Phio Pharmaceuticals Corp. (PHIO) Marketing Mix

Phio Pharmaceuticals Corp. (PHIO): Marketing Mix [Jan-2025 Updated]

US | Healthcare | Biotechnology | NASDAQ
Phio Pharmaceuticals Corp. (PHIO) Marketing Mix
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In the cutting-edge world of immuno-oncology, Phio Pharmaceuticals Corp. (PHIO) is pioneering a revolutionary approach to cancer treatment through its innovative RNAi technology. This dynamic biotech company is pushing the boundaries of precision medicine, developing groundbreaking therapeutics that target solid tumors and metastatic cancers with unprecedented potential. By leveraging their unique self-delivering RNAi platform, Phio is not just developing treatments, but reimagining how we approach cancer therapy at the molecular level, promising hope for patients and intrigue for investors tracking the next frontier of medical innovation.


Phio Pharmaceuticals Corp. (PHIO) - Marketing Mix: Product

Immuno-oncology Therapeutics Focused on RNAi Technology

Phio Pharmaceuticals specializes in developing RNAi (RNA interference) therapeutic technologies targeting cancer treatment.

Technology Platform Details
Platform Name Self-delivering RNAi (sd-rxRNA®)
Development Stage Preclinical and Clinical Research
Primary Focus Immuno-oncology

Lead Product: PHIO-101

PHIO-101 is the company's primary therapeutic candidate for treating solid tumors and metastatic cancers.

  • Mechanism: Immune checkpoint inhibition
  • Target: Immune system modulation
  • Therapeutic Area: Oncology

Proprietary Self-Delivering RNAi Platform Technology

Phio's sd-rxRNA® technology enables direct cellular delivery of RNAi therapeutics without traditional transfection methods.

Technology Characteristic Specification
Delivery Mechanism Direct cellular penetration
Patent Status Multiple issued patents
Unique Advantage No external delivery agents required

Targeted Therapeutic Approaches

The company focuses on precision cancer treatment through innovative RNAi technologies.

  • Targeted gene silencing
  • Immune system modulation
  • Potential for personalized cancer therapies

Research and Development

Phio Pharmaceuticals continues to invest in developing novel immunotherapeutic solutions.

R&D Metric Value
R&D Expenses (2023) $14.3 million
Research Personnel Approximately 25 scientists
Active Research Programs 3 primary therapeutic programs

Phio Pharmaceuticals Corp. (PHIO) - Marketing Mix: Place

Geographic Market Presence

Primary Market Location: United States biotechnology sector

Research and Development Facilities

Location Type Size
Marlborough, Massachusetts Research Headquarters Approximately 15,000 sq. ft.

Distribution Channels

  • Clinical trial networks
  • Potential pharmaceutical partnerships
  • Specialized medical institutions

Target Market Segments

Segment Focus Area
Oncology Treatment Centers Immuno-oncology research
Specialized Medical Institutions Advanced therapeutic development

Market Expansion Strategy

Current Geographical Reach: Primarily United States

Distribution Network

  • Direct sales to research institutions
  • Collaborative pharmaceutical partnerships
  • Clinical trial distribution networks

Inventory Management

Specialized biotech inventory management focused on research-stage therapeutics


Phio Pharmaceuticals Corp. (PHIO) - Marketing Mix: Promotion

Scientific Conference Presentations and Medical Research Publications

Phio Pharmaceuticals has presented research at key oncology conferences, including:

Conference Year Presentation Focus
American Association for Cancer Research (AACR) 2023 RNAi therapeutics platform
Society for Immunotherapy of Cancer (SITC) 2022 Immuno-oncology research

Investor Relations Communications

SEC filings and quarterly reports provide detailed communication channels:

  • 4 quarterly financial reports filed in 2023
  • Annual report filed on Form 10-K
  • Market capitalization as of Q4 2023: $4.2 million

Digital Marketing Strategy

Digital Channel Engagement Metrics
LinkedIn 2,500 followers
Twitter 1,800 followers
Website unique visitors 15,000 per month

Collaboration Announcements

Key research collaborations in 2023:

  • Collaboration with MD Anderson Cancer Center
  • Partnership with Dana-Farber Cancer Institute

Investor and Scientific Community Engagement

Event Type Frequency Participants
Investor Webinars Quarterly 250-300 attendees
Scientific Research Webinars Bi-annual 400-500 participants

Phio Pharmaceuticals Corp. (PHIO) - Marketing Mix: Price

Financial Overview

As of Q4 2023, Phio Pharmaceuticals Corp. reported the following financial metrics:

Financial Metric Amount
Cash and Cash Equivalents $8.4 million
Net Loss $14.2 million
Stock Price (NASDAQ: PHIO) $0.12 per share

Funding Strategy

Phio Pharmaceuticals' pricing strategy is primarily focused on research funding through:

  • Equity offerings
  • Research grants
  • Potential partnerships

Investment Valuation Factors

Valuation Component Details
Market Capitalization Approximately $15.6 million
Research Stage Valuation Based on RNAi technology potential
Funding Source Breakdown 80% Equity, 20% Research Grants

Stock Performance

Key stock-related pricing information:

  • 52-week trading range: $0.09 - $0.45
  • Average daily trading volume: 250,000 shares
  • Current market listing: NASDAQ

Research Investment Metrics

Research Investment Parameter Value
Annual Research Expenditure $12.7 million
Research Grant Funding $2.3 million
Burn Rate $3.5 million per quarter

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