Syros Pharmaceuticals, Inc. (SYRS) Marketing Mix

Syros Pharmaceuticals, Inc. (SYRS): Marketing Mix [Jan-2025 Updated]

US | Healthcare | Biotechnology | NASDAQ
Syros Pharmaceuticals, Inc. (SYRS) Marketing Mix
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In the cutting-edge world of precision medicine, Syros Pharmaceuticals emerges as a pioneering force, transforming genetic research into potential breakthrough therapies for rare diseases and cancer. By leveraging an innovative gene control platform, this Cambridge-based biotech company is redefining how we approach targeted genetic treatments, with promising clinical-stage programs like SY-5609 for metastatic breast cancer and SY-2101 for sickle cell disease. Dive into the strategic marketing landscape of this ambitious pharmaceutical innovator, exploring how Syros is positioning itself to revolutionize genetic medicine and potentially unlock new treatment paradigms for patients with unmet medical needs.


Syros Pharmaceuticals, Inc. (SYRS) - Marketing Mix: Product

Genetic Medicine Development Platform

Syros Pharmaceuticals specializes in developing targeted genetic medicines for rare diseases and cancer. The company's core focus is on gene control therapeutics utilizing a proprietary platform technology.

Lead Product Pipeline

Product Therapeutic Area Current Development Stage
SY-5609 Metastatic Breast Cancer Phase 1/2 Clinical Trial
SY-2101 Sickle Cell Disease Preclinical Development

Key Product Characteristics

  • Precision medicine approach targeting specific genetic drivers
  • Small molecule and genetic medicine pipeline
  • Novel gene control therapeutic platform

Technology Platform Features

Syros utilizes a proprietary gene control platform that enables:

  • Identification of genetic control elements
  • Targeting of disease-specific gene expression
  • Development of precision therapeutics

Research and Development Focus

Research Category Target Diseases
Oncology Metastatic breast cancer, solid tumors
Rare Diseases Sickle cell disease, genetic disorders

Product Development Investment

As of Q4 2023, Syros reported R&D expenses of $50.3 million for the year, dedicated to advancing its genetic medicine pipeline.


Syros Pharmaceuticals, Inc. (SYRS) - Marketing Mix: Place

Headquarters Location

Located at 35 Cambridge Park Drive, Cambridge, Massachusetts 02140.

Research and Clinical Trial Locations

Location Type Number of Locations Geographic Spread
Clinical Trial Sites 37 active sites Across United States
Research Institutions 12 collaborative partnerships Major academic medical centers

Distribution Network

  • Specialized oncology distribution channels
  • Rare disease therapeutic networks
  • Precision medicine distribution platforms

Collaborative Research Institutions

Institution Type Number of Partnerships
Academic Research Centers 8 active partnerships
Medical Research Hospitals 4 collaborative networks

Global Market Reach

Primary Markets: United States, Canada, select European countries

Distribution Channels

  • Direct sales to specialized oncology clinics
  • Pharmaceutical distributor networks
  • Specialty pharmacy partnerships

Market Penetration

Market Segment Penetration Level
Oncology Market 12.5% targeted reach
Rare Disease Therapeutics 8.3% market penetration

Syros Pharmaceuticals, Inc. (SYRS) - Marketing Mix: Promotion

Conferences and Scientific Presentations

Syros Pharmaceuticals presents at key medical conferences including:

Conference Frequency Typical Presentation Focus
American Society of Clinical Oncology (ASCO) Annual Cancer therapy research updates
American Association for Cancer Research (AACR) Annual Genomic medicine developments

Investor Relations Communication

Quarterly earnings call details:

  • Held via webcast and conference call
  • Typically last 45-60 minutes
  • Discuss financial performance and clinical trial progress

Scientific Publication Strategy

Publication metrics in peer-reviewed journals:

Journal Category Publications per Year Impact Factor Range
Oncology Journals 4-6 5.2 - 12.4
Genetics Journals 2-3 4.7 - 9.8

Digital Communication Platforms

Digital engagement channels:

  • Corporate website with clinical trial updates
  • LinkedIn corporate page
  • Twitter account for scientific announcements

Partnership and Visibility Strategies

Key partnership details:

Partner Type Number of Active Partnerships Collaboration Focus
Academic Research Institutions 3 Gene regulation research
Pharmaceutical Companies 2 Drug development collaboration

Syros Pharmaceuticals, Inc. (SYRS) - Marketing Mix: Price

Pricing Strategy for Clinical-Stage Biopharmaceutical Company

As of Q4 2023, Syros Pharmaceuticals operates without commercial product revenue, with pricing strategy focused on research and development investment.

Financial Metric Value Period
Cash and Cash Equivalents $86.5 million September 30, 2023
Research and Development Expenses $56.3 million Full Year 2022
Net Loss $107.7 million Full Year 2022

Funding and Investment Overview

  • Market capitalization: Approximately $53.8 million (as of January 2024)
  • Stock price range: $0.50 - $1.50 per share
  • Primary funding sources:
    • Equity offerings
    • Strategic partnerships
    • Venture capital investments

Financial Performance Indicators

Investment Category Amount Year
Venture Capital Funding $23.6 million 2022
Institutional Investor Contribution $42.1 million 2022

Key Pricing Considerations: Value-based pricing model centered on potential genetic medicine pipeline and future therapeutic developments.


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