New Concept Energy, Inc. (GBR): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at New Concept Energy, Inc. (GBR) and trying to map a traditional marketing mix, but honestly, you're going to find the four P's here look less like a strategy and more like a static asset management profile. This Dallas-based entity operates as a micro-cap holding company where the stock price is tethered less to its day-to-day business and more to a single, massive balance sheet item. For the first nine months of 2025, the company scraped together only $117,000 in revenue while booking a net loss of $58,000, yet its entire financial story hinges on the recoverability of that $3.542 million unsecured note receivable from a related party. It's a fascinating case study in asset dependency, so dig into the Product, Place, Promotion, and Price breakdown below to see exactly how this dual-focus operation-real estate in West Virginia and oil/gas advisory-actually functions in the market.

New Concept Energy, Inc. (GBR) - Marketing Mix: Product

The product element for New Concept Energy, Inc. (GBR) is fundamentally composed of two distinct, asset-backed income-generating activities, supported by a significant non-operating asset.

The physical asset component centers on commercial real estate leasing of approximately 53,000 square feet situated on roughly 190 acres of land in Parkersburg, West Virginia. This real estate product includes four structures, with the main industrial/office building containing approximately 24,800 square feet. As of late 2025 reporting periods, a portion of this space is actively leased.

The service component involves advisory and management services for a single third-party oil and gas operation. The structure of this service product dictates that New Concept Energy, Inc. receives a management fee equal to 10% of oil and gas revenue generated by the third party.

The core business model is defintely asset-heavy, relying on these two primary income streams, which are supplemented by the company's largest asset.

The oil and gas well operation aspect of the product offering is conducted through wholly owned subsidiaries, Mountaineer State Energy, Inc. and Mountaineer State Operations, LLC. These operations involve owning and operating oil and gas wells and mineral leases in specific geographic areas:

• Athens and Meigs Counties in Ohio.
• Calhoun, Jackson, and Roane Counties in West Virginia.

The overall asset base, which underpins the entire product offering, is heavily weighted toward a single financial instrument. As of September 30, 2025, the balance sheet reflects the following composition (amounts in thousands):

The primary asset is a passive, unsecured related-party note receivable of $3.542 million, which was consistent across the December 31, 2024, and September 30, 2025 balance sheets. This note receivable represents approximately 78% of the total assets, which stood at $4.542 million as of November 2025.

Reviewing the operating revenue generated by the core income streams for the nine months ended September 30, 2025, shows the breakdown:

• Total Operating Revenue: $117,000.
• Rental Revenue component: $78,000.
• Management Fees component: $39,000.

For the third quarter ended September 30, 2025, total revenue was $39,000, comprised of rental revenue of $26,000 and management fees of $13,000.

New Concept Energy, Inc. (GBR) - Marketing Mix: Place

The Place strategy for New Concept Energy, Inc. (GBR) centers on the physical location of its assets and the business-to-business (B2B) nature of its service delivery, rather than a consumer distribution network.

Corporate headquarters for New Concept Energy, Inc. (GBR) are centralized in Dallas, Texas. This location coordinates business development, finance, engineering and planning, land management, human resources, and technical support.

The company's physical real estate assets are geographically concentrated in Parkersburg, West Virginia. This real estate component is a primary revenue driver. The company owns approximately 190 acres of land in this area. A portion of this real estate is actively generating income through leasing arrangements. For instance, approximately 16,000 square feet of its four structures is secured by a lease generating an annual $104,000 through October 1, 2029.

The oil and gas management services component of New Concept Energy, Inc.'s operations focuses specifically on the Appalachian Basin and Utica Basin. Operations involve oil and gas wells and mineral leases in Athens and Meigs Counties in Ohio and in Calhoun, Jackson, and Roane Counties in West Virginia. The distribution of this service is inherently B2B, as the company receives a management fee of 10% of oil and gas revenue from a third-party operator.

The nature of the business dictates that distribution is B2B, relying on long-term operational agreements and asset management rather than a consumer network. Revenue streams reflect this structure, showing income derived from rental revenue and management fees. For the three months ended September 30, 2025, total revenue was $39,000, comprised of $26,000 in rental revenue and $13,000 in management fees. Similarly, for the three months ended June 30, 2025, revenue was $40,000, which included $26,000 for rental income and $14,000 in management fees.

The company's stock is publicly traded on the NYSE American exchange under the ticker GBR. As of November 29, 2025, the stock price was $0.787. As of December 2, 2025, the market capitalization stood at $4.31 million. This public listing is the primary mechanism for capital access and investor placement.

The distribution of the real estate revenue stream is geographically fixed to the West Virginia property, while the management fee revenue is tied to the operational success within the Appalachian Basin.

• Corporate Office Location: Dallas, Texas.
• Primary Asset Location: Parkersburg, West Virginia.
• Service Territory: Counties in Ohio and West Virginia.
• Distribution Channel: B2B via management contracts.
• Exchange Listing: NYSE American under ticker GBR.

The company's asset base as of June 30, 2025, totaled $4,574 thousand, with the Note receivable from a related party representing $3,542 thousand of that total. This financial structure underpins the stability of the physical assets that define the 'Place' strategy.

New Concept Energy, Inc. (GBR) - Marketing Mix: Promotion

Promotion activities for New Concept Energy, Inc. (GBR) are heavily weighted toward mandatory corporate disclosure, reflecting its status as a micro-cap, asset-holding entity where the primary audience for communication is the existing investment base rather than broad consumer acquisition.

The core of New Concept Energy, Inc.'s (GBR) communication strategy centers on investor relations, executed primarily through required filings with the Securities and Exchange Commission (SEC). For instance, the operational results for the quarter ended September 30, 2025, were announced via a Form 8-K filing on November 12, 2025. Furthermore, the Annual Meeting of Stockholders, where directors were elected and the auditor ratified for the fiscal year ending December 31, 2025, took place on November 19, 2025, based on a record date of October 10, 2025.

The operational focus appears geared toward maintaining existing revenue streams rather than aggressive new customer acquisition. Revenue generation, as reported for the three months ended June 30, 2025, was derived from two specific sources:

• Rental income: $26,000
• Management fees: $14,000

As of the Q2 2025 report, the company provided no explicit financial outlook or guidance for future quarters. This absence of forward-looking statements shifts the promotional focus entirely to the current financial standing and asset quality, which is where investor attention is concentrated.

Investor focus is demonstrably centered on the balance sheet strength and the recoverability of the significant related-party note receivable. The latest reported figures underscore this concentration on asset value over operational growth metrics. Here is a quick look at the balance sheet components as of June 30, 2025, compared to year-end 2024 (amounts in thousands):

The $3,542,000 note receivable from a related party represents a substantial portion of the total assets of $4,574,000 as of June 30, 2025. Communication channels for direct investor engagement are limited, with contact information provided for investor relations being Gene Bertcher at (800) 400-6407 or info@newconceptenergy.com, and the corporate website being www.newconceptenergy.com.

Mandatory communications serve as the primary promotional vehicle, detailing governance and financial health:

• The Proxy Statement for the November 19, 2025 meeting was distributed starting October 15, 2025.
• The ratification of Turner Stone & Company LLP as the independent registered public accounting firm for 2025 received 3,153,186 votes in favor.
• The company reported a net loss from continuing operations of ($18,000) for the three months ended June 30, 2025.

New Concept Energy, Inc. (GBR) - Marketing Mix: Price

You're looking at the pricing structure for New Concept Energy, Inc. (GBR), which is fundamentally tied to its contract-based revenue streams. The price you charge here isn't about setting a shelf price; it's about locking in fixed contractual rates for real estate and management services. This approach aims for revenue predictability, but it also means pricing power is limited by the existing agreements.

Revenue is generated from fixed, contract-based rental income and management fee agreements. The core pricing mechanism is rooted in these contracts, which dictate the amount customers pay to obtain the service or space. For the second quarter of 2025, the rental income component was stable at $26,000, reflecting those contracted rates. This stability is a direct result of the pricing policy being locked in place.

To give you a clearer picture of the scale, here's how the core revenue components looked in Q2 2025:

The pricing strategy, or lack thereof in terms of dynamic adjustments, is immediately challenged by the cost structure. Pricing must cover high overhead, as Q2 2025 corporate G&A expenses were $85,000. Honestly, when your fixed overhead is more than double your total revenue for the quarter, the contract pricing is clearly not set to cover current operational costs without external support.

The cumulative effect of this pricing versus cost structure is evident in the period results. Total revenue for the first nine months of 2025 was only $117,000. This low top-line figure, driven by fixed pricing, results in the company operating at a loss, reporting a net loss of $58,000 for the first nine months of 2025. That loss is the real-world consequence of the current price points not aligning with the required expense coverage.

Here are some key financial metrics that directly relate to the pricing environment and cost absorption through the first three quarters of 2025:

• Q3 2025 Rental Revenue held steady at $26,000.
• Q3 2025 Management Fees were $13,000.
• Q3 2025 Corporate G&A expenses reached $88,000.
• Q3 2025 Net Loss was $20,000.
• Interest income, a non-contractual pricing benefit, was $42,000 in Q2 2025.
• The related-party note receivable stands at $3,542,000 as of September 30, 2025.

The pricing model relies heavily on the stability of the existing contracts, but the high fixed cost base means any dip in the variable income streams, like interest income which fell to $43,000 in Q3 2025 from $52,000 in Q3 2024, immediately widens the net loss. Finance: draft 13-week cash view by Friday.