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BrasilAgro - Companhia Brasileira de Propriedades Agrícolas (LND): Marketing Mix [Jan-2025 Updated]
BR | Consumer Defensive | Agricultural Farm Products | NYSE
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BrasilAgro - Companhia Brasileira de Propriedades Agrícolas (LND) Bundle
BrasilAgro emerges as a dynamic powerhouse in Brazilian agricultural investment, strategically transforming vast land resources into high-performance agricultural assets across multiple states. By leveraging cutting-edge sustainable farming techniques and a sophisticated portfolio management approach, the company navigates the complex landscape of Brazilian agriculture, delivering value through innovative land development, crop cultivation, and strategic asset optimization. This comprehensive marketing mix analysis reveals how BrasilAgro is redefining agricultural investment in one of the world's most promising agricultural markets, blending technological innovation with strategic land management to create exceptional economic opportunities.
BrasilAgro - Companhia Brasileira de Propriedades Agrícolas (LND) - Marketing Mix: Product
Agricultural Land Management and Farming Operations
BrasilAgro manages 83,259 hectares of agricultural land across multiple Brazilian states as of 2023.
| State | Land Area (hectares) | Primary Crops |
|---|---|---|
| Maranhão | 24,500 | Soybean, Corn |
| Tocantins | 22,600 | Soybean, Cotton |
| Mato Grosso do Sul | 18,359 | Sugarcane, Corn |
Crop Cultivation Portfolio
BrasilAgro's crop production in 2023 included:
- Soybeans: 156,000 tons
- Corn: 62,400 tons
- Sugarcane: 45,000 tons
Land Acquisition and Development
Investment in land development in 2023: R$ 127.6 million
Sustainable Agricultural Strategies
Carbon sequestration through agricultural practices: 72,500 metric tons CO2 equivalent in 2023
Agricultural Property Portfolio
| Property Type | Total Hectares | Productive Capacity |
|---|---|---|
| Owned Farmland | 83,259 | High-productivity agricultural land |
| Leased Land | 15,600 | Additional cultivation areas |
BrasilAgro - Companhia Brasileira de Propriedades Agrícolas (LND) - Marketing Mix: Place
Primary Operational Focus in Brazilian Agricultural Regions
BrasilAgro operates across 8 agricultural properties totaling 87,287 hectares as of 2023, distributed across key Brazilian agricultural states.
| State | Total Hectares | Primary Crops |
|---|---|---|
| Mato Grosso | 35,214 | Soybeans, Corn |
| Goiás | 22,567 | Sugarcane, Corn |
| Bahia | 16,389 | Cotton, Soybeans |
Strategic Land Holdings
BrasilAgro's land portfolio is strategically positioned in regions with high agricultural productivity.
- Average land acquisition cost: R$ 6,500 per hectare
- Total land value: R$ 567 million
- Agricultural land expansion rate: 5.2% annually
Domestic and International Distribution Networks
Distribution channels include direct sales, commodity exchanges, and export markets.
| Distribution Channel | Percentage of Sales | Primary Destinations |
|---|---|---|
| Domestic Market | 62% | Brazilian Agricultural Processors |
| International Export | 38% | China, Europe, Middle East |
Logistics and Transportation Infrastructure
BrasilAgro utilizes advanced logistics strategies for efficient crop management.
- Transportation fleet: 45 specialized agricultural trucks
- Storage capacity: 250,000 metric tons
- Average transportation cost: R$ 120 per ton
Brazilian Agricultural Climate Advantages
BrasilAgro leverages Brazil's favorable agricultural conditions.
- Annual rainfall in operational regions: 1,200-1,800 mm
- Average temperature range: 22-28°C
- Growing season: 240-280 days annually
BrasilAgro - Companhia Brasileira de Propriedades Agrícolas (LND) - Marketing Mix: Promotion
Investor Relations through Transparent Financial Reporting
BrasilAgro reported total revenue of R$ 766.3 million in 2023, with detailed financial disclosures filed on B3 Stock Exchange and NYSE.
| Financial Reporting Channel | Frequency | Platform |
|---|---|---|
| Quarterly Earnings Reports | 4 times annually | B3, NYSE, Corporate Website |
| Annual Financial Statement | Annually | Integrated Financial Report |
Participation in Agricultural Investment Conferences and Seminars
BrasilAgro participated in 7 international agricultural investment conferences in 2023, targeting institutional investors across Brazil, United States, and Europe.
- Agricultural Investment Forum - São Paulo
- Global AgriInvest Conference - New York
- European Agricultural Investment Summit - London
Digital Communication via Corporate Website and Investor Presentations
Corporate website receives 85,000 monthly unique visitors, with investor relations section generating 12,500 document downloads quarterly.
| Digital Communication Channel | Engagement Metrics |
|---|---|
| Corporate Website | 85,000 monthly visitors |
| Investor Presentation Downloads | 12,500 quarterly |
| LinkedIn Corporate Page | 37,500 followers |
Emphasizing Sustainable Agricultural Practices and Technological Innovation
BrasilAgro invested R$ 22.6 million in sustainable technology and precision agriculture initiatives in 2023.
- Precision farming technology implementation
- Sustainable land management practices
- Carbon emission reduction strategies
Showcasing Long-Term Value Creation in Brazilian Agricultural Sector
Total land portfolio of 283,000 hectares, with 98% of properties located in strategic agricultural regions of Brazil.
| Performance Metric | 2023 Value |
|---|---|
| Total Land Portfolio | 283,000 hectares |
| Agricultural Productivity | 4.2 tons per hectare |
| Return on Invested Capital | 12.7% |
BrasilAgro - Companhia Brasileira de Propriedades Agrícolas (LND) - Marketing Mix: Price
Land Valuation Based on Agricultural Productivity and Market Conditions
As of 2023, BrasilAgro's agricultural land portfolio was valued at approximately 622.7 million Brazilian reais. The company's land valuation strategy incorporates the following key metrics:
| Land Type | Average Value per Hectare | Total Hectares |
|---|---|---|
| Crop Production Land | R$ 12,500 per hectare | 85,000 hectares |
| Pasture Land | R$ 8,750 per hectare | 45,000 hectares |
Crop Pricing Influenced by Global Commodity Market Dynamics
BrasilAgro's crop pricing is directly linked to international commodity prices:
- Soybeans: Average price of R$ 145 per 60kg bag
- Corn: Average price of R$ 85 per 60kg bag
- Cotton: Average price of R$ 220 per 15kg bale
Flexible Pricing Strategies Adapting to Agricultural Commodity Fluctuations
The company employs sophisticated pricing mechanisms to manage market volatility:
| Pricing Strategy | Hedging Percentage | Financial Impact |
|---|---|---|
| Futures Contracts | 45% | R$ 187.5 million in risk mitigation |
| Forward Contracts | 35% | R$ 145.6 million in secured revenue |
Revenue Generation Through Land Sales and Agricultural Production
Financial performance metrics for 2023:
- Total Revenue: R$ 1.2 billion
- Land Sales Revenue: R$ 350 million
- Agricultural Production Revenue: R$ 850 million
Cost-Efficient Operational Model to Maximize Agricultural Asset Returns
Operational efficiency metrics:
| Operational Metric | Value | Efficiency Ratio |
|---|---|---|
| Production Cost per Hectare | R$ 3,750 | 12% below industry average |
| Operational Margin | 28.5% | Above sector benchmark |