Wrap Technologies, Inc. (WRAP): Marketing Mix [Jan-2025 Updated]

In the rapidly evolving landscape of public safety technology, Wrap Technologies stands at the forefront of innovative non-lethal restraint solutions. Their groundbreaking BolaWrap 150 device represents a paradigm shift in law enforcement intervention, offering a precision-engineered tool that promises to reduce potential confrontations and enhance officer safety. By combining cutting-edge engineering with a strategic approach to personal security, Wrap Technologies is redefining how professionals approach challenging apprehension scenarios, making traditional restraint methods seem increasingly obsolete.

Wrap Technologies, Inc. (WRAP) - Marketing Mix: Product

Advanced BolaWrap 150 Handheld Restraint Device

Product Specifications:

Specification	Details
Device Type	Non-lethal remote restraint technology
Operational Range	10-25 feet
Cartridge Type	Disposable, single-use
Tether Material	Medical-grade micro-hook

Key Product Features

• Precision-engineered for law enforcement and security professionals
• Temporary subject immobilization capability
• Compact handheld design
• Remote restraint technology

Technical Performance

The BolaWrap 150 delivers medical-grade micro-hook tethers with 95% deployment accuracy within its specified range.

Performance Metric	Measurement
Deployment Success Rate	95%
Effective Range	10-25 feet
Cartridge Capacity	Single use per cartridge

Market Targeting

• Law enforcement agencies
• Security professional organizations
• Tactical response teams

As of 2024, Wrap Technologies has deployed over 4,500 devices across multiple law enforcement departments nationwide.

Wrap Technologies, Inc. (WRAP) - Marketing Mix: Place

Direct Sales to Law Enforcement Agencies

Wrap Technologies sells BolaWrap devices directly to law enforcement agencies across 48 states in the United States. As of Q4 2023, the company reported 1,200+ law enforcement agencies using their product.

Geographic Coverage	Number of Agencies
United States Law Enforcement Agencies	1,200+
States with BolaWrap Deployment	48

Distribution Channels

Wrap Technologies utilizes multiple specialized distribution channels for its BolaWrap device.

• Specialized public safety equipment vendors
• Direct online sales platform
• Government procurement channels
• Law enforcement equipment distributors

Online Sales Platform

The company maintains a dedicated website for online sales and product information. Direct online sales represent approximately 15% of total revenue in 2023.

Strategic Partnerships

Wrap Technologies has established strategic partnerships with multiple police departments and government agencies, including collaborations in California, Texas, and Florida.

Partnership Type	Number of Partnerships
Police Department Partnerships	87
Government Agency Collaborations	42

International Market Expansion

As of 2024, Wrap Technologies has expanded into international markets, with presence in Canada and select global regions.

• Canada: Active market with 35 law enforcement agencies
• International Territories: Emerging presence in United Kingdom, Australia

Distribution Network Statistics

Distribution Category	Coverage Percentage
Direct Law Enforcement Sales	65%
Vendor Distributor Sales	20%
Online Platform Sales	15%

Wrap Technologies, Inc. (WRAP) - Marketing Mix: Promotion

Targeted Marketing to Law Enforcement and Public Safety Professionals

Wrap Technologies focuses on direct outreach to law enforcement agencies through specialized marketing channels.

Marketing Channel	Target Audience	Engagement Metrics
Direct Sales Outreach	Police Departments	Over 200 agency contacts in 2023
Law Enforcement Networking	Public Safety Professionals	Reached 87 municipal departments

Demonstration Events and Training Programs

The company conducts comprehensive product demonstration and training initiatives.

• Conducted 45 live demonstration events in 2023
• Training programs reached 312 law enforcement personnel
• Average demonstration attendance: 18 officers per event

Digital Marketing Strategy

Digital platforms used to showcase technological effectiveness and safety features.

Digital Platform	Engagement Metrics	Reach
LinkedIn Professional Network	12,500 professional connections	Law enforcement and public safety community
YouTube Technical Videos	87,000 total video views	Law enforcement training channels

Industry Conference Participation

Active participation in key law enforcement and technology conferences.

• Attended 7 major law enforcement technology conferences in 2023
• Exhibited at International Association of Chiefs of Police (IACP) Conference
• Presented technical capabilities at 4 national security symposiums

Educational Content Marketing

Focused on highlighting non-lethal intervention capabilities.

Content Type	Distribution Channels	Reach
Whitepaper on Non-Lethal Technology	Professional journals, online platforms	Distributed to 500+ law enforcement agencies
Technical Webinars	Professional networks, YouTube	3,200 registered participants

Wrap Technologies, Inc. (WRAP) - Marketing Mix: Price

Premium Pricing Strategy

BolaWrap 150 retail price: $999 per device. Law enforcement agency pricing ranges from $1,199 to $1,499 per unit depending on volume and package configuration.

Pricing Model Breakdown

Product Category	Unit Price	Annual Maintenance
Individual Device	$999	$199
Law Enforcement Package	$1,299	$299
Institutional Bundle	$1,499	$399

Competitive Pricing Analysis

Comparative Non-Lethal Technology Pricing:

• Taser X26P: $1,199 - $1,399
• BolaWrap 150: $999 - $1,499
• Pepper Spray Systems: $250 - $500

Volume-Based Pricing Structure

Purchase Volume	Discount Percentage	Total Cost Reduction
1-10 Units	0%	$0
11-50 Units	5%	$50-$75 per unit
51-100 Units	10%	$100-$150 per unit
100+ Units	15%	$150-$225 per unit

Subscription and Service Pricing

Annual service contract: $399 per device, including:

• Cartridge replacements
• Technical support
• Training updates
• Firmware upgrades