DatChat, Inc. (DATS): Business Model Canvas [Dec-2025 Updated]

You're trying to map out DatChat, Inc.'s strategy as they pivot hard from ephemeral chat to building a secure digital legacy with Myseum, and the numbers show a company in deep transition. To be fair, their current operating reality is defined by 18 issued patents and a recent $5.1 million capital raise in January 2025, because their net revenue for the first half of 2025 was just $161 against 2024 operating expenses topping $5.2 million. If you want the clear picture of how they plan to bridge that gap-from key partners like RPM Interactive, Inc. to their future revenue streams-dive into the full nine-block canvas below.

DatChat, Inc. (DATS) - Canvas Business Model: Key Partnerships

You're mapping out the core relationships DatChat, Inc. relies on to execute its strategy as of late 2025. These alliances are critical, especially given the recent capital infusion and the strategic shift toward AI-powered assets.

The most significant recent financial partnership involved institutional investors closing a registered direct offering in January 2025. This move provided essential working capital. Here's the quick math on that transaction:

The Benchmark Company, LLC acted as the sole placement agent for this offering, which was conducted under Nasdaq rules.

Another key partnership is the strategic relationship with RPM Interactive, Inc., which DatChat, Inc. acquired through its subsidiary, Dragon Interact. This acquisition signaled a clear move into AI-driven publishing and gaming technology. DatChat now holds a substantial stake in this entity, which is pursuing its own path to the public markets.

• DatChat, Inc. currently owns approximately 34% of RPM Interactive.
• This ownership stake equates to 12.5 million shares of RPM Interactive common stock.
• RPM Interactive filed a registration statement on Form S-1 in June 2025 for a proposed initial public offering (IPO) on Nasdaq under the ticker symbol RPMI.
• The initial acquisition by Dragon Interact involved the issuance of 3.5 million shares of DatChat common stock for 100% ownership of RPM Interactive and its intellectual property.
• Michael Mathews was appointed Chairman of the Board for the newly named RPM Interactive Inc.

Regarding the branding and advisory roles, DatChat, Inc. has engaged external expertise to support new platform rollouts. The creative agency Spitball was brought in specifically to handle the branding efforts for the new Picture Party platform. Also, The Photo Managers are involved for advisory services and platform promotion, helping to push the Myseum Forever Digital Shoebox Platform, which DatChat showcased at RootsTech 2025.

To be fair, while the financial terms for the Spitball and The Photo Managers engagements aren't public, their involvement is clearly tied to the commercialization of DatChat's newer offerings, like the Myseum platform launched on iOS and Android in early March 2025.

Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Canvas Business Model: Key Activities

You're hiring before product-market fit, so every dollar spent on development and IP protection has to count. Here's the quick math on the core operational activities DatChat, Inc. (now Myseum, Inc.) focused on as of late 2025.

Developing and maintaining the Myseum and DatChat Messenger platforms.

The core activity involves keeping the two main software products running and evolving. The DatChat Messenger & Private Social Network is a free messaging application. The Myseum platform, designed as a 'Forever Digital Shoebox,' includes 50 GB of free storage for its basic version, with options to purchase additional storage. As of December 4, 2025, Myseum Inc. held a market capitalization of $9.13 million. The financial performance for the fiscal year ended December 31, 2024, showed net revenues of $0.000436 million, against operating expenses of $5.281 million, resulting in a net loss of $5.025 million. As of March 2025, the company maintained a staff of 10 full-time employees.

Key platform metrics and financial context for the fiscal year ended December 31, 2024:

Securing and expanding the intellectual property (IP) portfolio (18 issued patents).

Protecting the core technology is a major focus, especially given the privacy-centric nature of the products. The company has been actively securing patents globally.

• Total issued patents as of December 4, 2025: 18.
• Notices of Allowance received as of December 4, 2025: 3.
• A Notice of Allowance was received from the European Patent Office in April 2025, covering technology across 39 European countries.
• A Canadian Patent was granted in July 2025.

Strategic acquisition and integration of AI-powered technologies.

The company executed several transactions to integrate AI capabilities, primarily to bolster the Myseum platform. This involved using equity as currency for the deals.

Notable acquisitions and associated share issuances:

• Acquired an AI-driven tool for media library organization (August 27, 2024) for 8,000,000 restricted shares of Dragon Interact, Inc.
• Acquired RPM Interactive, Inc. (October 2024) via share exchange, issuing 3.5 million shares of common stock.

The Myseum platform leverages AI technology and proprietary software. Following the RPM Interactive acquisition, the subsidiary Dragon Interact planned to change its corporate name to RPM Interactive, reflecting the new focus on AI-driven podcast and gaming technologies.

Raising capital to fund operations and development activities.

Given the net losses and operating expenses, capital raises are a critical activity to sustain development. The company executed a significant direct offering early in 2025.

Details of the January 2025 capital raise:

• Total capital raised: Approximately $5.1 million.
• Shares sold: 1,200,000 shares of common stock.
• Offering price per share: $4.25.
• Warrants issued to the placement agent: Up to 60,000 shares of common stock.

The company stated plans to use the proceeds from this offering for general corporate purposes and development activities. The current debt to equity ratio stands at 0, indicating a leverage-free status as of January 2025. Still, the company acknowledges its dependence on raising capital to meet future obligations. Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Canvas Business Model: Key Resources

When you look at the foundation of DatChat, Inc., the Key Resources section of your canvas is really about intellectual property and the capital backing its development efforts. These are the assets that underpin the entire value proposition, especially given the company's focus on privacy technology.

The most significant tangible asset here is the intellectual property portfolio. As of late 2025, DatChat, Inc. claims 18 issued patents protecting its core technology. This is the moat you want to see in a security-focused firm. On the balance sheet side, you have the liquidity position. As of December 31, 2024, the company reported cash and short-term investments totaling $4,149,211. Remember, this figure is the sum of cash and cash equivalents at $1,196,699 and short-term investments of $2,952,512 from that year-end filing. Also critical is the strategic investment in an affiliated entity; DatChat, Inc. holds a minority equity stake, approximately 34%, in RPM Interactive, Inc. This stake represents a non-core but potentially valuable asset.

Here's a quick snapshot of those hard numbers you need to track:

Beyond the balance sheet and patent count, the human capital is a key resource, specifically the core engineering talent. Their expertise in blockchain and cybersecurity is what brings the patents to life in the Myseum and DatChat Messenger platforms. To give you a sense of the investment supporting this talent base, the Research and Development expenses for the fiscal year ended December 31, 2024, were reported at $857,668, a decrease from the prior year's $1,351,415. This spending reflects the ongoing commitment to maintaining and advancing the proprietary technology stack.

You should keep an eye on how the January 2025 capital raise, which brought in $5.1 million via a registered direct offering, has impacted the cash position beyond the December 31, 2024, figure. That capital is what fuels the continued employment and focus of that specialized engineering team.

• Core engineering talent focused on blockchain and cybersecurity.
• R&D investment for FYE 2024 totaled $857,668.
• Technology development is supported by the 18 issued patents.

DatChat, Inc. (DATS) - Canvas Business Model: Value Propositions

You're looking at the core reasons users choose the platform now operating as Myseum, Inc. The value proposition centers on control, permanence, and protection in digital communication and storage, which is critical given the current data environment.

Post-send Message Control and Deletion for Enhanced Privacy (DatChat Messenger)

The DatChat Messenger component offers users the ability to dictate the lifespan of their communications, a feature that directly addresses the fear of digital permanence. You can elect at any time to delete individual messages or entire threads from both your device and the recipient's device, making it feel like the conversation never happened. There is no set time limit within which you must exercise this choice; control remains yours indefinitely after sending. This is backed by patented technology, with Myseum, Inc. announcing a Notice of Allowance from the USPTO for Advanced Digital Privacy Streaming Technology on October 16, 2025.

Secure, Permanent Digital Content Management and Digital Legacy Creation (Myseum)

The Myseum platform is positioned as the next-gen solution for digital legacy, moving beyond ephemeral messaging. It lets you create special encrypted galleries with limited access and personalize newsfeeds. For the basic tier, the value starts with 50 GB of Free Timeless Storage. Should you need more space to secure your digital life, additional storage is available for a one-time charge of $29.95 per extra 50 GB of Forever Storage. This focus on long-term preservation is supported by a growing intellectual property portfolio; as of December 4, 2025, the company holds 18 issued patents and three notices of allowance.

Here are the storage and IP metrics for the Myseum platform:

Anti-AI Protection Technology to Keep Personal Media Safe from Data Harvesting

A key differentiator is the proprietary technology aimed at protecting photos and videos from being collected by artificial intelligence training datasets. This protection is integrated across the ecosystem, particularly as the company pivots its focus. While the company is focused on privacy, its recent financial performance shows the challenge in monetization; for the fiscal year ended December 31, 2024, net revenues were only $436, contributing to a net loss of $5,025,007. The Q3 2025 earnings report showed current revenue at $581.0, with trailing twelve months earnings ending September 30, 2025, at -$4.7M.

Private Social Networks for Groups with Time-Bound Media Permissions (Picture Party)

The introduction of 'Picture Party by Myseum,' expected to launch in the Fall of 2025, enhances group sharing with time-bound media permissions. This feature is an advanced function of the Myseum platform designed for sharing photos and videos within gatherings. The company, still referred to as DatChat, Inc. (DATS) in some earlier contexts, secured $5.1 million in gross proceeds from a registered direct offering in January 2025, priced at $4.25 per share, to fund general corporate expenses and development activities like this. The platform ecosystem also includes the Habytat metaverse, which, as of August 23, 2023, had reached a milestone of over 75,000 active users.

Key operational and financial context points related to platform development:

• The company rebranded from DatChat, Inc. (DATS) to Myseum, Inc. (MYSE) effective August 11, 2025.
• The January 2025 capital raise involved the sale of 1,200,000 shares.
• Cash and cash equivalents stood at $1,196,699 as of December 31, 2024.
• The Q3 2025 earnings announced on September 30, 2025, were -$1.2M.
• The stock reached a 52-week high of $4.13 in January 2025.

DatChat, Inc. (DATS) - Canvas Business Model: Customer Relationships

You're looking at how Myseum, Inc.-formerly DatChat, Inc.-engages its user base as of late 2025. The relationship model is heavily weighted toward digital, self-serve interaction, supported by targeted external communications efforts.

Automated, self-service relationship via mobile applications

The primary touchpoint is the Myseum social media platform, which debuted in March 2025. This platform is designed to be a secure digital content management and storage solution for families, groups, and individuals, offering an automated, self-service experience through its mobile applications for iOS and Android devices. The DatChat Messenger continues to operate, but its privacy technology is now integrated into the Myseum ecosystem.

The core offering includes tiered storage options for digital legacies:

• 50 GB of free storage.
• Additional 50 GB increments available for a one-time charge of $29.95.

Here's a quick look at the storage structure for the self-service offering:

What this estimate hides is the adoption rate for the paid storage tier following the platform's launch.

Dedicated investor relations and shareholder communication (e.g., August 2025 rebrand)

Shareholder communication saw a significant structural change with the corporate rebranding. DatChat, Inc. officially became Myseum, Inc. effective August 11, 2025. This move was accompanied by a change in Nasdaq trading symbols: common stock to MYSE and Series A warrants to MYSEW. The CEO, Darin Myman, noted that the company is in a unique position to introduce to the world this fall a new form of social networking that 'should become an important part of daily life.'

Key dates for investor communication alignment include:

• Rebranding Announcement Date: August 08, 2025.
• New Trading Symbol Effective Date: August 11, 2025.

Public Relations (PR) efforts via Otter PR to refine platform communications

To refine communications around the Myseum platform and privacy focus, DatChat Inc. officially selected Otter PR as its public relations agency on August 7, 2025. Otter PR has been recognized as the #1 PR Agency by Clutch, G2, and UpCity for delivering consistent and quality media placements. The contact for media inquiries is Thomas Mustac, Senior Publicist at Otter PR.

Community engagement through industry events like RootsTech 2025

Community engagement was front-loaded in 2025, centering on the Myseum platform debut. DatChat was a bronze sponsor of the RootsTech 2025 conference, held from March 6-8, 2025, in Salt Lake City, Utah. This event is the world's largest family discovery event. Last year's attendance figures provide context for the reach available at the venue, which hosted over 16,000 in-person attendees and over 4.7 million online participants.

The company's sponsorship level and event participation metrics are:

Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Canvas Business Model: Channels

You're looking at how DatChat, Inc. (DATS), now strategically pivoting to Myseum, Inc. (MYSE) as of August 2025, gets its products in front of users. The channel strategy reflects a shift from pure messaging to content preservation, which means the delivery points are evolving too.

Apple App Store and Google Play Store for mobile application distribution

The core DatChat Messenger and the newer Myseum platform rely on the major mobile marketplaces for initial reach. You see the technical specifications that govern this distribution. For instance, the Android package file size for DatChat: Social Network Plus is listed at 19.9 MB. On the Apple side, the iOS application requires iOS 14.0 or later for installation on iPhone, iPad, and iPod touch devices. These stores are the primary gateways for users seeking the privacy-centric features like self-destructing messages and anti-screenshot protection.

The monetization channels tied to these stores show a tiered approach for the DatChat Messenger:

Direct-to-consumer digital platforms (DatChat and Myseum websites)

The company maintains direct digital presences to support its platforms and communicate its value proposition, especially around the Myseum launch in March 2025. The Myseum platform, positioned as a 'Forever Digital Shoebox,' directly offers 50 GB of free storage for digital content. For users needing more capacity, additional storage is sold in 50 GB increments for a one-time charge of $29.95. This direct sales channel bypasses third-party marketplace fees for storage upgrades, which is a smart move when cash flow is tight, given the $3.5 million cash burn from operations over the first nine months of 2025.

Industry conferences and trade shows for platform debut and promotion

Targeted, high-impact events are used to debut and promote the new Myseum platform. You saw this strategy clearly with the unveiling of Myseum at the RootsTech 2025 conference, held from March 6-8, 2025, in Salt Lake City, Utah. DatChat, Inc. acted as a bronze sponsor for this event. The potential audience reach is significant; the prior year's RootsTech attracted over 16,000 in-person attendees and over 4.7 million online attendees. This type of channel is crucial for establishing the Myseum brand in the digital legacy market.

Social media and digital advertising campaigns for user acquisition

The spend on promotional activities shows a clear reduction in the most recent reported period. Marketing and advertising expenses for the fiscal year ended December 31, 2024, were $128,656, a notable decrease from $388,444 in the prior year. This lower spend in 2024 might reflect a strategic pause or shift in focus leading up to the Myseum pivot in 2025. The company retained Otter PR in August 2025 to refine its social media and privacy communications, which signals a renewed push for user acquisition following the platform shift. The success of the new platform defintely hinges on converting this renewed promotional effort into adoption.

Key channels and associated metrics for the period leading up to late 2025 include:

• Apple App Store and Google Play Store distribution.
• Direct sales for Myseum storage upgrades at $29.95 per 50 GB increment.
• Industry conference presence, such as the bronze sponsorship at RootsTech 2025.
• Digital advertising spend, which was $128,656 in FY 2024.
• Engagement via the Myseum platform, which offers 50 GB of free storage.

Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Canvas Business Model: Customer Segments

The customer segments for the business, now operating as Myseum, Inc., are defined by specific needs for digital control and communication integrity.

Privacy-conscious individuals seeking control over shared digital content

This segment values the ability to manage digital content post-share. The DatChat Messenger provides users the ability to delete messages on the recipient's device with no set time limit for exercising this choice. The platform allows users to exercise control over their messages and posts, even after they are sent.

Families and groups focused on secure, long-term digital memory preservation

The Myseum platform, launched in March 2025, is designed for secure digital content management and storage for families and groups. The Free Myseum tier includes 50 GB of Free Timeless Storage. The platform enables users to store and share messages, photos, videos, and documents within a protected digital family library.

The user base traction for the related metaverse platform reached a milestone of over 75,000 users on its AI-Powered Habytat Metaverse as of August 2025.

Users seeking alternatives to traditional social media with anti-AI features

The company is introducing new technology to address concerns about generative AI. The 'Picture Party by Myseum,' expected to launch in Fall 2025, includes anti-AI protection technology.

Investors and financial professionals (a key communication focus)

Communication with this segment centers on financial performance and corporate structure. Key financial metrics from recent filings and market data include:

The company's financial structure as of 2024 shows a debt-to-equity ratio of 0.11. Total debt was $1.15 million, broken down into $0.23 million short-term debt and $0.92 million long-term debt.

Market data as of early December 2025 shows the following:

• Nasdaq trading symbol: MYSE
• Stock price on December 2, 2025: $2.01
• Stock price on December 4, 2025: $2.655 USD
• 52 Week High: $9.34
• 52 Week Low: $1.61
• Anticipated 2025 trading channel: between $2.61 and $2.74
• Potential return on investment (2025 forecast): 3.24%

The company emphasizes enhancing shareholder value through technology and responsible communication with its shareholders.

DatChat, Inc. (DATS) - Canvas Business Model: Cost Structure

You're looking at the core cash outflows for DatChat, Inc. (DATS) as of late 2025, based on the most recently filed annual report covering the 2024 fiscal year. Understanding where the money goes is key to assessing runway, especially for a company focused on platform adoption.

The total cost base for the 2024 fiscal year was $5,281,339 in high operating expenses, which was a significant reduction from the $8,784,703 reported in the prior year. This drop suggests a move toward leaner operations, though the absolute level still demands consistent capital infusion.

Here's a breakdown of the major components making up those operating costs for the fiscal year ended December 31, 2024:

• Compensation and related expenses totaled $2,320,127 in 2024.
• Professional and consulting fees amounted to $1,031,898 in 2024.
• Research and development expenses were $857,668 for the full year 2024.
• Marketing and advertising costs were $128,656 in 2024.

The compensation line item remains the single largest drain, at over 43 percent of total operating expenses. To be fair, this often reflects the necessary investment in the team building out the technology.

The structure of these costs is clearer when you compare them year-over-year, showing where management made cuts to conserve cash:

You can see the sharp reduction in R&D from $1,351,415 in 2023 to $857,668 in 2024, which aligns with the narrative of sharply reduced development spending, even if the specific H1 2025 target of $11,000 isn't confirmed in this filing. Also note the marketing spend dropped significantly to $128,656, which is a key data point when assessing efforts to drive new platform adoption.

Professional and consulting fees, at just over one million dollars, include consulting fees and investor relations costs. The reduction here from $1,324,640 suggests some scaling back of external advisory services or investor outreach efforts.

Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Canvas Business Model: Revenue Streams

You're looking at a company whose current operating revenue barely covers the cost of keeping the lights on, so the real story here is capital dependency and future monetization bets. Honestly, the numbers from the first half of 2025 tell you everything you need to know about the current state of the business.

The minimal subscription revenues are the hard fact right now. For the six months ended June 30, 2025 (H1 2025), DatChat, Inc. reported net revenues totaling only $161. That figure is stark when you compare it to the full fiscal year 2024 revenue of $436. The latest twelve months revenue ending March 31, 2025, was reported as 0.388 thousand. This clearly shows that the core subscription model isn't yet a viable operating revenue stream.

The entire financial structure right now is propped up by external funding. Capital raising activities are, by a wide margin, the primary source of funding, not operating revenue. You saw this in January 2025 when the company secured gross proceeds of approximately $5.1 million through an at-the-market registered direct offering, selling 1,200,000 shares at $4.25 per share. This cash buffer is what keeps the lights on while they pivot the business model.

Future revenue is entirely anticipated from the rollout of the new platforms, Myseum and Picture Party. The free tier of the Myseum platform, which launched in March 2025, includes 50 GB of Free Timeless Storage. The monetization strategy hinges on converting users from this free offering to paid tiers. The company is banking on premium features within Myseum and the newly announced 'Picture Party by Myseum,' which launched this fall (October 2025), to drive that growth.

Here's a quick look at how the operating revenue stacks up against the capital injected, showing the funding gap you need to watch:

The other significant, though less defined, revenue stream is the potential licensing of their proprietary technology. This is where the intellectual property portfolio comes into play. The company's IP portfolio has grown, holding 14 patents as of late 2024, expanding to 18 issued patents and 3 Notices of Allowance by late 2025. This IP covers the core privacy features-like post-send deletion and screenshot prevention-and the anti-AI protection technology integrated into 'Picture Party by Myseum.' Licensing this privacy and anti-AI tech to other entities represents a high-margin, non-subscription revenue opportunity, but it remains speculative until a deal is signed.

The path forward for DatChat, Inc. (which officially rebranded to Myseum, Inc. in August 2025) relies on these future streams materializing, as the current operational revenue is negligible. You should track user adoption metrics for Myseum closely, as that dictates the success of the premium feature upsells.

• Anticipated revenue from premium features on Myseum and Picture Party platforms.
• Potential licensing revenue from proprietary privacy and anti-AI technology.
• The free tier for Myseum is set at 50 GB of storage.
• The company's financial stability is currently dependent on capital raises, such as the $5.1 million raise in January 2025.

Finance: draft 13-week cash view by Friday.