Goldman Sachs BDC, Inc. (GSBD) Marketing Mix

Goldman Sachs BDC, Inc. (GSBD): Marketing Mix [Jan-2025 Updated]

US | Financial Services | Asset Management | NYSE
Goldman Sachs BDC, Inc. (GSBD) Marketing Mix

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Dive into the strategic world of Goldman Sachs BDC, Inc. (GSBD), a dynamic Business Development Company that's reshaping middle-market financing with its innovative investment approach. By leveraging Goldman Sachs' prestigious financial expertise, GSBD offers sophisticated investors a unique opportunity to access targeted debt and equity investments across diverse industries, delivering $50-$250 million revenue range companies with precision-crafted financial solutions that promise attractive risk-adjusted returns in the competitive alternative investment landscape.


Goldman Sachs BDC, Inc. (GSBD) - Marketing Mix: Product

Business Development Company Overview

Goldman Sachs BDC, Inc. provides specialized financing solutions for middle-market companies. As of Q4 2023, the company manages a total investment portfolio valued at $2.1 billion.

Investment Portfolio Composition

Investment Type Percentage Total Value
Senior Secured Loans 68% $1.428 billion
Unitranche Loans 22% $462 million
Second-Lien Loans 10% $210 million

Target Market Characteristics

  • Company revenue range: $50-$250 million
  • Industries served: Healthcare, Software, Business Services, Manufacturing
  • Geographic focus: Primarily United States

Investment Strategy

Key Investment Criteria:

  • Minimum investment size: $10-$50 million
  • Typical loan duration: 3-7 years
  • Average interest rates: 10-14% per annum

Management Details

Managed by Goldman Sachs Asset Management, which oversees approximately $2.5 trillion in assets globally as of 2023.

Product Performance Metrics

Metric Value
Total Investment Portfolio $2.1 billion
Number of Portfolio Companies 47
Net Asset Value (NAV) $15.72 per share (as of Q4 2023)

Goldman Sachs BDC, Inc. (GSBD) - Marketing Mix: Place

Geographic Operational Footprint

Headquarters Location: 200 West Street, New York, NY 10282

Distribution Channels

Channel Type Operational Details
Direct Investment Platform Online investment management infrastructure
Institutional Investment Middle-market company focused investment strategy
Digital Portfolio Management Web-based investment access

Market Coverage

National Reach: Serves businesses across 50 U.S. states

Target Market Sectors

  • Healthcare
  • Technology
  • Manufacturing
  • Software
  • Business Services

Investment Portfolio Geographic Distribution

Region Percentage of Investments
Northeast 35%
West Coast 25%
Midwest 20%
South 15%
Other Regions 5%

Goldman Sachs BDC, Inc. (GSBD) - Marketing Mix: Promotion

Leveraging Goldman Sachs' Established Financial Brand Reputation

Goldman Sachs BDC, Inc. capitalizes on the Goldman Sachs brand reputation, which has a 154-year history in financial services.

Brand Metric Value
Global Brand Value (Goldman Sachs Group) $14.3 billion
Global Brand Ranking (Financial Services) Top 15

Institutional Investor Conferences and Roadshows

GSBD actively participates in targeted financial conferences to engage potential investors.

  • Average number of investor conferences per year: 4-6
  • Typical conference participation: Nasdaq, Raymond James, Credit Suisse events

Financial Reporting and Investor Communications

Communication Channel Frequency
Quarterly Earnings Releases 4 times per year
Annual Reports 1 time per year
Investor Presentation Updates Quarterly

Media and Analyst Network Engagement

GSBD maintains active communication with financial media and analyst networks.

  • Number of analyst coverage: 6-8 financial research firms
  • Typical media mentions per quarter: 15-20 financial publications

Goldman Sachs BDC, Inc. (GSBD) - Marketing Mix: Price

NYSE Trading and Pricing Metrics

Goldman Sachs BDC, Inc. trades under the ticker symbol GSBD with the following pricing characteristics:

Pricing Metric Current Value
Stock Price (as of latest trading) $14.23
Market Capitalization $791.2 million
Price to Book Ratio 0.92

Dividend Distribution Strategy

GSBD implements a consistent dividend distribution approach:

  • Quarterly Dividend Rate: $0.45 per share
  • Annual Dividend Yield: 12.65%
  • Dividend Payment Frequency: Quarterly

Investment Performance Pricing

The company's pricing strategy focuses on generating competitive returns:

Performance Metric Value
Net Asset Value (NAV) $15.48 per share
Total Investment Return 9.2%
Weighted Average Yield on Investments 13.5%

Competitive Pricing Positioning

Key pricing differentiators in the Business Development Company (BDC) sector include:

  • Competitive expense ratio of 2.8%
  • Risk-adjusted return targeting 10-12% annually
  • Transparent fee structure

Shareholder Value Metrics

Shareholder Value Indicator Metric
Price to Earnings Ratio 8.6x
Return on Equity 11.3%
Earnings Per Share $1.65

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