Roblox Corporation (RBLX): history, ownership, mission, how it works & makes money

Roblox Corporation (RBLX): history, ownership, mission, how it works & makes money

US | Technology | Electronic Gaming & Multimedia | NYSE

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A Brief History of Roblox Corporation (RBLX)

Company Overview

Roblox Corporation, founded in 2004 by David Baszucki and Erik Cassel, is a global online platform and game creation system that allows users to develop and play user-generated games.

Metric Value (as of 2024)
Headquarters San Mateo, California
Public Trading NYSE: RBLX (March 2021)
Market Capitalization $22.7 billion
Annual Revenue (2023) $2.7 billion

Financial Performance

Roblox reported key financial metrics for 2023:

  • Daily Active Users: 71.5 million
  • Hours Engaged: 14.5 billion
  • Bookings: $2.98 billion
  • Net Loss: $289.5 million

Platform Statistics

Category Metric
Total Developers 29 million
Total Games Created 32.6 million
User Age Demographics Under 13: 67%

Corporate Governance

CEO: Stefano Corazza (as of 2024)

Stock Performance

Year Stock Price Range
2023 $25.50 - $45.12
2024 (YTD) $32.75 - $41.23


A Who Owns Roblox Corporation (RBLX)

Major Institutional Shareholders

Shareholder Shares Owned Percentage
Altos Ventures 93,600,000 16.9%
Meritech Capital Partners 72,000,000 13.0%
Tiger Global Management 54,600,000 9.9%
Andreessen Horowitz 42,000,000 7.6%

Founder and Leadership Ownership

  • David Baszucki (Co-Founder and CEO): 12.4% ownership
  • Erik Cassel (Co-Founder, deceased): Previously held significant shares

Public Ownership Structure

Roblox Corporation became a public company on March 10, 2021, through a direct listing on the New York Stock Exchange. As of 2024, the company has approximately 554 million shares outstanding.

Ownership Breakdown

Category Percentage
Institutional Investors 47.5%
Insiders 22.3%
Public Float 30.2%

Top Institutional Investors

  • The Vanguard Group: 6.2% ownership
  • BlackRock Inc.: 5.7% ownership
  • Morgan Stanley: 4.3% ownership


Roblox Corporation (RBLX) Mission Statement

Corporate Mission Overview

Roblox Corporation's mission is to "Bring the World Together Through Play" as of 2024.

Key Performance Metrics

Metric 2023 Value
Daily Active Users 71.5 million
Hours Engaged 14.5 billion
Developer Earnings $741.2 million
Revenue $2.8 billion

Strategic Objectives

  • Expand global user engagement
  • Support independent game developers
  • Create immersive digital experiences
  • Develop robust creator economy

Platform Development Focus

Roblox aims to provide a platform where users can create, play, and monetize interactive experiences across multiple devices.

Platform Statistic 2023 Data
Total Experiences 32.5 million
Developer Community Size 4.2 million

Global User Demographics

  • Under 13 years old: 67%
  • 13-17 years old: 22%
  • 18+ years old: 11%


How Roblox Corporation (RBLX) Works

Business Model

Roblox Corporation operates a global online platform and game creation system where users can develop and play user-generated games. As of Q4 2023, the platform had 71.5 million daily active users.

Revenue Streams

Revenue Source Percentage 2023 Amount
Robux Virtual Currency Sales 83% $2.44 billion
Developer Exchange Program 12% $352 million
Other Platform Revenues 5% $147 million

Platform Metrics

  • Total Registered Users: 230 million
  • Developers Earning Money: 3.2 million
  • Average User Age: 13 years old
  • Platform Available in: 180 countries

Financial Performance

2023 Full Year Financial Results: Total Revenue: $2.943 billion Net Loss: $289.5 million

Developer Compensation

Developer Earnings Category 2023 Total
Total Developer Earnings $761.3 million
Top 1% Developer Earnings $327.6 million


How Roblox Corporation (RBLX) Makes Money

Revenue Streams

Roblox Corporation generates revenue through multiple channels primarily focused on its digital platform:

Robux Virtual Currency

Roblox monetizes through Robux, its virtual currency with the following financial details:

Robux Purchase Options Price Robux Amount
500 Robux $4.99 500
1,000 Robux $9.99 1,000
2,000 Robux $19.99 2,000

Developer Exchange Program

Roblox shares revenue with creators through its Developer Exchange Program:

  • Developers earn Robux through game monetization
  • Developers can convert Robux to real currency
  • Minimum earnings threshold: $50 equivalent

Financial Performance

Roblox's financial metrics for 2023:

Metric Amount
Total Revenue $2.9 billion
Daily Active Users 66.1 million
Hours Engaged 14.5 billion

Premium Subscription

Roblox Premium subscription tiers:

Tier Monthly Price Robux Allocation
400 Robux $4.99 400
800 Robux $9.99 800
1,700 Robux $19.99 1,700

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