O-I Glass, Inc. (OI): ANSOFF MATRIX [Dec-2025 Updated]

You're digging into O-I Glass, Inc.'s next strategic moves, and after a major turnaround effort, the path forward is mapped out across the four growth quadrants. We see them using the $220 million in year-to-date Q3 2025 cost savings to aggressively compete on price, building on that 4% Q2 sales volume growth in the Americas-that's classic Market Penetration. Still, the most significant value driver is the Product Development pivot: pushing the premium glass share from 27% toward a 40% long-term goal with new lightweight designs and premium collections. To get the full picture of how they plan to enter new regions and pursue bolt-on acquisitions for non-traditional materials, you need to see the concrete actions laid out in the full matrix below.

O-I Glass, Inc. (OI) - Ansoff Matrix: Market Penetration

You're looking at how O-I Glass, Inc. (OI) plans to grow by selling more of its existing glass packaging products into its current markets. This is the core of market penetration, and for O-I Glass, Inc., it hinges on cost discipline and targeted volume gains.

The foundation for aggressive market penetration is the success of the Fit to Win cost savings initiative. You have concrete proof of this working: the program delivered $220 million in benefits year-to-date through the third quarter of 2025. Honestly, they are on pace to beat the annual 2025 target of $250 million in savings, which sets the stage for competitive moves. This cost advantage is the lever you pull for pricing flexibility.

Specifically targeting existing core segments, the strategy is to use these savings to offer more competitive pricing. Look at the Americas, where the push for market share is already showing results. In the second quarter of 2025, the Americas segment saw sales volume grow by 4 percent due to improved competitiveness. This segment's operating profit jumped to $140 million in Q3 2025, a 59 percent improvement over the prior year's $88 million. That's the kind of operational leverage that lets you win on price in established beer and wine markets.

Here's a quick look at how the core regions are translating cost discipline into profit:

In Europe, while Q2 2025 saw a volume dip, Q3 2025 operating profit surged to $95 million from $56 million year-over-year, with margins improving by 590 basis points. This suggests that leveraging the cost structure improvements from Fit to Win is helping O-I Glass, Inc. become more competitive for mainstream glass packaging contracts there, even if the search didn't explicitly use the phrase 'best cost producer model'.

To secure volume, you need sticky relationships. O-I Glass, Inc. is using advanced AI/Statistical Pricing and Costing models that run in real time to optimize quotes. This technology is applied to both spot decisions and, crucially, to long-term customer agreements. That's how you deepen those relationships and lock in higher-volume supply contracts.

The final piece is fueling the engine. The plan calls for reinvesting cost savings to boost sales and marketing in leading markets. You saw the volume gains in the Americas, which includes key markets like North America and Brazil. While the exact reinvestment dollar amount isn't public, the focus on 'higher quality of revenue' and prioritizing economic profit over just any volume shows a disciplined approach to where those marketing dollars go.

You should track the following operational metrics as indicators of successful market penetration:

• Year-to-date Fit to Win savings achievement versus the $250 million annual target.
• Americas segment shipment volume trends following the 4 percent Q2 2025 growth.
• The success rate of AI-optimized quotes on securing multi-year contracts.
• Europe segment operating margin expansion relative to the 590 basis points Q3 2025 improvement.

Finance: draft 13-week cash view by Friday.

O-I Glass, Inc. (OI) - Ansoff Matrix: Market Development

You're looking at how O-I Glass, Inc. (OI) plans to take its current glass container products and push them into new geographic territories or customer groups. This is the Market Development quadrant, and for O-I Glass, Inc., it ties directly into their stated long-term vision.

The execution of the Horizon 3 'Strategic Optionality' plan is where this geographic expansion lives. This horizon specifically calls for further growth through geographic expansion, including potential future corporate development actions. You can see the scale of their existing footprint, which is the platform for this move:

The strategy involves targeting emerging markets where O-I Glass, Inc. currently has a smaller footprint. While the specific emerging markets in Asia or Africa aren't quantified in terms of immediate revenue targets, the intent is clear: expand beyond the established strongholds in Europe, North America, and Brazil. The company is looking to grow its presence in new markets through strategic opportunities, which can include small 'bolt-on' acquisitions.

To service these new multinational customers efficiently, O-I Glass, Inc. can lean on its existing global infrastructure. This network of $\text{69}$ plants across $\text{19}$ countries is a significant competitive advantage, $\text{1.5}$ times larger than the nearest competitor.

Regarding the existing revenue base, O-I Glass, Inc. already generates a substantial $\text{70\%}$ of its revenue from outside the United States. The goal here is to increase that international share further by targeting new countries, specifically within Europe and South America, even as sales in Europe softened recently.

Market development also means finding new customer segments for existing products. You'll see this reflected in the product mix focus. The company is emphasizing growth in non-alcoholic beverages, food, and ready-to-drink (RTD) glass packaging, while beer and wine segments have seen declines. A key part of this is the push to increase the 'premium' share of the portfolio from its current $\text{27\%}$ to approximately $\text{40\%}$ long-term. This shift targets customers willing to pay more for premium packaging, which aligns with finding new, higher-value customer segments for their existing glass container technology. The 2025 full-year adjusted earnings guidance is set between $\text{\$1.20}$ and $\text{\$1.50}$ per share, with Free Cash Flow expected to be between $\text{\$150}$ and $\text{\$200}$ million.

Here are the key customer and product focus areas supporting this market development:

• Targeting premium packaging share growth from $\text{27\%}$ to $\text{40\%}$.
• Focusing on non-alcoholic beverages, food, and RTDs.
• Leveraging the 'Fit to Win' initiative to enhance competitiveness.
• Expecting adjusted earnings to nearly double $\text{2024}$ results.
• The company is defintely using its scale to manage costs while expanding reach.

Finance: draft $\text{13}$-week cash view by Friday.

O-I Glass, Inc. (OI) - Ansoff Matrix: Product Development

You're looking at how O-I Glass, Inc. is pushing new products into its existing customer base-the core of Product Development in the Ansoff Matrix. This isn't just about making more of the same; it's about upgrading the offering, especially toward higher-value segments.

Accelerating the Premium Portfolio Shift

O-I Glass, Inc. is actively rebalancing its product mix to capture more value from premium segments. The company has a stated long-term goal to increase the share of premium products within its portfolio. This shift is designed to improve margins and align with consumer trends favoring premiumization.

Here are the key figures related to this strategic pivot:

This strategy relies on strong customer relationships and a significantly improved cost structure in the mainstream category.

Introducing Lightweight Glass Designs

To help existing food and beverage customers manage logistics expenses, O-I Glass, Inc. is focusing on product lightweighting. This involves engineering lighter bottles that maintain brand appeal and structural integrity. The results from these efforts in 2023 alone show tangible environmental and material savings.

• Conserved over 24,000 tonnes (t) of glass in 2023 through lightweighting efforts.
• Achieved a 13,000t reduction in carbon dioxide (CO₂) from collective lightweighting in 2023.
• The European Estampe bottle weighs about 390g, showing about 25% less carbon emissions than conventional 500g wine bottles.
• In North America, lightweight wine bottles offered range from 11.6 to 16 ounces, with the newest being 14 ounces (397 grams).

These designs are part of the O-I Lean+Green® initiative.

Developing High-Recycled Content Products

Meeting the demand for sustainability means increasing the use of cullet (recycled glass). O-I Glass, Inc. has elevated its 2030 sustainability goal for recycled content significantly. While the market growth target of $7.7 billion by 2034 wasn't confirmed, the company's internal commitment is clear.

• O-I Glass, Inc. is committed to achieving an average of 60% use of cullet (recycled glass) in its packaging by 2030 (from a 2019 baseline).
• In 2025 alone, O-I programs recycled more than 400 metric tons of glass.
• The company surpassed its renewable electricity goal in 2024, reaching 51% globally, well above the original 40% target.

Expanding Premium Collection Offerings

For high-end spirits and ready-to-drink (RTD) beverages, O-I Glass, Inc. is leveraging specialized collections that offer speed-to-market and customization. These products are designed to help brands stand out in saturated markets where consumers are willing to pay more for unique experiences.

The key product lines driving this include:

• Covet™ Classics Collection: Created for small orders, quick deliveries, and faster speed to market for high-end brands.
• O-I: EXPRESSIONS: A service enabled by digital printing that allows brands to create highly personalized and customized packaging at flexible volume and industrial speeds.

Reconfiguring for the Bourbon Trail Market

The focus on premium spirits is physically manifested in capital investment, particularly in Kentucky, which is central to the Bourbon Trail. O-I Glass, Inc. is reconfiguring its manufacturing footprint to serve this high-demand, premium category locally.

The Bowling Green facility is a key component of this strategy, being the first purposely-built plant for the company's MAGMA (Modular Advanced Glass Manufacturing Asset) technology.

The first production line at Bowling Green was targeted to commence production in mid-2024. Finance: review the capital expenditure tracking against the $240 million phased commitment by end of Q4 2025.

O-I Glass, Inc. (OI) - Ansoff Matrix: Diversification

You're looking at the next phase of growth for O-I Glass, Inc. (OI), moving beyond core beverage packaging into new territory, which the company calls Horizon 3, or Strategic Optionality. This is where the real potential for new revenue streams lies, away from the established beer and wine segments.

The current financial footing shows the company is focused on internal efficiency first. For the third quarter of 2025, O-I Glass reported net sales of $1.7 billion, consistent with the prior year period, but the internal transformation is showing up in the bottom line. Year-to-date through Q3 2025, the Fit to Win initiative delivered $220 million in benefits, putting them on pace to exceed the $250 million annual target for 2025. This operational strength is intended to fund these riskier, but potentially higher-reward, diversification moves.

Pursue small, bolt-on M&A opportunities in non-traditional packaging materials, as outlined in Horizon 3. O-I Glass has noted potential growth through Mergers and Acquisitions, specifically eyeing "small bolt-on opportunities" as part of its strategic optionality. This suggests targeted, smaller deals that integrate quickly, perhaps in areas like advanced coatings or sustainable material science adjacent to glass.

Form strategic joint ventures to enter the pharmaceutical or specialty chemical glass container markets. The company has a history of leveraging strategic joint ventures. Furthermore, O-I Jakarta is making a significant investment to serve Indonesia's food, beverage, and pharmaceutical brands, indicating a direct focus on that sector within the expanding Southeast Asia market. This is a concrete step toward specialty markets.

Develop and market glass-based materials for non-packaging applications, like architectural or industrial uses. While specific revenue figures for these new materials aren't broken out yet, O-I Glass's early sustainability milestones-achieving 51% renewable energy use and a 30% emissions cut six years early-position the company to capitalize on the projected $7.7B recycled glass market growth by 2034. This market shift is the underlying driver for exploring non-traditional uses for glass.

Acquire a small, innovative company focused on glass decoration or smart packaging technology. This falls under the corporate development actions mentioned in Horizon 3. The long-term goal includes increasing the premium portfolio share from 27% to about 40% post-2027, which requires innovation in aesthetics and functionality, like decoration or smart features, making bolt-on acquisitions in these areas a logical move.

Enter a new geographic market, like Southeast Asia, with a new, specialized product line for local high-growth food sectors. O-I Glass is already executing on this. They are making a significant investment in their Jakarta plant, introducing narrow neck press and blow (NNPB) technology for efficient lightweight bottle production. This investment is explicitly tied to serving the growing customer demand in Indonesia and the ever-expanding Southeast Asia market.

• The company currently operates across 19 countries with 69 plants.
• The long-term goal is to increase the premium portfolio mix to approximately 40%.
• The 2027 target for Adjusted EBITDA is at least $1.45 billion.
• The company employs approximately 21,000 people globally.
• The expected 2025 Free Cash Flow is a $300 million improvement over the prior year.