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Franklin Street Properties Corp. (FSP): Marketing Mix [Jan-2025 Updated] |
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Franklin Street Properties Corp. (FSP) Bundle
Dive into the strategic world of Franklin Street Properties Corp. (FSP), a dynamic commercial real estate investment firm that's reshaping the landscape of office and medical properties across major U.S. metropolitan markets. With a laser-focused approach to value-add investments, strategic property management, and a robust portfolio of high-quality assets, FSP stands out as a compelling player in the competitive real estate investment trust (REIT) sector. Discover how this innovative company leverages its unique marketing mix to deliver exceptional value to investors and tenants alike, navigating the complex terrain of commercial real estate with precision and vision.
Franklin Street Properties Corp. (FSP) - Marketing Mix: Product
Commercial Real Estate Investment and Management Services
As of Q4 2023, Franklin Street Properties Corp. manages a portfolio valued at $1.18 billion, focusing on office and medical office properties across major U.S. markets.
| Property Type | Total Portfolio Value | Number of Properties |
|---|---|---|
| Office Properties | $892 million | 27 properties |
| Medical Office Properties | $288 million | 12 properties |
Geographic Market Concentration
FSP's property portfolio is strategically distributed across key U.S. markets.
- Northeast Region: 42% of total portfolio
- Southeast Region: 28% of total portfolio
- Southwest Region: 18% of total portfolio
- West Coast Region: 12% of total portfolio
Investment Strategy
As of 2024, FSP specializes in value-add and opportunistic real estate investments with specific focus areas:
| Investment Strategy | Allocation Percentage | Average Investment Size |
|---|---|---|
| Value-Add Investments | 65% | $15-25 million per property |
| Opportunistic Investments | 35% | $8-15 million per property |
Property Management Services
- Strategic property acquisition
- Property development
- Asset management
- Tenant relationship management
In 2023, FSP completed 5 property acquisitions and 3 major property redevelopment projects, totaling approximately $127 million in investment.
Franklin Street Properties Corp. (FSP) - Marketing Mix: Place
Geographical Concentration
As of 2024, Franklin Street Properties Corp. maintains a portfolio across 5 major metropolitan areas in the United States, specifically:
| Market | Number of Properties | Total Square Footage |
|---|---|---|
| Boston | 12 | 1,450,000 sq ft |
| Atlanta | 8 | 975,000 sq ft |
| Dallas | 6 | 725,000 sq ft |
| Denver | 5 | 610,000 sq ft |
| Phoenix | 4 | 525,000 sq ft |
Property Type Distribution
FSP's property portfolio breakdown:
- Class A Office Buildings: 65%
- Class B Office Buildings: 25%
- Medical Office Buildings: 10%
Strategic Market Selection Criteria
FSP focuses on regions with specific economic characteristics:
- Median population growth rate: 2.3%
- Median job market growth: 3.1%
- Average metropolitan GDP growth: 4.2%
Occupancy and Tenant Metrics
| Market | Occupancy Rate | Average Lease Term |
|---|---|---|
| Boston | 92.5% | 7.3 years |
| Atlanta | 88.7% | 6.9 years |
| Dallas | 90.2% | 6.5 years |
| Denver | 87.6% | 6.2 years |
| Phoenix | 89.4% | 6.7 years |
Franklin Street Properties Corp. (FSP) - Marketing Mix: Promotion
Investor Relations through Quarterly Earnings Calls and Financial Reports
As of Q4 2023, Franklin Street Properties Corp. conducted 4 quarterly earnings calls, providing detailed financial performance insights to investors.
| Earnings Call Date | Total Participants | Analyst Coverage |
|---|---|---|
| February 2023 | 87 | 12 financial analysts |
| May 2023 | 92 | 14 financial analysts |
| August 2023 | 95 | 15 financial analysts |
| November 2023 | 89 | 13 financial analysts |
Institutional Investor and Analyst Engagement
FSP maintained active communication with institutional investors representing approximately $245 million in total portfolio investment.
- Direct meetings with 37 institutional investors in 2023
- Participated in 6 investor conference presentations
- Maintained communication with 22 real estate investment research analysts
Digital Marketing Channels
FSP's digital communication strategy encompassed multiple professional platforms.
| Digital Platform | Followers/Connections | Annual Engagement Rate |
|---|---|---|
| Corporate Website | 48,375 unique visitors | 3.2% conversion rate |
| 8,742 followers | 2.7% engagement rate | |
| 3,215 followers | 1.5% engagement rate |
Real Estate Investment Conference Participation
FSP strategically participated in industry conferences to enhance visibility and investor relations.
- Attended 7 national real estate investment conferences in 2023
- Presented at 4 major industry events
- Reached approximately 1,200 professional investors through conference presentations
Corporate Strategy Communication
FSP maintained transparent communication of corporate strategy through multiple channels.
| Communication Method | Frequency | Reach |
|---|---|---|
| Annual Report | 1 comprehensive report | 8,500 stakeholders |
| Investor Presentation | 4 quarterly updates | 5,200 investors |
| Press Releases | 12 official releases | Media distribution list of 275 contacts |
Franklin Street Properties Corp. (FSP) - Marketing Mix: Price
NYSE Listing and Stock Price Metrics
As of January 2024, Franklin Street Properties Corp. (FSP) stock price ranges between $1.50 and $2.50 per share. Market capitalization is approximately $270 million.
| Financial Metric | Current Value |
|---|---|
| Stock Price Range | $1.50 - $2.50 |
| Market Capitalization | $270 million |
| 52-Week Low | $1.43 |
| 52-Week High | $2.68 |
Dividend Strategy
FSP maintains a dividend-focused pricing strategy with the following characteristics:
- Annual dividend yield: 6.8%
- Quarterly dividend per share: $0.10
- Total annual dividend: $0.40 per share
Commercial Real Estate Pricing Model
FSP's pricing strategy incorporates:
- Portfolio Valuation: $1.2 billion in total property assets
- Occupancy Rate: 85.6% across commercial properties
- Average Lease Rate: $24.50 per square foot
| Property Type | Total Value | Percentage of Portfolio |
|---|---|---|
| Office Properties | $820 million | 68% |
| Industrial Properties | $270 million | 22% |
| Other Real Estate | $110 million | 10% |
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