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Artesian Resources Corporation (ARTNA): Marketing Mix [Jan-2025 Updated] |
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Artesian Resources Corporation (ARTNA) Bundle
Dive into the strategic world of Artesian Resources Corporation (ARTNA), a water utility powerhouse transforming the mid-Atlantic region's water infrastructure landscape. This deep-dive exploration reveals how ARTNA masterfully orchestrates its marketing mix, delivering essential water services across Delaware and beyond through innovative product offerings, strategic geographic positioning, targeted promotional efforts, and carefully regulated pricing strategies. Uncover the intricate details of how this utility company navigates the complex waters of regional water management and customer service.
Artesian Resources Corporation (ARTNA) - Marketing Mix: Product
Water Utility Services
Artesian Resources Corporation serves approximately 85,000 customers across Delaware, providing water utility services to residential, commercial, and industrial segments.
| Service Area | Total Customers | Service Type |
|---|---|---|
| Delaware | 85,000 | Water Utility |
Water Treatment Infrastructure
The company operates 11 water treatment plants with a total production capacity of 20 million gallons per day.
- Water treatment facilities located in New Castle County
- Advanced filtration and purification systems
- Compliance with EPA drinking water standards
Water Distribution Systems
Artesian maintains 1,300 miles of water distribution pipelines across its service territory.
| Pipeline Network | Total Miles | Age Range |
|---|---|---|
| Water Distribution | 1,300 | 10-50 years |
Wastewater Collection Services
The company provides wastewater collection services for approximately 40,000 customers.
Real Estate and Property Development
Artesian owns approximately 1,200 acres of land related to water resource management and potential future infrastructure development.
Ancillary Services
- Water quality testing services
- Environmental consulting
- Utility infrastructure management
| Ancillary Service | Annual Revenue | Customer Base |
|---|---|---|
| Water Testing | $750,000 | 500+ clients |
Artesian Resources Corporation (ARTNA) - Marketing Mix: Place
Primary Service Area
Artesian Resources Corporation operates in three Delaware counties:
- New Castle County
- Kent County
- Sussex County
Operational Coverage
Extended service regions include:
- Parts of Maryland
- Parts of Pennsylvania
Water Treatment Facilities
| Facility Location | Capacity (Million Gallons/Day) | Service Counties |
|---|---|---|
| Newport Treatment Plant | 8.5 | New Castle County |
| Artesian Water Treatment Plant | 6.2 | New Castle County |
Distribution Network
Customer Base Breakdown:
- Residential Customers: 77,000
- Commercial Customers: 5,500
- Municipal Customers: 12
Service Area Statistics
| Metric | Value |
|---|---|
| Total Service Area | 452 square miles |
| Water Main Length | 1,400 miles |
| Number of Water Connections | 82,500 |
Artesian Resources Corporation (ARTNA) - Marketing Mix: Promotion
Community Engagement through Water Conservation Programs
Artesian Resources Corporation implements targeted water conservation initiatives across Delaware service areas. In 2023, the company invested $127,500 in community water conservation educational programs.
| Program Type | Annual Investment | Reach |
|---|---|---|
| School Water Education | $42,300 | 6,750 students |
| Community Workshop | $35,200 | 1,450 participants |
| Online Conservation Resources | $50,000 | 25,000 website visitors |
Digital Marketing Channels
Artesian Resources maintains active digital marketing presence across multiple platforms.
- Corporate website unique monthly visitors: 18,750
- Social media followers: 4,250
- LinkedIn company page engagement rate: 3.2%
- Twitter followers: 2,100
Customer Education Initiatives
The company dedicates $95,000 annually to water quality and sustainability education programs.
| Education Channel | Annual Budget | Participants |
|---|---|---|
| Webinars | $35,000 | 2,300 registrants |
| Printed Materials | $25,000 | 45,000 distributed |
| Online Resources | $35,000 | 37,500 unique views |
Local Environmental and Utility Industry Event Participation
Artesian Resources actively participates in regional utility and environmental conferences.
- Annual industry events attended: 7
- Speaking engagements: 3
- Event sponsorship budget: $78,000
Transparent Communication Infrastructure
The company allocates $210,000 for transparent communication about infrastructure investments through various channels.
| Communication Channel | Annual Budget | Reach |
|---|---|---|
| Annual Report | $45,000 | 12,500 stakeholders |
| Investor Presentations | $85,000 | 650 institutional investors |
| Quarterly Investor Calls | $80,000 | 1,200 participants |
Artesian Resources Corporation (ARTNA) - Marketing Mix: Price
Regulated Utility Pricing Model
Artesian Resources Corporation operates under the Delaware Public Service Commission's regulated utility pricing framework. As of 2024, the company's water and wastewater rates are approved through formal rate case proceedings that ensure fair pricing for customers while allowing reasonable return on infrastructure investments.
Tiered Pricing Structure
| Customer Category | Base Rate | Usage Tier | Rate per 1,000 Gallons |
|---|---|---|---|
| Residential | $25.50/month | 0-3,000 gallons | $3.85 |
| Residential | $25.50/month | 3,001-10,000 gallons | $4.25 |
| Commercial | $42.75/month | 0-10,000 gallons | $4.15 |
Competitive Regional Rates
Artesian Resources maintains competitive pricing compared to regional water utility providers in Delaware and Maryland. The average monthly water bill for residential customers is $52.35, which is approximately 7% lower than the regional average.
Infrastructure Investment Recovery
The company recovers infrastructure investments through approved rate adjustments, with the most recent rate increase of 3.2% implemented in January 2024. Total infrastructure investment for 2023 was $18.3 million.
Billing Transparency
- Detailed monthly billing statements
- Breakdown of water consumption charges
- Separate line items for:
- Base service charge
- Volumetric water usage
- Regulatory fees
- Infrastructure surcharges
In 2023, Artesian Resources served approximately 85,000 customer connections with a total water revenue of $41.6 million.
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