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Guaranty Bancshares, Inc. (GNTY): Marketing Mix [Jan-2025 Updated] |
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Guaranty Bancshares, Inc. (GNTY) Bundle
Discover the strategic marketing blueprint of Guaranty Bancshares, Inc. (GNTY), a dynamic financial institution transforming banking experiences across Texas. With a laser-focused approach spanning 35+ banking locations and a comprehensive suite of services, GNTY has crafted a unique market positioning that blends traditional community banking with innovative digital solutions. From personalized business loans to cutting-edge mobile platforms, this regional powerhouse is redefining financial services through a strategic marketing mix that prioritizes customer relationships, local community engagement, and technological advancement.
Guaranty Bancshares, Inc. (GNTY) - Marketing Mix: Product
Community and Commercial Banking Services
As of Q4 2023, Guaranty Bancshares, Inc. operates 57 full-service banking locations across Texas and Louisiana. Total assets reported were $7.9 billion with total deposits of $6.9 billion.
Business and Personal Loan Offerings
| Loan Category | Total Outstanding Balance (Q4 2023) |
|---|---|
| Commercial Real Estate Loans | $2.47 billion |
| Commercial & Industrial Loans | $837 million |
| Residential Real Estate Loans | $1.15 billion |
| Consumer Loans | $246 million |
Deposit Accounts
- Non-interest-bearing demand deposits: $1.82 billion
- Interest-bearing transaction accounts: $3.47 billion
- Savings deposits: $842 million
- Time deposits: $764 million
Digital Banking Platforms
Digital banking services include mobile banking, online bill pay, mobile check deposit, and account alerts. As of 2023, the bank reported 87,000 active digital banking users.
Wealth Management and Investment Services
Wealth management division manages approximately $412 million in assets under management. Services include:
- Personal investment advisory
- Retirement planning
- Trust services
- Portfolio management
Guaranty Bancshares, Inc. (GNTY) - Marketing Mix: Place
Geographic Footprint
Guaranty Bancshares, Inc. operates 35 banking locations primarily concentrated in Texas, with strategic focus on Central, North, and East Texas regions.
| Region | Number of Locations |
|---|---|
| Dallas-Fort Worth Metroplex | 14 locations |
| Austin Metropolitan Area | 7 locations |
| Other Texas Regions | 14 locations |
Distribution Channels
- Physical branch network: 35+ banking locations
- Digital banking platforms
- Online banking website
- Mobile banking application
Target Market Segments
Primary Customer Base:
- Small to mid-sized businesses
- Individual customers in Texas
- Local commercial enterprises
Digital Expansion Strategy
Digital banking channels expanding geographic reach beyond physical locations, enabling remote banking services across Texas.
| Digital Service | Accessibility |
|---|---|
| Online Banking | 24/7 availability |
| Mobile Banking App | Statewide coverage |
| Digital Account Opening | Instant online registration |
Guaranty Bancshares, Inc. (GNTY) - Marketing Mix: Promotion
Targeted Marketing Towards Local Community and Business Networks
Guaranty Bancshares focuses on targeted marketing strategies within Texas and Oklahoma markets. As of Q4 2023, the bank serves 38 communities across these states.
| Marketing Target | Geographic Reach | Number of Communities |
|---|---|---|
| Local Business Networks | Texas and Oklahoma | 38 |
Digital Advertising and Social Media Engagement
The bank leverages digital platforms for marketing outreach.
| Digital Platform | Engagement Metrics |
|---|---|
| 4,500 followers | |
| 2,800 followers |
Relationship-Based Marketing Approach
Guaranty Bancshares emphasizes personalized banking relationships.
- Dedicated relationship managers for business clients
- Customized financial solutions
- Direct communication channels
Sponsorship of Local Community Events and Economic Development Initiatives
In 2023, the bank invested $350,000 in local community sponsorships.
| Sponsorship Category | Investment Amount |
|---|---|
| Community Events | $200,000 |
| Economic Development | $150,000 |
Educational Financial Webinars and Customer Workshops
Guaranty Bancshares conducted 24 financial education sessions in 2023.
| Workshop Type | Number of Sessions | Participant Reach |
|---|---|---|
| Business Financial Planning | 12 | 450 participants |
| Personal Banking Webinars | 12 | 350 participants |
Guaranty Bancshares, Inc. (GNTY) - Marketing Mix: Price
Competitive Interest Rates on Loans and Deposit Accounts
As of Q4 2023, Guaranty Bancshares reported the following interest rates:
| Product Type | Interest Rate Range |
|---|---|
| Personal Savings Accounts | 0.50% - 1.25% |
| Business Checking Accounts | 0.25% - 0.75% |
| Personal Loan Rates | 5.99% - 18.99% |
| Commercial Loan Rates | 6.50% - 12.75% |
Transparent Fee Structure for Banking Services
Guaranty Bancshares maintains a clear fee schedule:
- Monthly Checking Account Maintenance: $10
- Overdraft Fee: $35 per transaction
- Wire Transfer Fee: $25 domestic, $45 international
- ATM Withdrawal Fee: $3 for out-of-network transactions
Tiered Pricing for Business and Personal Banking Products
The bank offers multi-tiered pricing strategies based on account balance and transaction volume:
| Account Tier | Minimum Balance | Monthly Fee Waiver |
|---|---|---|
| Basic Checking | $0 - $1,499 | No fee waiver |
| Premium Checking | $1,500 - $4,999 | Waived with $1,500 minimum balance |
| Elite Checking | $5,000+ | Fully waived with $5,000 balance |
Competitive Rates Aligned with Regional Banking Market
Guaranty Bancshares' pricing aligns with regional Texas banking market averages as of 2024:
- Average CD Rate: 3.25% - 4.50%
- Mortgage Rates: 6.75% - 7.25%
- Small Business Loan Rates: 7.50% - 10.25%
Value-Driven Pricing Strategy
The bank's net interest margin as of Q4 2023 was 3.85%, indicating an effective pricing strategy focused on customer relationship management and competitive positioning.
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