Roblox Corporation (RBLX): Business Model Canvas [Dec-2025 Updated]

You're looking to cut through the noise and see the actual financial engine driving Roblox Corporation right now, and frankly, the scale is staggering: 151.5 million Daily Active Users feeding a creator economy that paid out over $1 billion in just nine months of 2025. As an analyst, what grabs my attention is how that user activity translates directly into revenue, evidenced by Q3 bookings hitting $1.92 billion and a deferred revenue balance over $3.7 billion-all while they guide for $468 million in infrastructure spending this year. This Business Model Canvas distills that complex machine into its nine core parts, showing you exactly where the cash is flowing and why their bets on AI and the developer ecosystem are so aggressive. Read on to see the full blueprint below.

Roblox Corporation (RBLX) - Canvas Business Model: Key Partnerships

You're looking at the external relationships Roblox Corporation maintains to power its massive user-generated content (UGC) economy and expand its brand reach. These partnerships are crucial because Roblox relies heavily on external developers and major intellectual property (IP) holders to keep content fresh, and on external service providers for critical functions like payments and safety.

Major IP Holders

Roblox Corporation formally streamlined its IP integration by launching its Roblox License Manager and Licenses catalog on July 15, 2025. This move targets making it easier for creators to build experiences based on established franchises. Initial partners announced include major entertainment companies like Netflix, Lionsgate, Sega, and Japanese publisher Kodansha.

The immediate availability included seven major IPs, with two additional properties from Kodansha, 'Blue Lock' and 'That Time I Got Reincarnated as a Slime,' slated to follow shortly after the launch. Roblox has a clear ambition here: to have 10% of all global gaming content revenue flowing through its ecosystem. Brand integration is already a significant revenue driver; revenue from sponsored events and brand integrations totaled $210 million in Q1 2025 alone.

The health of the creator economy, which feeds these partnerships, is strong:

• From March 2024 to March 2025, Roblox creators earned over $1 billion globally through the Developer Exchange (DevEx) Program.
• Q3 2025 creator earnings totaled $427.9 million, marking an 85% year-over-year increase.
• The DevEx Program processed $122 million in Q1 2025.

Global Advertising and Media Agencies

To diversify revenue beyond in-game purchases, Roblox has deepened its advertising partnerships. A key development was the announcement of a partnership with Google on April 1, 2025, focusing on integrating Roblox's ad inventory into Google's AdMob and Google Ad Manager. This is designed to boost the average revenue per daily active user (ARPDAU) by introducing new video ad formats, such as 'Rewarded Video' ads.

Roblox is also focusing on brand safety and measurement within its ad inventory. The company has worked with firms like DoubleVerify to give advertisers confidence in campaign placement. Furthermore, Roblox partnered with PubMatic for programmatic video advertising back in May 2024. The company's internal goal for advertising innovation is to achieve over $1 billion in ad revenue by 2026.

Identity Verification Firms

To comply with regulatory scrutiny and enhance child safety, Roblox is enforcing mandatory age verification for chat features by the end of 2025. The platform uses a third-party technology partner, Persona, to process age checks, which can be done via a video selfie or government ID submission. Roblox states that this sensitive information is deleted within 30 days.

The verification system is layered, combining facial age estimation, government ID checks, and parental consent. Once verified, users are sorted into specific age categories for communication purposes:

Age Group Category	Age Range
Youngest Group	Under nine
Pre-Teen	Nine to 12
Teenager Tier 1	13 to 15
Teenager Tier 2	16 to 17
Young Adult Tier 1	18 to 20
Young Adult Tier 2	Over 21

Global implementation is planned for early January 2026, following initial enforcement in Australia, New Zealand, and the Netherlands in early December 2025.

Payment Processors for Robux Transactions Globally

The monetization engine runs on Robux, the virtual currency, which maintains a steady exchange rate of 100 Robux per $1 USD. When users spend Robux in-experience, a significant portion of that dollar value is allocated to cover transaction costs. Specifically, 22% of each in-experience dollar is allocated to App Stores & Payment Processing Fees. This cost is part of the 67% of each dollar that supports platform operations and direct developer payments.

For creators cashing out their earnings via the DevEx Program, the conversion rate was increased by 8.5% in 2025. The current rate is $0.0038 for every earned Robux. To put the cost to consumers in perspective, 30,000 purchased Robux cost users $300. The platform is seeing strong global monetization, with over 52% of platform revenue coming from mobile transactions.

The financial split for in-experience purchases, after accounting for developer share and platform costs, leaves 17% as the Roblox share to cover operating costs and investment, while 28% is returned directly to developers who cash out through DevEx. If you're looking at the top earners, the top 1,000 developers earned an average of $1.1 million over the last 12 months.

Finance: draft 13-week cash view by Friday.

Roblox Corporation (RBLX) - Canvas Business Model: Key Activities

You're looking at the core engine driving Roblox Corporation's massive scale-the day-to-day work that keeps the platform running and growing. Honestly, it's a blend of massive engineering, content governance, and developer enablement.

Developing the core platform engine and Roblox Studio tools.

The foundation requires constant iteration. Roblox Studio is seeing significant upgrades to keep pace with creator demand. As of April 2025, over 44 million games (experiences) have been published on the platform. Roblox Studio is now used by 12.3 million monthly active developers, which is an 18% increase from 2024. To accelerate content creation, AI-assisted scripting tools, introduced in late 2024, cut development time by up to 35%. Furthermore, 70% of newly created games in 2025 incorporated at least one AI-generated asset.

Scaling global cloud infrastructure to support 151.5 million DAUs.

Supporting the sheer volume of users is a monumental task. Roblox reported reaching 151.5 million daily active users in Q3 2025. This scale demands continuous investment in cloud infrastructure to maintain low latency and high availability across global regions. While specific infrastructure spend isn't broken out, R&D spending in 2024 was $1.44 billion, representing 38% of revenue, much of which underpins this scaling effort.

Content moderation and Trust & Safety system development (100+ innovations).

Maintaining a civil environment is a non-negotiable activity, especially with the platform's demographic mix. Roblox announced over 100+ safety measures implemented in 2025 to balance independence with safety. For instance, the November 2025 safety update highlighted improvements in PII detection and abuse reporting transparency, resulting in a 250% increase in feedback provided to users regarding their submitted reports. The platform is also rolling out age estimation technology to help confirm user ages.

Cultivating the developer ecosystem via the Developer Exchange (DevEx).

The platform's value is directly tied to creator success, which is actively managed through DevEx. By September 2025, creators had earned over $1 billion globally through the DevEx Program in the preceding 12 months, surpassing the $923 million earned in all of 2024. The company recently increased the DevEx exchange rate by 8.5%. Here's how that looks in hard numbers:

Metric	Value/Rate	Period/Context
Total Creator Earnings (YTD)	Over $1 billion	As of September 2025
DevEx Program Participants	Over 29,000	As of mid-2025
Median Creator Payout	$1,440 USD	12 months ended June 30, 2025
DevEx Payout Rate (New Rate)	$0.0038 per Earned Robux	On or after September 5, 2025
DevEx Payout Rate (Old Rate)	$0.0035 per Earned Robux	Before September 5, 2025
Year-over-Year Payout Growth	85%	For DevEx payouts, year-over-year

Investing heavily in AI for creation, moderation, and discovery.

AI is central to future efficiency and content quality. The platform is using AI to enhance moderation, as noted above, and to empower creation tools. The goal is ambitious: Roblox estimates it currently has about 3.2% of the global gaming content market, with a stated goal to reach 10%. This requires significant technological investment to scale content creation and discovery effectively.

The key areas of AI focus include:

• Enhancing Avatar Auto-Setup and Assistant in Roblox Studio.
• Deploying world models trained on billions of hours of 3D interaction data.
• Implementing AI-optimized placements for Rewarded Video Ads.
• Using AI-driven analytics for IP licensing opportunities.

Finance: review Q4 2025 R&D spend against the $1.44 billion 2024 figure by Monday.

Roblox Corporation (RBLX) - Canvas Business Model: Key Resources

You're looking at the core assets Roblox Corporation (RBLX) relies on to power its massive digital ecosystem as of late 2025. These aren't just line items; they are the engines of growth and the moat protecting their market position.

The most visible resource is the sheer scale of the audience. This user base drives the network effect, which is critical for both content consumption and creation.

• Massive, engaged user base of 151.5 million Daily Active Users (DAUs) as reported for Q3 2025.
• The platform has seen a 70% year-over-year increase in DAUs leading up to Q3 2025.
• Hours engaged reached 27.4 billion in Q2 2025, up 58% year-over-year.

Next, you have the proprietary technology stack. This is the foundation that allows millions of concurrent users to interact within complex, custom-built worlds.

• The proprietary Roblox Engine, which predominantly uses Luau, a dialect of the Lua 5.1 programming language, with some aspects built in C++.
• Infrastructure investment includes the recent launch of a fully live São Paulo data center to enhance performance for millions of users in Brazil.
• AI-assisted scripting tools, introduced in late 2024, cut development time by up to 35%.

The creator community is the lifeblood, turning the platform into a content engine. Their financial success directly fuels platform engagement.

Creator Metric	Value (Late 2025 Data)
Community of Developers/Creators (as of early 2025)	3.1 million
Creators Monetizing Games (Past 12 Months)	Over 2.7 million
Total Creator Payouts (Year-to-Date 2025)	Over $1 billion
Q3 2025 Creator Earnings	$427.9 million
Average Payout for Top 1,000 Developers (YoY Increase)	$1.1 million, up 40% YoY

The virtual currency system and the resulting deferred revenue are crucial financial indicators of future recognized income and current cash flow strength. This represents cash received from users for Robux that has not yet been consumed.

Here's the quick math on the deferred revenue balance as of Q3 2025:

• Current Deferred Revenue balance stood at $3,708,932 thousand, which is over $3.7 billion.
• Long-term Deferred Revenue was $1,978,861 thousand as of Q3 2025.
• The exchange rate for earned Robux cashed out via the Developer Exchange (DevEx) program is set at $0.0038 per Robux.
• Purchased Robux cost users $300 for 30,000.

Finally, the intellectual property (IP) generated by the platform's most successful user-created content forms a unique asset base that attracts and retains users.

• Platform-native hit experiences like 'Grow A Garden' peaked at 21.3 million concurrent players.
• Over 45,000 experiences have used the Ads Manager this year, up 70% year-over-year.
• Multiplayer games account for 87% of total user playtime, reinforcing the social-first IP design.

Finance: draft 13-week cash view by Friday.

Roblox Corporation (RBLX) - Canvas Business Model: Value Propositions

You're looking at the core reasons why Roblox Corporation continues to command such a massive user base and developer ecosystem as of late 2025. The value propositions here aren't just about games; they're about community, creation, and commerce.

Immersive, User-Generated 3D Experiences for All Ages

The primary draw is access to millions of unique, user-created 3D worlds, or experiences. This scale is what keeps users coming back daily. As of the third quarter of 2025, Roblox reported 151.5 million average daily active users (DAUs). That's a 70% year-over-year growth in daily engagement. On a monthly basis, the platform boasts 381.8 million monthly active users (MAUs) globally.

Engagement hours reflect this stickiness. In Q3 2025 alone, Hours Engaged hit 39.6 billion hours. This platform is definitely skewing older, though the younger demographic remains significant. You see 56% of users are under 16, yet 60% of users are over 13 years old.

• DAUs as of Q3 2025: 151.5 million.
• MAUs as of 2025: 381.8 million.
• Total engagement hours in 2025: 39.4 billion.
• Users under age 13: Over 49.8 million.

A Powerful, Free Creation Engine (Roblox Studio) for Developers

For the creators, the value is the barrier-free entry to building complex 3D worlds. Roblox Studio, the creation engine, is the tool that powers this. Honestly, the accessibility is key to the platform's network effect.

The sheer number of people using this tool shows its reach. Over 12 million monthly creators globally use Roblox Studio. Furthermore, there are over 3.1 million active developers on the platform as of early 2025.

Economic Opportunity

This is where imagination translates directly into capital. Creators earned over $1 billion in only nine months of 2025. That figure already surpassed the entire $923M paid out to creators in the full year of 2024. This economic engine is accelerating rapidly.

Here's a quick look at the creator payout metrics we have for the recent periods. What this estimate hides is the massive difference between the top earners and the median creator, but the overall trend is clear: Roblox is pouring cash into its ecosystem.

Metric	Value/Amount	Context/Period
Total Creator Payouts (YTD)	Over $1 billion	First 9 months of 2025
Q3 2025 Creator Earnings	$427.9 million	Q3 2025
YoY Growth in Q3 Creator Earnings	85%	Year-over-year for Q3 2025
Top 1,000 Developer Average Earnings	$1.1 million	Last 12 months
Median Developer Payout	$1,440	Per year, as of July 2025 data

Cross-Platform Accessibility

The platform is designed to be where the users are, which means ubiquity across devices. You can access these experiences on PC, mobile (iOS and Android), and consoles like Xbox and PlayStation. This broad reach ensures that the massive user base isn't siloed to one type of hardware, which is defintely a major competitive advantage.

• Platforms include: PC, macOS, iOS, Android, Xbox One, PlayStation 4, and Meta Quest headsets.

A Safer, Moderated Environment with New +18 Experiences

In response to ongoing safety concerns, Roblox has implemented significant structural changes to content maturity. Specifically, the age threshold for experiences labeled with the Restricted maturity tag has been raised from 17+ to 18+.

This change started rolling out on August 28, 2025, immediately removing Restricted content from search and recommendations for users under 18. Furthermore, any new experiences with the Restricted label can only be uploaded by developers aged 18 or older. The company is also expanding age estimation to all users accessing communication features by the end of this year, using facial estimation and ID verification.

Roblox Corporation (RBLX) - Canvas Business Model: Customer Relationships

You're managing relationships across a user base that hit 151.5 million daily active users (DAUs) in 2025, out of 381.8 million monthly active users (MAUs). That stickiness demands scalable, automated, and personalized interaction methods.

Automated, AI-driven Content Moderation and Safety Features

Safety is foundational, relying on massive computational power to manage user-generated content across 28 different languages. The AI systems handle the bulk of the initial screening for a platform this size.

• Roblox processes over 80 million moderation actions per month in 2025.
• Automated systems flag and remove 99.8% of harmful content within minutes.
• The text filtering system processes an average of 6.1 billion chat messages daily.
• The voice safety classifier moderates chat within 15 seconds across 8 languages.
• Behavior prediction tools reduced harmful interactions in social hangouts by 42%.
• The platform employs over 3,200+ human moderators to support AI review.

Self-Service Tools and Documentation for Developers and Brands

For the ecosystem of creators, the relationship is built on providing tools that directly translate into business success. The platform is pushing discovery tools to help experiences find their audience.

• There were 3.1 million developers on the platform as of Q2 2025.
• Over 45,000 experiences used Ads Manager in 2025.
• Usage of Ads Manager increased by 70% year-over-year in 2025.

Community-driven Feedback Loops and Developer Conferences (RDC 2025)

The annual Roblox Developers Conference (RDC) in 2025 served as a major touchpoint for strategic alignment and tool rollouts, reinforcing the partnership with the creator base.

• The 11th annual RDC took place in 2025, unveiling new AI capabilities and 4D object generation.
• The company announced an 8.5% increase in the Developer Exchange (DevEx) rate at RDC 2025.
• Users visit an average of over 21 experiences a month.

Dedicated Support for Top Developers via the DevEx Program

The Developer Exchange (DevEx) program formalizes the financial relationship with successful creators, offering clear pathways to monetize their work. The conversion rate saw an adjustment in late 2025.

Metric	Value
Total Creator Earnings (12 months to June 30, 2025)	Over $1 billion
Total Creator Payouts (Calendar Year 2025 YTD)	$1 billion (surpassing 2024's $923M total)
Q3 2025 Creator Earnings	$427.9 million (an 85% YoY increase)
Average Earnings for Top 1,000 Creators (YoY)	$1.1 million average (up 40% YoY)
Developers Earning Full-Time Job Equivalents	Thousands globally

The DevEx rate structure changed for Robux earned on or after September 5, 2025, at 10 am PT.

Robux Earned Period	Conversion Rate (USD per R$)	30,000 R$ Payout Value
On or after Sep 5, 2025 (New Rate)	$0.0038	$114 USD
Before Sep 5, 2025 (Old Rate)	$0.0035	$105 USD

Age-Verification to Enable Trusted Connections and New Features

Age verification is a critical gate for enabling more mature social features, directly impacting the relationship structure based on user maturity.

• Voice chat is enabled only for phone-verified accounts registered as age 13 and above.
• Over 49.8 million Roblox users were under the age of 13 as of 2025 estimates.
• The ParentTrust Hub offers live monitoring tools to over 5 million active families.

Roblox Corporation (RBLX) - Canvas Business Model: Channels

You're looking at how Roblox Corporation gets its experiences and platform to the millions of people who use it daily. The strategy here is pure ubiquity, making sure the platform is available wherever a user might be, from a powerful desktop to a pocket-sized handheld.

The core distribution relies on the established digital storefronts, which is where the bulk of the user base accesses the platform. As of Q3 2025, Roblox reported a massive 151.5 million daily active users (DAUs) globally, a 70% growth year-over-year.

The mobile distribution channels show significant scale:

• iOS App Store downloads are reported at over 3182.0M+.
• Google Play downloads stand at over 1,000,000,000+.
• Mobile transactions account for over 52% of platform revenue as of Q2 2025.

The PC/Mac desktop application remains a foundational channel, often serving as the primary development and high-fidelity consumption point. While specific PC-only DAU isn't cleanly segmented in the latest reports, the overall platform scale is supported by this traditional access point.

Console platforms, including Xbox and PlayStation, continue to be important for reaching established console gamers. The platform's success is measured by cross-device engagement; users who play on multiple devices-phone, desktop, or handheld-typically spend approximately 2.5x more.

Roblox Corporation is actively pushing into new hardware categories to further this cross-platform goal. A key development in late 2025 is the native availability of Roblox on the new ROG Xbox Ally and ROG Xbox Ally X handheld devices. This expansion is part of a broader strategic objective to capture 10% of the total gaming market.

The platform's reach is geographically diverse, which informs how direct-to-consumer marketing and feature rollouts are targeted. The following table breaks down the 151.5 million total DAUs reported in Q3 2025 by major geographic segment:

Region	Q3 2025 Daily Active Users (DAU)
APAC	46.3 million
Europe	33.9 million
ROW (Rest of World)	45.2 million
US & Canada	26.1 million

Direct-to-consumer marketing efforts support the ecosystem, which financially rewards creators. Community developers earned over $597.94 million on Roblox in the first six months of 2025 alone. Furthermore, the Roblox Premium subscription base reached 14.8 million users in Q2 2025.

Roblox Corporation (RBLX) - Canvas Business Model: Customer Segments

You're looking at the core audience that fuels the Roblox Corporation ecosystem as of late 2025. This segment is not monolithic; it's a complex interplay between consumers, creators, and commercial partners. Honestly, understanding the scale of each group is key to valuing the platform.

The sheer volume of users is the foundation. As of the second quarter of 2025, Roblox reported an average of 111.8 million Daily Active Users (DAUs) globally, which was up 41% year-over-year. Engagement hours were also massive, hitting 27.4 billion in that same quarter, a 58% jump from the prior year.

Here's a quick look at the primary user metrics from Q2 2025:

Metric	Value (Q2 2025)	Year-over-Year Change
Average Daily Active Users (DAUs)	111.8 million	Up 41%
Average Monthly Unique Payers (MUPs)	23.4 million	Up 42%
Total Hours Engaged	27.4 billion	Up 58%
Average Bookings per DAU (ABPDAU)	$12.86	Up 7%

The demographic mix is shifting, which is important for future revenue potential. The older cohort is growing faster, meaning more spending power is coming online.

• The user base aged 13 and older now accounts for 64% of all DAUs.
• This 13+ demographic saw a year-over-year growth of 54% in Q2 2025.
• The growth among players under 13 was 22% in the same period.

The platform's second major segment is the engine room: the creators. These are the developers building the experiences that keep the DAUs engaged.

As of the third quarter of 2025, there were 3.5M developers creating content on Roblox. This creator economy is financially significant; from March 2024 to March 2025, Roblox creators earned over $1 billion globally through the Developer Exchange (DevEx) Program. For Q3 2025 specifically, developer exchange distributions totaled $427.9M.

Third, Corporate Brands and Advertisers represent a key segment looking to connect with this massive, engaged audience, particularly Gen Z and Alpha.

• In 2025, over 350 branded experiences were launched on the platform.
• Samsung's "Galaxy Space" event pulled in over 9.7 million unique visitors in its first month.
• Revenue from sponsored events and brand integrations totaled $210 million in Q1 2025 alone.

Finally, the platform is increasingly used by Educators and students, validating its utility beyond pure entertainment. By 2025, over 1.2 million students across 22 countries had engaged with Roblox's educational content. Furthermore, 11,000 educators were integrating the platform into their curricula. A 2025 Harvard EdTech Lab study noted that 60% of schools using Roblox reported enhanced digital literacy among students.

Finance: draft 13-week cash view by Friday.

Roblox Corporation (RBLX) - Canvas Business Model: Cost Structure

When you look at Roblox Corporation's Cost Structure, you're really looking at the necessary fuel for its massive, accelerating growth engine. This isn't just about keeping the lights on; it's about strategic, heavy investment in the platform's future capability and creator loyalty. The costs are substantial because the scale is unprecedented.

The most direct cost tied to the virtual economy is the Developer Exchange (DevEx) payouts. This is the money Roblox pays out to creators for the Robux they earn. In Q3 2025, these payouts hit $427.9 million for the quarter alone. That represents an 85% year-over-year increase, showing how aggressively Roblox is rewarding the content driving engagement. Honestly, creators earned over $1 billion through DevEx in just the first nine months of 2025, which is a huge commitment to keeping the best talent on the platform.

To support the platform's scale-which saw Daily Active Users (DAUs) hit 151.5 million in Q3 2025-Capital Expenditures (CapEx) are a major outflow. For the full fiscal year 2025, Roblox guided CapEx to $468 million. This isn't routine maintenance; management framed this as serious strategic investment to handle the demand surge and build out future technology. That's hard cash going out the door, prioritizing platform stability over near-term profit, which is a key strategic choice you need to factor in.

Research & Development (R&D) is another significant bucket, especially with the focus on AI and platform innovation. Looking at the trailing twelve months ending September 2025, R&D expenses peaked at $1.513 billion. This spend is what keeps the platform technically competitive and helps drive the genre expansion CEO David Baszucki talks about.

Here's a quick look at some of the major Q3 2025 operating costs that hit the income statement:

Cost Component	Q3 2025 Amount (USD)	Year-over-Year Change
Developer Exchange Fees	$427.9 million	85% increase
Personnel Costs (ex-Stock-Based Comp)	$250.4 million	24% increase
Infrastructure and Trust & Safety Expenses	$208.2 million	61% increase

Server hosting and bandwidth costs fall squarely within those infrastructure expenses. In Q3 2025, those combined infrastructure and Trust & Safety costs reached $208.2 million. This was 61% higher than the same quarter last year, largely driven by third-party cloud infrastructure needed to support the massive concurrent player counts. To put that in perspective, these costs represented 15.3% of revenue and 10.8% of bookings for the quarter.

Personnel and administrative costs are also scaling up to manage the platform's complexity, particularly around Trust & Safety, which is a stated priority. Personnel costs, excluding stock-based compensation expenses, were $250.4 million in Q3 2025. You can see the operational overhead growing to match the user base, which is why management warned about potential slight operating margin compression in 2026.

The key cost drivers you need to track are:

• Developer exchange fees, which are a direct variable cost of revenue.
• Heavy, non-negotiable CapEx for platform stability and capacity.
• Accelerating personnel costs for Trust & Safety and engineering talent.
• The underlying cloud infrastructure spend supporting billions of hours engaged.

Finance: draft 13-week cash view by Friday.

Roblox Corporation (RBLX) - Canvas Business Model: Revenue Streams

The core of Roblox Corporation (RBLX) revenue generation centers on the sale of its virtual currency, Robux, which is then spent across the platform's experiences.

Sales of Robux (virtual currency) to users, driving Q3 bookings of $1.92 billion. This bookings figure, which represents cash collected upfront, is a timelier indicator of transactional health than recognized revenue alone.

Revenue recognition from deferred revenue over the 27-month user life. As of September 30, 2025, the estimated average lifetime of a paying user remained at 27 months, meaning that the majority of the cash collected as bookings flows into recognized revenue over this period.

Premium Subscriptions (Roblox Premium) provide a recurring revenue base through fixed monthly fees, which also grant members a bonus stipend of Robux. The US tiers for this membership are structured as follows:

Tier Name	Monthly Price (USD)	Monthly Robux Stipend
Premium 450	$4.99	450
Premium 1000	$9.99	1000
Premium 2200	$19.99	2200

The value proposition of Premium includes:

• Monthly Robux stipend based on tier.
• A 10% bonus on additional Robux purchases.
• Trading privileges for limited items.
• Ability to sell avatar gear and game passes.

Advertising revenue from brand integrations and programmatic ads is a growing stream, significantly bolstered by the April 2025 partnership with Google. This strategic move is positioned to help Roblox capture a slice of a targeted $12 billion global Gen Z ad market opportunity by 2027. Early tests of ad formats showed 92% ad view completion rates.

Licensing and partnership revenue from major IP collaborations is included within the overall bookings figure, though it is noted as an insignificant component of the total bookings amount. On the creator side, developers were on track to earn over $1 billion in 2025 through the DevEx program by the end of the third quarter.