GMV) rise 13.7% to $849.1 million, largely driven by the launch of new NVIDIA and AMD products. This indicates high-value transactions within this core group. The Average Order Value (AOV) for the six months ended June 30, 2025, hit $467, up from $401 in the prior year period, suggesting enthusiasts are buying more expensive, specialized gear.

Gamers and content creators demanding high-performance GPUs and CPUs are a critical subset of the enthusiast market, especially during new product cycles. The strong H1 2025 performance was explicitly boosted by robust sales of PC components, particularly the launch of the NVIDIA GeForce RTX 50 Series and AMD Radeon RX 9000 Series graphics cards, and AMD Ryzen 9000X3D Series CPUs. This group drives high-margin sales and repeat business. The repeat purchase rate for active customers was 25.2% as of June 30, 2025, showing loyalty among those purchasing high-end hardware.

Small to medium-sized businesses (SMBs) and IT resellers (B2B) are served through the NeweggBusiness division. This segment values bulk purchasing power and specialized financing. NeweggBusiness provides access to an extensive product catalog, reportedly covering over 9 million unique items. The company is actively trying to attract more of these customers with tailored financial support.

• NeweggBusiness partnered with Credit Key for flexible financing options.
• Financing plans stretch up to 12 months.
• Eligible buyers receive an extended interest-free period of 60 days.
• The B2B platform supports large quantity orders via wholesale distribution networks.

Here's a quick look at the B2B support structure:

Feature	Metric/Detail
Product Catalog Size	Over 9 million unique items
Financing Term (Max)	Up to 12 months
Interest-Free Period	60 days extended period

General consumers purchasing electronics and smart home devices make up the broader base, though the core focus remains tech. As of December 31, 2024, the total active customer count stood at approximately 2.1 million. By June 30, 2025, the active customer count (defined as unique IDs with a purchase in the past six months) was approximately 1.13 million. The platform has diversified beyond core PC parts into categories like health & beauty and home office, with female visitors accounting for 26.6% of the site traffic as of early 2025, showing a broadening appeal outside the traditional enthusiast demographic.

International customers in Canada and other regions contribute a notable, though smaller, portion of the total revenue. For the full fiscal year 2024, the geographic revenue distribution showed the United States accounted for $1.13 billion, representing 91.6% of the total $1.24 billion in net sales. Canada was the next largest market, contributing $90.04 million, or 7.3% of the total revenue for 2024. The Rest of World segment accounted for $13.84 million, or 1.1%.

The geographic revenue split for fiscal year 2024 was:

Region	Revenue Amount (FY 2024)	Percentage of Total Revenue
United States	$1.13B	91.6%
Canada	$90.04M	7.3%
Rest Of World Member	$13.84M	1.1%

The company is definitely focused on optimizing its domestic operations while maintaining its international footprint, especially in Canada.

Newegg Commerce, Inc. (NEGG) - Canvas Business Model: Cost Structure

You're looking at the major expenses Newegg Commerce, Inc. has to cover to keep the lights on and the servers running. For a high-volume electronics retailer, the cost structure is dominated by the price of the goods themselves and getting them to the customer.

High Cost of Goods Sold (COGS) due to low-margin electronics retail

The core cost is the Cost of Revenue, which is essentially the COGS for Newegg Commerce, Inc. Selling electronics, especially components like GPUs, means razor-thin margins. For the first half of 2025, the Cost of Revenue was substantial relative to sales, reflecting this low-margin reality. The company's strategy relies on high volume to make up for the small profit on each item sold.

Here's a look at the key cost drivers based on the latest figures:

Cost Component	Period/Guidance	Amount (Millions USD)	Source Context
Cost of Revenue (COGS Proxy)	FY 2024	$1,104	Reported Cost of Revenue
Cost of Revenue (COGS Proxy)	H1 2025	$615.9 (Calculated: $695.7 Net Sales - $79.8 Gross Profit)	Derived from H1 2025 Net Sales and Gross Profit
Gross Profit (Guidance)	FY 2025 Guidance	$153.3 to $158.7	Full-year projection

Significant logistics and fulfillment expenses (shipping, warehousing)

Logistics and fulfillment costs are baked into the Cost of Revenue and operating expenses, but for an e-commerce player, they are massive. While Newegg Commerce, Inc. doesn't break these out separately in the high-level guidance, we know they are a major component of the total operating expenses, which were $183.04 million in FY 2024. The company mentioned optimizing supply chain strategies in 2025 to mitigate macroeconomic impacts, which directly targets these fulfillment costs.

Selling, General, and Administrative (SG&A) expenses, currently being optimized

SG&A represents the overhead of running the business-salaries, rent, and administrative functions. You can see a clear trend of optimization here, as the company has been actively working to bring this line item down relative to revenue. This focus on cost discipline is key to moving toward profitability.

• SG&A Expense for FY 2024 was $183.04 million.
• SG&A Expense for FY 2023 was $238.64 million.
• SG&A Expense for FY 2022 was $266.16 million.
• The reduction from $238.64 million in 2023 to $183.04 million in 2024 shows a significant drive to cut overhead.

Marketing and promotional costs for major sales events

Marketing is a necessary evil in competitive retail, especially for driving traffic during peak events like Cyber Monday. These costs fall under SG&A, but they spike significantly around key promotional periods. The company's ability to generate $11.3 million in Adjusted EBITDA in H1 2025, up from a loss of $7.3 million in H1 2024, suggests marketing spend was more efficient or better controlled during the first half of 2025, even while driving a 13% rise in net sales.

Technology development and platform maintenance costs

As a digital platform, Newegg Commerce, Inc. has ongoing costs for its website, marketplace infrastructure, and security. These are embedded within the SG&A line item, as there is no separate Research and Development (R&D) expense reported in the summary tables, with R&D being $0.00 million for FY 2024 and TTM periods shown. This suggests technology costs are fully absorbed into SG&A or Cost of Revenue, rather than being capitalized or separately tracked in the high-level income statement view you're seeing.

The company's continued operation and expansion of its third-party marketplace depend on this technology base, which is a fixed-cost element that scales better as revenue grows toward the 2025 guidance of up to $1.42 billion in net sales.

Newegg Commerce, Inc. (NEGG) - Canvas Business Model: Revenue Streams

You're looking at how Newegg Commerce, Inc. actually brings in the money, which is key to understanding its valuation right now. The company has guided its full-year 2025 Net Sales to be between $\mathbf{\$1.38}$ billion and $\mathbf{\$1.42}$ billion. That's the top-line target we're working with for the year ending December 31, 2025.

The core of the business is still direct product sales, which is where the bulk of the revenue comes from. For the latest reported period breakdown, Components & Storage made up $\mathbf{60.18\%}$ of revenue, which was $\mathbf{\$743.51}$ million in the prior full-year period. To be fair, H1 2025 saw Net Sales of $\mathbf{\$695.7}$ million, showing strong growth year-over-year.

The revenue streams are varied, but the product focus is clear. Here's a look at the components that make up the sales mix based on the most recent detailed breakdown available:

• Direct product sales, with Components & Storage being $\mathbf{60.18\%}$ of revenue.
• Commissions and fees from third-party marketplace sellers.
• Sales of Computer Systems and Office Solutions.
• Revenue from Software & Services, representing $\mathbf{4.78\%}$ of revenue.

The marketplace activity is important; for instance, the Gross Merchandise Volume (GMV) for the first half of 2025 reached up to $\mathbf{\$870.1}$ million. That GMV figure includes the value of goods sold by third parties, from which Newegg Commerce, Inc. collects commissions and fees.

Here's the quick math on how the revenue was segmented in the last fully detailed period, which helps map out the current structure:

Revenue Segment	Percentage of Revenue	Dollar Amount (Prior Period)
Components & Storage	60.18%	$\mathbf{\$743.51}$ million
Computer System	$\mathbf{21.80\%}$	$\mathbf{\$269.41}$ million
Office Solutions	$\mathbf{5.75\%}$	$\mathbf{\$71.08}$ million
Software & Services	4.78%	$\mathbf{\$59.1}$ million
Networking & Smart Home	$\mathbf{1.62\%}$	$\mathbf{\$20}$ million
Others	$\mathbf{5.87\%}$	$\mathbf{\$72.47}$ million

The Software & Services stream, while smaller, is a distinct source, coming in at $\mathbf{4.78\%}$ of revenue, or $\mathbf{\$59.1}$ million in the prior full-year reporting. Also, keep in mind the geographic split: the United States accounted for $\mathbf{91.59\%}$ of the revenue in that same period. Finance: draft a sensitivity analysis on the 2025 sales projection range by Friday.