DatChat, Inc. (DATS): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into a company that just executed a major strategic shift, moving from a privacy messenger to the Myseum platform, aiming squarely at the 'digital legacy' market. Honestly, mapping out the 4 P's for this entity, now trading under the ticker soon to be MYSE, shows a classic early-stage tension: they hold $\text{strong}18\text{strong}$ issued patents protecting their core tech, but their net revenues for the first half of 2025 barely hit $\text{strong}\$161\text{strong}$. Let's cut through the noise and look at the Product, Place, Promotion, and Price strategy that supports this pivot, so you can see precisely where the $\text{strong}\$5.1\text{M}\text{strong}$ raised in January 2025 is being deployed.

DatChat, Inc. (DATS) - Marketing Mix: Product

You're looking at the core offering of DatChat, Inc., which, as of late 2025, is heavily centered on its intellectual property and the transition to its flagship platform. The product element here isn't just software; it's a suite of patented technologies designed to fundamentally change digital interaction control.

Myseum platform: secure digital content management for 'digital legacy.'

The Myseum platform, which launched on Apple iOS and Android devices in March 2025, represents the company's primary strategic focus, leading to the corporate rebranding from DatChat, Inc. to Myseum, Inc. effective August 11, 2025. This platform is built as a multi-tiered social media ecosystem utilizing AI technology and proprietary software for secure storage and sharing. It targets the creation of a digital legacy, allowing individuals, families, and groups to manage content like messages, photos, videos, and documents within a highly secure and private family library. The storage structure is tiered: the platform currently includes 50 GB of free storage, with additional 50 GB increments available for a one-time charge of $29.95.

The key product specifications for the Myseum platform and its underlying technology can be summarized here:

DatChat Messenger: original privacy-first messaging with post-send control.

The original DatChat Messenger continues to operate, integrating its core privacy technology into the newer Myseum ecosystem. This product offers a traditional texting experience but layers on significant user control features. Senders maintain the ability to dictate the lifespan of messages, even after they have been sent. A key feature is the ability to completely prevent screenshots when 'Anti-Screenshot' mode is enabled. Furthermore, users can execute a 'Nuke & Self-Destruct' function, which erases an entire conversation from both the sender's and recipient's devices without a trace at any time. For security, all messages are double encrypted: AES256 for the message content and RSA 1024 for the key.

The control features available to the sender include:

• Change how long messages can be viewed before or after sending.
• Completely prevent screenshot capability on the recipient's iPhone.
• Set messages to self-destruct after a set number of views or time.
• 'Nuke' an entire conversation from a recipient's phone any time.
• Encrypt secret photos behind a cover image stored in the Camera Roll.

18 issued patents as of November 2025, protecting core privacy technology.

The foundation of DatChat, Inc.'s offering is its intellectual property. As of November 2025, the company holds 18 issued patents. This growing portfolio protects the core privacy technology underpinning both the Messenger and Myseum platforms. For instance, a U.S. Patent (No. 12,166,889) granted in late 2024 specifically supports the Myseum platform, relating to blockchain-based communications systems and methods. The company also secured Canadian Patent No. 3,149,004 in July 2025 for 'Systems And Methods Of Transforming Electronic Content,' strengthening its global IP position.

34% stake in RPM Interactive, Inc., focused on AI-driven publishing and gaming.

DatChat, Inc. maintains a significant, non-controlling ownership position in RPM Interactive, Inc., which is an AI-generated publishing and software company. DatChat currently holds a 34% ownership stake, which equates to 12.5 million shares of RPM Interactive. RPM Interactive filed a registration statement on Form S-1 with the SEC for a proposed initial public offering (IPO) on the Nasdaq Capital Market under the ticker symbol 'RPMI.' This investment represents a strategic diversification into AI-driven content creation.

Core value proposition is user control, anti-AI protection, and data security.

The company's strategic value is positioned around absolute control for the user and fortified data security, directly challenging industry giants that monetize user data. This commitment to user control is evident in the post-send message deletion capabilities. While the focus is on innovation and privacy, the near-term financial reality reflects this transition period. For the first nine months of 2025, DatChat, Inc. generated only $489 in net revenue against a $3.5 million cash burn from operations. However, the company maintains a strong liquidity position, evidenced by a current ratio of 10.3 as of the first half of 2025.

Finance: review the cash runway based on the Q3 2025 burn rate by end of week.

DatChat, Inc. (DATS) - Marketing Mix: Place

The Place strategy for Myseum, Inc. (formerly DatChat, Inc.) centers on digital accessibility through established, high-traffic ecosystems. Primary distribution for both the Myseum and DatChat Messenger applications is executed directly through the major mobile operating system marketplaces. You find the Myseum platform, launched in March 2025, available on both the Apple App Store (iOS) and Google Play Store (Android), which serves as the initial point of contact for the intended consumer base. The DatChat Messenger platform continues to operate, leveraging the same core distribution channels for its user base focused on privacy-first communication.

The distribution footprint is scheduled for expansion beyond mobile devices before the end of 2025. The company has stated a plan to release a desktop version of the Myseum platform later this year, which is key for users looking to manage their digital legacy and content archives on larger screens. This move aims to capture usage scenarios where mobile-only access is less convenient for content curation and long-term storage management.

The intended market reach is inherently global due to the nature of the distribution channels used. Listing the corporate entity on the Nasdaq Capital Market under the ticker MYSE (effective August 11, 2025, changing from DATS) establishes a public presence in the United States financial markets. This public listing supports the company's operational base in New Jersey, US, while the apps themselves target a worldwide user base for both the Myseum content platform and the DatChat Messenger service.

Here's a quick look at the structural elements supporting this distribution:

• Primary mobile availability on iOS and Android platforms.
• Desktop application release planned for late 2025.
• Corporate listing on Nasdaq under the MYSE ticker.
• The company reported a current ratio of 10.3 as of August 2025.
• Market capitalization was reported at $11.36 million in August 2025.

The following table summarizes key distribution and corporate structure facts relevant to Place as of late 2025:

DatChat, Inc. (DATS) - Marketing Mix: Promotion

You're looking at the promotion strategy for DatChat, Inc., which, as of late 2025, is operating under the new corporate identity of Myseum, Inc. Promotion is all about getting the message out, and for a company focused on privacy, the message has to be crystal clear and delivered through the right channels. The financial commitment to this communication effort has been notably restrained.

The actual marketing spend reflects a highly focused, almost minimal approach, at least based on the last fully reported fiscal year. For the fiscal year ended 2024, the marketing and advertising expenses were reported as only $128,656. This figure was a significant reduction from the $388,444 spent in the prior year, signaling a shift away from broad promotional activities toward more targeted, strategic communication efforts. To be fair, the company reported a net loss of $5,025,007 for that same period, so tight spending on non-essential items makes sense.

The most significant promotional activity in the latter half of 2025 was the strategic move to reposition the entire corporate narrative. This kicked off with the formal rebranding from DatChat, Inc. to Myseum, Inc., effective before the market open on August 11, 2025. This wasn't just a name change; it was a clear signal to the market about the primary focus: the Myseum social media platform, which itself launched in March 2025.

To support this critical pivot, the company engaged external expertise. You should note that Myseum, Inc. retained Otter PR in August 2025, specifically around August 7, 2025, to help refine its public positioning. This PR engagement is a direct promotional tactic aimed at controlling the narrative surrounding the new focus.

The core of the promotional messaging centers on the company's fundamental differentiator: user control and data sovereignty. The narrative consistently emphasizes the platform's commitment to user control and actively avoiding the data harvesting practices associated with big tech platforms. This message is crucial for attracting users to the Myseum platform, which offers secure digital content management and storage, incorporating the privacy technology from the original DatChat messaging platform. The CEO, Darin Myman, even stated they were in a unique position to introduce a new form of social networking 'this fall'.

Here's a quick look at the key promotional and identity metrics surrounding this late-2025 shift:

The promotion strategy is clearly leaning into the value proposition of privacy and legacy preservation, which is the focus of the Myseum platform. This platform is designed for secure and private digital content sharing and storage for families and groups. The messaging is supported by the underlying technology, which includes features like encryption and screenshot prevention in the messaging component.

The company's communication efforts are now focused on driving adoption for the new ecosystem, which includes the following key aspects:

• Emphasizing the ability to share and preserve photos and videos for future generations.
• Highlighting the integration of DatChat's privacy technology into the Myseum platform.
• Promoting the platform's secure features, such as encrypted galleries with limited access.
• Leveraging the recent corporate identity alignment to attract investors and users interested in data sovereignty.

It's important to note the financial health context underpinning these promotional decisions. The company maintains a strong liquidity position, evidenced by a current ratio of 10.3 as of late 2025. Still, the reliance on recent funding to maintain operations, following a net loss in the past year, means promotional spending has to be highly efficient. Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Marketing Mix: Price

You're looking at the pricing strategy for DatChat, Inc. (now Myseum, Inc. as of August 2025), which is heavily tied to the monetization of its core Myseum platform. The approach here is clearly designed to drive initial adoption before pushing for revenue through tiered storage upgrades.

The Myseum platform operates on a freemium model. This means the initial barrier to entry is zero, encouraging broad user acquisition. Specifically, the platform offers 50 GB of free storage to every user. This free tier is crucial for building the network effect necessary for a social media/content preservation service.

Monetization for DatChat, Inc. is structured around capacity expansion beyond the free offering. The strategy involves a one-time charge of $29.95 for each additional 50 GB of storage. This is not a recurring subscription for the base storage, but a perpetual purchase for more space, which reflects a different perceived value than a monthly service fee.

From a financial perspective as of late 2025, the immediate revenue impact from this pricing structure appears minimal, reflecting the early stage of monetization for the Myseum platform. Net revenues were reported as minimal, only $161 for the first half of 2025. This low figure suggests that the primary focus remains on user growth and platform adoption rather than immediate, significant revenue generation from storage sales.

To support operations and development during this growth phase, DatChat, Inc. executed a significant financing event. In January 2025, the company raised $5.1M gross proceeds from a registered direct offering priced at-the-market under Nasdaq rules. This capital infusion, which involved the sale of 1,200,000 shares at $4.25 per share, provides the necessary runway to cover working capital and general corporate expenses while the pricing model matures.

Here's a quick look at the key pricing and related financial anchors:

• Myseum initial offering: 50 GB of free storage.
• Storage upgrade cost: $29.95 per 50 GB increment.
• Financing secured in January 2025: $5.1M gross proceeds.
• Reported net revenues for H1 2025: $161.

The pricing strategy reflects a company prioritizing market penetration. The one-time fee structure for storage is an interesting choice; it shifts the customer's perception from an ongoing operating expense to a capital expenditure for their digital assets. What this estimate hides is the actual uptake rate on the $29.95 add-ons.

Finance: draft 13-week cash view by Friday.