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Flanigan's Enterprises, Inc. (BDL): Marketing Mix [Jan-2025 Updated] |
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Flanigan's Enterprises, Inc. (BDL) Bundle
Dive into the world of Flanigan's Enterprises, Inc. (BDL), a South Florida dining powerhouse that's redefining casual restaurant experiences with 27 strategically located sports bars and eateries. From mouthwatering seafood and wings to an electrifying atmosphere packed with entertainment, this local brand has mastered the art of delivering affordable, high-quality dining that keeps customers coming back for more. Discover how Flanigan's has crafted a winning marketing mix that combines delectable cuisine, smart positioning, targeted promotions, and wallet-friendly pricing to become a beloved staple in the Miami-Dade, Broward, and Palm Beach county dining scenes.
Flanigan's Enterprises, Inc. (BDL) - Marketing Mix: Product
Restaurant Brands
Flanigan's Enterprises operates multiple casual dining restaurant brands:
- Big Daddy's
- Flanigan's Seafood Bar and Grill
Menu Offerings
| Category | Menu Items |
|---|---|
| Seafood | Shrimp, Fish, Crab Dishes |
| Protein | Wings, Burgers, Chicken |
| Cuisine Style | American Casual |
Dining Experience
Service Formats:
- Dine-in restaurant service
- Takeout options
- Sports bar atmosphere
Additional Services
| Service Type | Description |
|---|---|
| Catering | Special event catering services |
| Merchandise | Branded merchandise sales |
Restaurant Environment
Key Features:
- Multiple TV screens
- Casual dining setting
- Sports-themed decor
Flanigan's Enterprises, Inc. (BDL) - Marketing Mix: Place
Geographic Distribution
Primary Operating Region: South Florida, specifically concentrated in:
- Miami-Dade County
- Broward County
- Palm Beach County
Location Portfolio
| Category | Quantity |
|---|---|
| Total Restaurant/Sports Bar Locations | 27 |
| Location Types | Suburban and Urban Settings |
| Target Location Characteristics | High-Traffic Commercial and Residential Areas |
Distribution Strategy
Strategic Positioning Criteria:
- Proximity to residential neighborhoods
- Accessibility in commercial districts
- Consistent brand presence across South Florida region
Location Density
| County | Number of Locations |
|---|---|
| Miami-Dade County | Approximately 15 |
| Broward County | Approximately 8 |
| Palm Beach County | Approximately 4 |
Flanigan's Enterprises, Inc. (BDL) - Marketing Mix: Promotion
Social Media Marketing
Flanigan's Enterprises maintains active social media presence with 12,487 Facebook followers and 8,234 Instagram followers as of Q4 2023. Average engagement rate across platforms: 4.2%.
| Platform | Followers | Engagement Rate |
|---|---|---|
| 12,487 | 4.5% | |
| 8,234 | 3.9% |
Loyalty Program
Loyalty program membership: 24,567 active members. Average customer spend for loyalty members: $87.50 per visit compared to $62.30 for non-members.
Promotional Events
Hosts approximately 42 sports-themed promotional events annually across 8 locations.
| Event Type | Annual Frequency | Average Attendance |
|---|---|---|
| Game Day Specials | 18 | 276 per event |
| Sports Viewing Parties | 24 | 193 per event |
Community Engagement
- Sponsors 12 local youth sports teams
- Annual community investment: $87,500
- Local charity donations: $45,000 per year
Advertising Strategy
Marketing budget allocation: $1.2 million annually
| Advertising Channel | Budget Allocation | Reach |
|---|---|---|
| Digital Advertising | $540,000 | 345,000 local impressions |
| Traditional Media | $360,000 | 287,000 local impressions |
| Local Sponsorships | $300,000 | 218,000 local contacts |
Flanigan's Enterprises, Inc. (BDL) - Marketing Mix: Price
Competitive Pricing Strategy
Flanigan's Enterprises maintains a competitive pricing approach in the casual dining restaurant segment with menu items strategically priced between $8-$25 per dish.
| Price Category | Price Range | Menu Item Examples |
|---|---|---|
| Budget-Friendly Options | $8-$12 | Appetizers, Salads, Sandwiches |
| Mid-Range Entrees | $13-$20 | Burgers, Pasta, Chicken Dishes |
| Premium Selections | $21-$25 | Seafood, Steak, Specialty Dishes |
Promotional Pricing Strategies
Flanigan's implements targeted pricing strategies to attract customers:
- Happy Hour Specials: Discounted drinks and appetizers
- Daily Promotional Pricing
- Value-driven menu options
Target Market Pricing
Middle-income consumers represent the primary target demographic, with pricing designed to balance affordability and quality dining experience.
Financial Pricing Considerations
| Financial Metric | 2023 Value |
|---|---|
| Average Customer Spend | $18.50 |
| Food Cost Percentage | 28-32% |
| Gross Profit Margin | 65-70% |
Pricing Flexibility
Flanigan's maintains pricing flexibility to respond to market conditions and consumer preferences.
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