|
Emerald Holding, Inc. (EEX): Marketing Mix [Jan-2025 Updated] |
Fully Editable: Tailor To Your Needs In Excel Or Sheets
Professional Design: Trusted, Industry-Standard Templates
Investor-Approved Valuation Models
MAC/PC Compatible, Fully Unlocked
No Expertise Is Needed; Easy To Follow
Emerald Holding, Inc. (EEX) Bundle
In the dynamic world of event management, Emerald Holding, Inc. (EEX) stands out as a powerhouse transforming how businesses connect, learn, and grow through innovative trade show and networking solutions. From cutting-edge digital platforms to expansive physical exhibitions, this company has mastered the art of creating immersive professional experiences across multiple industries. Dive into the strategic marketing mix that propels Emerald Holding's success, revealing how they've positioned themselves as a premier global event management leader in 2024.
Emerald Holding, Inc. (EEX) - Marketing Mix: Product
Trade Show and Event Management Services
Emerald Holding, Inc. operates 147 trade shows and conferences across various industries as of 2023. The company generates $473.4 million in annual revenue from event management services.
| Event Category | Number of Events | Revenue Contribution |
|---|---|---|
| B2B Trade Shows | 87 | $276.5 million |
| Professional Conferences | 42 | $132.6 million |
| Specialized Exhibitions | 18 | $64.3 million |
B2B Marketing and Networking Platforms
Emerald provides digital networking solutions with 215,000 registered professional users across its platforms.
- Digital matchmaking services
- Online business connection tools
- Virtual meeting scheduling
Digital and Physical Event Solutions
The company offers hybrid event capabilities with 62 digital event platforms integrated into physical event infrastructure.
| Event Type | Digital Platforms | Physical Venues |
|---|---|---|
| Hybrid Events | 62 | 38 convention centers |
Professional Conference and Exhibition Infrastructure
Emerald manages 38 convention center partnerships across North America with total exhibition space of 1.2 million square feet.
Industry-Specific Event Portfolio
Emerald serves multiple sectors with specialized event portfolios:
- Manufacturing: 34 events
- Technology: 29 events
- Healthcare: 22 events
- Retail: 18 events
- Construction: 15 events
Total industry-specific events: 118 across 5 primary sectors.
Emerald Holding, Inc. (EEX) - Marketing Mix: Place
Global Presence and Operations
Emerald Holding, Inc. maintains primary operations in the United States, with headquarters located in Chicago, Illinois. As of 2024, the company operates across multiple metropolitan markets.
Event Platform Distribution Channels
| Distribution Channel | Coverage | Event Types |
|---|---|---|
| Physical Venues | 22 major metropolitan conference centers | Trade shows, exhibitions |
| Virtual Platforms | 100% digital event management infrastructure | Online conferences, webinars |
| Hybrid Events | 15 simultaneous event capabilities | Combined physical and digital experiences |
Physical Event Locations
- Chicago, IL (Headquarters)
- New York, NY
- Las Vegas, NV
- Orlando, FL
- San Francisco, CA
Digital Event Management Infrastructure
Emerald's digital platform supports 350+ annual virtual and hybrid events across multiple industry sectors.
| Digital Capability | Specification |
|---|---|
| Streaming Capacity | Simultaneous 50,000 attendees |
| Platform Languages | 6 global languages |
| Digital Event Types | Webinars, conferences, trade shows |
Emerald Holding, Inc. (EEX) - Marketing Mix: Promotion
Direct Sales Team Targeting Corporate Event Planners
Emerald Holding's direct sales team consists of 47 dedicated sales representatives focused on corporate event planning market segments. Average annual sales team revenue generation: $12.3 million.
| Sales Team Metrics | 2024 Data |
|---|---|
| Total Sales Representatives | 47 |
| Average Annual Revenue per Representative | $261,702 |
| Target Industries | Technology, Finance, Healthcare |
Digital Marketing Through Industry-Specific Channels
Digital marketing budget for 2024: $3.6 million. Online advertising spend allocation:
- Google Ads: 42% ($1.51 million)
- LinkedIn Advertising: 28% ($1.01 million)
- Trade Publication Digital Platforms: 18% ($648,000)
- Programmatic Display Advertising: 12% ($432,000)
Strategic Partnerships with Professional Associations
Current active professional association partnerships: 14 organizations. Partnership investment: $875,000 annually.
| Association Type | Number of Partnerships |
|---|---|
| Event Management Associations | 6 |
| Corporate Meeting Planner Networks | 4 |
| Industry-Specific Professional Groups | 4 |
Content Marketing Highlighting Event Expertise
Content marketing budget: $1.2 million. Content production metrics:
- Whitepapers published annually: 18
- Case studies produced: 24
- Expert webinars conducted: 36
- Industry research reports: 6
Social Media Engagement on LinkedIn and Professional Networks
Social media marketing investment: $540,000. LinkedIn performance metrics:
| LinkedIn Engagement Metric | 2024 Data |
|---|---|
| Followers | 78,500 |
| Average Post Engagement Rate | 4.2% |
| Monthly Content Posts | 42 |
Emerald Holding, Inc. (EEX) - Marketing Mix: Price
Tiered Pricing for Event Participation
Emerald Holding's pricing strategy for event participation includes multiple tiers based on attendance and engagement levels:
| Tier Level | Price Range | Features |
|---|---|---|
| Basic Tier | $500 - $1,500 | Standard event access, limited networking |
| Premium Tier | $2,000 - $5,000 | VIP access, priority networking, additional sessions |
| Enterprise Tier | $6,000 - $15,000 | Comprehensive event package, exclusive workshops |
Customized Sponsorship and Exhibition Packages
Sponsorship pricing varies based on event scale and visibility:
- Bronze Sponsorship: $3,000 - $7,500
- Silver Sponsorship: $8,000 - $15,000
- Gold Sponsorship: $16,000 - $30,000
- Platinum Sponsorship: $35,000 - $75,000
Subscription-Based Digital Platform Access
Digital platform pricing structured as follows:
| Subscription Type | Monthly Price | Annual Price |
|---|---|---|
| Individual | $49 | $499 |
| Professional | $99 | $999 |
| Enterprise | $249 | $2,499 |
Volume-Based Pricing for Corporate Clients
Corporate client pricing structure:
- 1-10 participants: Standard rate
- 11-50 participants: 10% discount
- 51-100 participants: 15% discount
- 100+ participants: 20% discount
Flexible Pricing Models for Different Event Scales
Event pricing flexibility based on:
- Small Events: $1,500 - $5,000 total package
- Medium Events: $6,000 - $20,000 total package
- Large Conferences: $25,000 - $100,000 total package
- Industry Mega-Conferences: $150,000 - $500,000 total package
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.