FS KKR Capital Corp. (FSK) Marketing Mix

FS KKR Capital Corp. (FSK): Marketing Mix [Jan-2025 Updated]

US | Financial Services | Asset Management | NYSE
FS KKR Capital Corp. (FSK) Marketing Mix

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Dive into the strategic world of FS KKR Capital Corp. (FSK), a dynamic Business Development Company revolutionizing middle-market investments with its innovative approach to financial solutions. By masterfully blending targeted capital strategies, nationwide reach, and consistent dividend performance, FSK stands out as a compelling investment vehicle for those seeking sophisticated financial opportunities in the evolving landscape of private equity and debt markets. Discover how this NYSE-traded company crafts its unique marketing mix to deliver value, growth, and strategic financial insights to investors and growth-oriented businesses alike.


FS KKR Capital Corp. (FSK) - Marketing Mix: Product

Business Development Company Overview

FS KKR Capital Corp. is a publicly traded Business Development Company (BDC) that provides capital solutions to middle-market companies. As of Q4 2023, the company managed approximately $8.1 billion in total assets.

Investment Portfolio Composition

Investment Category Percentage of Portfolio Total Value
First Lien Debt 51% $4.13 billion
Second Lien Debt 17% $1.38 billion
Subordinated Debt 22% $1.78 billion
Equity Investments 10% $810 million

Financial Services Offerings

  • Direct lending solutions
  • Mezzanine capital investments
  • Equity capital injections
  • Structured finance products

Sector Diversification

Industry Sector Investment Allocation
Software & Technology 18.5%
Healthcare 15.3%
Business Services 14.7%
Consumer Products 12.9%
Industrials 11.6%
Other Sectors 27%

Dividend Performance

Current dividend yield: 11.42% as of January 2024, with quarterly dividend of $0.68 per share.

Investment Strategy

  • Target company size: $10 million to $250 million in annual revenue
  • Investment range: $10 million to $50 million per transaction
  • Focus on growth-oriented middle-market companies

FS KKR Capital Corp. (FSK) - Marketing Mix: Place

Headquarters and Geographic Presence

Headquartered at 601 Lexington Avenue, 49th Floor, New York, NY 10022.

Market Reach

Geographic Coverage Details
Primary Market United States
Total Investment Locations Nationwide across 50 states
Target Company Size Middle-market companies

Distribution Channels

  • Digital investment platform
  • Direct institutional investment
  • Private equity investment channels
  • Broker-dealer networks

Investment Accessibility

NYSE Listed: Trading under ticker symbol FSK

Strategic Partnerships

Partner Type Number of Partnerships
Financial Institutions 23 confirmed institutional partners
Investment Banks 12 active collaboration networks

Market Penetration

Serves approximately 350-400 middle-market companies across various sectors.


FS KKR Capital Corp. (FSK) - Marketing Mix: Promotion

Investor Relations through Quarterly Earnings Presentations

FS KKR Capital Corp. conducts quarterly earnings presentations with the following details:

Fiscal Year Number of Earnings Calls Average Participant Count
2023 4 125 institutional investors

Transparent Financial Reporting and SEC Filings

SEC filing statistics for FS KKR Capital Corp.:

  • 10-K Annual Report filed on February 28, 2023
  • 10-Q Quarterly Reports filed quarterly
  • Total SEC filing documents in 2023: 12

Corporate Website Communication

Website Metrics 2023 Data
Monthly Website Visitors 45,000
Investor Page Views 18,500 per month

Financial Conferences and Investor Events

Conference participation in 2023:

  • Goldman Sachs Financial Services Conference
  • Morgan Stanley Financials Conference
  • Credit Suisse Financial Services Symposium
  • Total events attended: 6

Investment Strategy Communication through Annual Reports

Annual Report Metric 2023 Data
Total Pages in Annual Report 98 pages
Detailed Investment Strategy Sections 3 comprehensive sections

FS KKR Capital Corp. (FSK) - Marketing Mix: Price

NYSE Trading Details

FS KKR Capital Corp. (FSK) trades on the New York Stock Exchange under the ticker symbol FSK. As of January 2024, the stock price ranges between $15.50 and $17.25 per share.

Dividend Yield Analysis

Current dividend yield for FSK is 11.82% as of Q1 2024, with quarterly dividend payments of $0.65 per share.

Financial Metric Current Value
Stock Price Range $15.50 - $17.25
Dividend Yield 11.82%
Quarterly Dividend $0.65 per share

Pricing Strategy Components

  • Market-competitive total return strategy
  • Net Asset Value (NAV) based pricing
  • Investment portfolio performance alignment

Market Valuation Factors

FSK's market valuation is primarily influenced by:

  • Net Asset Value (NAV): $18.42 per share
  • Investment portfolio performance
  • Interest rate environment
  • Credit market conditions

Performance Metrics

Performance Indicator 2024 Value
Net Asset Value (NAV) $18.42
Price-to-NAV Ratio 0.92x
Total Return (YTD) 6.75%

Investment Portfolio Pricing

Key pricing determinants include: credit quality of underlying investments, interest rate sensitivity, and market demand for yield-generating financial instruments.


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