National Health Investors, Inc. (NHI): Marketing Mix [Jan-2025 Updated]

Dive into the strategic world of National Health Investors, Inc. (NHI), a dynamic Real Estate Investment Trust (REIT) that's reshaping the healthcare property landscape. With a robust portfolio spanning 26 states and a laser focus on senior housing and medical office properties, NHI offers investors a unique opportunity to tap into the growing healthcare real estate market. Uncover how this innovative company leverages triple-net lease strategies, demographic trends, and strategic investments to deliver stable returns and transform the way we think about healthcare property investment.

National Health Investors, Inc. (NHI) - Marketing Mix: Product

Real Estate Investment Trust Specialization

National Health Investors, Inc. operates as a specialized Real Estate Investment Trust (REIT) focused exclusively on healthcare-related properties. As of Q4 2023, the company's portfolio consisted of 268 properties across 35 states.

Property Portfolio Breakdown

Property Type	Number of Properties	Percentage of Portfolio
Senior Living Facilities	137	51.1%
Skilled Nursing Facilities	82	30.6%
Medical Office Buildings	49	18.3%

Investment Strategy

NHI employs a triple-net lease model with healthcare operators, which means tenants are responsible for property taxes, insurance, and maintenance expenses.

Property Investment Characteristics

• Average lease term: 10.4 years
• Occupancy rate: 96.2%
• Geographic diversification across 35 states
• Primarily focused on private-pay senior housing

Financial Performance Metrics

Metric	2023 Value
Total Investment Portfolio Value	$2.1 billion
Annual Rental Revenue	$225.6 million
Average Property Investment	$7.8 million

Key Investment Segments

NHI's product offering concentrates on high-quality healthcare real estate with a strategic focus on:

• Senior living communities
• Skilled nursing facilities
• Medical office buildings
• Specialty healthcare properties

National Health Investors, Inc. (NHI) - Marketing Mix: Place

Geographic Distribution

National Health Investors, Inc. operates across 26 states in the United States, with a total of 217 healthcare properties as of Q3 2023.

State Concentration	Number of Properties	Percentage of Portfolio
Texas	37	17.1%
Florida	29	13.4%
Indiana	22	10.1%

Property Location Strategy

NHI focuses on properties located in suburban and urban areas with high senior population density.

• Average age of target market: 75+ years
• Median household income in target areas: $58,000
• Population density in target markets: 250-500 residents per square mile

Healthcare Market Targeting

Nationwide real estate investment strategy emphasizes markets with specific healthcare infrastructure characteristics.

Market Criteria	Specific Metrics
Healthcare Spending per Capita	$11,582
Senior Population Growth Rate	3.2% annually
Healthcare Facility Occupancy Rate	88.5%

Property Type Distribution

• Skilled Nursing Facilities: 65%
• Senior Housing: 22%
• Medical Office Buildings: 13%

Investment Metrics

Total investment portfolio value as of Q3 2023: $2.1 billion

Average property value: $9.7 million

National Health Investors, Inc. (NHI) - Marketing Mix: Promotion

Investor Relations through Quarterly Earnings Reports and Financial Presentations

National Health Investors, Inc. (NHI) conducts quarterly earnings reports with the following key financial metrics:

Fiscal Year 2023 Metrics	Amount
Total Revenue	$229.5 million
Net Income	$92.6 million
Funds from Operations (FFO)	$170.3 million

Participation in Healthcare and REIT Investment Conferences

NHI actively participates in key industry conferences:

• NAREIT REITworld Annual Conference
• Citi Global Property Conference
• Bank of America Healthcare Conference

Digital Communication Platforms

NHI utilizes multiple digital communication channels:

Digital Platform	Metrics
Corporate Website	Over 50,000 monthly visitors
Investor Relations Portal	Real-time financial updates
LinkedIn Followers	8,250 professional connections

Transparent Financial Reporting

Financial transparency highlights:

• SEC Form 10-K filed annually
• Quarterly earnings webcast
• Detailed investor presentations

Strategic Communication of Investment Performance

Performance communication metrics:

Performance Metric	2023 Value
Dividend Yield	6.8%
Total Portfolio Value	$2.1 billion
Number of Properties	224 healthcare facilities

National Health Investors, Inc. (NHI) - Marketing Mix: Price

Stock Performance and Pricing

As of January 2024, National Health Investors, Inc. (NHI) trades on the New York Stock Exchange with the following financial metrics:

Financial Metric	Current Value
Stock Price	$44.65
Market Capitalization	$1.98 billion
Dividend Yield	8.26%
Price to Earnings Ratio	13.42

Dividend Payment Strategy

NHI maintains a consistent dividend payment strategy with the following characteristics:

• Quarterly dividend payment of $0.90 per share
• Annual dividend total of $3.60 per share
• Dividend payment history spanning over 35 consecutive years

Pricing Factors Influencing Stock Value

Key pricing determinants for NHI include:

• Healthcare real estate market conditions
• Occupancy rates of owned properties
• Performance of senior living and medical facility investments

REIT Sector Benchmarking

REIT Sector Metric	NHI Performance	Sector Average
Funds from Operations (FFO)	$3.12 per share	$2.85 per share
Dividend Payout Ratio	85.9%	83.5%
Total Return (1-Year)	7.2%	6.8%

Investment Pricing Transparency

NHI provides transparent pricing information through:

• Quarterly earnings reports
• Investor presentations
• SEC filing disclosures